Force24
Force24 is a UK-based marketing automation platform that helps mid-market and enterprise businesses in automotive, travel & leisure, home improvement, finance, and recruitment automate high-consideration buying journeys through AI-powered intent-spotting, two-way CRM integrations, and a done-for-you delivery model.
- Company typePrivate
- Founded2010
- HeadquartersLeeds, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Force24 does
Force24 is a UK-based marketing automation software and services company founded in 2010 and headquartered in Leeds, England (Force24 Ltd). It targets mid-market and enterprise marketing teams operating in high-consideration, long-cycle buying journeys, with explicit vertical specialisation across Automotive (30+ UK dealer groups), Travel & Leisure, Home Improvement, Financial Services, and Recruitment. Named customers include Michelin, Worldpay, Mortgage Advice Bureau, Partridge BMW, Tempting Ventures, Hammonds, Gulliver's World, and Luscombe Motors, supported by a reported 98% customer retention rate and 7,000+ active platform users.
The core product is the Force24 Marketing Automation Platform, a UK-built SaaS consisting of an Email Builder, Microsite Builder, Pop-up Builder, Journey Builder, Segmentation Engine, Lead Scoring module, Email Deliverability Dashboard, and Social Media Management tools. The platform is built around an AI-powered intent-spotting engine that ingests behavioural, transactional, and lifecycle data from customers' CRM, web, and email channels, then drives predictive scoring, automated journey orchestration across email/SMS/WhatsApp/paid media, and feedback loops back into CRM records. Force24 maintains native two-way integrations with the major CRM systems (Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Sugar, Zoho, Workbooks) and recruitment-specific platforms (Bullhorn, Vincere, Itris, Access, Mercury, Firefish). The company is ISO 27001 certified and GDPR-compliant via UK ICO registration.
Commercially, Force24 operates a sales-led B2B model with annual subscriptions priced bespoke per customer's setup, support, and capability requirements. A defining commercial feature is the 'Done-for-You' delivery service, which bundles fractional data, strategy, integration, and optimisation specialists into the annual contract alongside a 2-minute support SLA during working hours and free lifetime training. Marketing is driven by the FWD:Thinking content hub, the FWD:Thinking LIVE roadshow across UK cities, gated playbooks, and a G2-recognised customer review profile (9.4/10 for support quality). The company acquired Peppy Marketing in 2018 and SoAmpli in 2019, secured ~£5M growth funding from YFM Equity Partners in 2020, and operates with 51–100 employees entirely in the United Kingdom.
Force24 firmographics
Firmographics- Name
- Force24
- Legal name
- Force24 Ltd
- Website
- https://force24.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Force24 is a UK-based marketing automation platform that helps mid-market and enterprise businesses in automotive, travel & leisure, home improvement, finance, and recruitment automate high-consideration buying journeys through AI-powered intent-spotting, two-way CRM integrations, and a done-for-you delivery model.
- Ownership category
- akta.pro rank
Force24 industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
Keywords
Where Force24 is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Force24 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketing Automation Platform Subscription: Force24 provides a SaaS marketing automation platform with tailored pricing based on setup, support and capability requirements. Customers receive access to the core platform with pricing shaped around the right fit for each team. All customers get free lifetime training and expert support included in the annual price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tailored annual subscription based on business requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Force24 product offering
Product offeringCore offering
Force24 sells a UK-built marketing automation platform designed for complex, considered B2B buying journeys. The platform combines email, microsite, and pop-up builders, a journey builder, segmentation, lead scoring, and an email deliverability dashboard, supported by native two-way CRM integrations (Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Sugar, Zoho). The company also provides a 'Done-for-You' delivery service, expert support, and content resources as part of its offering.
Product overview
Force24 is a UK-based marketing automation platform designed for high-consideration, high-value buying journeys in sectors including Automotive, Travel & Leisure, Home Improvement, Finance, and Recruitment. The core offering is the Force24 Marketing Automation Platform, which consists of integrated modules: Email Builder, Microsite Builder, Journey Builder, Segmentation Engine, Email Deliverability Dashboard, Social Media Management, and Lead Scoring. The platform is complemented by Done-for-You Delivery services (strategy, technology, people support), Expert Support (free lifetime training and 2-minute SLA), FWD:Thinking content hub (articles, videos, workshops), and FWD:Thinking LIVE events. Force24 also offers downloadable resources including the Email Marketing Playbook, Ultimate Guide to Email Deliverability, Recruitment Marketer's Blueprint, Nurture Sequence Guide, Ultimate Guide to Marketing Automation, and Recruitment Marketing Guide.
Differentiator
Problem solved
Functional benefit
Products and services
- Force24 Marketing Automation Platform A UK-built marketing automation platform designed for complex, considered buying journeys. Features include create (email builder, microsite builder, pop-up builder), automate (journey builder, segmentation), data & contacts (integrations, contact records, activity tracking), reporting & performance (email deliverability dashboard), and social media management. Built for UK marketing teams driving high-consideration sales.
- Done-for-You Delivery Service Comprehensive service bundling strategy, technology and people support. Includes fractional data experts, integrations architects, automation strategists, implementation specialists and an expert support team. All included in one annual price alongside platform access.
- Opportunity Gap Review Growth diagnostic review providing practical insight on data usage, manual processes that could be automated, revenue opportunities, and a deliverability snapshot.
