Be Independent HomeCare

What Be Independent HomeCare does

Be Independent HomeCare is a private, non-medical home care services provider operating in Ireland. The company delivers personalised in-home support across seven counties — North Dublin, South Dublin, West Dublin, Kildare, Wicklow, Louth and Meath — from three office locations in Dublin 17, Dún Laoghaire and Dublin 24. Its service portfolio comprises Personal Care, Dementia Care, Palliative Care, Overnight Home Care, Weekend Care and a Continuity of Care Pathway that connects clients into a network of trusted nursing home partners (The Four Ferns, The Fern Dean Blackrock, The Fern Dean Stepaside, Altadore) when care needs escalate.

The core operating model is nurse-led: a team of fully trained, reference-checked, insured and Garda-Vetted professional caregivers delivers care to clients in their own homes. Staff are certified in the Dementia Live® programme — an immersive sensory-simulation training experience (specialised darkened glasses and adapted gloves) licensed from AGE-u-cate Training Institute — which is also extended to families and the wider community. Technology infrastructure is intentionally limited: a third-party family client portal (care4.onetouchhealth.net), online enquiry forms and cookie-based website tracking. There is no proprietary software, mobile app or AI capability disclosed.

Be Independent HomeCare makes money through recurring private-pay care contracts priced on enquiry rather than via disclosed rate cards. The customer base is exclusively individual B2C (elderly, dementia, palliative, post-illness and family-carer respite), with no enterprise or institutional contract revenue. GTM is sales-led and community-led: clients arrive via direct website/phone enquiry and word-of-mouth, complemented by a content-marketing blog (dementia education, workplace wellbeing) and community events such as Ibec's National Workplace Wellbeing Day. The business operates under Virtue Integrated Care as data controller/parent operating group, is an HSE-approved home care services provider, an approved member of HCCI (Home and Community Care Ireland), and has been GPTW Certified since August 2025.

Name

Be Independent HomeCare

Legal name

Virtue Integrated Care

Website

https://beindependenthomecare.ie

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Be Independent HomeCare is an Irish HSE-approved, nurse-led home care provider serving elderly, dementia, palliative and respite clients across seven counties from three Dublin offices, with recurring private-pay contracts and a Continuity of Care Pathway into partnered nursing homes.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industry

Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)

Keywords

• Home care services
• Dementia care
• Palliative care
• Personal care
• Private homecare

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Home Care Services: The company provides personalised home care services to clients in their own homes, charged on a recurring/contract basis. Services include personal care, dementia care, palliative care, overnight care, and weekend care. Revenue is generated through ongoing care contracts with clients and families.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Be Independent HomeCare provides personalised, nurse-led, non-medical home care services to clients in their own homes across the greater Dublin region and surrounding Irish counties. Its core services include Personal Care, Dementia Care (anchored by the licensed Dementia Live® programme), Palliative Care, Overnight Home Care, Weekend Care, and a Continuity of Care Pathway connecting home care clients with partner nursing homes when needs evolve. Revenue is generated through recurring care contracts delivered by employed, fully trained and Garda-vetted caregivers.

Product overview

Be Independent HomeCare offers a unified suite of home care services across Dublin and surrounding counties (North Dublin, South Dublin, West Dublin, Kildare, Wicklow, Louth & Meath). The core offering consists of personalized home care services including Personal Care, Dementia Care, Palliative Care, Overnight Home Care, Weekend Care, and a Continuity of Care Pathway for seamless transitions to nursing home partners. Central to their service portfolio is the Dementia Live® program, an immersive dementia training experience developed with AGE-u-cate® that simulates the experience of living with dementia. The company operates under parent organization Virtue Integrated Care and is HSE approved and a member of HCCI (Home and Community Care Ireland).

Differentiator

Problem solved

Functional benefit

Brands

• Dementia Live®: An immersive training experience developed by AGE-u-cate that allows carers and families to step into the world of someone living with dementia, building empathy and understanding for dementia care.

