The New Saints Football Club

What The New Saints Football Club does

The New Saints Football Club is a privately-held professional football club that competes in the JD Cymru Premier — the top tier of Welsh football — and operates both a Men's First Team and a Women's First Team (Genero Adron Premier). The club is headquartered at Park Hall Stadium in Oswestry, England, where it plays its home fixtures, and it is Wales' most decorated football club with a record-extending 18 league titles and 10 Nathaniel MG Cup victories. The men's team regularly qualifies for UEFA European competition (Champions League, Europa League, and Conference League qualifying rounds), giving the club recurring European matchday and broadcasting exposure.

The club generates revenue across four primary streams: matchday (ticket sales ranging from £8 for U18s to £45 for hospitality), broadcasting rights from domestic and UEFA participation, commercial sponsorship from roughly 8–10 regional partners including Macron (kit supplier), Fanbase Club (ticketing platform), Recycling UK Group, Net World Sports, and Montys Brewery, and merchandise sales through an official club store. Go-to-market is direct-to-consumer through the Fanbase Club digital ticketing platform, the club website (tnsfc.co.uk), and active social media channels (Facebook, X, YouTube, Instagram), supplemented by a broadcast partnership with Welsh-language channel S4C. The club also produces owned content, including press conferences and a 2026 documentary ('The Road to Europe: The Mike Harris Story'), and operates a community foundation.

Operationally, the club runs a full-time professional men's setup under head coach Craig Harrison (former Middlesbrough and Preston North End defender), with a women's team managed by Kieran Lee-Birch, a youth academy pipeline, and a published '2030 Vision Strategy' indicating formal long-term planning. Headcount is in the 101–250 range, and the club is privately held with no disclosed ownership structure, funding rounds, or publicly reported financials.

Name

The New Saints Football Club

Legal name

The New Saints Football Club

Website

https://tnsfc.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

The New Saints Football Club is a privately-held professional football club operating Men's and Women's First Teams from Park Hall Stadium in Oswestry, competing in the Welsh JD Cymru Premier and UEFA European qualifiers, generating revenue from matchday tickets, broadcasting, regional sponsorship, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Professional football club
• Matchday ticketing
• Football merchandise
• Club memberships
• Youth football academy

Headquarters

HQ city

Oswestry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home matches at Park Hall Stadium, including general admission, hospitality packages, and UEFA Champions League qualifying fixtures.
2. Broadcasting Rights: Revenue from participation in European competitions (Champions League, Europa League, or Conference League) and domestic league broadcasting deals through the Cymru Premier.
3. Commercial Sponsorship: Sponsorship revenue from commercial partners including kit supplier Macron, and sponsors such as Recycling UK Group, Net World Sports, Montys Brewery, Liverpool John Lennon Airport, and others.
4. Merchandise and Club Store: Revenue from official merchandise sales through the club store, including replica kits and official merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The New Saints Football Club (TNS) is a Welsh professional football club competing in the Cymru Premier, offering competitive professional football matches, matchday ticketing, club membership programmes, branded merchandise, and a youth academy for player development. The club fields first-team squads in domestic and UEFA European competitions and operates from Park Hall stadium, providing live football entertainment to supporters in the Oswestry and Welsh borders region.

Product overview

The New Saints Football Club operates as a professional football organization offering men's and women's competitive football, matchday experiences, and supporter engagement services. The club's core products include its Men's First Team competing in the JD Cymru Premier and Women's First Team in the Genero Adran Premier, along with ancillary services such as ticketing, memberships, and merchandise sales through the Club Store. The club also produces documentary content and maintains a video press conference library.

Differentiator

Problem solved

Functional benefit

Products and services

• First Team Professional Football Competitive men's first-team football competing in the Cymru Premier League and Welsh domestic cup competitions, plus UEFA Champions League and Europa League qualifying rounds, providing matchday entertainment to supporters.
• Matchday Tickets Tiered ticketing for individual home league and cup matches with pricing categories for adults, concessions, and under-16s, enabling supporters to attend games at Park Hall stadium.
• Youth Football Academy Player development pathway for young footballers providing coaching, training, and progression opportunities into senior football at the club.
• Club Memberships Annual membership schemes offered to supporters providing benefits such as priority access, discounts, and affiliation with the club.
• Live Match Broadcasting Live broadcast of TNS matches on Welsh-language television channel S4C, expanding the audience reach to Welsh-speaking supporters across Wales.

