Squarebird
Squarebird Agency Ltd is a Bristol-based digital agency founded in 2015 that delivers branding, design, and web solutions to B2B clients, primarily in Southwest England. It was acquired by The Smarter Web Company Plc in February 2026 while retaining its founding leadership.
- Company typePrivate
- Founded2015
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Squarebird does
Squarebird Agency Ltd is a Bristol-based digital agency founded in 2015 that provides branding, design, and web solutions to B2B clients, primarily in Southwest England. The firm operates with over 20 full-time staff under a sales-led, direct-engagement model, delivering projects spanning creative design through to website development, SEO, consulting, and marketing services. Its offering is single-service and project-based rather than platform-based, with no disclosed proprietary technology, patents, integrations, or AI capabilities.
The business reported approximately £1.4 million in turnover and £1.28–1.3 million in gross profit for the financial year ending 30 April 2025, with around 40% of revenue classified as recurring over a five-year window and the remainder from project work. Pricing is custom and not publicly disclosed. The company has no named customer logos in the public record and serves a horizontal mix of mid-market B2B clients regionally.
On 23 February 2026, Squarebird was acquired by The Smarter Web Company Plc, an Aquis-listed company with a £147 million market capitalization and a stated 10-year growth plan, for £1.7 million. Consideration was structured as £675,000 in newly issued shares, £270,000 in cash from Smarter Web reserves, £340,000 from Squarebird's own reserves, and £405,000 in deferred payments over three years. The acquisition was Smarter Web's first of 2026, and founders Jon and Nick Bird were retained as Managing Partners to preserve operational continuity.
Squarebird firmographics
Firmographics- Name
- Squarebird
- Legal name
- Squarebird Agency Ltd
- Website
- https://squarebird.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Squarebird Agency Ltd is a Bristol-based digital agency founded in 2015 that delivers branding, design, and web solutions to B2B clients, primarily in Southwest England. It was acquired by The Smarter Web Company Plc in February 2026 while retaining its founding leadership.
- Ownership category
- akta.pro rank
Where Squarebird is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Squarebird business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital agency services: Digital agency providing branding, design, and web solutions. Revenue mix includes approximately 40% recurring revenue over five years, with the remainder from project-based work.
Go-to-market motion1 record
Distribution channels1 record
Squarebird product offering
Product offeringCore offering
Squarebird is a full-service digital agency delivering branding, design, and web solutions to business clients. Founded in 2015 in Bristol, the firm provides creative and technical services including website development, SEO, consulting, and marketing services, operating with a mix of project-based engagements and approximately 40% recurring revenue over five years.
Product overview
Squarebird operates as a single-service digital agency rather than a platform-based product company. The agency offers branding, design, and web solutions as its core service offering. No separate named products, modules, or sub-brands are identified in the available source data. The company was founded in 2015 and was acquired by The Smarter Web Company Plc in February 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Squarebird Agency (branding, design, and web solutions) Full-service digital agency providing branding, design, and web solutions to business clients, covering the full lifecycle from brand identity through to web design and implementation, with a mix of project-based and ongoing engagements.
Quantifiable outcome
- 40% recurring revenue over five years
Companies that use Squarebird
Customer profileSegments1 record
Ideal customer profiles1 record
Squarebird technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Squarebird partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights3 records
Squarebird competitors and assessment
Company assessmentDirect peers
- Netstar UK: London-based digital agency providing web design, development and digital marketing to B2B clients. Comparable to Squarebird in core services and B2B mid-market positioning, with similar headcount and revenue scale.
- Atomic Smash: Bristol-based digital agency delivering web design, branding and digital marketing for UK B2B clients. Directly comparable to Squarebird in region, size and service mix, and competes for the same Southwest England client base.
- Adapt: UK-based full-service digital agency providing branding, design and digital platform services to B2B clients. Highly comparable to Squarebird in service scope, customer segment and operating model as a UK mid-market creative/digital shop.
- Stable Agency: UK-based digital marketing and creative agency working with mid-market B2B brands on branding, web and digital campaigns. Directly comparable to Squarebird in size, geographic footprint and service offering.
- Propeller Digital: UK full-service digital agency offering web design, branding and digital marketing to B2B clients. Comparable to Squarebird across service lines, client profile and agency operating model at a similar scale.
- Kubix: UK-based full-service digital agency offering branding, web design and digital marketing to B2B clients. Comparable to Squarebird in regional footprint, mid-market client mix and breadth of creative/technical services.
Broad incumbents
- Dept: Global digital agency offering branding, design, web development and marketing services to enterprise clients. Comparable as a full-service creative and technology agency serving B2B mid-market and enterprise customers, though it is several orders of magnitude larger than Squarebird.
- Deloitte Digital: Global consultancy's digital arm delivering branding, web platforms and digital transformation to enterprise clients. Comparable as a B2B creative-and-tech services provider, though operating at vastly larger scale and price point than Squarebird.
- IBM iX: IBM's experience design and digital agency unit providing strategy, design and platform engineering to enterprise clients. Comparable as a full-service digital/creative services provider serving B2B customers, but at substantially larger scale.
- Accenture Song: Global consultancy's creative and digital agency practice delivering branding, content, commerce and platform services to enterprise clients. Overlaps with Squarebird's brand-and-web service line, though scoped to large enterprise engagements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Squarebird social profiles
Digital presenceSquarebird financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squarebird leadership team
Management profileNumber of profiles
Profiles2 records
Squarebird funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squarebird M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squarebird
What does Squarebird do?
Squarebird is a full-service digital agency delivering branding, design, and web solutions to business clients. Founded in 2015 in Bristol, the firm provides creative and technical services including website development, SEO, consulting, and marketing services, operating with a mix of project-based engagements and approximately 40% recurring revenue over five years.
Is Squarebird a public or private company?
Squarebird is a private company. It is classified as corporate owned and is currently acquired.
When was Squarebird founded?
Squarebird was founded in 2015. It employs 11 to 50 people.
Where is Squarebird based?
Squarebird is headquartered in Bristol, United Kingdom, in the Europe region.
How does Squarebird make money?
One revenue line is on record: digital agency services.
Who are Squarebird's main competitors?
Direct peers on record are Netstar UK, Atomic Smash, Adapt, Stable Agency, Propeller Digital and Kubix. Broad incumbents are Dept, Deloitte Digital, IBM iX and Accenture Song.
Does Squarebird have an API?
No public API is recorded for Squarebird.