eMoney Advisor
eMoney Advisor is a U.S. cloud-based financial planning SaaS platform serving 138,000+ financial professionals and 7M+ households across RIAs, broker-dealers, banks, and wealth management firms via Plus, Premier, Pro, and Enterprise subscription tiers.
- Company typePrivate
- Founded2001
- HeadquartersConshohocken, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What eMoney Advisor does
eMoney Advisor, LLC is a U.S. wealth-planning software company founded in 2001 and headquartered in Radnor, Pennsylvania. The company provides a cloud-based, API-first SaaS platform that enables financial advisors, broker-dealers, banks, and RIAs to deliver goals-based and cash-flow-based financial planning to their clients. The product is modularized across four subscription tiers (Plus, Premier, Pro, and Enterprise) and includes supporting capabilities: a Premium Client Portal with mobile access, account aggregation across thousands of financial institutions, Monte Carlo simulation for retirement and longevity risk, an interactive Decision Center, and the eMoney Access OpenAPI program exposing 250+ endpoints. As of 2026, eMoney serves more than 138,000 financial professionals across approximately 7 million U.S. households, capturing roughly one-third of the U.S. financial advisor market per the 2025 T3 Advisor Software Survey.
The platform's core technology stack is a cloud-native financial planning engine with bi-directional integrations to CRM (Salesforce Financial Services Cloud), portfolio reporting (Black Diamond, Orion), document AI (Zocks Document Intelligence), estate/tax planning (FP Alpha, Vanilla, Wealth.com, Luminary), visual planning (Asset-Map), and portfolio analytics (YCharts) tools. In March 2026, eMoney launched CoPlanner, an AI-powered planning feature developed using rules-based logic authored by certified financial planners that reduces plan-building time by up to 48% per beta testing with 2,000+ users. The product roadmap executed in 2025-2026 includes a new developer site (October 2025), Premium Client Portal (April 2025 with April 2026 branding updates), and an enhanced Foundational Planning Experience (April 2026).
eMoney generates revenue primarily through tiered annual and multi-year SaaS subscriptions to Plus, Premier, Pro, and Enterprise plans, with add-on revenue from the Premium Client Portal and API access for third-party fintech integrations. The go-to-market combines direct enterprise field sales led by Head of Sales Christian Solomine with self-serve free trials, strategic custodian partnerships (including its status as a Fidelity subsidiary), and an ecosystem-channel strategy via the OpenAPI program. The company has 501-1,000 employees and has operated as a wholly-owned Fidelity Investments subsidiary since 2026, when Ed O'Brien was appointed CEO following founder Edmond Walters' departure.
eMoney Advisor firmographics
Firmographics- Name
- eMoney Advisor
- Legal name
- eMoney Advisor, LLC
- Website
- https://emoneyadvisor.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- eMoney Advisor is a U.S. cloud-based financial planning SaaS platform serving 138,000+ financial professionals and 7M+ households across RIAs, broker-dealers, banks, and wealth management firms via Plus, Premier, Pro, and Enterprise subscription tiers.
- Ownership category
- akta.pro rank
eMoney Advisor industry classification
Industry- Product category
- Financial Planning Software
- NAICS
- Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)
- akta.pro secondary industries
- Fee-Based Advisory (FSAEAAAM), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)
Keywords
Where eMoney Advisor is headquartered
LocationHeadquarters
- HQ city
- Conshohocken
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
eMoney Advisor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (Plus, Pro, Premier, Enterprise tiers): Tiered subscription model with four product tiers: Plus (streamlined goals-based planning), Pro (comprehensive cash flow-based planning), Premier (goals-based and cash flow planning combined), and Enterprise (customized scalable solutions for large firms). Recurring subscription revenue from financial advisory firms, broker-dealers, banks, and RIAs.
- Premium Client Portal Add-on: Additional paid add-on module for all current eMoney planning packages providing advanced features including mobile app, Explore feature, and personalized homepages.
