North Star Resource Group
North Star Resource Group is a Minneapolis-based financial services firm founded in 1908 that delivers comprehensive financial planning, investment management, and insurance products through 200+ advisors serving 150,000 clients across all 50 U.S. states.
- Company typePrivate
- Founded1908
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What North Star Resource Group does
North Star Resource Group is a privately held financial services firm headquartered in Minneapolis, Minnesota, tracing its origins to 1908. The firm delivers comprehensive financial planning, investment management, and insurance products through a nationwide network of 200+ financial advisors serving clients across all 50 U.S. states. As of December 2025, it administers $16.3 billion in assets for 150,000 clients and employs 170+ associates. The product suite spans financial planning, investments, life insurance, disability insurance, long-term care, Medicare supplement, property & casualty, employee benefits, retirement planning, estate planning, and student loan repayment, with specialized practices including a Medical Division of 50+ advisors, Twin Oak Advisors for physicians, and dedicated service lines for business owners, lawyers, veterinarians, and young professionals.
The business is operated through independent-contractor advisors under a partnership structure with Cetera Wealth Services LLC (broker-dealer) and Cetera Investment Advisers LLC (registered investment adviser), which provide the regulatory and compliance infrastructure for the offering of securities and advisory services. Advisors access a multi-carrier open-architecture platform, including eMoney for financial planning, Pershing for custody and clearing, Securian Financial for insurance, and a roster of major investment carriers such as American Funds, Alliance Bernstein, Franklin Templeton, Invesco, Janus Henderson, Manulife, MFS, Putnam, and The Standard. The firm does not disclose proprietary technology platforms and does not market AI-native capabilities; its technology posture centers on integration of established third-party tools into the advisor workflow.
Revenue is generated through a mix of recurring advisory fees on assets under administration, insurance commissions on life, disability, long-term care, Medicare supplement, and property & casualty products, and transaction-based revenue on investment products. Go-to-market is sales-led and field-driven: prospects are matched to advisors through a website-based matching tool that screens on location, income, investable assets, occupation, age, and financial goals, then routed to specialized advisors by client segment. The firm is led by Executive Chairman and Founder Phillip C. Richards and CEO Edward Deutschlander, with executive leadership across investments, life/LTC, and advisor growth functions. Customer concentration is low given the 150,000-client long-tail book, and growth signals include expansion of segment-specific practices, the Emerging Wealth Program for young professionals, and continued advisor recruitment.
North Star Resource Group firmographics
Firmographics- Name
- North Star Resource Group
- Legal name
- North Star Resource Group
- Website
- https://northstarfinancial.com
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- North Star Resource Group is a Minneapolis-based financial services firm founded in 1908 that delivers comprehensive financial planning, investment management, and insurance products through 200+ advisors serving 150,000 clients across all 50 U.S. states.
- Ownership category
- akta.pro rank
North Star Resource Group industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)
- akta.pro secondary industry
- Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)
Keywords
Where North Star Resource Group is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
North Star Resource Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Financial Advisory Services: Revenue generated through advisory fees for comprehensive financial planning services, investment management, and related financial guidance provided to individuals, families, and business owners.
- Insurance Products: Commissions from sale of life insurance, disability insurance, long-term care insurance, Medicare supplement plans, and property & casualty insurance products through their network of advisors.
- Investment Products: Revenue from investment products including retirement accounts, estate planning, and other investment solutions offered through affiliated broker-dealer Cetera Wealth Services LLC.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fee-based financial planning and advisory services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
North Star Resource Group product offering
Product offeringCore offering
North Star Resource Group is a Minneapolis-based financial services firm that delivers comprehensive financial planning, investment management, and insurance products (life, disability, long-term care, Medicare supplement, and property & casualty) through a nationwide network of 200+ licensed financial advisors serving 150,000 clients across all 50 U.S. states. Securities are offered through affiliated broker-dealer Cetera Wealth Services LLC, and advisory services through Cetera Investment Advisers LLC.