Products and services

• Personal Care Assistance with daily personal activities provided in clients' own homes to support them in maintaining their independence; targeted at elderly individuals and those with chronic conditions or recovering from illness.
• Dementia Care Specialist in-home care services for clients with dementia or Alzheimer's, delivered by caregivers trained through the licensed Dementia Live® immersive programme; intended for individuals with dementia diagnoses and their families.
• Dementia Live® Programme An immersive, hands-on simulation experience that places participants into the sensory and cognitive experience of someone living with dementia, using specialised equipment including darkened glasses and adapted gloves; offered to staff, families and the wider community to build empathy and understanding.
• Palliative Care End-of-life home care focused on providing comfort and support to clients with life-limiting conditions and their families who wish to remain at home rather than in a hospice or hospital.
• Overnight Home Care Professional caregiver support provided during nighttime hours in clients' own homes, primarily to give family carers respite and peace of mind and to support clients who need assistance overnight.
• Weekend Care Caregiver support available on weekends in clients' own homes, enabling continuity of care and providing respite for family carers on Saturdays and Sundays.
• Private Home Care Services Personalised private assistance and support delivered to clients in their own homes so they can retain dignity and independence; the umbrella service from which Personal, Dementia, Palliative, Overnight and Weekend care are tailored.
• Continuity of Care Pathway A seamless care journey that connects trusted home care services with trusted nursing home partners for clients whose needs evolve beyond home care, designed around evolving client needs.

Quantifiable outcome

• Evidence suggests people do better and recover more quickly when being cared for at home.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AGE-u-cate Training InstitutecoreStrategic or Co-development PartnerBe Independent HomeCare is licensed to deliver the Dementia Live® programme, developed by the AGE-u-cate Training Institute. The company trains certified Dementia Live® coaches internally and extends the programme to families and the wider community.
• The Four Ferns Nursing HomeminorStrategic or Co-development PartnerTrusted care partner within the Continuity of Care Pathway. Provides a seamless journey for clients whose needs evolve beyond what home care can provide.
• The Fern Dean (Blackrock)minorStrategic or Co-development PartnerTrusted care partner within the Continuity of Care Pathway for clients transitioning to residential care.
• The Fern Dean (Stepaside)minorStrategic or Co-development PartnerTrusted care partner within the Continuity of Care Pathway for clients transitioning to residential care.
• Altadore Nursing HomeminorStrategic or Co-development PartnerTrusted care partner within the Continuity of Care Pathway for clients transitioning to residential care.
• Virtue Integrated CarecoreOthersVirtue Integrated Care is the data controller for Be Independent HomeCare, operating and managing nursing homes and home care services in Ireland. Privacy Policy identifies VIEC as the controlling entity.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bluebird Care Ireland: One of the largest private home care providers in Ireland, offering personal care, dementia care, and live-in care across multiple counties. Directly comparable in service portfolio, regulatory standing, and target family buyer segment.
• Connected Health Ireland: Home care and community-based care provider in Ireland with a focus on technology-enabled care delivery. Comparable service mix and target market, with somewhat stronger emphasis on technology and HSE contracts.
• MyHomecare: Irish home care provider offering personal care, dementia care, and palliative care across multiple counties. Directly comparable service portfolio with a similar HSE-approved, family-targeted model.
• Home Instead Ireland: National home care franchise operating across Ireland, providing personal care, dementia care, and companionship services to elderly clients in their own homes. Directly comparable to Be Independent HomeCare in service mix, target customer, and HSE-approved operating model.
• TLC Homecare (Tender Loving Care): Independent Irish home care provider offering personal care, dementia support, and palliative care across Dublin and surrounding counties. Comparable in scale, geographic focus, and service mix.
• Comfort Keepers Ireland: Irish home care provider offering personal care, dementia care, and companionship services to seniors in their own homes. Comparable to Be Independent on service mix, HSE approval status, and target customer.
• Right at Home Ireland: International home care franchise with operations in Ireland, providing personal care, dementia care, and respite services to older adults at home. Direct competitor in private-pay home care with comparable service lines.

Broad incumbents

• Virtue Integrated Care: Parent organisation and broader care group operating nursing homes and home care services across Ireland. Comparable as the wider portfolio context, including residential care (nursing homes) that Be Independent partners with under its Continuity of Care Pathway.

Others

• Home and Community Care Ireland (HCCI) member agencies: Industry body representing approved home and community care providers in Ireland. Relevant as the competitive set of HCCI-member providers competing for the same HSE contracts and private-pay families.

Regional players

• HealthCare 21 Group: Healthcare services and home care provider with operations primarily across the UK and Ireland, including personal care and complex care services. Adjacent comparable with somewhat larger scale and broader service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/beindependenthc
• Facebookfacebook.com/beindependenthomecare
• LinkedInlinkedin.com/company/be-independent-home-care-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Independent HomeCare