Acxiom

What Acxiom does

Acxiom is a data and identity solutions company that operates as a wholly-owned subsidiary of Omnicom Group, following Omnicom's $13.5 billion acquisition of Interpublic Group completed in November 2025. The company provides enterprise data, identity resolution, customer data platform services, data clean rooms, and martech implementation to Fortune 500 brands across automotive, financial services, healthcare, insurance, travel and hospitality, retail, and technology verticals, with named clients including Heathrow Airport, Scott's Miracle-Gro, Upwork, Goldman Sachs, Mutual of Omaha, and 8 of the top 10 automotive manufacturers.

The company's core technology is its connected identity and data platform, anchored by Real ID identity resolution technology that covers 260 million U.S. and 2.6 billion global consumers and processes 1.2 trillion first-party data records monthly. Supporting capabilities include the InfoBase consumer database with 10,000+ unique attributes, Personicx predictive segmentation, Data Clean Room solutions with 15+ years of operating history, and vertical solutions for Automotive, Healthcare, Travel & Hospitality, Financial Services, and Insurance. The platform integrates natively across major marketing clouds and data warehouses including Snowflake, Databricks, Adobe, Salesforce, Google Marketing Platform, and Amazon Ads, with marketplace presence on Snowflake Marketplace, Databricks Marketplace, and The Trade Desk's Kokai platform.

Acxiom monetizes through enterprise custom contracts with annual billing cadence, generating revenue from data licensing and audience solutions (subscription/recurring), martech services and implementation (professional services), data clean room services (subscription/recurring), and prospecting and customer acquisition solutions (transaction-based). Distribution occurs through direct enterprise sales, Omnicom's global agency network including BBDO, McCann, and TBWA, technology partner channels, and emerging flagship streaming partnerships with Netflix, NBCUniversal, and Paramount. The company operates from New York with regional hubs in London and Shanghai, maintains dedicated privacy officers in Europe and Asia Pacific, and complies with HIPAA, GDPR, CCPA, GLBA, and PDPA across more than 30 regulatory jurisdictions.

Name

Acxiom

Legal name

Acxiom LLC

Website

https://acxiom.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Acxiom is an enterprise data and identity solutions company, now a subsidiary of Omnicom Group, that provides identity resolution, consumer data, customer data platforms, data clean rooms, and martech services to Fortune 500 brands across automotive, financial services, healthcare, insurance, travel, and retail verticals.

Ownership category

akta.pro rank

Product category

Enterprise Marketing Data & Identity Platform

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Data Privacy, Consent & Compliance Management (HDAEADAG)

akta.pro secondary industries

Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)

Keywords

• Identity resolution platform
• Customer data platform
• Enterprise data analytics
• Data clean room services
• Marketing data licensing

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Data Licensing and Audience Solutions: Acxiom licenses its consumer data, identity resolution services, and audience segments to brands and agencies. Revenue is generated through data licensing agreements, audience packages, and ongoing data supply contracts. Clients include major automotive manufacturers, financial institutions, healthcare organizations, and retailers.
2. Martech Services and Implementation: Professional services for implementing, managing, and optimizing marketing technology platforms including Salesforce, Adobe, Snowflake, and other major martech ecosystems. Includes consulting, integration, managed services, and digital advisory.
3. Data Clean Room Services: Privacy-safe data collaboration solutions enabling brands to securely share and analyze data with partners. Revenue from clean room deployments, strategy assessments, and ongoing collaboration operations.
4. Prospecting and Customer Acquisition Solutions: Data-driven customer acquisition solutions including email prospecting, identity resolution for site visitors, and audience expansion. Revenue from prospecting campaigns, data enhancement, and acquisition-focused services.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Acxiom operates an enterprise data and identity platform that resolves and unifies consumer identities across channels and devices (Real ID), enriches them with behavioral and demographic attributes (InfoBase), segments audiences through predictive modeling (Personicx), and enables privacy-safe partner collaboration (Data Clean Rooms). Underpinning the platform is a customer data platform, prospecting solutions, data analytics services, and dedicated martech services including a Salesforce practice and verticalized solutions for automotive, financial services, healthcare, travel, insurance, and retail brands.

