Thunder11

Public Relations Servicesthunder11.com

Thunder11 is a New York-based boutique PR and strategic communications firm founded in 2007, serving healthcare, technology, and public affairs clients with senior-led, retainer-based media relations, content, thought leadership, and crisis management services.

Company typePrivate
Founded2007
HeadquartersNew York, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Thunder11 does

Thunder11 is a New York-based boutique public relations and strategic communications firm founded in 2007. The firm serves enterprise clients across three vertical concentrations: healthcare organizations (health systems, hospitals, and medical research institutions), technology companies (startups, unicorns, and established tech corporations), and public affairs & government entities (agencies, think tanks, NGOs, and policy organizations). Its service offering is delivered as six integrated modules: Positioning & Messaging, Content Creation, Media Relations, Speaking & Awards, Communications & Leadership Training, and Crisis Management.

The firm's delivery model is explicitly senior-led, with C-level executive engagement on accounts and no handoff to junior staff, positioning it as a high-touch consultancy rather than a scaled media-buying operation. Documented engagements include a 10+ year agency-of-record relationship with Northwell Health, a 16.1 billion impression media campaign for WVU Rockefeller Neuroscience Institute, and assignments for the U.S. Department of State, BairesDev, Microsoft, AT&T, Akamai, GSK, and the Council on Foreign Relations.

Revenue is generated through retainer-based and project professional services engagements, priced privately and quote-driven. The firm does not disclose pricing, is privately held with no institutional funding, and is co-led by CEO Marco Greenberg (30+ years in PR, formerly of Burson-Marsteller) and co-founder Liel Leibovitz (Columbia PhD and author of nine books). The team includes a SVP of Media Relations, VP of Operations, and a bench of strategic advisors with backgrounds spanning NYC government, B2B SaaS, and speaker strategy.

Thunder11 firmographics

Firmographics

Name: Thunder11
Legal name: Thunder11
Website: https://thunder11.com
Company type: Private
Founded year: 2007
Operating status: Operating
Headcount range: 11–50 employees
Short description: Thunder11 is a New York-based boutique PR and strategic communications firm founded in 2007, serving healthcare, technology, and public affairs clients with senior-led, retainer-based media relations, content, thought leadership, and crisis management services.
Ownership category
akta.pro rank

Thunder11 industry classification

Industry

Product category: Public Relations Services
NAICS: Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
SIC: Services-Miscellaneous Business Services (7380)
akta.pro primary industry: Media Relations & Press Office Services (BPAFADAF)

Keywords

Public relations services
Strategic communications
Media relations
Crisis management
Thought leadership

Where Thunder11 is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Thunder11 business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Revenue model

PR and Strategic Communications Services: Professional services revenue generated through retainer-based engagements and project work for public relations, strategic communications, thought leadership positioning, media relations, crisis management, and content creation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Thunder11 product offering

Product offering

Core offering

Thunder11 is a New York-based PR and strategic communications boutique delivering six integrated service modules: Positioning & Messaging, Content Creation, Media Relations, Speaking & Awards, Communications & Leadership Training, and Crisis Management. The firm serves enterprise clients in healthcare, technology, and public affairs through retainer-based and project engagements.

Product overview

Thunder11 is a PR and strategic communications boutique offering six integrated service modules. The core offerings include Positioning & Messaging (brand identity development), Content Creation (multi-channel content strategy), Media Relations (outreach to media outlets), Speaking & Awards (conference placements and awards), Communications & Leadership Training (executive skills development), and Crisis Management (reputational protection). These services are delivered as a unified communications consultancy rather than as discrete software products, with a focus on healthcare, technology, and public affairs sectors.

