What Agaris does

Agaris is a Belgium-based producer of substrates, soil covers, and soil improvers serving professional horticulture growers and retail distributors (garden centers, DIY chains) across more than 60 countries. The company operates two business divisions — HORTI (ornamental and crop substrates) and MYCO (mushroom growing media, inherited from the 2017 Mycogen Group acquisition) — and runs eight production sites in Belgium, France, Latvia, and Poland, with a reported annual output of approximately 3 million cubic meters. Product offerings are crop-specific, including substrates for strawberries, tree nurseries, floriculture, vegetables and herbs, low-pH plants (azaleas), and intensive green-roof installations, marketed under professional brands (AURA, BALOTY/BIG-BALI) and hobby brands (STERLUX, AQUA SAVE, STERLUX PREMIUM), supplemented by private-label production for major European retailers.

Underlying technology centers on substrate formulation and packaging rather than software: the company has invested €1.5 million in a next-generation wood-fibre production machine at its Landes, France site (operational from early 2024) to produce peat-reduced and peat-free substrates from PEFC-certified wood, deployed Big Bale packaging technology at its Ghent plant (operational December 2023) for logistics efficiency, and operates computer-controlled, automated production lines (with line 3 in France fully upgraded in late 2025). Agaris maintains a portfolio of industry certifications including RHP, RPP (Responsibly Produced Peat), PEFC, ISO 9001, ISO 14001, EN Plus, DIN Plus, and UAB, which function as procurement pre-requisites for European retailers and professional growers.

Revenue is generated through a B2B sales-led model: direct enterprise sales by regional representatives to professional growers (the primary segment), combined with retail distribution to garden centers and DIY stores serving hobby gardeners, and private-label manufacturing for retailer brands. Pricing is not publicly disclosed and quotes are issued on direct contact. Distribution is both regional (direct sales in Belgium, France, Poland, Latvia) and global (exports to 60+ countries). The company was previously owned by Straco Private Equity (2018–2026) following its 2018 rebranding from Greenyard; in January 2026, Evergreen Garden Care (backed by Exponent PE) completed the acquisition of Agaris Horti, integrating it into a broader European garden-care platform.

Name

Agaris

Legal name

Agaris Belgium NV

Website

https://agaris.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Agaris is a Belgium-based producer of substrates, soil covers, and soil improvers serving professional horticulture growers and European retail distributors across 60+ countries. It operates eight production sites in Belgium, France, Latvia, and Poland with ~3 million m³ of annual output, and was acquired by Evergreen Garden Care in January 2026.

Ownership category

akta.pro rank

Product category

Horticultural Substrates

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Nursery, Garden Center, and Farm Supply Retailers (44424), Mushroom Production (111411)

SIC

Agricultural Chemicals (2870), Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)

akta.pro primary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

akta.pro secondary industries

Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ), Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends) (AFABACAK), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)

Keywords

• Growing substrates
• Soil improvers
• Horticultural media
• Peat-free substrates
• Professional growing media

Headquarters

HQ city

Ghent

HQ country

Belgium

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Substrate and growing media sales: Production and distribution of substrates, soil improvers, and soil covers for professional growers and retail customers. Includes customized solutions and private labeling capabilities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Agaris manufactures and distributes horticultural substrates, soil covers, and soil improvers for professional growers (tree nurseries, soft fruits, ornamentals, low-pH plants, vegetables and herbs) and retail distributors (garden centers, DIY retailers). The product range includes crop-specific substrates, large-format Big Bale products, peat-based, peat-reduced, and peat-free formulations, plus private-label solutions for retailers.

Product overview

Agaris is a leading European supplier of substrates, soil covers, and soil improvers. The company operates across two main segments: Professional Grower (serving tree nurseries, soft fruits, ornamentals, low-pH plants like azaleas, and vegetables & herbs) and Retail Distributor/DIY & Garden Center (hobby market). The product portfolio includes specialized substrates for specific applications (strawberries, tree nurseries, floriculture, green roofs, vegetable/herb multiplication) under product codes like LP113AT, LP24GRINORGLIGHTBS, LP371WO, and LP106TCOPELB, as well as branded product lines for different market segments: BALOTY/BIG-BALI for professionals, AURA for professional growers and nurseries, and STERLUX, AQUA SAVE, STERLUX PREMIUM for hobby markets. The company also offers private labeling services for retailers and distributors.