Product overview

Acxiom is a data and identity company operating as part of Omnicom Media, offering a comprehensive marketing technology portfolio built around its core Real ID identity resolution platform and InfoBase consumer data. The product suite centers on the Acxiom Customer Data Platform (CDP) which encompasses data management, data clean rooms, and real-time personalization modules. Supporting capabilities include Prospecting Solutions for customer acquisition, Data Analytics Services for predictive insights, and Martech Services for technology consulting. Industry-specific vertical solutions serve Automotive, Healthcare, Travel & Hospitality, Financial Services, and Insurance sectors. The Salesforce Practice provides specialized implementation services across all Salesforce Clouds. Recent additions include Acxiom Fan Graph for sports marketing intelligence. All offerings leverage Acxiom's foundational assets of 2.6 billion global consumers, 1.2 trillion monthly data records, and 10K+ unique consumer attributes.

Differentiator

Problem solved

Functional benefit

Brands

• Real ID: Acxiom's customer identity and data management solution that serves as the identity and data layer of Omni, connecting to 2.6 billion global consumers.
• InfoBase
• Personicx

Products and services

• Acxiom Real ID Acxiom's flagship identity resolution platform that connects and recognizes consumers across the marketing ecosystem. Built from over 2.6 billion global consumers and 5 trillion+ data records, Real ID enables brands to unify first-, second-, and third-party data for activation and personalization across all channels.
• InfoBase Acxiom's flagship consumer data offering providing consumer data covering 260 million digitally addressable U.S. consumers, with Personicx lifestyle and behavioral segmentation for predictive audience targeting.
• Acxiom Customer Data Platform (CDP) Cloud-enabled customer data platform that unifies, cleanses, and prepares data for AI-driven marketing, including data management, customer data platforms, data clean rooms, and real-time personalization capabilities.
• Acxiom Data Clean Rooms Privacy-safe data collaboration solutions enabling brands to share customer data with trusted partners without exposing PII, including partner prospecting, co-marketing, data monetization, and measurement/attribution capabilities.
• Acxiom Prospecting Solutions Customer acquisition solutions that clean, enhance, and expand audiences with 300+ million verified individuals, including email prospecting, site visitor recognition, and multi-channel marketing for regulated data sources (GLBA/FCRA compliant).
• Acxiom Data Analytics Services Global team of data scientists delivering analytics including acquisition optimization, retention modeling, persona creation, segmentation, predictive modeling, marketing efficiency, and measurement (MMM/MTA).
• Acxiom Martech Services Strategic advisory services for marketing technology deployment, integration, and optimization with certified experts in Adobe, Google Marketing Platform, Salesforce, Snowflake, Trade Desk, Treasure Data, and Databricks ecosystems.
• Acxiom Salesforce Practice Official Salesforce Agentforce and Summit-level partner offering implementations, managed services, and expertise across all Salesforce Clouds (Sales, Service, Marketing, B2B/B2C Commerce, Experience, Manufacturing, Order Management, Revenue, Data Cloud).
• Audience Data Packages Pre-built seasonal and demographic audience packages including Game Day, Holiday Season, Back to School, Valentine's Day, Mother's Day, Father's Day, and lifestyle segments (Millennials, Gaming Enthusiasts, Animal Lovers).
• Acxiom Fan Graph Sports marketing intelligence solution powered by Real ID technology that unifies fragmented fan data across media, commerce, attendance, purchases, and consumer identity, covering 260 million U.S. and 2.6 billion global consumers.
• Acxiom Automotive Solutions Data-based automotive marketing solutions serving 8 of the top 10 automotive companies, including lead attribution, lead quality enhancement, customer journey optimization, and automotive financing/affinity card acquisition.
• Acxiom Healthcare Marketing Privacy-focused healthcare marketing with 10+ years of experience, including access to 300MM+ de-identified health records, HIPAA-compliant data, and 50+ years of consumer data for pharmaceutical brands, providers, and payers.
• Acxiom Travel & Hospitality Solutions Travel marketing solutions partnering with 4 of top 5 domestic airlines and 8 of top 10 U.S. hotel companies, including loyalty management, martech optimization, traveler journey mapping, and privacy-safe partner collaborations.
• Acxiom Financial Services Solutions Financial services marketing serving 7 of top 10 retail banks, including investment services, consumer lending, credit card, deposits, and fintech solutions with social determinants of health data.
• Acxiom Insurance Marketing Insurance marketing solutions serving 9 of top 10 insurance providers, including customer lifecycle engagement, high-value customer retention, customer base growth, and marketing performance optimization.
• Acxiom Retail Marketing Solutions Retail marketing solutions supporting personalized targeting, retail media, omnichannel marketing, and customer acquisition for retail brands and consumer goods companies.
• Acxiom Tech Industry Solutions Solutions for technology companies and SaaS providers requiring marketing technology implementation and data services for B2B technology marketing and subscription services.
• Acxiom Telecommunications Solutions Telecommunications marketing solutions enabling subscriber acquisition, retention, and cross-sell through Acxiom's identity and consumer data capabilities.