Differentiator

Problem solved

Functional benefit

Products and services

Positioning & Messaging Crafting a cohesive brand identity that communicates core messages and establishes clients as leaders in their industry. Targeted at enterprise organizations seeking thought leadership positioning.
Content Creation Developing engaging content that embodies an organization's voice and values, designed to drive measurable results over social and owned media channels. Targeted at enterprise clients across healthcare, technology, and public affairs.
Media Relations Connecting with media outlets to share unique stories and value propositions, enhancing client visibility and influence. Targeted at enterprises seeking top-tier placements in publications such as NYT and WSJ.
Speaking & Awards Elevating client profiles by highlighting expertise and securing spots at premier conferences, best-of lists, and awards. Targeted at enterprise executives and organizations seeking industry visibility.
Communications & Leadership Training Training executives to master effective communication skills for both external outreach and internal audiences. Targeted at C-suite executives and senior leadership at enterprise organizations.
Crisis Management Delivering strategic guidance to manage crises with transparency and integrity, protecting organizational reputation. Targeted at enterprises and public sector entities facing reputational threats.

Companies that use Thunder11

Customer profile

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Thunder11 technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Thunder11 partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Thunder11 competitors and assessment

Company assessment

Direct peers

5W Public Relations: NYC-based boutique PR agency serving consumer, technology, healthcare, and B2B clients with senior-led teams. Directly comparable to Thunder11 in size, Manhattan base, vertical focus, and senior-talent-led boutique model.
Ruder Finn: Independent NYC-headquartered PR firm with deep healthcare, technology, and public affairs practices. Closely matches Thunder11's sector mix (healthcare, tech, public affairs) and senior-led engagement model.
Finn Partners: Independent, rapidly-growing PR firm with strong healthcare, technology, and public affairs verticals. Comparable to Thunder11 in target verticals and consultative enterprise sales approach, though at materially larger scale.
Joele Frank: Boutique NYC financial and corporate communications firm known for senior-led engagements and crisis work. Mirrors Thunder11's senior-led boutique positioning with adjacent strengths in crisis communications and executive visibility.
Marathon Strategies: NYC-based communications and public affairs firm serving corporate, nonprofit, and government clients with a senior-led model. Directly comparable to Thunder11 in geography, public-affairs emphasis, and consultative enterprise engagement.
ICR (ICR Inc.): NYC-based strategic communications and advisory firm serving technology, healthcare, and growth-company clients. Comparable to Thunder11 in technology and healthcare focus and senior-led C-suite engagement model.

Broad incumbents

Edelman: World's largest independent PR firm with global healthcare, technology, and public affairs practices. Competes with Thunder11 for enterprise and government clients but operates at vastly greater scale across geographies.
Burson (Burson Cohn & Wolfe): Global communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe, with strong public affairs and crisis communications practices. Notable because Thunder11's CEO Marco Greenberg began his career at Burson-Marsteller.
Brunswick Group: Global advisory firm focused on critical issues, public affairs, and C-suite communications. Competes with Thunder11 for public affairs and enterprise CEO positioning work but at significantly larger scale and global reach.

Emerging players

Method Communications: Boutique PR and marketing agency with strong technology and B2B practices, often serving growth-stage and enterprise tech clients. Comparable to Thunder11 in senior-talent positioning and enterprise tech focus, though smaller and growth-stage-oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Thunder11 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Thunder11 leadership team

Management profile

Number of profiles

Profiles8 records

Thunder11 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Thunder11 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thunder11

What does Thunder11 do?

Is Thunder11 a public or private company?

Thunder11 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Thunder11 founded?

Thunder11 was founded in 2007. It employs 11 to 50 people.

Where is Thunder11 based?

Thunder11 is headquartered in New York, United States, in the North America region.

How does Thunder11 make money?

One revenue line is on record: PR and Strategic Communications Services.

Who are Thunder11's main competitors?

Direct peers on record are 5W Public Relations, Ruder Finn, Finn Partners, Joele Frank, Marathon Strategies and ICR (ICR Inc.). Broad incumbents are Edelman, Burson (Burson Cohn & Wolfe) and Brunswick Group. Method Communications is listed as an emerging player.

Does Thunder11 have an API?

No public API is recorded for Thunder11.

What industry is Thunder11 in?

Thunder11's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services. Its NAICS code is 54182 and its SIC code is 7380.