Differentiator

Problem solved

Functional benefit

Brands

• Agrofino: Horticultural product brand merged with Peltracom
• Mycogen Group
• AURA
• AURA
• STERLUX
• AQUA SAVE
• STERLUX PREMIUM
• BALOTY i BIG-BALE

Products and services

• Substrate for strawberries Specialized growing substrate formulated for strawberry cultivation, providing optimal drainage, water retention, and nutrient delivery for strawberry plants. Designed for professional soft-fruit growers.
• Vegetables & herbs (multiplication) substrate — LP113AT Substrate designed for vegetable and herb multiplication and germination, supporting early-stage plant growth with a balanced air-to-water ratio and nutrient availability. Targeted at professional propagation operations.
• Intensive substrate for green roofs — LP24GRINORGLIGHTBS Lightweight growing medium engineered for extensive and intensive green roof installations, providing optimal conditions for rooftop plant cultivation. Used by green roof installers and urban landscaping projects.
• Substrate for tree nurseries — LP371WO Growing substrate tailored for tree nursery applications, supporting healthy root development and nursery tree establishment. Targeted at professional tree nursery operations.
• Substrate for floriculture — LP106TCOPELB Growing substrate optimized for floriculture production, providing structure, drainage, and nutrient balance for flowering plant cultivation. Used by professional ornamental growers.
• BALOTY & BIG-BALE product lines Professional bales and big bales of substrate for commercial horticultural operations, providing large-format packaging for efficient storage, logistics, handling during potting, and faster processing.
• AURA product line Branded product line of specialized growing substrates for professional plant producers, growers, and nurseries across tree nursery, soft fruit, ornamental, low-pH plant, and vegetable applications.
• STERLUX product line Hobby/amateur market product line of quality substrates for home gardeners and hobbyists, distributed through garden centers and DIY retailers.
• AQUA SAVE product line Amateur market product line providing substrates designed for water conservation and efficient moisture management in home gardening applications.
• STERLUX PREMIUM product line Premium product line for the hobby market, offering enhanced quality substrates for discerning home gardeners, distributed through retail channels.
• Private-label / own-brand substrate manufacturing Custom private-label manufacturing service producing substrates under retailer or distributor brand names for garden centers, DIY retailers, and other distributors, including major European retailers.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Caroline Le MéhautéminorStrategic or Co-development Partner · 8 September 2022Agaris partnered with artist Caroline Le Méhauté, a plastic artist based in Brussels and Toulouse. The collaboration supports the young artist whose work explores natural materials including peat, symbolically representing continuous progression. This partnership aligns with Agaris' 'Together we grow' vision and commitment to positive social contribution through art.
• FloraliënminorGTM or Marketing PartnerAgaris served as a partner contributing to the Floraliën event in Ghent - a unique event bringing together nature, innovation, and experience. The company provided substrates, covering materials, and created a sensory pathway throughout the event, showcasing their products to professionals and enthusiasts in an inspiring setting.
• Het Groene AnkerminorOthersAgaris supports 'Het Groene Anker', a care farm providing meaningful daytime activities for people with physical and/or mental disabilities. Instead of traditional teambuilding, the company invested in this project rooted in care, connection, and community - aligned with company values of social responsibility.
• I-DIVERSOminorOthersAgaris HR Manager Angélique Van der Jeugt participated in I-DIVERSO's year-long learning network focused on diversity and inclusion. The program included policy analysis, experience exchanges with member companies, intensive workshops, and concrete recommendations for implementing D&I practices at Agaris.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=BQBgxrXOZDE
• Facebookfacebook.com/AgarisGroup
• LinkedInlinkedin.com/company/agaris
• Instagraminstagram.com/agaris_horti

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agaris