Quantifiable outcome

• 11x campaign lift using Infobase-powered audience modeling (Scott's Miracle-Gro)
• +16 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature6 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• NBCUniversalflagshipGTM or Marketing Partner · 25 June 2026Co-developed Dynamic Contextual Content (DCC) solution combining Acxiom audience data with NBCUniversal's contextual signals for in-flight CTV creative optimization. Currently in beta, expected live in US by end of 2026.
• ParamountflagshipGTM or Marketing Partner · 24 June 2026Collaboration to enhance Paramount's Streaming Fixed Units with adaptive, audience-intelligent advertising that sequences creative messaging across a seven-day premiere window. Currently in beta testing with Volkswagen of America and Princess Cruises.
• NetflixflagshipGTM or Marketing Partner · 22 June 2026Omnicom Media is Netflix's first data partnership for AI-powered advertising. The collaboration combines Acxiom audience intelligence with Netflix's AI ad format, enabling brands to deliver personalized advertising on the streaming platform. Launches first in the US with additional countries by end of 2026.
• DatabrickscoreTechnology or Integration · 17 June 2026Acxiom Real ID is available as a native Built-On application on the Databricks platform and in the Databricks Marketplace. Acxiom is serving as a launch partner for Databricks CustomerLake, an Agentic CDP built natively on Databricks, allowing brands to build trusted Customer 360 profiles and design agentic marketing workflows.
• The Trade DeskcoreChannel Partner/ Reseller/ Distributor · 10 June 2026Acxiom's geo-based audience segments are now live in The Trade Desk's data marketplace for advertisers in UK and Germany. The integration adds location-derived targeting built on verifiable consumer behavior to The Trade Desk's Kokai platform under its Audience Unlimited initiative.
• ReachTVminorStrategic or Co-development Partner · 3 November 2025Partnership to launch industry-first data-powered travel media network leveraging airport-based screens. Targets over 50 million monthly travelers at 90 airports with behavioral insights and data matching.
• SnowflakecoreTechnology or Integration · 1 January 2025Strategic partnership providing data clean room solutions and Real ID cloud native app on Snowflake with zero data movement. Acxiom is recognized as a leader in Snowflake's Modern Marketing Data Stack Report for five consecutive years. Brands can access industry-leading applications and operations powered by Snowflake.
• AdobecoreTechnology or Integration · 1 January 2025Acxiom is integrated into Adobe's Real-Time CDP Collaboration platform with generally available integrations. Adobe CX Enterprise ecosystem includes Acxiom for data collaboration and paid media activation. Strategic partnership enabling brands to deliver real-time personalization.
• SalesforcecoreTechnology or Integration · 1 January 2025Acxiom is an official Salesforce Agentforce Partner and Summit-level partner with 550+ certified experts and 1,800+ certifications. Offers end-to-end services across all Salesforce Clouds including Einstein AI, Marketing Cloud, Data Cloud, Commerce Cloud, and Service Cloud.
• GooglecoreTechnology or Integration · 1 January 2025Certified Google Marketing Platform reseller with 2,300+ experts helping brands build unified, intelligent marketing engines. Integration across Google's advertising and measurement platforms.
• Amazon AdscoreTechnology or Integration · 1 January 2025Bi-directional integration with Amazon Ads and Amazon Marketing Cloud for paid media activation and measurement within Adobe's Real-Time CDP Collaboration platform.
• SitecoreminorImplementation/ SI/ Consulting Partner · 1 January 2025Platinum level Sitecore partner, the highest tier, recognized for Delivery Excellence and Customer Value and Impact. Created connected data foundation for Aer Lingus improving conversions by 1,675 percent.
• RafterOneminorImplementation/ SI/ Consulting Partner · 1 January 2025Unified with RafterOne as first consulting practice to support entire Salesforce Cloud ecosystem. Summit Partner status for three consecutive years.