Quantifiable outcome

• Record-extending 18th league title demonstrates sustained competitive dominance in Welsh football
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Recycling UK GroupminorOthersSponsorship partner displayed on club website. Recycling UK Group provides support as a commercial sponsor of The New Saints FC.
• MacroncoreOthersOfficial kit supplier for The New Saints FC. Macron provides all technical apparel and kits for players and staff.
• Fanbase ClubcoreChannel Partner/ Reseller/ DistributorOfficial ticketing and membership platform partner. Fanbase Club provides the digital infrastructure for ticket sales, memberships, and season tickets.
• Net World SportsminorOthersCommercial sponsor displayed on club website. Net World Sports provides sports equipment sponsorship.
• Montys BreweryminorOthersCommercial sponsor displayed on club website. Regional brewery partnership.
• Liverpool John Lennon AirportminorOthersCommercial sponsor displayed on club website. Regional airport partnership.
• Lion QuaysminorOthersCommercial sponsor displayed on club website. Hotel and spa partnership.
• Henstone DistilleryminorOthersCommercial sponsor displayed on club website. Local distillery partnership.
• Approved Care and SupportminorOthersCommercial sponsor displayed on club website. Care services provider partnership.
• North Shropshire CollegeminorOthersEducational partner displayed on club website. College partnership for education and career development programs.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Connah's Quay Nomads: Direct Welsh Premier League competitor that finished 2nd in 2025/26 (58 points) and competed in the JD Cymru Premier Championship Conference against TNS. They play in the same league, the same domestic cup competitions, and frequently meet TNS in title-deciding fixtures.
• Barry Town United: Historic Welsh Premier League club and a recurring TNS opponent. Finished 4th in 2025/26 (47 points). Operates a similar model in the same league and competes for the same JD Cymru Premier and Welsh cup trophies.
• Haverfordwest County: Direct Welsh Premier League peer that finished 3rd in 2025/26 (49 points). Competes in the same domestic league, cup competitions, and qualifies for European competition through the same pathway as TNS.
• Caernarfon Town: Direct Welsh Premier League peer (5th in 2025/26 with 45 points). Competes in the JD Cymru Premier and Welsh cup competitions, serving the same fan base and competing for the same broadcast and sponsorship revenues.
• Penybont: Welsh Premier League club that finished 8th in 2025/26 (45 points). Direct peer in the JD Cymru Premier with the same competitive, commercial, and broadcast dynamics as TNS.
• Bala Town: Long-standing Welsh Premier League club (10th in 2025/26). Direct peer in the same league, with similar small-town, community-based operating model and European qualifying ambitions.

Broad incumbents

• Cardiff City FC: Wales' flagship professional football club, currently competing in the English Football League. Broad incumbent in Welsh football with a much larger commercial footprint, stadium (Cardiff City Stadium), and broadcast deal. TNS's women's team regularly plays Cardiff City Women, indicating a comparative reference point for scaling.
• Swansea City AFC: Welsh club playing in the English Football League. Direct commercial and broadcast competitor for Welsh football attention. TNS defeated Swansea City 5-1 in the 2024 Nathaniel MG Cup final, illustrating the competitive dynamic between the clubs.
• Wrexham AFC: Welsh club currently in the English Football League with global profile and Hollywood ownership. A useful comparison for how a Welsh football club can scale brand, sponsorship, and media value by moving into the English pyramid — a strategic alternative path TNS could pursue.

Emerging players

• Lincoln Red Imps FC: Gibraltar's dominant professional football club, frequently drawn against TNS in early UEFA Champions League qualifying rounds. Operates under similar small-league economics, with a domestic monopoly position, regular European qualifying, and a comparable revenue profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tnsfc
• YouTubeyoutube.com/TNSFCTV
• Facebookfacebook.com/TheNewSaintsFC
• Instagraminstagram.com/tnsfc
• LinkedInlinkedin.com/company/the-new-saints-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Saints Football Club