Floralink
FloraLink operates a US-based exclusive membership platform connecting wholesale floral buyers directly with 70+ international flower farms across 10+ countries, providing consolidated billing, Miami-hub logistics, and supply-chain advocacy under multi-year volume commitments.
- Company typePrivate
- Founded-
- HeadquartersProvo, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Floralink does
FloraLink is a Provo, Utah-based private company that operates an exclusive, membership-based wholesale platform connecting US floral buyers directly with a network of 70+ flower farms across more than 10 countries, primarily in South America. Members negotiate and purchase directly from international growers, bypassing traditional broker layers, with FloraLink serving as advocate, logistics coordinator, and consolidated billing intermediary. The company positions itself as one of the largest importers of cut floral product in the United States, routing product through a Miami import hub and onward via refrigerated trucking, consolidated air freight, FedEx, or member-selected carriers.
The platform is a web-based system supporting four functional modules: the core FloraLink farm connection platform for direct negotiation; a Tracking service linked to third-party cargo visibility tools (GGCargoMiami, JAFTracking); a Landed Cost Calculator that computes FOB pricing, box dimensions, trucking, duty, and total landed cost; and a Credit Request System for invoice dispute handling with photo-documentation requirements. Billing is consolidated through a NetSuite-based portal that aggregates charges from farms, freight forwarders, airlines, customs, agriculture inspection, pre-cooling, and local delivery. Partner web shops Holex and Komet are linked from the platform for extended product access.
The business model is sales-led with multi-year membership contracts and minimum volume commitments. Revenue derives from membership/subscription fees plus transaction facilitation on the freight and import services layered over member purchases. The GTM motion emphasizes relationship selling and annual week-long trips to Colombia or Ecuador where members meet growers and peers, reinforcing the high-touch community dynamic. The company operates with 1-10 employees and discloses no funding rounds, revenue figures, or formal management team.
Floralink firmographics
Firmographics- Name
- Floralink
- Legal name
- FloraLink
- Website
- https://floralink.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FloraLink operates a US-based exclusive membership platform connecting wholesale floral buyers directly with 70+ international flower farms across 10+ countries, providing consolidated billing, Miami-hub logistics, and supply-chain advocacy under multi-year volume commitments.
- Ownership category
- akta.pro rank
Floralink industry classification
Industry- Product category
- Wholesale Floral Sourcing
- NAICS
- Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (424930), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
Keywords
Where Floralink is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Floralink business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership/Subscription Model: FloraLink operates as an exclusive membership group requiring minimum volume requirements. Members pay for direct access to 70+ international farms, consolidated logistics, and advocacy services. Revenue is generated through membership fees and transaction facilitation across the farm network.
- Transaction/Freight Facilitation: The company facilitates product movement from international farms through Miami as a major import hub, consolidated air shipment, refrigerated trucking, and delivers to member locations. Billing is consolidated from farms, freight forwarders, airlines, clearing costs, and pre-cooling charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Exclusive Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Floralink product offering
Product offeringCore offering
FloraLink operates an exclusive membership-based wholesale platform that connects flower wholesalers directly with a network of 70+ flower farms across more than 10 countries. Members negotiate pricing and purchase directly from international growers, with FloraLink consolidating billing across farms, freight forwarders, airlines, customs, agriculture inspection, and pre-cooling, then shipping via refrigerated truck, consolidated air, or FedEx from the Miami import hub to member locations.
Product overview
FloraLink operates as an exclusive membership-based wholesale platform that connects buyers directly with a network of 70+ flower farms across more than 10 countries. The core FloraLink Platform enables direct farm negotiations and purchasing, while supporting services include Tracking Services for shipment monitoring, a Landed Cost Calculator for pricing analysis, and a Credit Request System for invoice dispute handling. The platform also provides access to partner web shops (Holex, Komet) and consolidated billing through various logistics channels.
Differentiator
Problem solved
Functional benefit
Brands
- Holex: Online web shop platform linked through FloraLink
- Komet
Products and services
- FloraLink Membership Platform An exclusive membership-based wholesale platform connecting buyers with over 70 flower farms across more than 10 countries. Members negotiate pricing and purchase directly from international growers, with FloraLink consolidating billing from farms and logistics providers and providing access to volume-based pricing.
- Shipment Tracking Services Provides members with links to third-party cargo tracking services including GGCargoMiami and JAFTracking, enabling shipment monitoring from origin farms through to delivery.
