Lanyardstore

What Lanyardstore does

Lanyardstore, legally operated as Idea Express Inc, is a vertically integrated US manufacturer and direct-to-consumer e-commerce retailer of custom printed lanyards and adjacent promotional products. Founded in 1989 as a cut-and-sew factory and pivoting into lanyard production in 1994, the company operates from a Boulder City, Nevada production and warehouse facility with corporate headquarters near Las Vegas, NV. In 1999 it became one of the earliest online sellers of printed lanyards, pioneering tiered pricing shopping carts with dynamic order configuration, graphic proofs, and immediate production routing. The company is privately held and appears to be founder/owner-operated, with co-owner Vic Pella referenced in company communications, and processes credit card transactions under the Idea Express Inc legal entity.

The core product line is custom printed lanyards produced via screen printing (the dominant cost-efficient method) and dye sublimation (used for full-color, gradient, and complex designs requiring precise color registration). The catalog spans polyester, nylon, satin, cotton, bamboo (eco-friendly), neoprene (wetsuit-style), and TPU/vinyl (wipeable for healthcare) materials, with extensive attachment and accessory configurations including breakaway safety buckles, swivel hooks, bulldog clips, lobster claws, O-rings, adjustable sliders, and detachable buckles. Adjacent SKUs include custom badge reels (plastic and metal), clear and custom printed ID holders, neck wallets, Mardi Gras beads, custom printed shoelaces, dog leashes, carabiner keyholders, bottle opener keyrings, floating foam keychains, and award neck ribbons. Rush production is a stated differentiator with orders capable of shipping in as little as 12 hours and dedicated 1-day or 4-day rush printing SKUs, supported by an integrated eco-friendly facility using bio-degradable inks and recycling programs.

The business model is direct-to-consumer e-commerce with pay-as-you-go transactional pricing. Custom lanyards start at $1.95 per unit at 100 minimum, blank lanyards from $0.59, rush orders from $2.79, and a no-minimum custom SKU at $10.99 per unit. Customer mix spans enterprise accounts across aerospace, banking, financial services, hospitality, education, entertainment, airlines, retail, insurance, automotive, and government (including Boeing, NASA, Hilton, Marriott, United Airlines, Target, Harvard, GEICO, Capital One, AutoZone, ConocoPhillips), as well as a long tail of SMB, education, healthcare, and individual buyers served through self-serve online ordering with in-house customer service. The company ships coast-to-coast within the United States only, with no international distribution channels disclosed. Marketing is primarily organic through SEO, an educational content blog, and an email newsletter, with no disclosed paid acquisition investment. The company is bootstrapped with no venture capital, private equity, or institutional investment referenced in available materials.

Name

Lanyardstore

Legal name

Idea Express Inc

Website

https://lanyardstore.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Lanyardstore (legal entity Idea Express Inc) is a Boulder City, Nevada-based manufacturer and direct-to-consumer e-commerce retailer of custom printed lanyards and adjacent promotional accessories, serving enterprises, schools, government, healthcare, and event organizers across the United States since 1994.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Printed Lanyards: Core revenue stream from custom printed lanyards sold in bulk quantities. Tiered pricing based on order quantity with minimum order requirements ranging from 50-200 units depending on product.
2. Blank/Stock Lanyards: Pre-made blank lanyards sold in bulk at lower price points. Economical option for customers who print their own designs.
3. Promotional Accessories: Related products including badge reels, ID holders, neck wallets, keychains, award ribbons, dog leashes, shoelaces, and Mardi Gras beads.
4. No Minimum Order Custom Products: Custom printed products with no minimum order quantity at premium pricing for small orders or samples.
5. Rush Production Services: Premium rush printing and shipping services with expedited turnaround times (1-day to 4-day rush options).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Lanyardstore manufactures and sells custom printed lanyards along with related identification accessories (badge reels, clear ID holders, neck wallets, shoelaces, dog leashes, Mardi Gras beads, award ribbons, and keychains) via its own direct-to-consumer e-commerce website. Production is performed in-house at its Nevada facility using screen printing, dye sublimation, and embroidery methods, with tiered volume pricing and rush (12-hour to 4-day) turnaround available. Orders ship direct to end customers with no middleman.

