What Eijsink does

Eijsink B.V. is a Dutch hospitality automation specialist founded in 1984 and headquartered in Hengelo (Overijssel), operating exclusively in the Netherlands with approximately 10,000 customers and 101–250 employees. The company positions itself as an end-to-end partner for the Dutch horeca (hospitality) sector, delivering point-of-sale systems, integrated payments (including DISH Pay Now terminals), self-service solutions (QR ordering, self-order kiosks, self-checkout, online ordering), reservation management, digital kitchen displays, workforce planning and time registration, and a business intelligence/reporting layer. Its offering is built on the DISH hospitality platform, which Eijsink resells, implements, and services, adding its own advisory, integration, and support layer; ISO 9001:2015 certification and an in-house webshop for accessories and consumables round out the operational stack.

Eijsink pursues a hybrid go-to-market: consultative direct enterprise sales for full multi-module solutions targeting established venues and chains, paired with a transactional e-commerce webshop (webshop.eijsink.nl) for entry-level POS hardware, payment terminals, and consumables such as thermal rolls and printer ribbons. Revenue is generated through a mix of one-time hardware sales (e.g., Instapkassa from €595), recurring software/subscription and payment terminal fees (DISH Pay Now from €39/month), professional services for implementation and integration, and webshop consumables. Customers are segmented into hospitality starters/SMBs, established professional venues, and chains/multi-location operators, with named accounts spanning independents (Bar Billie, Hannekesboom, Frenchcafe) and larger venues such as Centerparcs, Rotterdam Ahoy, and Westcord Hotels.

The company's strategic posture is that of a mature, relationship-led Dutch SMB specialist: a 40+ year operating history, a 4.4/5 Google rating, nationwide coverage from a Twente base, and a growing emphasis on AI-branded automation, multi-location management, and modern payment/self-service formats to defend its installed base against labor cost pressure and contactless demand. No external funding, M&A activity, or geographic expansion beyond the Netherlands is disclosed in the available data.

Name

Eijsink

Legal name

Eijsink B.V.

Website

https://eijsink.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Eijsink B.V. is a Dutch hospitality automation specialist, founded in 1984 and headquartered in Hengelo, that resells, implements, and services the DISH platform to deliver POS, integrated payments, self-service, reservations, workforce planning, and BI tools to roughly 10,000 Dutch hospitality SMBs, mid-market venues, and chains.

Ownership category

akta.pro rank

Product category

Hospitality POS and Automation Software

NAICS

Computer Systems Design Services (541512), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Point-of-Sale (POS) & On-Property Commerce (THALACAI)

akta.pro secondary industries

Payments, Billing & Invoicing (THALACAJ), Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

Keywords

• Hospitality automation software
• POS systems
• Payment processing solutions
• Restaurant self-service solutions
• Workforce planning software

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of POS terminals, handheld devices, payment terminals, cash drawers, scanners, and accessories through the e-commerce webshop. One-time hardware purchases with optional financing.
2. Software/Subscription Services: Ongoing software services including POS system management, cloud hosting, business intelligence tools, and platform access. Recurring revenue from software licenses and cloud services.
3. Professional Services: Implementation, project guidance, consultation, system installation, and configuration services. Also includes custom development for integrations and system connections.
4. Accessories and Consumables: Sale of thermal rolls, PIN rolls, printer ribbons, cases, batteries and other accessories through the webshop.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Eijsink sells and implements an integrated hospitality automation platform for Dutch horeca businesses, combining POS/cash register systems (Kassasysteem and entry-level Instapkassa), payment terminals (DISH Pay Now, Tap to Pay), self-service ordering (QR-bestellen, Bestelzuilen, Zelfscankassa), reservation management, workforce planning, digital kitchen displays, loyalty programs, and business intelligence dashboards. The company provides project guidance from installation through growth, serving approximately 10,000 customers across the Netherlands from its Hengelo headquarters.

Product overview

Eijsink offers a unified hospitality automation platform with multiple integrated modules covering POS, self-service, reservation management, workforce planning, payment processing, and business intelligence. The core offering is built around a Kassasysteem (POS system), available as a full-featured solution or the entry-level Instapkassa. This is extended through self-service options including QR-bestellen, Bestelzuilen, Bestelsite, and Zelfscankassa; operational tools such as Reserveringssysteem, Personeelsplanning, and Digitale bonschermen; and back-end capabilities including Business Intelligence (BI), Rapportages, Loyaltyprogramma, and Cadeaukaarten. Payment integration is handled via DISH Pay Now, Tap to Pay, Pinapparaten, and QR-betalen. The AI voor de horeca module provides AI-driven automation, while Automatisering voor meerdere vestigingen addresses multi-location chains. All solutions are centrally managed as a total platform with the DISH ecosystem as the underlying technology. The Eijsink Webshop provides a separate channel for accessories and hardware.

