Udrew
uDrew is an Australian PropTech SaaS platform providing site intelligence, compliant design tools, and customer engagement solutions for residential construction trades across Australia and New Zealand, including home builders, pool builders, spa retailers, and design professionals.
- Company typePrivate
- Founded2023
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Udrew does
uDrew (uDrew Pty Ltd) is an Australian PropTech company headquartered in Perth, Western Australia, that builds a cloud-based SaaS platform for the Australian and New Zealand construction industry. The platform consolidates three integrated modules — uDrew OnSite for site intelligence and engineering calculations, uDrew Studio for visual planning with live compliance validation, and uDrew Connect for customer-facing engagement — into a single workflow that replaces manual site research, consultant reports, and disconnected drafting tools. Its proprietary algorithms, developed over 15+ years and independently peer-reviewed, instantly calculate site engineering and design criteria (geotechnical conditions, wind ratings, corrosion categories, AHD ground levels, utility depths) from 1,000+ datasets covering Australian and New Zealand planning, zoning, environmental, and hazard data.
uDrew targets residential construction trade verticals including home builders, pool builders, spa retailers, granny flat installers, landscapers, shed builders, and design professionals. Pricing is subscription-based with tiered offerings (Starter, Grow, Scale) across each module at AUD $179–$649/month or $1,969–$7,139/year, plus an Enterprise bundle for franchise groups and national builders with full API access, SSO, and custom integrations. A 15% bundle discount incentivizes multi-module adoption. Distribution combines direct self-serve website sales, sales-assisted enterprise motion, a 60+ partner dealer/reseller network, and physical presence at industry expos through Connect Display touchscreen kiosks.
The company is founder-owned by Tom Young, bootstrapped (no material external funding rounds disclosed), operates with a small team of 1–10 employees, and has accumulated 10+ industry awards since founding including PropTech National Best of the Best (2021), WA Innovator of the Year (2018, 2021, 2022), iAwards National Merit Best Startup (2019), and ALGIM Best Technical Solution New Zealand (2019). Named customers include Grosvenor Engineering Group, Spa World, Aquatic Leisure Technologies, Prompt Engineering, and Tanzanite Pools, with reported outcomes including 2–6 hours of labour saved per project and up to 70% faster council approval times.
Udrew firmographics
Firmographics- Name
- Udrew
- Legal name
- uDrew Pty Ltd
- Website
- https://udrew.com.au
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- uDrew is an Australian PropTech SaaS platform providing site intelligence, compliant design tools, and customer engagement solutions for residential construction trades across Australia and New Zealand, including home builders, pool builders, spa retailers, and design professionals.
- Ownership category
- akta.pro rank
Where Udrew is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Udrew business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - uDrew OnSite: Monthly or annual subscription for site intelligence platform. Three tiers (Starter, Grow, Scale) with increasing property address limits and feature sets. Pricing ranges from $179-449/month or $1,969-4,939/year. All prices in AUD excluding GST.
- Subscription - uDrew Studio: Monthly or annual subscription for visual planning tools. Three tiers (Starter, Grow, Scale) with increasing property limits (200-600+ annually) and team seat allocations. Pricing ranges from $199-649/month or $2,189-7,139/year.
- Subscription - uDrew Connect: Monthly or annual subscription for lead generation and customer engagement. Web Starter from $199/month, Web Premium from $399/month, Showroom add-on at $249/month per touchscreen. Connect Display requires active Connect Web plan.
- Enterprise Bundle: Full API access, third-party integrations, SSO, dedicated account manager, priority support, custom onboarding, and multi-location management for franchise groups, national builders, and reporting professionals. Custom volume agreements and pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Connect Web Starter - Entry-level website lead capture |
| Subscription | Monthly | Connect Web Premium - Advanced website lead capture with analytics |
| Subscription | Monthly | Connect Showroom - Touchscreen kiosk add-on for expos/showrooms |
| Subscription | Monthly | OnSite Starter - Occasional site checks for builders |
| Subscription | Monthly | OnSite Grow - Active builders running 20+ assessments/month |
| Subscription | Monthly | OnSite Scale - High-volume operators and reporting professionals |
| Subscription | Monthly | Studio Starter - Entry-level plan for small builders moving off paper |
| Subscription | Monthly | Studio Grow - Growing teams managing volume |
| Subscription | Monthly | Studio Scale - Multi-team operators needing full plans and field tools |
| Subscription | Multi-year contract | Enterprise - Franchise groups and national builders |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Udrew product offering
Product offeringCore offering
uDrew is a cloud-based PropTech SaaS platform that delivers site intelligence, compliant design, and customer-facing lead generation for Australian and New Zealand building and trade professionals. Its three modules — uDrew OnSite (instant property assessment and site engineering calculations), uDrew Studio (visual planning with live compliance validation and council-ready documentation), and uDrew Connect (lead generation via website embeds, showroom kiosks, and analytics) — share verified site data across the project workflow, eliminating duplication from feasibility through to customer engagement.
Product overview
uDrew is an Australian PropTech platform comprising three integrated modules: uDrew OnSite (site intelligence), uDrew Studio (visual planning and compliance design), and uDrew Connect (customer engagement and lead generation). OnSite provides instant property assessments and site engineering calculations that replace days of manual research. Studio transforms site intelligence into compliant designs with live validation, producing council-ready documentation. Connect extends the platform to customer-facing touchpoints through Connect Display (kiosks), Connect Live (website embedding), and Connect Intelligence (analytics), enabling businesses to engage customers, qualify leads, and close sales. The three modules share verified site data and compliant designs, eliminating duplication across the project workflow.
