What Rodoil does

Rodoil (legal entity Rodoil Distribuidora de Combustíveis S.A.) is a Brazilian fuel distributor founded in 2006 in Caxias do Sul, Rio Grande do Sul, and led by founder Roberto Tonietto as Diretor-Presidente. It is the 5th largest fuel distributor in Brazil by number of gas stations, operating across eight states (Rio Grande do Sul, Santa Catarina, Paraná, São Paulo, Mato Grosso, Minas Gerais, Goiás, and Bahia). The company distributes gasoline, ethanol, and diesel (S10 and S500) through a network of 600+ RodOil-branded stations, 2,000+ independent white-flag stations, over 150 B2B clients (transportation, agribusiness, industry), and TRR operators, supported by 29 operational bases and a monitored fleet of 250+ distribution trucks.

Rodoil's product strategy centers on proprietary fuel brands using "Green Plus" nanotechnology, a combustion catalyst developed in California by Bio Friendly Corporation and applied to its exclusive Gasolina DuraMais+ (launched 2020) and Diesel DuraMais+ (launched 2024) lines, marketed on claims of up to 10% fuel-economy improvement and up to 50% reduction in pollutant emissions. Adjacent offerings include the Trishop convenience-store franchise, Eco+ Energia (a clean-energy referral program offering 10–20% discounts on electricity bills via cooperatives), Mobil lubricants, a RodOil Mais cashback loyalty program, and a Conecta RodOil ordering app. The company also participates in a UCSGRAPHENE graphene-additive research project with the Universidade de Caxias do Sul and technology partner ZextecNano.

Revenue is generated primarily through transaction-based fuel sales at branded and white-flag stations and direct B2B contracts (often bundled with comodato loans of tanks, pumps, and automated fuel-management infrastructure), complemented by franchise fees from Trishop and referral revenue from Eco+ Energia. Go-to-market combines a branded/white-flag reseller channel, a dedicated B2B field-sales and consultant team, and franchising. Brazilian fuel pricing is regulated under ANP oversight (Resolution 795/2019 list-price disclosure). Growth has been driven by acquisitions including Mazp (2015), Megapetro (2019), Tower Brasil (2021, enabling Southeast/Central-West entry), and Ravato and Cargopetro (2025), the latter extending into shale-oil fuel products, logistics, and international markets in Paraguay and Uruguay.

Name

Rodoil

Legal name

Rodoil Distribuidora de Combustíveis S.A.

Website

https://rodoil.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Rodoil is Brazil's 5th-largest fuel distributor by station count, supplying gasoline, ethanol, and diesel across eight states through 600+ branded stations, 2,000+ white-flag stations, and 150+ B2B clients in transportation, agribusiness, and industry.

Ownership category

akta.pro rank

Product category

Fuel Distribution

NAICS

Petroleum Bulk Stations and Terminals (424710), Gasoline Stations (4571), Gasoline Stations and Fuel Dealers (457), Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

Keywords

• Fuel distribution
• Gasoline retail
• Diesel supply
• Convenience stores
• Petroleum logistics

Headquarters

HQ city

Caxias Do Sul

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Fuel Distribution (Branded Stations): Distribution of fuels (gasoline, ethanol, diesel S10 and S500) through own branded station network (600+ RodOil branded stations). Revenue from fuel sales at company-branded locations.
2. White Flag Station Distribution: Distribution services to independent station operators (postos bandeira branca) - over 2,000 stations served. Revenue from bulk fuel sales and distribution services.
3. B2B Fuel Sales: Direct fuel sales to industries, agribusiness, and transportation companies. Includes customized infrastructure solutions with comodato arrangements for tanks and pumps. Over 150 B2B clients served.
4. Trishop Convenience Store Franchise: Franchise model for Trishop convenience stores in fuel stations. Revenue from franchise fees and wholesale product supply to franchisees.
5. Eco+ Energia: Partnership with energy cooperatives for renewable energy credits. Customers receive 10-20% discount on electricity bills through RodOil-negotiated 'tarifa verde' rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rodoil is a Brazilian fuel distributor, the 5th largest in Brazil, operating since 2006 from Caxias do Sul (Rio Grande do Sul). The company distributes gasoline and diesel — including proprietary DuraMais+ premium fuels enhanced with Green Plus nanotechnology from Bio Friendly Corporation — across a network of 600+ branded stations, 2,000+ white-flag stations, and 150+ direct B2B clients, supported by 29 operational bases and a fleet of 250+ trucks in 8 Brazilian states.

Product overview

RodOil is a comprehensive fuel distribution platform offering a multi-product portfolio centered on proprietary fuel brands with nanotecnologia GreenPlus (Gasolina DuraMais+ and Diesel DuraMais+), a convenience store network (Trishop), clean energy solutions (Eco+ Energia), and loyalty programs (Cashback RodOil Mais). The company operates through branded gas stations, white-label stations, TRRs, and direct B2B customers across 8 Brazilian states. The portfolio includes acquired brands (Ravato, Tower Brasil) and digital platforms (Combustível da Vida, Programa de Integridade) that complement the core fuel distribution business.