Product overview
North Star Resource Group operates as a financial services firm offering a comprehensive suite of planning and insurance products delivered through a network of 200+ financial advisors nationwide. The core offering consists of financial planning, investments, and insurance products (life, disability, property & casualty, long-term care, Medicare supplement) supplemented by specialized services for specific demographics including physicians/medical professionals (Medical Division, Twin Oak Advisors), business owners, young professionals (Emerging Wealth Program), lawyers, and veterinarians. Additional modules include student loan repayment planning, estate planning, and retirement planning. The firm provides access to financial planning tools including retirement, college savings, disability insurance, and long-term care calculators. Services are delivered through advisor relationships with securities offered through Cetera Wealth Services LLC and advisory services through Cetera Investment Advisers LLC.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning Comprehensive financial planning services that help clients organize their finances, set goals, and create strategies for retirement, investment, and wealth management.
- Investments
- Life Insurance
- Disability Insurance
- Property & Casualty Insurance
- Employee Benefits
- Long-Term Health Care
- Medicare Supplement
- Retirement Planning
- Estate Planning
- Medical Division Services Specialized financial services for physicians, dentists, and nurses including practice exit strategies, disability insurance, and student loan planning, delivered by 50+ dedicated advisors.
- Business Owner Services
- Young Professionals / Emerging Wealth Program
- Twin Oak Advisors
Quantifiable outcome
- $16.3 billion in assets under administration
- +2 more outcomes
Companies that use North Star Resource Group
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles5 records
North Star Resource Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
North Star Resource Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Cetera Wealth Services LLCcoreSecurities offered through Cetera Wealth Services LLC, member FINRA/SIPC. Cetera is a broker-dealer providing the regulatory and compliance infrastructure for North Star's advisor network to offer securities products.
- Cetera Investment Advisers LLCcoreAdvisory services offered through Cetera Investment Advisers LLC, a registered investment adviser. This partnership enables North Star advisors to provide investment advisory services under Cetera's regulatory umbrella.
- eMoneycoreFinancial planning platform providing clients with comprehensive financial dashboard and planning tools accessible through North Star's client portal.
- PershingmajorClearing firm and custodian providing account processing and settlement services for North Star advisor clients.
- Securian FinancialmajorInsurance carrier partner; Securian Diamond and Gold Advisor of the Year awards mentioned for top advisors. Provides life insurance and investment products.
- Multiple Insurance CarriersmajorNorth Star offers clients 'your choice of carriers' for insurance products including life, disability, long-term care, Medicare supplement, and property & casualty insurance.
- Scott Richards North Star FoundationminorCharitable foundation chaired by founder Phil Richards, focused on community giving and philanthropy; separate nonprofit entity associated with the firm.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
North Star Resource Group competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
North Star Resource Group social profiles
Digital presenceNorth Star Resource Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
North Star Resource Group leadership team
Management profileNumber of profiles
Profiles6 records
North Star Resource Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
North Star Resource Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North Star Resource Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North Star Resource Group
What does North Star Resource Group do?
North Star Resource Group is a Minneapolis-based financial services firm that delivers comprehensive financial planning, investment management, and insurance products (life, disability, long-term care, Medicare supplement, and property & casualty) through a nationwide network of 200+ licensed financial advisors serving 150,000 clients across all 50 U.S. states. Securities are offered through affiliated broker-dealer Cetera Wealth Services LLC, and advisory services through Cetera Investment Advisers LLC.
Is North Star Resource Group a public or private company?
North Star Resource Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was North Star Resource Group founded?
North Star Resource Group was founded in 1908. It employs 101 to 250 people.
Where is North Star Resource Group based?
North Star Resource Group is headquartered in Minneapolis, United States, in the North America region.
How does North Star Resource Group make money?
Three revenue lines are on record. Financial Advisory Services are the primary driver. The others are insurance Products and investment Products.
Does North Star Resource Group have an API?
No public API is recorded for North Star Resource Group.
What industry is North Star Resource Group in?
North Star Resource Group's product category is Financial Advisory Services. Its primary akta.pro industry code is FSAAACAG, Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions), with a secondary code of FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension). Its NAICS code is 523940 and its SIC code is 6282.