Brandpulse
Brandpulse is a full-service Eindhoven-based marketing, activation, and e-commerce agency delivering content, campaign, data, commerce, and product services to Dutch enterprise clients across automotive, mobility, sports, healthcare, and retail.
- Company typePrivate
- Founded2016
- HeadquartersEindhoven, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Brandpulse does
Brandpulse is a full-service marketing, activation, and e-commerce agency headquartered in Eindhoven, Netherlands (Strijp-S district), founded in 2016 and operating with a team of approximately 11-12 people. Its offering is organized around five integrated service pillars — Content (copy, video, photography, SEO, social), Campagnes (omnichannel campaign development and execution), Data (360-degree customer profiling, predictive marketing, BI via Tableau and Power BI), Commerce (e-commerce strategy, platform implementation on Shopify and Lightspeed, marketplace management via Bol.com and Amazon, in-house fulfillment), and Products (custom branded premiums and promotional merchandise). Underlying technology centers on certified marketing automation platforms (Selligent as official implementation partner since 2016, plus Tripolis and Copernica), e-commerce stacks (Shopify, Lightspeed, Channable for feed management), and BI tools (Tableau, Power BI), with documented capabilities in hyper-personalized email orchestration and predictive customer journey design.
The agency serves mid-to-large Dutch enterprises through a consultative, sales-led GTM model led by co-founders Robbert (founder/entrepreneur) and Patrick (algemeen directeur / general director) with Ward as Salesmanager. Revenue is generated through a mix of recurring content retainers (16/32/48-hour-per-month subscription tiers), project-based campaign development fees, e-commerce implementation and operations engagements, and branded product sales. Named enterprise customers include Toyota Nederland, Lexus, ANWB, KPMG, De Beren, Moeders voor Moeders (a healthcare NGO), Golf.nl/Koninklijke Nederlandse Golf Federatie, Suzuki, Welzorg, and Alliander, with documented outcomes including 45-83% email open rates, a 190% lift in app registrations, a 63% conversion increase, and a 50% reduction in dealer support calls. The company also owns and operates Balune, a baby and children's e-commerce brand launched in 2024 on Lightspeed with 900+ curated SKUs and cross-marketplace presence, and previously built Coveryourself (a Shopify-based face mask brand) in two weeks during the COVID-19 pandemic — both signaling a deliberate extension from pure agency services into owned product and commerce operations.
Brandpulse firmographics
Firmographics- Name
- Brandpulse
- Legal name
- Brandpulse
- Website
- https://brandpulse.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brandpulse is a full-service Eindhoven-based marketing, activation, and e-commerce agency delivering content, campaign, data, commerce, and product services to Dutch enterprise clients across automotive, mobility, sports, healthcare, and retail.
- Ownership category
- akta.pro rank
Brandpulse industry classification
Industry- Product category
- Marketing Agency Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Guidelines, Governance & Brand Management (BPAFAEAF)
Keywords
Where Brandpulse is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Brandpulse business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Content marketing subscriptions: Monthly content creation packages offering 16-48 hours per month of content services including social media posts, blogs, newsletters, videos, and advertising management. Billed monthly with different tiers (Medium, Large, Extra Large).
- Campaign development services: Project-based fees for developing marketing campaigns including creative concepts, campaign flows, copywriting, design, and execution. Pricing varies by project scope and complexity.
- E-commerce services: Comprehensive webshop services including strategy, platform implementation, content creation, advertising, marketplace management, and fulfillment. Can be customized per client need.
- Products and premiums: Development, production, and distribution of branded promotional products, premiums, and gifts for client campaigns and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medium: 16 hours per month content package |
| Subscription | Monthly | Large: 32 hours per month content package |
| Subscription | Monthly | Extra Large: 48 hours per month content package |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Brandpulse product offering
Product offeringCore offering
Brandpulse is a full-service marketing, activation, and e-commerce agency delivering five integrated service pillars: Content (strategy, copy, multimedia, SEO, social), Campagnes (omnichannel campaign development and execution), Data (customer analytics, predictive marketing, 360-degree profiles), Commerce (e-commerce strategy, platform implementation, marketplace integration), and Products (custom branded premiums and gifts). Services are delivered via retainer subscriptions (16-48 hours/month) and project-based engagements for mid-to-large Dutch enterprises.