- API Access / Enterprise Integrations: OpenAPI initiative offering over 250 endpoints and seven components for financial institutions to integrate and customize eMoney's financial planning technology. Enterprise clients include over 50 firms with over 109,000 financial professionals using eMoney solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Plus - Streamlined goals-based financial planning for building planning relationships and delivering more plans to more clients |
| Subscription | Annual | Premier - Goals-based and cash flow planning tools in a single platform for all client financial situations |
| Subscription | Annual | Pro - Most comprehensive cash flow-based financial planning for addressing complex planning needs |
| Subscription | Multi-year contract | Enterprise - Customized scalable client experiences for banks, broker-dealers, and large RIAs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
eMoney Advisor product offering
Product offeringCore offering
eMoney Advisor provides a cloud-based financial planning SaaS platform that enables financial advisors, RIAs, broker-dealers, and banks to build goals-based and cash flow financial plans, run Monte Carlo simulations, aggregate client accounts, and deliver interactive client experiences. The platform is sold in tiered subscriptions (Plus, Premier, Pro, Enterprise) and augmented by a Premium Client Portal add-on, AI-powered CoPlanner plan generation, and an OpenAPI developer platform with 250+ endpoints.
Product overview
eMoney Advisor provides a modular financial planning platform with four product tiers: Plus (streamlined goals-based planning), Premier (combined goals-based and cash flow planning), Pro (comprehensive cash flow-based planning for complex needs), and Enterprise (customized scalable solutions for large organizations). The platform integrates core capabilities including Monte Carlo analysis, account aggregation, interactive Decision Center, and Client Portal. Key features include CoPlanner (AI-powered plan generation), the Premium Client Portal with branding customization, and eMoney Access/OpenAPI for third-party integrations. The platform serves over 138,000 financial professionals across more than 7 million households.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 94% of advisors improved client engagement through eMoney
- +6 more outcomes
Companies that use eMoney Advisor
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
eMoney Advisor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability5 records
Feature7 records
eMoney Advisor partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Fidelity InvestmentscoreParent company acquisition. Ed O'Brien appointed CEO of eMoney to lead the financial planning software company's growth. eMoney serves advisors who custody assets with Fidelity competitors. Strategic shift toward software and technology outsourcing.
- FP AlphacoreDirect integration providing estate planning capabilities for financial advisors. Automatically captures comprehensive client financial data from eMoney including family relationships, wealth across asset classes, and debts. Eliminates need for PreciseFP intermediary and manual data entry for Estate Planning Lab and Nextgen Tax Insights feature.
- Black DiamondcoreAPI-based integration partner for portfolio reporting and client portal integration. Major player in wealth management technology ecosystem.
- ZockscoreBi-directional AI-powered integration enabling automated data sync between Zocks and eMoney platforms. Structured data from conversations, emails, and CRM records populates and updates facts in eMoney, while plan data flows back to support AI-driven meeting preparation. Also launched Document Intelligence feature for AI-powered data extraction from client documents.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
eMoney Advisor competitors and assessment
Company assessmentDirect peers
- Envestnet MoneyGuide: Direct competitor in U.S. financial planning software for advisors. Tied with eMoney at ~33% market share per the 2025 T3 Advisor Software Survey; offers goals-based, Monte Carlo, and cash-flow planning tools to RIAs, broker-dealers, and banks.
- RightCapital: Financial planning software for RIAs and independent advisors with transparent per-advisor pricing and modern UX. Increasingly adopted by smaller RIAs as an alternative to eMoney's enterprise-oriented, quote-based pricing.
- MoneyGuidePro (PIEtech): Long-standing financial planning platform serving advisors with goals-based planning and client engagement tools. Direct competitor to eMoney's goals-based and cash-flow planning capabilities across multiple tiers.
- Advyzon: Wealth management platform offering CRM, portfolio reporting, and financial planning for RIAs. Bundled with eMoney for Fidelity's technology solutions targeting smaller RIAs — making it both a partner and a planning competitor.
- Orion Advisor Technology: Provides portfolio accounting, reporting, and advisor-facing wealth management technology. Overlaps with eMoney through advisor workstation, reporting, and integrations used by similar RIA and broker-dealer customers.
- Black Diamond Wealth Platform: Portfolio reporting and client portal platform for RIAs; integrated with eMoney via API. Comparable customer segment (mid-to-large RIAs) and overlapping client-portal functionality make it a partial substitute for eMoney's Premium Client Portal.
Broad incumbents
- Envestnet: Large, diversified wealth management technology and data platform encompassing MoneyGuide, Tamarac, and Yodlee. Competes with eMoney across planning, data aggregation, and advisor tech at the enterprise level.
- Morningstar Advisor Workstation: Broader investment research and portfolio analysis platform for advisors, overlapping with eMoney in research-driven financial planning workflows and competing for institutional RIA and broker-dealer wallet share.
- Addepar: Wealth management technology platform for large RIAs, family offices, and institutional investors. Competes with eMoney Enterprise tier for large-firm planning and aggregated reporting deployments.
Emerging players
- Vanilla: Estate planning platform integrated with eMoney via API; recognized as Summiteer in the 2026 Peaks Report on Estate Planning Platforms. Represents the emerging wave of specialized, AI-enabled planning tools that could compete with or extend eMoney's estate planning capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
eMoney Advisor social profiles
Digital presenceeMoney Advisor compliance and trust
Trust signalCompliance1 record
eMoney Advisor financial estimates
Financial estimateRevenue estimate
Valuation estimate
eMoney Advisor leadership team
Management profileNumber of profiles
Profiles7 records
eMoney Advisor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eMoney Advisor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eMoney Advisor
What does eMoney Advisor do?
eMoney Advisor provides a cloud-based financial planning SaaS platform that enables financial advisors, RIAs, broker-dealers, and banks to build goals-based and cash flow financial plans, run Monte Carlo simulations, aggregate client accounts, and deliver interactive client experiences. The platform is sold in tiered subscriptions (Plus, Premier, Pro, Enterprise) and augmented by a Premium Client Portal add-on, AI-powered CoPlanner plan generation, and an OpenAPI developer platform with 250+ endpoints.
Is eMoney Advisor a public or private company?
eMoney Advisor is a private company. It is classified as corporate owned and is currently operating.
When was eMoney Advisor founded?
eMoney Advisor was founded in 2001. It employs 501 to 1,000 people.
Where is eMoney Advisor based?
eMoney Advisor is headquartered in Conshohocken, United States, in the North America region.
How does eMoney Advisor make money?
Three revenue lines are on record. Software Subscription (Plus, Pro, Premier, Enterprise tiers) is the primary driver. The others are premium Client Portal Add-on and API Access / Enterprise Integrations.
Who are eMoney Advisor's main competitors?
Direct peers on record are Envestnet MoneyGuide, RightCapital, MoneyGuidePro (PIEtech), Advyzon, Orion Advisor Technology and Black Diamond Wealth Platform. Broad incumbents are Envestnet, Morningstar Advisor Workstation and Addepar. Vanilla is listed as an emerging player.
Does eMoney Advisor have an API?
Yes. eMoney APIs utilize a certificate-based authentication method. Developers need to provide a X.509 Public Certificate signed by an external, trusted Certificate Authority (CA). The platform uses OAuth 2.0 authentication workflow over HTTP with TLS. APIs include Basic Planning APIs (access client data and admin APIs to synchronize and automate data), Premium Planning APIs (integrate powerful planning projections and calculations), Aggregation APIs (gather client financial account information from various sources), and Third-party Integration APIs. Rate limits: 60 concurrent calls; Monte Carlo endpoints have a 250 call per hour limit. The developer site at https://developer.emoneyadvisor.com provides API documentation, reference guides, recipes, and changelog. The platform processes billions of API calls annually for over 100,000 financial professionals. eMoney Access program offers over 250 endpoints and seven components for financial institutions to integrate and customize eMoney's financial planning technology. Developer documentation is at developer.emoneyadvisor.com.
What industry is eMoney Advisor in?
eMoney Advisor's product category is Financial Planning Software. Its primary akta.pro industry code is FSAGAEAH, Digital Wealth Platforms for Advisors (TAMP/Advisor Tech), with a secondary code of FSAEAAAM, Fee-Based Advisory. Its NAICS code is 523940 and its SIC code is 6282.