Scale indicators25 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Experian: Experian is one of the largest consumer credit bureaus and identity/data providers, with marketing services and audience targeting offerings that compete directly with Acxiom's InfoBase and identity resolution capabilities. Both serve Fortune 500 brands with consumer data, targeting, and identity services.
• Equifax: Equifax is a major credit bureau with identity, fraud, and marketing data offerings that overlap with Acxiom's data licensing and identity resolution business. Both serve financial services, insurance, and consumer marketing clients with similar regulatory-grade data assets.
• TransUnion: TransUnion is a major credit bureau and consumer data provider with marketing solutions (TruAudience, Neustar) that compete directly with Acxiom's identity resolution and audience targeting products. Listed as one of Acxiom's marquee clients and partner ecosystem, reflecting overlapping capabilities.
• LiveRamp: LiveRamp was spun out of Acxiom in 2014 and is now an independent identity resolution and data collaboration platform. Direct competitor in the same identity graph and clean room category, serving overlapping enterprise marketing and advertising clients with similar technology.
• Epsilon (Publicis Groupe): Epsilon is the data-driven marketing arm of Publicis and a direct competitor to Acxiom in identity resolution, audience targeting, and clean room services. It serves a similar enterprise client base and is part of a competing ad holding company (Havas/Publicis ecosystem).
• Neustar (TransUnion): Neustar (now part of TransUnion) is a direct competitor in identity resolution, marketing data, and audience targeting. Its Marketing and Media Solutions business competes head-to-head with Acxiom's Real ID and InfoBase products across financial services, telecom, and CPG verticals.

Broad incumbents

• Oracle Data Cloud (formerly Datalogix): Oracle Data Cloud (incorporating the Datalogix offline purchase data and Grapeshot contextual) provides third-party audience data and identity solutions that directly overlap with Acxiom's data licensing and audience targeting offerings, but as part of Oracle's broader enterprise cloud portfolio.
• Salesforce Data Cloud: Salesforce Data Cloud (formerly Genie) and Agentforce offer identity resolution and CDP capabilities that overlap with Acxiom's Real ID and CDP services. Acxiom is a Summit-level Salesforce implementation partner, so Salesforce is both a major partner and a competitive platform for enterprise data infrastructure.
• Adobe Real-Time CDP: Adobe's Real-Time CDP is a major customer data platform that competes with Acxiom's CDP and identity offerings as part of Adobe Experience Cloud. While Acxiom is a launch partner, Adobe's native CDP capabilities represent both partnership and competitive overlap in the enterprise CDP market.
• Oracle Advertising: Oracle's advertising and customer experience business (formerly Grapeshot, Moat, AddThis, BlueKai) offers data and identity capabilities that overlap with Acxiom's offering, but as part of Oracle's much broader enterprise software portfolio. Competes for enterprise marketing and data infrastructure budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/acxiomcorp
• LinkedInlinkedin.com/company/acxiom
• Xx.com/acxiom

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acxiom