Product overview
Brandpulse is a full-service marketing, activation, and e-commerce agency based in Eindhoven, Netherlands, operating as a single integrated agency rather than a software platform. Its offering is organized into five core service pillars: Content (copy, multimedia, SEO, social media), Campagnes (omnichannel campaign development and marketing automation), Data (customer analytics, predictive marketing, 360-degree profiles), Commerce (e-commerce strategy, platform implementation, marketplace integration), and Products (custom branded premiums and activation gifts). Services are delivered through retainer subscriptions (16–48 hours/month content packages) and project-based engagements. Notable client brands built and operated include Balune (a baby/children's e-commerce brand on Lightspeed) and Coveryourself (an emergency pandemic-era face mask brand on Shopify). Brandpulse also holds an official Selligent marketing automation implementation partnership, leveraging Selligent, Tripolis, and Copernica as campaign execution platforms alongside Tableau and Power BI for data visualization.
Differentiator
Problem solved
Functional benefit
Products and services
- Brandpulse Content Strategic content creation and content marketing services including copy, multimedia production (video, photography, animation), SEO strategy, brand storytelling, and social media content production for business clients.
- Brandpulse Campagnes Omnichannel campaign development and execution spanning creative strategy, email flows, participant platforms, app development, and cross-channel activation for enterprise clients, executed via Selligent, Tripolis, and Copernica.
- Brandpulse Data Data strategy and analytics services including 360-degree customer profile building, lead generation, data visualization (Power BI, Tableau), predictive marketing, and database enrichment and migration for client businesses.
- Brandpulse Commerce End-to-end e-commerce services covering strategy, platform selection and implementation (Lightspeed, Shopify), marketplace integration (Bol.com, Amazon), fulfilment, advertising, SEO, and brand styling for client webshops.
- Brandpulse Products Design, development, production, and distribution of custom branded premium gifts and promotional products for client activation campaigns and events, covering concept, branded merchandise design, and logistics from concept to doorstep.
- Content Marketing Subscriptions Three-tiered content marketing retainer packages (Medium at 16 hours/month, Large at 32 hours/month, Extra Large at 48 hours/month) offering strategic sessions, content creation, social media posts, newsletters, blogs, videos, advertising campaigns, and monthly reporting billed monthly.
Quantifiable outcome
- 45% average email open rate (Golf.nl campaign)
- +6 more outcomes
Companies that use Brandpulse
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Brandpulse technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability10 records
Feature4 records
Brandpulse partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- SelligentcoreOfficial implementation partner since 2016. Brandpulse specializes in Selligent marketing automation platform implementation, offering certified developers who can handle all layers and modules of the platform. Services include database modeling, customer profile enrichment, journey setup, and template creation. The partnership enables advanced omnichannel marketing automation with 360-degree customer profiles.
- TripoliscorePreferred marketing automation platform partner. Used for email campaign development and automation. Featured in Toyota Olympic Games campaign achieving 61% open rate.
- CopernicacoreMarketing automation software partner. Used for email campaigns including Toyota Adventure Challenge campaign with 3,000 participants.
- LightspeedcoreE-commerce platform partner used for Balune webshop development. Provides inventory management, shipping, payments, and sales reporting. Enables integration with Channable for marketplace management.
- ShopifycoreE-commerce platform partner. Used for Coveryourself mask webshop launch achieving 150,000 Dutch shopping sessions in 2 weeks.
- ChannablecoreAll-in-one tool for managing product feeds and marketplaces. Used for filtering, enriching, and optimizing data for Google Shopping, Facebook, Instagram, and Pinterest.
- Bol.comcoreMarketplace partnership enabling clients to sell products on Bol.com platform. Brandpulse sets up and manages Bol.com storefronts.
