New Food magazine

Name

New Food magazine

Legal name

Russell Publishing Limited

Website

https://newfoodmagazine.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

B2B Trade Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• B2B trade media
• Food industry news
• Food safety content
• Industry intelligence
• Specialist publishing

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorship: Sponsored content, webinars, and whitepapers from industry partners and advertisers in the food technology, testing, and manufacturing sectors.
2. Membership and Content Access: Free membership model providing access to exclusive content including deep-dive reports, industry analysis, and member-only features. The registration page indicates a membership model with email communications about products, services, and partner promotions.
3. Events and Webinars: Virtual and potentially in-person events featuring industry experts, with sponsorship from technology and service providers in the food sector.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

New Food magazine is a B2B trade publication and digital media platform for the global food and beverage industry. It publishes news, in-depth articles, webinars, whitepapers, reports, and a podcast covering food safety, regulation, ingredients, processing, quality systems, packaging, and sustainability. The publication is supported by advertising, sponsored content, and a free membership program.

Product overview

New Food magazine operates as a B2B online publication delivering intelligence for the food and beverage industry. The core offering is the New Food Magazine online publication, supplemented by a modular content suite comprising webinars (live and on-demand), whitepapers (technical reports), industry reports, and the Food to Go podcast. A premium membership programme gates additional content and provides community features. The publication covers seven primary topic areas: food safety & integrity, ingredients & formulation, processing & manufacturing, quality systems & testing, regulation & compliance, packaging & product protection, and sustainability & supply chain resilience.

Differentiator

Problem solved

Functional benefit

Products and services

• New Food Magazine A B2B trade publication delivering news, in-depth articles, and analysis on food safety, regulation, ingredients, processing, quality systems, packaging, and sustainability for food and beverage industry professionals worldwide.
• Webinars Live and on-demand educational webinars featuring industry experts and technology providers on topics such as AI in food manufacturing, pathogen detection, fermentation science, PFAS regulations, and food safety compliance.
• Whitepapers In-depth downloadable technical documents on food industry topics including protein processing, food fraud detection, analytical testing methodologies, and novel food technologies.
• Industry Reports Comprehensive industry reports and market intelligence covering food safety and integrity, ingredients and formulation, processing and manufacturing, and sustainability and supply chain resilience.
• Food to Go Podcast A podcast series featuring interviews with food industry experts, regulatory officials, and innovation leaders discussing food safety, supply chain, sustainability, food waste, alternative proteins, and regulatory developments.
• Premium Membership A subscription-based membership offering exclusive access to industry intelligence, weekly newsletters, webinars and events, deep-dive reports, and community engagement features for food industry professionals.

Quantifiable outcome

• Community of food industry professionals connected through collaborative content

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• FacebookminorOthersSocial media plugin provider for content sharing. New Food uses Facebook's social media plugins to allow users to post links and share content from the website on the Facebook platform.
• TwitterminorOthersSocial media plugin provider for content sharing. New Food uses Twitter's social media plugins to allow users to post links and share content from the website on the Twitter platform.
• LinkedInminorOthersSocial media plugin provider for content sharing. New Food uses LinkedIn's social media plugins to allow users to post links and share content from the website on the LinkedIn platform.
• Force24coreOthersMarketing automation platform used by New Food for email marketing automation. Force24 cookies (F24_autoID, F24_personID) enable audience engagement tracking and marketing optimization. The platform manages email and SMS communications with cookie-based tracking of user behavior.
• Russell PublishingcoreOthersParent company and publisher of New Food Magazine. Russell Publishing is a family-run business providing industry-led insights for multiple sectors including Rail, Transport, Pharmaceutical, Drug Discovery, Food Manufacturing and Airport sectors through publications, websites, conferences, webinars and digital media.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Food Safety Magazine: US-based B2B trade magazine covering food safety, quality assurance, and regulatory compliance. Closely comparable to New Food in audience (food safety/QA professionals) and content scope, making it the most direct peer.
• Food Engineering Magazine: Informa-owned B2B publication covering food processing, manufacturing technology, and packaging. Overlaps directly with New Food's processing & manufacturing and packaging topic verticals for the same food manufacturer audience.
• FoodNavigator (William Reed): William Reed's flagship B2B news service covering food and beverage industry innovation, ingredients, and regulation. Highly comparable digital-first B2B food media brand competing for the same readers and advertisers.
• Food Manufacturing: B2B publication focused on food and beverage manufacturing operations, technology, and processing. Comparable to New Food's processing & manufacturing and quality systems verticals for plant-level professionals.
• Meat+Poultry: BNP Media-owned B2B title covering meat and poultry processing, safety, and regulation. A direct vertical-specific peer showing how New Food's safety/regulation coverage monetises in sub-segments of the food industry.
• Beverage Daily: William Reed's B2B publication covering the global beverage industry, including ingredients, regulation, and packaging. Comparable digital trade media model and advertiser base targeting food & beverage manufacturers.
• FoodProcessing.com: B2B digital publication covering food and beverage processing technologies, ingredients, and packaging. Directly comparable to New Food in audience (food processing professionals) and content scope.

Emerging players

• Food Quality & Preference (Elsevier journal): Peer-reviewed academic journal covering food quality, sensory science, and consumer research. Adjacent to New Food's quality systems & testing vertical but serves a more academic/research audience with a subscription rather than ad-funded model.
• Bakery and Snacks (William Reed): William Reed's B2B title focused on bakery and snacks processing, ingredients, and regulation. A vertical-specific peer that competes with New Food for advertisers in adjacent sub-segments of food manufacturing.

Others

• European Pharmaceutical Review: A sister title under Russell Publishing Limited covering the pharmaceutical industry. Not a direct competitor but a true operating peer within the same parent portfolio, sharing back-office, events, and commercial infrastructure with New Food.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/privacy/explanation
• Xx.com/newfoodmag
• LinkedInlinkedin.com/legal/privacy-policy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Food magazine