Differentiator

Problem solved

Functional benefit

Products and services

• Gasolina DuraMais+

Quantifiable outcome

• Up to 50% reduction in pollutant emissions including CO2, CO, NOx, and sulfur
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Rede GambinocoreStrategic or Co-development Partner · 18 April 2025Rede Gambino operates the first Trishop convenience store outside a gas station environment in Caxias do Sul. The network has over 40 gas stations and convenience store units in Rio Grande do Sul. This partnership expands the Trishop franchise model to standalone locations.
• VisatecoreStrategic or Co-development Partner · 1 January 2025Partnership with Visate, the public transportation concessionaire of Caxias do Sul, to use Diesel DuraMais+ in their fleet. Featured on CNN Brasil's CNN Mais Verde program. The partnership includes a specially branded bus that circulates the city symbolizing pollutant reduction. RodOil provides the fuel while Visate operates the public transport service.
• Cooperativas e usinas de energia limpacoreGTM or Marketing PartnerPartnership with energy cooperatives and solar and wind power plants for the Eco+ Energia program. These partners generate renewable energy that is injected into the electrical grid, allowing RodOil to offer customers 10-20% discounts on electricity bills.
• Clube JuventudeminorGTM or Marketing PartnerSports sponsorship partnership with Clube Juventude, a football (soccer) club from Caxias do Sul.
• Grêmio Esportivo BrasilminorGTM or Marketing PartnerSports sponsorship partnership with Grêmio Esportivo Brasil, a football club.
• Caxias BasqueteminorGTM or Marketing PartnerSports sponsorship of Caxias Basquete basketball team. Fardamento (uniforms) made with graphene developed through UCSGRAPHENE project.
• Liga Feminina de Combate ao CâncerminorGTM or Marketing PartnerSocial responsibility sponsorship of the Women's Cancer Fight League.
• ARH SerranaminorGTM or Marketing PartnerSocial responsibility partnership with ARH Serrana organization.
• Legado ItalianominorGTM or Marketing PartnerSocial responsibility partnership with Legado Italiano organization.
• Instituto Combustível da VidacoreOthersRodOil's own social platform launched in 2018 connecting volunteers with NGOs and charitable institutions. The platform facilitates donations for various causes including COVID-19 relief efforts.
• Grupo TradiçãominorChannel Partner/ Reseller/ DistributorPartnership with Grupo Tradição for participation in their annual Leaders Convention (2nd edition 2024), a gathering of major fuel retail market players for networking and knowledge exchange.
• SulpetrocoreChannel Partner/ Reseller/ DistributorSulpetro is the main fuel retailers association in Rio Grande do Sul. RodOil actively supports the entity and participates in events like Expopetro. RodOil maintains partnership with Sulpetro and Setcergs.
• Sindipostos-GOminorChannel Partner/ Reseller/ DistributorFuel retailers association in Goiás state. RodOil maintains partnership with Sindipostos-GO as part of expansion to Central-West Brazil.
• ZextecNanocoreTechnology or IntegrationTechnology partner in the UCSGRAPHENE project developing graphene additives for fuels. The graphene additive reduces fuel friction coefficient, increases mechanical element durability, improves performance, and reduces pollutant gas emissions.
• Fundação Universidade de Caxias do Sul (FUCS)minorStrategic or Co-development PartnerLed the COVID-19 PPE production initiative that produced 150,000 face shields donated to public health networks in Rio Grande do Sul and other states.
• NBC BankminorOthersPartnership ended as of 2025. NBC Bank was exclusively responsible for issuing and administering the RodOil credit card. Partnership was discontinued for new card applications.

Scale indicators11 records

Recent moves15 records

Expansion highlights5 records

Broad incumbents

• Vibra Energia (formerly BR Distribuidora): Largest fuel distributor in Brazil and the most direct national competitor. Comparable as a branded and white-flag fuel distributor with a large gas station network, lubricant partnerships, and convenience retail ambitions — but with significantly greater scale, refining relationships, and capital access.
• Ipiranga (Ultrapar): One of Brazil's top three fuel distributors with thousands of branded service stations. Directly comparable to Rodoil as a branded fuels wholesaler and gas station franchisor, but with a national footprint and the financial backing of Ultrapar (a large publicly listed Brazilian conglomerate).
• Raízen (Cosan / Shell JV): Joint venture between Cosan and Shell and one of the largest fuel distributors and producers in Brazil. Comparable in that it operates branded stations, B2B fuel sales, and convenience retail, but with integrated sugarcane/sugar-ethanol production and substantially greater scale than Rodoil.

Direct peers

• Zema (Zema Distribuidora): Brazilian fuel and lubricant distributor with a multi-state branded network. Closely comparable to Rodoil in business model (branded fuels distribution, regional concentration, lubricant partnerships) and a useful size-and-stage benchmark for a private-equity-style analysis.
• Alesat: Independent Brazilian fuel distributor of similar size and focus to Rodoil, distributing gasoline, diesel, and ethanol through branded and white-flag networks. Closest direct peer in terms of business model (regional distribution, branded + unbranded stations) and roughly comparable revenue scale.
• Grupo EDG (Dibrape): Mid-sized Brazilian fuel distributor with a strong regional base. Comparable to Rodoil in that it serves both branded and unbranded stations and B2B clients, with a similar mix of organic and acquisition-driven growth.

Emerging players

• Tradener: Brazilian energy and fuel trading/distribution company. Comparable as a commercial and industrial B2B fuel supplier, though more focused on trading and industrial accounts than on retail station distribution.

Regional players

• TotalEnergies Marketing Brasil: Brazilian downstream arm of TotalEnergies, operating a network of branded service stations and B2B fuel sales. Comparable in offering a full fuel + lubricants + convenience proposition, and a useful reference for how an international major localizes its model in Brazil.
• Repsol Brasil: Subsidiary of Spanish integrated major Repsol, with downstream fuel distribution presence in Brazil. Comparable in product mix (gasoline, diesel, lubricants) and in operating convenience-retail concepts, though it competes primarily in different sub-regions than Rodoil's core South.

Others

• Tower Brasil Petróleo: Acquired by Rodoil in 2021, but historically a directly comparable independent fuel distributor focused on the Southeast and Central-West Brazil. Useful as a same-country benchmark for distribution economics in Rodoil's newer geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rodoil_dist

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodoil