Midway Motors
Midway Motors is a private, family-owned multi-location automotive dealership group operating six showrooms across Central Kansas. It sells new, used, and certified pre-owned vehicles from nine OEM brands, plus financing, F&I products, service, parts, rentals, and fleet management to individual and commercial customers.
- Company typePrivate
- Founded1990
- HeadquartersMcpherson, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Midway Motors firmographics
Firmographics- Name
- Midway Motors
- Legal name
- Midway Motors
- Website
- https://midwaymotors.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Midway Motors is a private, family-owned multi-location automotive dealership group operating six showrooms across Central Kansas. It sells new, used, and certified pre-owned vehicles from nine OEM brands, plus financing, F&I products, service, parts, rentals, and fleet management to individual and commercial customers.
- Ownership category
- akta.pro rank
Where Midway Motors is headquartered
LocationHeadquarters
- HQ city
- Mcpherson
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Midway Motors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Primary revenue stream from sales of new vehicles (Ford, Lincoln, Chevrolet, GMC, Chrysler, Dodge, Jeep, Ram, Subaru), used vehicles, and certified pre-owned vehicles. Revenue is generated through one-time vehicle transactions with varying price points from approximately $28,000 to over $100,000 depending on vehicle type and trim.
- Service and Parts: Full-service auto repair and maintenance centers at all locations offering oil changes, tire services, brake service, battery replacement, air conditioning service, and general maintenance using genuine OEM parts. Professional car maintenance and auto repairs by certified technicians.
- Financing: Finance centers provide auto financing solutions, payment calculators, and various financial products including Guaranteed Asset Protection (GAP), KARR Guard, and VIP Paint & Fabric Protection. Revenue generated through financing arrangements with lending partners.
- Vehicle Rentals: Rental vehicle services offered for customers needing temporary transportation. Additional revenue stream through short-term vehicle rentals.
- Fleet Management Services: Fleet management services for business customers needing multiple vehicles, providing dedicated support and volume arrangements for commercial buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Vehicles - MSRP with dealer incentives and manufacturer rebates |
| Unit Pricing | Pay-as-you-go | Used Vehicles - Market-priced based on condition and mileage |
| Unit Pricing | Pay-as-you-go | Service and Parts - A la carte pricing for maintenance and repairs |
| Other | One time/ perpetual license | Special Financing Programs - Discounted rates for preferred customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Midway Motors product offering
Product offeringCore offering
Midway Motors is a multi-brand automotive dealership group that sells new vehicles from nine major OEMs (Ford, Lincoln, Chevrolet, GMC, Chrysler, Dodge, Jeep, Ram, Subaru) and pre-owned vehicles across six locations in Central Kansas. The company complements vehicle sales with in-house auto financing, certified service and parts, fleet management for commercial buyers, short-term rentals, and trade-in programs.
Product overview
Midway Motors is a multi-location car dealership group operating six dealerships in Kansas (McPherson, Hutchinson, Newton, Hillsboro, and Salina) under various brand franchises including Ford, Lincoln, Chevrolet, GMC, Chrysler, Dodge, Jeep, Ram, and Subaru. The company operates as a traditional automotive dealership offering new and used vehicle sales, certified pre-owned vehicles, vehicle financing, auto service and parts, fleet management, and rental vehicles. Their product portfolio centers on vehicle sales (new, used, and certified pre-owned), backed by financing products (GAP, KARR Guard, VIP Paint & Fabric Protection, CarFax For Life), service offerings (maintenance, repairs, parts), and trade-in/valuation tools.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales Sale of brand-new vehicles from Ford, Lincoln, Chevrolet, GMC, Chrysler, Dodge, Jeep, Ram, and Subaru across six dealership locations in Kansas, including trucks, SUVs, crossovers, hybrids, EVs, and sedans priced from approximately $28,000 to over $100,000.
- Used Vehicle Sales Sale of pre-owned vehicles including trucks, hybrids, AWD, and other body styles at varying price points, with inventory listed on the company's website and fulfilled at Kansas dealership locations.
- Certified Pre-Owned Vehicles Certified pre-owned vehicle program featuring a 2-year/125,000-mile warranty, 24-hour roadside assistance, multi-point vehicle inspection, and concierge service.
- Vehicle Financing Auto financing solutions arranged through third-party lending partners, including traditional loans, lease options, payment calculators, and special programs for military, first responders, and health care professionals with terms up to 72 months.
- Auto Service and Maintenance Full-service auto repair and maintenance at all six locations, including oil changes, tire rotations, brake service, battery replacement, air conditioning service, complex diagnostics, and general maintenance performed by certified technicians using genuine OEM parts.
- Parts Center Retail sales of genuine OEM parts for all vehicle makes and models serviced by the dealership group.
- Fleet Management Services Fleet vehicle sales and management services for business customers needing multiple vehicles, including volume arrangements, dedicated support, and ongoing maintenance coordination for commercial buyers.
- Vehicle Rentals Short-term rental vehicle services offered at dealership locations for customers needing temporary transportation.
- Vehicle Trade-In and Direct Purchase Programs allowing customers to sell or trade their current vehicles to Midway Motors, including online trade-in valuation and direct purchase of consumer vehicles regardless of new vehicle purchase.
Companies that use Midway Motors
Customer profileSegments4 records
Ideal customer profiles2 records
Midway Motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Midway Motors partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Midway Motors competitors and assessment
Company assessmentDirect peers
- Hendrick Automotive Group: Largest privately held US dealer group, operating more than 90 dealerships across multiple states with full sales, service, and parts operations. Closely comparable as a large private multi-brand retail dealership competitor.
- Group 1 Automotive: Public multi-brand auto retailer with new and used vehicle sales, parts and service, and finance operations across the US and UK. Closely mirrors Midway's franchise-based retail model and back-end service revenue structure.
- Asbury Automotive Group: Public multi-franchise US auto dealer group operating numerous new and used vehicle franchises plus service and parts operations across multiple states. Highly comparable business model to Midway Motors' multi-brand, multi-location retail dealership structure.
- Sonic Automotive: Public automotive retailer operating franchised dealerships and a used-vehicle standalone brand (EchoPark). Comparable to Midway in offering multi-OEM franchised sales combined with service, parts, and finance.
- Lithia Motors: One of the largest US dealer groups with a highly acquisitive roll-up strategy across multiple OEM franchises and a growing digital channel (Driveway). Comparable in operating a multi-brand, multi-store retail automotive platform with service and F&I revenue streams.
Emerging players
- Carvana: Online-first used-vehicle retailer offering home delivery and a streamlined digital purchase flow. An emerging player competing for the same used-vehicle demand Midway addresses, but via a fundamentally different direct-to-consumer digital model.
Broad incumbents
- CarMax: Largest US used-vehicle retailer with omnichannel sales and finance offerings. Comparable to Midway's used-vehicle and CPO operations but operates a specialized no-haggle used-car model rather than a multi-OEM franchise model.
- Penske Automotive Group: Diversified international automotive and commercial vehicle retailer with premium brand emphasis. Comparable as a broad incumbent operating multi-OEM franchised dealerships with service and finance arms, though at much larger scale and global footprint.
- AutoNation: Largest US auto retailer with hundreds of franchises spanning nearly every major brand plus used-vehicle and parts/service operations. A broader incumbent operating the same fundamental retail dealership model at significantly larger scale.
- Berkshire Hathaway Automotive: Owns a large US network of franchised dealerships under the Van Tuyl umbrella, owned by Berkshire Hathaway. A broad incumbent with similar multi-brand franchised retail and service operations at substantially greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Midway Motors social profiles
Digital presenceMidway Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midway Motors leadership team
Management profileNumber of profiles
Midway Motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midway Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midway Motors
What does Midway Motors do?
Midway Motors is a multi-brand automotive dealership group that sells new vehicles from nine major OEMs (Ford, Lincoln, Chevrolet, GMC, Chrysler, Dodge, Jeep, Ram, Subaru) and pre-owned vehicles across six locations in Central Kansas. The company complements vehicle sales with in-house auto financing, certified service and parts, fleet management for commercial buyers, short-term rentals, and trade-in programs.
Is Midway Motors a public or private company?
Midway Motors is a private company. It is classified as family owned and is currently operating.
When was Midway Motors founded?
Midway Motors was founded in 1990. It employs 101 to 250 people.
Where is Midway Motors based?
Midway Motors is headquartered in Mcpherson, United States, in the North America region.
How does Midway Motors make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are service and Parts, financing, vehicle Rentals and fleet Management Services.
Who are Midway Motors's main competitors?
Direct peers on record are Hendrick Automotive Group, Group 1 Automotive, Asbury Automotive Group, Sonic Automotive and Lithia Motors. Carvana is listed as an emerging player. Broad incumbents are CarMax, Penske Automotive Group, AutoNation and Berkshire Hathaway Automotive.
Does Midway Motors have an API?
No public API is recorded for Midway Motors.