Differentiator

Problem solved

Functional benefit

Products and services

• Kassasysteem (POS System) Full-featured point-of-sale system for hospitality venues enabling fast and error-free order taking and checkout operations. Targeted at Dutch horeca businesses.
• Instapkassa (Entry-level POS) Entry-level cash register / POS bundle designed for startups and small hospitality businesses, available from €595 one-time, optionally bundled with cash drawer and PIN terminal.
• Handhelds Mobile handheld devices enabling waitstaff to take orders and process PIN payments tableside, reducing actions and improving efficiency.
• Tap to Pay Contactless payment acceptance solution enabling businesses to accept NFC-based payments via mobile devices without additional hardware.
• Pinapparaten (PIN Terminals) Payment terminal solutions including DISH Pay Now for processing card and PIN transactions at the point of sale.
• QR-betalen (QR Payments) Mobile payment solution enabling customers to pay via QR codes linked to payment apps.
• Online betalingen (Online Payments) E-commerce payment processing for online transactions in the hospitality context.
• QR-bestellen (QR Ordering) Self-service ordering solution allowing guests to place orders independently using QR codes, wherever and whenever they want.
• Bestelzuilen (Self-order Kiosks) Self-order kiosks enabling hospitality venues to streamline peak moments with smart self-service, reducing staffing needs during busy periods.
• Bestelsite (Online Ordering Site) Online ordering website solution allowing hospitality businesses to manage an additional sales channel effortlessly.
• Zelfscankassa (Self-checkout) Self-checkout system for hospitality venues allowing customers to complete transactions independently.
• Reserveringssysteem (Reservation System) Reservation management system that stimulates bookings and helps achieve optimal occupancy rates.
• Personeelsplanning en urenregistratie (Workforce Planning) Workforce management solution enabling easy strategic planning and time tracking for hospitality staff.
• Digitale bonschermen (Digital Kitchen Displays) Digital kitchen display screens providing calm, control and overview in the kitchen and bar areas.
• Business Intelligence (BI) Dashboard Data dashboard and reporting tool enabling hospitality operators to analyze data and drive their business to a higher level.
• Loyaltyprogramma (Loyalty Program) Customer loyalty program designed to increase guest loyalty and drive higher spending through repeat engagement.
• DISH Pay Now (Payment Terminal Subscription) Subscription-based payment terminal solution integrated with Eijsink's POS systems for processing card and contactless payments.
• Automatisering voor meerdere vestigingen (Multi-location Automation) Multi-location automation solution enabling chains and multi-outlet hospitality businesses to streamline operations, centrally manage and scale effortlessly.
• Eijsink Webshop (Accessories & Hardware Store) Online retail platform (webshop.eijsink.nl) for purchasing POS accessories, receipt paper, printer ribbons, hardware, and peripherals, with free shipping from €65.
• Koppelingen (System Integration Services) System integration services connecting Eijsink's POS and management systems with third-party platforms and tools to optimize business processes.

Quantifiable outcome

• Bar Billie achieved efficiency gains enabling operation with one less staff member on busy days and increased table turnover velocity through handhelds with PIN function

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DISHcoreTechnology or IntegrationEijsink operates as a partner implementing the DISH hospitality platform (nl.dish.co). DISH provides the core technology platform for POS, payments, ordering and hospitality management that Eijsink customizes and implements for Dutch hospitality businesses.
• DISH Pay NowcoreTechnology or IntegrationDISH Pay Now is the payment terminal solution offered through Eijsink, providing payment processing integrated with the DISH POS ecosystem.
• InspiriumminorGTM or Marketing PartnerPartner organization displayed on Eijsink website as part of their partner ecosystem.
• HorecaterrasminorGTM or Marketing PartnerPartner organization in the Dutch hospitality terrace market, co-marketing relationship.
• ISO 9001:2015 CertifiedminorOthersEijsink holds ISO 9001:2015 quality management certification (certificate number 9000035378 on Certipedia), demonstrating compliance with quality standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lightspeed Commerce: Publicly listed cloud POS and payments provider with a strong restaurant/hospitality vertical across Europe and North America; competes head-on with Eijsink for Dutch SMB and chain hospitality customers with integrated POS + payments + e-commerce.
• MplusKASSA: Long-established Dutch hospitality POS and automation specialist with overlapping product breadth (POS, payments, kitchen, reservations); the closest direct domestic rival to Eijsink in the NL horeca market.
• SumUp: European fintech offering integrated POS hardware, payments, and SMB software including a hospitality tier; targets the same Dutch SMB hospitality segment as Eijsink's Instapkassa entry offering.
• Toast: US-headquartered cloud POS and payments platform purpose-built for restaurants; expanding into Europe and competing for multi-location Dutch chains with similar all-in-one POS + payments + payroll + marketing stack.
• Square (Block): Global payments + POS ecosystem with a Square for Restaurants product line targeting SMB hospitality with integrated hardware, software, and payments — a comparable one-stop platform play to Eijsink.
• TouchBistro: Hospitality-specific POS and restaurant management platform offering tableside ordering, payments, and reservations; overlaps materially with Eijsink's feature set for full-service restaurants and cafés.

Broad incumbents

• NCR Voyix (Aloha): Large enterprise software incumbent whose Aloha POS serves global restaurant and hospitality chains; competes with Eijsink for high-end chain accounts in the Netherlands as a broader-portfolio vendor.
• Oracle Micros: Hospitality technology incumbent offering POS, PMS, and back-office solutions to hotels and restaurants globally; overlaps with Eijsink's enterprise hospitality positioning as a broad-suite alternative.

Emerging players

• PayPal Zettle: European payment terminal + POS offering now under PayPal; overlaps with Eijsink on payment acceptance and lightweight POS for SMB hospitality customers across the Netherlands.

Others

• Adyen: Dutch-headquartered global payments platform; not a direct POS competitor but an enabling infrastructure layer many Dutch hospitality merchants use, and a potential payments partner/competitor for Eijsink's DISH Pay Now stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Eijsinkbv
• LinkedInlinkedin.com/company/eijsink
• Instagraminstagram.com/eijsink
• YouTubeyoutube.com/@Eijsink
• Xx.com/eijsink

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eijsink