- Expert Support Same-day one-to-one training and rapid 2-minute SLA during working hours, plus AI support after hours. Free for the lifetime of the contract.
Quantifiable outcome
- 17x ROI achieved within 1 year by Tempting Ventures recruitment investor
- +6 more outcomes
Companies that use Force24
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles5 records
Force24 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration46 records
AI capability7 records
Feature8 records
Force24 partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- SalesforcecoreCRM integration partnership enabling two-way syncing between Force24 and Salesforce. Sales and marketing teams work from same live data with flexible pipelines and real-time syncing. Contact records enriched with behavioural, transactional and lifecycle data.
- HubSpotcoreCRM integration partnership for two-way syncing with HubSpot CRM. Enables unified customer view shared across marketing and sales teams with real-time data synchronization.
- Microsoft Dynamics 365coreCRM integration partnership enabling Force24 to sync with Microsoft Dynamics 365 for aligned sales and marketing data flows.
- PipedrivecoreCRM integration partnership for Pipedrive users enabling two-way sync and customer data unification between platforms.
- Sugar CRMcoreCRM integration partnership enabling Force24 automation data to sync with Sugar CRM platform.
- Zoho CRMcoreCRM integration partnership for Zoho CRM users enabling unified customer view and data synchronization.
- WorkbookscoreCRM integration partnership with Workbooks CRM for sales and marketing alignment.
- VincerecoreCRM integration partnership specifically for recruitment sector. Tempting Ventures achieved 17x ROI integrating Force24 with Vincere across nine businesses. Enables two-way sync for candidate and client database enrichment.
- BullhorncoreCRM integration partnership for Bullhorn recruitment CRM users enabling marketing automation capabilities.
- ItriscoreTechnology integration partnership contributing to Force24's Recruitment Marketing Guide for recruitment sector expertise.
- AccesscoreTechnology partnership for Access recruitment software users enabling Force24 marketing automation integration.
- MercurycoreTechnology integration partnership for Mercury recruitment platform users.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Force24 competitors and assessment
Company assessmentDirect peers
- Dotdigital: UK-headquartered marketing automation and email platform listed on AIM, directly competing with Force24 for UK B2B mid-market customers across similar verticals with comparable CRM-integration-led GTM.
- Spotler: European (UK/Netherlands) marketing automation suite covering email, journey builder and CRM integrations — the most direct head-to-head competitor to Force24 in terms of feature set and target customer.
- ActiveCampaign: Global SMB/mid-market marketing automation, CRM and email platform with strong journey-builder and CRM-sync capabilities competing for the same UK B2B mid-market accounts as Force24.
- Brevo (formerly Sendinblue): European all-in-one marketing automation, email and CRM platform competing with Force24 particularly for UK and EU SMB customers seeking integrated email, SMS and CRM sync.
Emerging players
- Klaviyo: Fast-growing B2C-focused marketing automation platform; while retail/ecommerce-skewed, it is increasingly moving upmarket into B2B use cases that overlap with Force24's intent-spotting journey plays.
- Ortto: Australian-origin marketing automation and customer data platform with multi-channel journey builder; emerging competitor in the mid-market segment overlapping with Force24's journey and CRM-integration positioning.
Broad incumbents
- HubSpot: Global CRM/marketing automation incumbent with Marketing Hub offering journey builder, lead scoring and CRM integration — competes with Force24 primarily at the upper end of the UK mid-market.
- Salesforce Marketing Cloud (Account Engagement / Pardot): Enterprise marketing automation suite from Salesforce; competes with Force24 for larger UK enterprise customers seeking deep Salesforce CRM-native automation and lead scoring.
- Mailchimp: Global email and marketing automation platform owned by Intuit; competes with Force24 in the UK SMB segment with lower-priced bundled offerings that can pressure Force24 at the lower end of its target market.
Regional players
- Pure360: UK-focused email and marketing automation provider serving mid-market retailers and B2B brands; competes with Force24 in the UK email automation niche but with a less verticalised, more retail-leaning GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Force24 social profiles
Digital presenceForce24 compliance and trust
Trust signalCompliance2 records
Force24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Force24 leadership team
Management profileNumber of profiles
Profiles11 records
Force24 funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Force24 M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Force24
What does Force24 do?
Force24 sells a UK-built marketing automation platform designed for complex, considered B2B buying journeys. The platform combines email, microsite, and pop-up builders, a journey builder, segmentation, lead scoring, and an email deliverability dashboard, supported by native two-way CRM integrations (Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Sugar, Zoho). The company also provides a 'Done-for-You' delivery service, expert support, and content resources as part of its offering.
Is Force24 a public or private company?
Force24 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Force24 founded?
Force24 was founded in 2010. It employs 51 to 100 people.
Where is Force24 based?
Force24 is headquartered in Leeds, United Kingdom, in the Europe region.
How does Force24 make money?
One revenue line is on record: marketing Automation Platform Subscription.
Who are Force24's main competitors?
Direct peers on record are Dotdigital, Spotler, ActiveCampaign and Brevo (formerly Sendinblue). Emerging players are Klaviyo and Ortto. Broad incumbents are HubSpot, Salesforce Marketing Cloud (Account Engagement / Pardot) and Mailchimp. Pure360 is listed as a regional player.
Does Force24 have an API?
No public API is recorded for Force24.
What industry is Force24 in?
Force24's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 54151 and its SIC code is 7372.