The Ginger People
The Ginger People is a family-owned consumer food company that manufactures and sells ginger and turmeric products — including GIN GINS ginger candy (the world's #1 selling), digestive wellness lozenges, juices, beverages, pantry items, and bulk B2B ingredients — to retail consumers, food and beverage manufacturers, and food service operators across North America, Europe, and Australia.
- Company typePrivate
- Founded1986
- HeadquartersMarina, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Ginger People does
The Ginger People is a privately held, family-owned consumer packaged food company specializing in ginger and turmeric products, founded in the mid-1980s and headquartered in Marina, California. It sells under multiple sub-brands including GIN GINS (ginger candy positioned as the world's #1 selling ginger candy), Ginger Rescue (digestive wellness lozenges, tablets, and shots), Ginger Soother (gingerade beverages), a juice line (including premium Fiji-sourced single-origin juices), pantry ingredients, sauces, and a Gourmet Ginger Spread. The company also operates a B2B bulk ingredients division selling ginger and turmeric juice, purees, minced, crystallized, and syrup formats to food and beverage manufacturers globally.
The company's core technology centers on ginger and turmeric processing, including a proprietary zero-waste method that uses the entire ginger rhizome (peel, fiber, and all). It maintains multi-jurisdictional third-party organic and Non-GMO certifications (USDA, EU, Australian, Canadian, UK) and sources from 500+ farmers across Australia, China, Fiji, Indonesia, and Peru, purchasing over 2,500 metric tons of fresh ginger annually. Products are distributed through direct e-commerce (gingerpeople.com), Amazon, major US retailers (Whole Foods, Walmart, Target, Trader Joe's, Sprouts), a B2B ingredients channel, and food service in the US and Canada, with international reach via master distributor Evoke OY (Europe), an Australian subsidiary, and World Foods Brand Management (UK). The business makes money through one-time purchase sales across consumer packaged goods, food service, and B2B bulk ingredient transactions, with a recent expansion into higher-dose and wellness-shot formats addressing the functional health and anti-nausea consumer segments.
The Ginger People firmographics
Firmographics- Name
- The Ginger People
- Legal name
- The Ginger People
- Website
- https://gingerpeople.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Ginger People is a family-owned consumer food company that manufactures and sells ginger and turmeric products — including GIN GINS ginger candy (the world's #1 selling), digestive wellness lozenges, juices, beverages, pantry items, and bulk B2B ingredients — to retail consumers, food and beverage manufacturers, and food service operators across North America, Europe, and Australia.
- Ownership category
- akta.pro rank
The Ginger People industry classification
Industry- Product category
- Functional Foods and Beverages
- NAICS
- Nonchocolate Confectionery Manufacturing (31134), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Sugar Confectionery (Gummies, Hard Candy, Chews) (CRADABAB)
- akta.pro secondary industry
- Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)
Keywords
Where The Ginger People is headquartered
LocationHeadquarters
- HQ city
- Marina
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
The Ginger People business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Consumer packaged goods sales: Sale of ginger and turmeric consumer products including GIN GINS candy, Ginger Rescue supplements, juices, beverages, pantry items, and sauces through retail and e-commerce channels. One-time purchase model with repeat customer dynamics driven by product consumption and brand loyalty.
- Bulk ingredients B2B sales: Sale of bulk ginger and turmeric ingredients to food and beverage manufacturers. Trusted by food and beverage manufacturers globally for consistent flavor, reliable supply and extensive third-party accreditations. Includes ginger juice, turmeric juice, minced ginger, pureed ginger, crystallized ginger, ginger syrup, and other formats.
- Food service: Sale of food service line products to restaurants and commercial kitchens in the United States and Canada. Products free from GMOs, preservatives, artificial colors, flavors and sweeteners.
Go-to-market motion2 records
Distribution channels8 records
Marketing channels7 records
The Ginger People product offering
Product offeringCore offering
The Ginger People manufactures and sells ginger- and turmeric-based consumer packaged goods including GIN GINS ginger chews and candies, Ginger Rescue digestive wellness tablets and lozenges, ginger and turmeric juices, Ginger Soother gingerade beverages, pantry baking and cooking ingredients, and sauces. The company also operates a separate B2B division supplying bulk ginger and turmeric ingredients (juices, minced, pureed, crystallized, syrups) to food and beverage manufacturers worldwide.
Product overview
The Ginger People is a consumer food and beverage company specializing in ginger and turmeric products, approaching 40 years in business. The company operates as a single unified brand with multiple product lines: GIN GINS® (the core candy/confectionery line including chews, hard candies, gummies, and spice drops); Ginger Rescue® (health supplement line featuring tablets, lozenges, and wellness shots); Juices (including Fiji Ginger Juice, Organic Ginger Juice, Fiji Turmeric Juice, and Organic Turmeric Juice); Ginger Soother® Gingerade (ready-to-drink beverages in multiple flavors); and a Pantry line (including crystallized ginger, minced ingredients, syrups, spreads, and sauces). The company also operates a B2B Bulk Ingredients division serving food and beverage manufacturers globally. All products are free from artificial ingredients with an ever-growing selection of organic options, positioning the brand at the intersection of functional wellness and culinary enjoyment.
Differentiator
Problem solved
Functional benefit
Brands
- GIN GINS®: World's #1 selling ginger candy brand, including Original Ginger Chews, Boost Red Magic Ginger Chews, Mandarin Orange, Lemon, Spicy Apple, Peanut, Spicy Turmeric variants, Double Strength Hard Ginger Candy, Super Strength Ginger Candy, Ginger Spice Drops, and Sweet Ginger Gummies.
- Ginger Rescue®
- Ginger Soother®
- Ginger & Turmeric Juices
- Ginger & Turmeric Ingredients
- Ginger Pantry
- Sauces
Products and services
- GIN GINS Original Ginger Chews Bold, chewy ginger candy made with 10% fresh ginger, the highest concentration of any candy brand; designed for digestive comfort and nausea relief and recognized as America's #1 selling ginger candy.
- GIN GINS Boost – Red Magic Ginger Chews Premium ginger chews featuring red ginger extract for enhanced potency; provides natural nausea relief with stronger ginger actives than standard GIN GINS varieties.
- GIN GINS Mandarin Orange Ginger Chews Flavored variant of the classic GIN GINS ginger chews combining natural ginger benefits with mandarin orange flavor.
- GIN GINS Lemon Ginger Chews Flavored variant of the classic GIN GINS ginger chews with lemon flavor, offering the same digestive benefits with a refreshing citrus taste.
- GIN GINS Spicy Apple Ginger Chews
Quantifiable outcome
- Contains 10% fresh ginger - more than any other candy brand
- +5 more outcomes
Companies that use The Ginger People
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
The Ginger People technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Ginger People partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Evoke OYcoreEvoke OY serves as the master distributor for The Ginger People products in Europe, headquartered in Muurla, Finland. They handle distribution across the European market.
- World Foods Brand ManagementminorWorld Foods Brand Management serves as the UK office and distributor partner for The Ginger People Europe Limited, located in Newcastle-under-Lyme, UK.
- Small-scale ginger and turmeric farmers (Australia, China, Fiji, Indonesia, Peru)coreThe Ginger People partners directly with small-scale farmers who share their deep respect for the land and sustainable farming practices. Many of these farms are located near manufacturing facilities, helping reduce carbon footprint. Supports more than 500 farmers, factory workers, and staff across the world's premier ginger growing regions.
- Food and beverage manufacturers (global)coreTrusted by food and beverage manufacturers globally for bulk ginger and turmeric ingredients, delivering consistent flavor, reliable supply and assurance of extensive third-party accreditations.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
The Ginger People competitors and assessment
Company assessmentBroad incumbents
- Keurig Dr Pepper: Keurig Dr Pepper owns Canada Dry ginger ale and other mainstream ginger beverages with significant retail distribution overlap. As a broad incumbent beverage conglomerate, they compete in the ginger beverage space but lack The Ginger People's specialty/premium positioning.
- McCormick & Company: McCormick is the global leader in spices and seasonings with significant ginger and turmeric sourcing and B2B ingredient sales to food manufacturers. Comparable in the B2B ginger/turmeric ingredient supply business but as a much broader spice portfolio incumbent.
Direct peers
- The Ginger Company: The Ginger Company specializes in crystallized ginger, ginger chews, and ginger-based confectionery sold through retail and wholesale channels globally. Direct competitor in the premium crystallized ginger and confectionery segments.
- Fentimans: Fentimans is a UK-based botanical beverage company producing ginger beer and mixers using traditional brewing methods. Direct competitor in the ginger beverage category with comparable premium positioning and food service distribution.
- Reed's Inc. Reed's is a publicly-traded craft ginger beer and ginger-based beverage company with a similar ginger-centric product portfolio including Reed's Ginger Chews and Reed's Rx nausea relief products. Directly comparable as a ginger-focused CPG brand operating across both consumer and ingredient-adjacent lines.
- Prince of Peace Enterprises: Prince of Peace is a leading ginger-based product company offering ginger chews, ginger candy, and ginger tea that competes directly in the same retail aisles as GIN GINS. Both brands target similar health-conscious consumers seeking natural digestive wellness solutions.
Emerging players
- Q Mixers: Q Mixers produces premium ginger beer and cocktail mixers sold through retail and food service. Comparable as a craft, premium-positioned ginger beverage brand with similar target consumer overlap in the functional beverage space.
- Health-Ade: Health-Ade produces organic kombucha and functional beverages including ginger-based flavors distributed at Whole Foods, Sprouts, and Target. Comparable premium, organic-positioned beverage brand with overlapping natural retail channels.
- Suja Life: Suja Life produces organic wellness shots, juices, and functional beverages including ginger and turmeric variants sold at Whole Foods and other natural retailers. Comparable in the ginger/turmeric wellness shot and juice category with overlapping retail distribution.
Others
- Frontier Agriculture (Organic ginger sourcing): Frontier Agriculture and similar bulk organic ingredient suppliers serve as adjacent players in the ginger sourcing and B2B ingredient supply chain. Related ecosystem participant rather than direct competitor to consumer-facing brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The Ginger People social profiles
Digital presenceThe Ginger People compliance and trust
Trust signalCompliance8 records
The Ginger People financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Ginger People leadership team
Management profileNumber of profiles
Profiles3 records
The Ginger People funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Ginger People M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Ginger People
What does The Ginger People do?
The Ginger People manufactures and sells ginger- and turmeric-based consumer packaged goods including GIN GINS ginger chews and candies, Ginger Rescue digestive wellness tablets and lozenges, ginger and turmeric juices, Ginger Soother gingerade beverages, pantry baking and cooking ingredients, and sauces. The company also operates a separate B2B division supplying bulk ginger and turmeric ingredients (juices, minced, pureed, crystallized, syrups) to food and beverage manufacturers worldwide.
Is The Ginger People a public or private company?
The Ginger People is a private company. It is classified as family owned and is currently operating.
When was The Ginger People founded?
The Ginger People was founded in 1986. It employs 11 to 50 people.
Where is The Ginger People based?
The Ginger People is headquartered in Marina, United States, in the North America region.
How does The Ginger People make money?
Three revenue lines are on record. Consumer packaged goods sales are the primary driver. The others are bulk ingredients B2B sales and food service.
Who are The Ginger People's main competitors?
Broad incumbents on record are Keurig Dr Pepper and McCormick & Company. Direct peers are The Ginger Company, Fentimans, Reed's Inc. and Prince of Peace Enterprises. Emerging players are Q Mixers, Health-Ade and Suja Life. Frontier Agriculture (Organic ginger sourcing) is listed as an others.
Does The Ginger People have an API?
No public API is recorded for The Ginger People.
What industry is The Ginger People in?
The Ginger People's product category is Functional Foods and Beverages. Its primary akta.pro industry code is CRADABAB, Sugar Confectionery (Gummies, Hard Candy, Chews), with a secondary code of CRADAAAC, Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple). Its NAICS code is 31134 and its SIC code is 2060.