Rite Lite
Rite Lite Ltd. is a privately held Brooklyn, NY-based wholesale distributor of Judaica merchandise, selling Chanukah, Passover, Purim, and year-round ceremonial items exclusively to registered retail businesses across the U.S. and Canada via account-based e-commerce and seasonal catalogs.
- Company typePrivate
- Founded1949
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rite Lite does
Rite Lite Ltd. is a privately held wholesale distributor of Judaica merchandise headquartered at 333 Stanley Avenue, Brooklyn, New York. The company sells exclusively to registered retail businesses in the United States and Canada — including gift shops, card shops, synagogues, schools, museums, and supermarkets — gated by a Federal Tax ID, VAT, or GST registration requirement. Its product portfolio spans 30+ categories across seasonal Jewish holidays (Chanukah, Passover, Purim, Jewish New Year) and year-round ceremonial items, including menorahs, candles, Seder plates, kiddush cups, greeting cards, toys, and Tzedakah boxes, with branded sub-lines such as the Judah Maccabot robot series, an extensive Passover frog toy collection, and greeting card counter displays.
The company's go-to-market combines a B2B e-commerce platform with biannual printed seasonal catalogs (Chanukah/Fall and Passover/Spring). MSRP is publicly listed on the site; wholesale pricing is revealed only after account login. Volume-based quantity discounts are standard, and the company directs international prospects to printable digital catalogs after determining that overseas delivery is unreliable. The underlying technology is standard e-commerce infrastructure; no proprietary platform architecture, machine learning systems, or AI/ML components are disclosed.
Rite Lite generates revenue through one-time wholesale merchandise transactions at trade margins, with no disclosed subscription, SaaS, or recurring revenue layer. Geographic scope is primarily U.S. and Canada. No headcount, ownership, leadership team, funding history, partnerships, or financial figures are disclosed in the available data; the company appears to be an independently operated private business with a single Brooklyn office.
Rite Lite firmographics
Firmographics- Name
- Rite Lite
- Legal name
- Rite Lite Ltd.
- Website
- https://ritelite.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rite Lite Ltd. is a privately held Brooklyn, NY-based wholesale distributor of Judaica merchandise, selling Chanukah, Passover, Purim, and year-round ceremonial items exclusively to registered retail businesses across the U.S. and Canada via account-based e-commerce and seasonal catalogs.
- Ownership category
- akta.pro rank
Rite Lite industry classification
Industry- Product category
- Wholesale Judaica Merchandise
- NAICS
- Confectionery Merchant Wholesalers (42445), Apparel, Piece Goods, and Notions Merchant Wholesalers (4243), Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Wholesale-Paper & Paper Products (5110), Food And Kindred Products (2000)
- akta.pro primary industry
- Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)
- akta.pro secondary industries
- Religious & Specialty Publishing Distribution (CRAOALAD), Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI)
Keywords
Where Rite Lite is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rite Lite business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale merchandise sales: Wholesale distribution of Judaica products including Chanukah, Passover, Purim, and year-round ceremonial items. Products are sold to registered retail businesses at wholesale pricing with quantity-based volume discounts. Revenue is generated through product sales with tiered pricing based on order quantity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing with volume-based quantity discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Rite Lite product offering
Product offeringCore offering
Rite Lite Ltd. is a B2B wholesale distributor of Jewish ceremonial, holiday, and decorative merchandise (Judaica) sold exclusively to registered retail businesses, synagogues, schools, museums, and similar trade accounts. The product range spans seasonal lines for Chanukah, Passover, Purim, and Rosh Hashanah, plus year-round ceremonial items (menorahs, Kiddush cups, mezuzah cases, shofars, Tzedakah boxes, Yads) and everyday goods such as greeting cards, toys, books, textiles, and home décor. Orders are placed through an account-based e-commerce platform with MSRP displayed publicly and wholesale pricing, including volume-based quantity discounts, revealed after login.
Product overview
Rite Lite Ltd. operates a B2B wholesale e-commerce platform for Jewish ceremonial and decorative products. The company organizes its portfolio across seasonal categories (Chanukah, Passover, Purim, Jewish New Year) and year-round categories (Ceremonial, Everyday), complemented by specialty sub-categories like greeting cards, toys, Tzedakah boxes, Yads (Torah pointers), and menorahs. The product line includes over 30 distinct categories spanning ritual objects, home décor, toys, and gift items. The company also maintains downloadable catalogs for seasonal buying cycles.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Judaica E-Commerce Platform B2B wholesale e-commerce platform enabling registered retailers, synagogues, schools, museums, and other trade buyers to browse, order, and purchase Jewish ceremonial and decorative merchandise for resale or institutional use.
- Chanukah Products Seasonal Chanukah wholesale line including menorahs, Chanukah candles, dreidels, Chanukah greeting cards, plush toys, Chanukah play sets, puzzles, gelt dolls, sing-along microphones, and Judah Maccabot dancing robot series.
- Passover Products Seasonal Passover wholesale line including Seder plates, matzah boards, Haggadahs, matzah balls, ten plagues puppets, Passover-themed educational toys, and the extensive Frog toys collection.
- Purim Products Seasonal Purim wholesale line including Purim fun items, costumes, and decorations for the holiday.
- Jewish New Year Products Seasonal Rosh Hashanah wholesale line including honey dishes, shofars, apple and honey sets, round challahs, and greeting cards.
- Ceremonial Items Year-round ceremonial wholesale line including Kiddush cups, candlesticks, challah covers, Shabbat candles, Havdalah sets, mezuzah cases, Torah pointers (Yads), and Tzedakah boxes.
