Clarity Campaign Labs

What Clarity Campaign Labs does

Clarity also operates a subscription National Models suite available across all 50 states plus DC and a recurring monthly Omnibus survey matched to the voter file, creating recurring revenue streams alongside project-based custom engagements. Its commercial model is direct enterprise sales: prospective clients select a service (modeling, polling, or strategy) and request quotes, with multi-year contracts and no publicly listed pricing. Anchor clients include the DCCC, DSCC, DGA, Democratic Party, and the Biden presidential campaign, with marquee case studies around the 2021 Georgia Senate runoffs (Ossoff and Warnock) and Florida's Amendment IV voting rights restoration. The company is a privately held Delaware LLC with 11-50 employees and leadership drawn from Barack Obama's campaign data operation.

Name

Clarity Campaign Labs

Legal name

Clarity Campaign Labs LLC

Website

https://claritycampaigns.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Clarity Campaign Labs provides custom predictive modeling, polling, and data-driven strategy to progressive political campaigns and mission-driven organizations, combining a national voter file with multi-modal survey infrastructure across all 50 states plus DC.

Ownership category

akta.pro rank

Product category

Political Data Analytics and Campaign Intelligence

NAICS

Marketing Research and Public Opinion Polling (541910), Political Organizations (813940), Public Relations Agencies (54182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Electoral Support & Election Observation (BPADAGAA)

akta.pro secondary industries

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ), Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)

Keywords

• Predictive voter modeling
• Political polling services
• Campaign data analytics
• Voter file targeting
• Electoral strategy consulting

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. National Models Subscription: Predictive national models available on a subscription basis, accessible in any state, district, or across the country. Includes voting & electoral models, demographic models, issue preference models, and media consumption models.
2. Custom Modeling Services: Custom predictive models built for specific campaigns and organizations, from local-level issue advocacy to national races. Includes electoral models (candidate support, turnout, persuasion, ballot return date, vote method) and advocacy models (issue support, fundraising, activist recruitment, lookalike).
3. Polling Services: Custom public opinion research including public opinion polls, campaign trackers, academic research surveys, membership surveys, and custom online panels. Multiple modes including IVR, live call centers, and online surveys with voter matching.
4. Omnibus Survey Participation: Monthly Omnibus survey (fielded every 4-6 weeks with 1000+ registered voters matched to voter file) with space available for clients to add custom questions. Provides cost-effective research opportunities for partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Clarity Campaign Labs provides custom predictive modeling, public opinion polling, and data-driven strategic guidance to progressive electoral campaigns and mission-driven organizations. The firm builds turnout, candidate support, persuasion, and GOTV models on a dynamically updated national voter file, runs multi-modal polling via IVR, live call centers, and online panels, and supports clients with three proprietary tools (Scenarios simulation, Polling Portal, Election Night Dashboard) plus a subscription suite of national models across all 50 states.

Product overview

Clarity Campaign Labs offers an integrated suite of data analytics products and services for political campaigns and progressive organizations. The core offering consists of three main services (Modeling, Polling, and Data-Driven Strategy) supported by three proprietary tools (Scenarios, Polling Portal, and Election Night Dashboard). The National Models subscription provides pre-built predictive models across all 50 states, while the monthly Omnibus Survey delivers recurring public opinion research. Products integrate through shared voter file data and polling methodology, allowing campaigns to move from research through targeting to real-time election monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Modeling Custom predictive modeling service built by experienced data scientists and campaign strategists for progressive campaigns and advocacy organizations. Includes electoral models (candidate support, turnout, persuasion, ballot return date, vote method) and advocacy models (issue support, fundraising, activist recruitment, lookalike audiences).
• Polling Public opinion research service using multiple contact modes (IVR, live call centers, online surveys) with voter matching. Includes customized survey design, methodology, and data analysis for campaigns, organizations, and academic research.
• Data-Driven Strategy Strategic guidance supported by data science and campaign experience for progressive campaigns. Includes goal determination, electorate analysis, projections, win-scenario crafting, and ongoing campaign support.
• Scenarios Simulation tool that dynamically predicts campaign results based on user inputs. Allows campaigns to compare different strategies and tradeoffs by adjusting turnout and support parameters.
• Clarity Polling Portal All-in-one platform to view, customize, analyze, and share poll data. Features include weighted raw data access, high-level results visualization, graph generation, statistical trend analysis, score comparison, filtering, cross-question analysis, and team collaboration.
• Election Night Dashboard Real-time election projection tool that monitors performance of geographies and expected outcomes using a self-adjusting model to project final results before races are called.
• National Models Subscription-based predictive models available for all 50 states plus DC. Categories include voting/electoral (turnout, vote by mail, early vote, Democratic support, Trump approval), demographic (college graduate, retired, Spanish language, religious attendance, gun owner, economic anxiety), issue preference (climate change, choice, fiscal progressive, gun violence prevention), and media consumption (broadcast, YouTube, streaming, social media).
• Omnibus Survey Monthly public opinion survey fielded every 4-6 weeks with 1,000+ respondents matched to the national voter file. Weighted to registered voters using age, gender, race, education, and geography factors. Allows clients to add custom questions with supporting services including question design support, personalized toplines, and Polling Portal access.

Quantifiable outcome

• Most accurate 2020 General Election Turnout Model compared to all other national models
• +4 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Catalist: Progressive data and analytics provider serving Democratic campaigns and progressive organizations with voter file, modeling, and targeting tools. Closest direct competitor in the same progressive political data niche.
• L2: Progressive voter file and data management provider. Direct peer on the voter file and progressive campaign data infrastructure that underpins Clarity's modeling work.
• Civis Analytics: Data science firm founded with Obama campaign ties that provides predictive modeling, polling, and audience targeting for political, commercial, and nonprofit clients. Highly comparable business model and customer base.
• Morning Consult: Polling and survey research firm with a proprietary global survey panel covering political, brand, and consumer research. Direct peer on the polling side and increasingly on political modeling and subscription analytics.
• Public Policy Polling: Public opinion polling firm specializing in U.S. political surveys for campaigns, parties, and media. Direct peer in political public opinion research and the polling services market.
• TargetSmart: Voter data and political analytics firm offering voter file access, targeting, and modeling for campaigns and advocacy organizations across the political spectrum. Competes directly on data infrastructure and modeling services.
• NGP VAN: Dominant Democratic campaign technology platform providing voter contact, fundraising, and organizing software. While broader in scope, it represents the integrated campaign-tech stack Clarity's tools complement or could be displaced by.

Broad incumbents

• Aristotle: Long-established political data vendor providing voter files, campaign software, and data services across the political spectrum. Broader incumbent competing on data infrastructure rather than bespoke modeling.

Emerging players

• Echelon Insights: Bipartisan polling and consumer research firm with strong Gen Z and Millennial research capabilities. Comparable in survey methodology and political audience segmentation, though younger and broader than Clarity.

Others

• Acxiom / LiveRamp: Enterprise data connectivity and consumer data infrastructure provider. Not a direct competitor but supplies the consumer data layer Clarity integrates with voter file data for its enhanced modeling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/claritycampaign
• Facebookfacebook.com/claritycampaigns
• LinkedInlinkedin.com/company/clarity-campaign-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarity Campaign Labs