- Landed Cost Calculator A calculation tool that estimates total landed costs including FOB price per unit, box dimensions, trucking rates, duty fees, clearing costs, and final destination pricing to help buyers determine product pricing.
- Credit Request System An online form system for submitting credit requests for purchased product, cargo, or invoice discrepancies, including requirements for photo documentation of damaged product and box labels.
Quantifiable outcome
- Access to 70+ farms worldwide enabling direct negotiation and customized purchasing
- +2 more outcomes
Companies that use Floralink
Customer profileSegments1 record
Ideal customer profiles1 record
Floralink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Floralink partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- HolexminorFloraLink's web shop provides a direct link to Holex (shop.holex.com) for additional product ordering capabilities, extending the range of products available to members.
- KometminorFloraLink's web shop links to Komet's sales platform (eshops.kometsales.com) through NetSuite ERP integration, providing additional ordering options for members.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Floralink competitors and assessment
Company assessmentDirect peers
- Equiflor S.A. Ecuador-based rose grower and exporter with direct distribution to US wholesalers — directly comparable as a major South American farm source in FloraLink's grower network.
- Mayesh Wholesale Florist: One of the largest US wholesale floral distributors, sourcing cut flowers directly from international farms and supplying wholesale florists — directly comparable to FloraLink's role in the cut flower wholesale value chain.
- Elite Flower Company: Colombia-based cut flower grower and US-focused importer that supplies wholesale florists and supermarkets — a vertically integrated direct competitor operating in the same farm-to-wholesaler channel.
- Holex Flower B.V. Netherlands-based global cut flower wholesaler and online B2B platform — FloraLink already integrates with Holex's web shop for member orders, making it a directly comparable floral B2B e-commerce peer.
- Sunshine Bouquet Company: Major US importer and wholesale distributor of cut flowers sourced from farms in Colombia and Ecuador — a direct competitor in the same international cut flower wholesale channel that FloraLink serves.
- Continental Floral Greens: US-based importer and wholesale distributor of cut flowers and floral greens sourced from international growers, serving wholesale florists with comparable farm-direct sourcing model.
- The Sun Valley Group: US-based grower-importer-wholesaler of cut flowers, serving supermarket, mass-market, and wholesale floral customers from international and domestic farm networks — comparable vertically integrated floral wholesale peer.
- Florabundance: US-based floral wholesaler specializing in direct-from-grower sourcing of fresh cut flowers for wedding and event florists, with a comparable buyer-grower intermediation model to FloraLink.
Regional players
- Royal Flowers Group: Major Ecuadorian rose and cut flower grower-exporter with its own US distribution arm — operates in the same South-America-to-US cut flower wholesale channel but from the grower side of the relationship.
Broad incumbents
- Dümmen Orange: Global horticulture leader breeding and producing cut flowers, ornamentals, and potted plants — comparable as a broad incumbent with significant cut flower production feeding international wholesale channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Floralink social profiles
Digital presenceFloralink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floralink leadership team
Management profileNumber of profiles
Profiles1 record
Floralink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floralink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floralink
What does Floralink do?
FloraLink operates an exclusive membership-based wholesale platform that connects flower wholesalers directly with a network of 70+ flower farms across more than 10 countries. Members negotiate pricing and purchase directly from international growers, with FloraLink consolidating billing across farms, freight forwarders, airlines, customs, agriculture inspection, and pre-cooling, then shipping via refrigerated truck, consolidated air, or FedEx from the Miami import hub to member locations.
Is Floralink a public or private company?
Floralink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Floralink founded?
Floralink was founded in -1. It employs 1 to 10 people.
Where is Floralink based?
Floralink is headquartered in Provo, United States, in the North America region.
How does Floralink make money?
Two revenue lines are on record. Membership/Subscription Model is the primary driver. The others are transaction/Freight Facilitation.
Who are Floralink's main competitors?
Direct peers on record are Equiflor S.A., Mayesh Wholesale Florist, Elite Flower Company, Holex Flower B.V., Sunshine Bouquet Company, Continental Floral Greens, The Sun Valley Group and Florabundance. Royal Flowers Group is listed as a regional player. Dümmen Orange is listed as a broad incumbent.
Does Floralink have an API?
No public API is recorded for Floralink.
What industry is Floralink in?
Floralink's product category is Wholesale Floral Sourcing. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers). Its NAICS code is 424930.