- Everyday Judaica Year-round wholesale line of books, jewelry, collectibles, home decorations, textiles, kitchenware, and novelty Judaica items.
- Greeting Cards Jewish-themed greeting cards wholesale line including Bar/Bat Mitzvah, Wedding, Mazel Tov, Sympathy, Get Well, and holiday cards, plus counter display cards with foil embellishments and embossing.
- Menorahs Wholesale Chanukah menorahs in candle and electric versions, including decorative and children's educational menorahs.
- Printable Catalogs Seasonal wholesale buying catalogs available in PDF download format for international wholesale customers and as physical mail delivery for US customers, featuring Everyday, Ceremonial, and Greeting Card product lines.
Companies that use Rite Lite
Customer profileSegments5 records
Ideal customer profiles5 records
Rite Lite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rite Lite partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Rite Lite competitors and assessment
Company assessmentDirect peers
- Oriental Trading Company: Large US-based wholesale distributor of party supplies, seasonal merchandise, and novelties to businesses and organizations. Highly comparable to Rite Lite's wholesale-only B2B model and seasonal/holiday catalog-driven distribution, though Oriental Trading covers a much broader (non-religious) category set.
- ModernTribe: Online Judaica retailer offering ritual objects, holiday goods, and gifts directly to consumers and to wholesale/trade accounts. Directly comparable to Rite Lite in product category and target market (Jewish consumers and institutions), though it leans more design-forward and DTC.
- Israel Book Shop: Long-established retailer and wholesaler of Jewish books, Judaica, and educational materials serving synagogues, schools, and Jewish households. Comparable to Rite Lite in product category breadth across Judaica, books, and ceremonial items, with an overlapping institutional customer base.
- The Jewish Museum Shop: Retail arm of The Jewish Museum selling curated Judaica, ritual objects, holiday goods, and Jewish-themed gifts. Comparable to Rite Lite in product mix and museum gift-shop channel overlap, though operated as a single-store institutional retailer rather than a wholesale distributor.
- Judaica Press: Publisher and retailer of Jewish books, Haggadahs, and educational Judaica materials serving schools, synagogues, and households. Comparable to Rite Lite on the religious publishing and ceremonial/educational product side, with overlapping institutional customers.
- Enesco: Wholesale distributor of gift, seasonal, and home décor products to retailers worldwide, with a strong holiday/seasonal category. Closely comparable to Rite Lite's wholesale B2B model and seasonal catalog rhythm, though Enesco spans secular and religious lines.
Broad incumbents
- Hallmark: Largest US greeting card manufacturer and retailer with a broad seasonal/gift product portfolio. Comparable to Rite Lite on the greeting card and seasonal gift category side, though Hallmark is a general-market mass brand rather than a Judaica specialist.
- Paper Source: Specialty retailer of stationery, greeting cards, gift wrap, and party goods. Overlaps with Rite Lite on greeting cards, gift wrap, and party/category merchandise, but operates retail storefronts rather than a wholesale-only B2B model.
- Amazon: Mass-market online marketplace that hosts numerous Judaica sellers and brands, often competing directly with wholesale distributors on price and assortment. Relevant as the dominant alternative buying channel for Rite Lite's retail customers' end consumers.
Others
- Etsy: Online marketplace with a large concentration of independent Judaica and Jewish-themed makers selling handmade ritual items, holiday goods, and gifts. Functions as an indirect competitor to Rite Lite by enabling manufacturers to reach retail buyers without a traditional wholesaler.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rite Lite social profiles
Digital presenceRite Lite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rite Lite leadership team
Management profileNumber of profiles
Profiles6 records
Rite Lite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rite Lite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rite Lite
What does Rite Lite do?
Rite Lite Ltd. is a B2B wholesale distributor of Jewish ceremonial, holiday, and decorative merchandise (Judaica) sold exclusively to registered retail businesses, synagogues, schools, museums, and similar trade accounts. The product range spans seasonal lines for Chanukah, Passover, Purim, and Rosh Hashanah, plus year-round ceremonial items (menorahs, Kiddush cups, mezuzah cases, shofars, Tzedakah boxes, Yads) and everyday goods such as greeting cards, toys, books, textiles, and home décor. Orders are placed through an account-based e-commerce platform with MSRP displayed publicly and wholesale pricing, including volume-based quantity discounts, revealed after login.
Is Rite Lite a public or private company?
Rite Lite is a private company. It is classified as unknown and is currently operating.
When was Rite Lite founded?
Rite Lite was founded in 1949. It employs 11 to 50 people.
Where is Rite Lite based?
Rite Lite is headquartered in Brooklyn, United States, in the North America region.
How does Rite Lite make money?
One revenue line is on record: wholesale merchandise sales.
Who are Rite Lite's main competitors?
Direct peers on record are Oriental Trading Company, ModernTribe, Israel Book Shop, The Jewish Museum Shop, Judaica Press and Enesco. Broad incumbents are Hallmark, Paper Source and Amazon. Etsy is listed as an others.
Does Rite Lite have an API?
No public API is recorded for Rite Lite.
What industry is Rite Lite in?
Rite Lite's product category is Wholesale Judaica Merchandise. Its primary akta.pro industry code is CRAOALAJ, Greeting Cards, Gift Wrap & Party Paper Goods Distribution, with a secondary code of CRAOALAD, Religious & Specialty Publishing Distribution. Its NAICS code is 42445 and its SIC code is 5110.