Product overview

Lanyardstore is a custom printed lanyard and promotional products company offering a comprehensive catalog of customizable wearable and carry solutions. The core product line centers on Custom Printed Lanyards in various styles (standard, breakaway safety, bamboo eco-friendly, slider, double-ended, adjustable length, elastic stretch, vinyl wipeable, cotton, and wrist lanyards), supplemented by Badge Reels (retractable badge holders in plastic and metal variants), Clear ID Holders/Badge Holders, Neck Wallets, and themed products like Mardi Gras Beads, Custom Printed Shoelaces, Dog Leashes, and Award Ribbons. Keychains include carabiner holders, bottle openers, and floating foam keychains. The company emphasizes USA-based in-house printing with multiple methods (screen printing, dye sublimation, embroidery), rush production services, and eco-friendly material options. The product portfolio serves diverse use cases including corporate identification, school events, trade shows, fundraisers, and promotional giveaways.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Printed Lanyards Fully customizable lanyards in a wide range of materials (polyester, nylon, bamboo, cotton, neoprene, vinyl, satin), widths (3/8" to 1"), attachments (breakaway buckles, lobster clips, bulldog clips, swivel hooks), and printing methods (screen print, dye sublimation, embroidery). Available from $1.95 per unit with 100-unit minimum for standard custom orders. For organizations, schools, trade shows, events, and corporate buyers.
• Rush Lanyards (1-Day or 4-Day Production) Priority production service for time-sensitive custom printed lanyards with same-day or 4-day rush turnaround. Minimum order quantity of 50 units at $2.79 each. Designed for customers facing tight event deadlines.
• Custom Lanyards - No Minimum Order Custom printed lanyards without minimum quantity requirements, allowing single-unit orders at $10.99 per unit. Targeted at individuals, small events, and short-run custom buyers who do not need bulk quantities.
• Blank Lanyards Unprinted lanyards sold in bulk including economy, super economy, and premium smooth satin options starting at $0.59 per unit. For customers who print or apply their own branding, or for general identification use.
• Custom Printed Badge Reels Retractable badge reel holders with customizable imprinting, available in plastic (1-color direct imprint or full color dome) and metal (metallic silver/chrome or gold with full color epoxy dome) variants. Starting at $1.09 per unit; metal reels from $1.79. For healthcare staff, corporate employees, and event attendees who need quick badge access.
• Clear ID Holders and Badge Holders Transparent plastic ID badge holders in vertical and horizontal orientations, including custom-printed color models and large VIP ticket holders. Priced from $0.29 per unit. Compatible with lanyards and badge reels for trade shows, conferences, and corporate access control.
• Neck Wallets Hanging neck wallet-style ID holders in economy and deluxe options. Super economy blank neck wallets start at $0.99; deluxe versions at $1.59. Used at events for carrying credentials, tickets, and small items.
• Custom Printed Shoelaces Custom branded shoelaces for promotional use. Minimum order 100 pairs at $1.59 per pair. Marketed to athletic programs, schools, and promotional product buyers.
• Custom Printed Dog Leashes Custom branded dog leashes for pet-related promotions, shelters, and pet industry giveaways. Minimum order 150 units at $2.61 each.
• Custom Mardi Gras Beads Custom party bead necklaces with full-color epoxy dome pendant or single-color direct imprinted round medallion. Sold in minimum quantities of 100 for events, festivals, and themed promotions.
• Custom Printed Award Neck Ribbons Award neck ribbons with or without prize medallions for recognition ceremonies, fairs, and competitions. Minimum order 100 at $2.15 each.
• Custom Keychains Custom branded keychains including carabiner keyring lanyards (from $1.49), laser-engraved bottle opener keyrings (from $1.35), floating foam keychains, foam stress reliever key holders, and wrist lanyards for keys/USB drives. Minimum quantities range from 150 to 500 units.

Quantifiable outcome

• Over 8 million printed lanyards sold in a single year
• +2 more outcomes

Named customers18 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Discount Mugs: Large D2C custom printed accessories retailer offering custom lanyards among dozens of promotional categories. Comparable business model of in-house printing and bulk tiered pricing.
• 4AllPromos: Online promotional products retailer offering custom printed lanyards, ID accessories, and event giveaways. Highly comparable D2C motion, product mix, and pricing tier structure.
• Quality Logo Products: Direct-to-consumer online custom lanyard and promotional products vendor with a broadly overlapping catalog (lanyards, badge reels, holders). Competes head-on for the same SMB, school, and event customer.
• IDville: Specialty provider of ID badge systems, lanyards, badge reels, and card printers for schools, healthcare, and corporate buyers. Directly competes in the ID/accessories niche.

Broad incumbents

• HALO Branded Solutions: One of the largest US distributors of promotional products including custom lanyards. Operates as a broad incumbent with corporate programs rather than D2C focus.
• National Pen (NP Group): Custom printed promotional products company serving SMB and enterprise customers with lanyards, pens, bags, and apparel. Comparable custom printing capabilities and customer segments.
• Crestline Promotional Products: Large promotional products distributor with deep catalog spanning ID accessories and lanyards, plus apparel and event merchandise. Comparable product overlap but broader portfolio.

Emerging players

• ePromos: Online-first promotional products distributor with strong digital ordering experience across lanyards and event merchandise. Adjacent tech-enabled motion to Lanyardstore's tiered-pricing cart.
• Boundless: Custom promotional products platform (formerly Branders) focused on apparel, bags, and accessories with custom printing. Comparable on-demand D2C and customization depth.

Others

• Plastic Badge Holders / Specialist ID Accessory Maker: US-based small specialty ID accessory vendors (e.g., Specialist ID) selling blank and custom lanyards plus holders direct-to-business — narrowly overlapping on the holder and lanyard SKUs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lanyardstore
• Facebookfacebook.com/lanyardstore
• LinkedInlinkedin.com/company/the-lanyards-store

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lanyardstore