Differentiator
Problem solved
Functional benefit
Brands
- uDrew OnSite: Site intelligence platform providing instant property assessments including planning constraints, overlays, easements, soil classification, wind ratings, and council-specific conditions.
- uDrew Studio
- uDrew Connect
Products and services
- uDrew OnSite Site intelligence platform for Australian and New Zealand building and trade professionals. Enter any property address and instantly receive setbacks, easements, overlays, drainage, soil types, site classification, wind ratings, corrosion categories, AHD ground levels, utility depths, and council-specific conditions. Replaces manual research and consultant reports with verified site intelligence, including proprietary instant calculations of geotechnical conditions and design criteria. Includes HD aerial mapping, historical aerial imagery, GPS site functionality, geo-referenced photo upload, and exportable PDF site reports.
- uDrew Studio Visual planning and layout environment for home, pool, shed, granny flat, spa, and landscape designs. Validates designs against planning rules in real time as elements are placed or adjusted, and auto-generates council-ready documentation on completion. Imports site intelligence directly from OnSite, supports customisable product catalogues, multi-team project assignment, custom design templates, and DIY multi-page architectural plans without requiring drafting or CAD experience.
- uDrew Connect Customer engagement and lead generation suite for tradies, retailers, and builders. Turns site feasibility data and compliant designs into interactive experiences across websites (Connect Live / Connect Web), showrooms and expos (Connect Display kiosks), and analytics (Connect Intelligence). Generates qualified leads with site and design context attached, supports custom quote logic, performance reporting, and pipeline visibility across regions.
Quantifiable outcome
- Builders using uDrew report saving 2 to 4 hours per project on feasibility and compliance preparation
- +4 more outcomes
Companies that use Udrew
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles6 records
Udrew technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Udrew partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SPASA (Swimming Pool and Spa Association)coreuDrew is a member of SPASA (Swimming Pool and Spa Association of Australia), indicating industry alignment and recognition within the pool and spa sector.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Udrew competitors and assessment
Company assessmentBroad incumbents
- CoConstruct: Residential construction project management and client collaboration SaaS for custom home builders and remodelers. Comparable to uDrew because both target residential builders with software that combines operations, design, and customer engagement.
- Procore: Global construction management platform spanning project management, quality, safety, and financials. Comparable to uDrew as a broader incumbent serving the same construction buyer with workflow SaaS, but at much larger scale and without uDrew's AU/NZ compliance depth.
- Buildertrend: US-headquartered SaaS for residential construction project management, customer engagement, and quoting. Comparable to uDrew as an incumbent serving residential builders with integrated workflow software, though lacking AU/NZ-specific compliance intelligence.
- Nearmap: Australian-headquartered aerial imagery and location intelligence provider used extensively in construction and property. Comparable to uDrew because both supply AU/NZ spatial and property data layers that feed site assessment and planning workflows.
- Houzz Pro: SaaS for home professionals combining design, lead generation, project management, and client engagement. Comparable to uDrew Connect as a customer-engagement and lead-generation platform aimed at home builders, designers, and trades.
Direct peers
- Archistar: Australian PropTech platform providing AI-driven property development feasibility analysis. Comparable to uDrew OnSite because both automate site research and feasibility assessment for Australian builders and developers using local planning datasets.
- Buildxact: Australian/NZ SaaS for residential builders covering estimating, quoting, and project management. Comparable to uDrew because both target small-to-mid residential builders in AU/NZ with workflow SaaS that reduces manual effort and improves quoting accuracy.
- PlanRadar: SaaS for construction and real estate defect management, site documentation, and compliance tracking. Comparable to uDrew because both digitise compliance and site-condition workflows for construction professionals, replacing manual documentation processes.
- ServiceM8: Australian field service management SaaS for trades and contractors. Comparable to uDrew because both serve Australian tradies with mobile-first, SMB-focused SaaS that replaces paper-based or fragmented workflows.
- Spatialest: Australian provider of land and utility network data used by utilities and the construction sector. Comparable to uDrew because both assemble location, planning, and infrastructure datasets that inform Australian site assessments and engineering decisions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Udrew social profiles
Digital presenceUdrew financial estimates
Financial estimateRevenue estimate
Valuation estimate
Udrew leadership team
Management profileNumber of profiles
Profiles7 records
Udrew funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Udrew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Udrew
What does Udrew do?
uDrew is a cloud-based PropTech SaaS platform that delivers site intelligence, compliant design, and customer-facing lead generation for Australian and New Zealand building and trade professionals. Its three modules — uDrew OnSite (instant property assessment and site engineering calculations), uDrew Studio (visual planning with live compliance validation and council-ready documentation), and uDrew Connect (lead generation via website embeds, showroom kiosks, and analytics) — share verified site data across the project workflow, eliminating duplication from feasibility through to customer engagement.
Is Udrew a public or private company?
Udrew is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Udrew founded?
Udrew was founded in 2023. It employs 1 to 10 people.
Where is Udrew based?
Udrew is headquartered in Perth, Australia, in the Oceania region.
How does Udrew make money?
Four revenue lines are on record. Subscription - uDrew OnSite is the primary driver. The others are subscription - uDrew Studio, subscription - uDrew Connect and enterprise Bundle.
Who are Udrew's main competitors?
Broad incumbents on record are CoConstruct, Procore, Buildertrend, Nearmap and Houzz Pro. Direct peers are Archistar, Buildxact, PlanRadar, ServiceM8 and Spatialest.
Does Udrew have an API?
Yes. Full API access is available as an enterprise feature for franchise groups, national builders, and reporting professionals. The API supports third-party integrations and single sign-on (SSO). Custom integration is available for bespoke sales environments. Specific protocol (REST/GraphQL), auth method, rate limits, and versioning details are not publicly documented.