- AmazoncoreMarketplace partnership for Amazon NL. Brandpulse helps clients set up and manage Amazon storefronts.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Brandpulse competitors and assessment
Company assessmentDirect peers
- DEPT®: Largest Dutch-headquartered digital creative and marketing agency offering end-to-end brand, content, commerce and data services to enterprise clients. Most direct domestic competitor to Brandpulse's full-service offering, but at materially greater scale (4,000+ staff globally).
- Newcraft: Dutch digital agency offering strategy, creative, technology and marketing services to enterprise brands. Closely comparable to Brandpulse on integrated content, campaign and commerce delivery for Dutch mid-market and enterprise clients.
- Wunderman Thompson Commerce: Specialist commerce and martech agency focused on enterprise e-commerce implementations, CRM and marketing automation programmes. Direct comparator to Brandpulse's Commerce pillar and Selligent-style automation work, at much larger scale.
- Isobar: Global digital marketing and commerce agency within Dentsu that specialises in end-to-end campaign, content and commerce delivery for enterprise brands. Closely overlaps Brandpulse's omnichannel campaign, marketing automation and commerce service lines.
- ACE (Amsterdam Creative Exchange): Amsterdam-based creative and content agency working with Dutch enterprise and consumer brands across campaigns, branding and digital activation. Head-to-head competitor for Brandpulse on Dutch mid-to-large enterprise content and campaign engagements.
- Mirum: Global digital experience agency within WPP that designs and executes cross-channel campaigns, commerce and content programmes. Closely mirrors Brandpulse's omnichannel campaign and personalization positioning for enterprise clients.
- Valtech: Global digital agency delivering commerce, marketing and data services with strong e-commerce platform partnerships (Salesforce, Shopify). Comparable to Brandpulse in combining content, campaign, data and commerce as integrated service lines.
Broad incumbents
- Dentsu: Largest advertising group in Japan and global holding company parent of Isobar, Merkle and other agency networks. Serves the same Dutch enterprise clients (including Toyota) via multiple brand-aligned agencies, broadly overlapping Brandpulse's services as part of a much wider portfolio.
Others
- Selligent / Marigold Engage: Marketing automation platform vendor of which Brandpulse is a certified implementation partner. Indirect 'peer' — many competing agencies sell similar Selligent/Marigold deployment services, so platform developments directly shift the competitive set Brandpulse operates in.
- Channable: Dutch-headquartered feed management and marketplace integration tool used by Brandpulse for clients' Google Shopping, Bol.com and Amazon setups. Adjacent enabler rather than competitor, but representative of the platform ecosystem Brandpulse's Commerce offering depends on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Brandpulse social profiles
Digital presenceBrandpulse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brandpulse leadership team
Management profileNumber of profiles
Profiles10 records
Brandpulse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brandpulse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brandpulse
What does Brandpulse do?
Brandpulse is a full-service marketing, activation, and e-commerce agency delivering five integrated service pillars: Content (strategy, copy, multimedia, SEO, social), Campagnes (omnichannel campaign development and execution), Data (customer analytics, predictive marketing, 360-degree profiles), Commerce (e-commerce strategy, platform implementation, marketplace integration), and Products (custom branded premiums and gifts). Services are delivered via retainer subscriptions (16-48 hours/month) and project-based engagements for mid-to-large Dutch enterprises.
Is Brandpulse a public or private company?
Brandpulse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brandpulse founded?
Brandpulse was founded in 2016. It employs 11 to 50 people.
Where is Brandpulse based?
Brandpulse is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Brandpulse make money?
Four revenue lines are on record. Content marketing subscriptions are the primary driver. The others are campaign development services, E-commerce services and products and premiums.
Who are Brandpulse's main competitors?
Direct peers on record are DEPT®, Newcraft, Wunderman Thompson Commerce, Isobar, ACE (Amsterdam Creative Exchange), Mirum and Valtech. Dentsu is listed as a broad incumbent. Others are Selligent / Marigold Engage and Channable.
Does Brandpulse have an API?
No public API is recorded for Brandpulse.
What industry is Brandpulse in?
Brandpulse's product category is Marketing Agency Services. Its primary akta.pro industry code is BPAFAEAF, Brand Guidelines, Governance & Brand Management. Its NAICS code is 5418 and its SIC code is 7311.