Ethica Health

What Ethica Health does

Ethica Health & Retirement, founded in 1986 and headquartered in Gray, Georgia, is a non-profit consultative and support organization operating as a subsidiary of CHSGA (Community Health Services of Georgia). It supports a network of 54 skilled nursing and rehabilitation client centers distributed across Georgia, providing quality advancement programs, clinical consulting, and operational support to those facilities. The organization's stated mission centers on patient care, associate commitment, and customer-driven excellence, and it maintains accreditation with The Joint Commission across all 54 client centers while employing 251-500 staff.

Ethica's service portfolio includes core skilled nursing and long-term care delivered through its client centers, plus Ethica Rehabilitation, which offers physical therapy, occupational therapy, and speech-language pathology with specialized programs for wound care, fall prevention, and FEES assessments. Supporting digital tools include professionally produced virtual tours of facilities, a Swellbox-powered online medical records request portal, and an associate login system integrated with the parent CHSGA infrastructure; the underlying website and content layer runs on CareTech CMS. A volunteer program provides additional resident engagement through individual, small-group, and large-event participation. Ethica's technology stack is conventional and content-management focused, with no proprietary AI, data platform, or clinical decision-support tooling disclosed.

The business model is non-profit and service-based: Ethica generates revenue by operating skilled nursing and rehabilitation capacity across Georgia and providing consultative support to its member facilities. Pricing is not publicly disclosed because healthcare rates are negotiated individually with payers (Medicaid, Medicare, private pay). Go-to-market is direct-to-consumer via a centralized admissions team (478-319-2710) supplemented by community-led outreach (volunteer program, social media presence on Instagram, Facebook, and LinkedIn under the "Patients First" branding). Customer concentration is low across the patient side but the underlying payer mix is implicitly concentrated in government reimbursement programs, a structural risk not directly quantified in the available data.

Name

Ethica Health

Legal name

Ethica Health & Retirement

Website

https://ethicahealth.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Ethica Health is a Georgia non-profit consultative and support organization, founded in 1986 and affiliated with CHSGA, operating 54 skilled nursing and rehabilitation client centers statewide. It delivers quality advancement programs, rehabilitation therapy, and community engagement services to long-term care residents and families across Georgia.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing and Residential Care Facilities (623), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

Keywords

• Skilled nursing services
• Rehabilitation therapy
• Long-term care
• Post-acute care
• Nursing facility support

Headquarters

HQ city

Gray

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Consultative Support Services: Non-profit consultative and support organization providing quality advancement programs to skilled nursing client centers across Georgia
2. Rehabilitation Therapy Services: Ethica Rehabilitation provides therapy services including physical therapy, occupational therapy, and speech-language pathology to client center patients

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ethica Health is a non-profit consultative and support organization that operates 54 skilled nursing and rehabilitation client centers across Georgia. It provides rehabilitation therapy services (physical, occupational, and speech-language pathology) through Ethica Rehabilitation, along with long-term skilled nursing care, individualized treatment programs, and quality advancement support to its client centers.

Product overview

Ethica Health is a non-profit consultative and support organization for skilled nursing and rehabilitation centers across Georgia. The organization operates a portfolio of 54 client centers and provides rehabilitation therapy services (Ethica Rehabilitation), medical records management via an online request tool, and virtual tour capabilities for prospective patients and families. The organization also coordinates volunteer programs to support patient activities and community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Ethica Rehabilitation: Rehabilitation therapy services including physical, occupational, and speech therapy for patients recovering from joint replacement, spinal surgeries, orthopedic procedures, neurological conditions, and cardiopulmonary issues.

Products and services

• Skilled Nursing Client Centers Network of 54 skilled nursing and rehabilitation facilities across Georgia providing long-term care, skilled nursing services, and post-acute recovery support to patients. All 54 centers have achieved Joint Commission accreditation.
• Ethica Rehabilitation
• Medical Records Request Service

Quantifiable outcome

• 92% patient recommendation rate
• +1 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and major.

• Georgia Premium MeatscoreStrategic or Co-development Partner · 1 January 2019Collaboration between Ethica and Georgia Premium Meats (non-profit arm of Georgia Rural Hospital Food Collaborative) to bring Georgia-raised and processed pork to skilled nursing facility residents. Ethica joins Georgia agricultural producers committed to connecting products to Georgia consumers, demonstrating commitment to Georgia's agriculture industry and the Georgia Grown program.
• Georgia Rural Hospital CollaborativecoreStrategic or Co-development PartnerCreated in 2019 by the Center for Rural Prosperity and Innovation, Hometown Health, and healthcare/food service visionaries to create direct connection between Georgia farmers and rural healthcare facilities. Started with fruits and vegetables and expanded to Georgia Premium Meats providing Georgia Grown meat to healthcare facilities.
• Center for Rural Prosperity and InnovationcoreStrategic or Co-development PartnerGeorgia state agency leading the Georgia Rural Hospital Collaborative initiative to connect local farmers with rural healthcare facilities for fresher, more reliable food supply chains that benefit local economies.
• Gordon Food ServicemajorChannel Partner/ Reseller/ DistributorAligned with Ethica and Georgia Premium Meats to bring Georgia Grown protein to Georgia skilled nursing facility residents. Gordon Food Service provides distribution for locally sourced agricultural products to healthcare facilities.
• The Joint CommissioncoreOthersNational accrediting organization providing Gold Seal of Approval to healthcare organizations demonstrating compliance with strict performance standards. All 54 Ethica client centers achieved successful accreditation through The Joint Commission.
• Hometown HealthmajorStrategic or Co-development PartnerPartner in the Georgia Rural Hospital Collaborative created to establish direct connections between Georgia farmers and rural healthcare facilities for agricultural supply chain improvements.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• PruittHealth: A major Southeast-based operator of skilled nursing and rehabilitation facilities headquartered in Georgia. Direct competitor with overlapping geography in rural and suburban Georgia and a similar mix of SNF and rehabilitation services.
• National HealthCare Corporation (NHC): Public operator of skilled nursing facilities, assisted living, and home health programs across the Southeast and Midwest. Closely comparable in clinical service mix (SNF plus in-house rehab) and post-acute focus.
• Signature HealthCARE: Operator of skilled nursing, assisted living, and home-based health services with a faith-based, mission-aligned culture similar to Ethica's non-profit positioning. Operates SNFs and rehabilitation programs across multiple states.

Broad incumbents

• The Ensign Group: Large publicly traded operator of skilled nursing and senior living facilities across 12+ states. Broader geographic footprint than Ethica, but directly comparable SNF operating model and post-acute service offering.
• Genesis HealthCare: One of the largest U.S. operators of skilled nursing facilities and senior living communities. Broadly comparable service portfolio but materially larger scale than Ethica's 54-center regional network.
• Saber Healthcare Group: Private operator of skilled nursing and assisted living facilities across the Eastern U.S., with comparable SNF/rehab operating model and growth orientation.
• Five Star Senior Living (Diversified Healthcare Trust): Operator of senior living communities including skilled nursing and rehabilitation services across the U.S. Broader senior-living portfolio than Ethica but overlapping skilled nursing and rehab capabilities.

Others

• Encompass Health: Largest U.S. operator of inpatient rehabilitation hospitals providing physical, occupational, and speech therapy services. Comparable therapeutic service line to Ethica Rehabilitation and a likely partner/competitor for post-acute referrals.
• Brookdale Senior Living: Largest U.S. senior living operator providing assisted living, memory care, and skilled nursing services. Adjacent in senior-care category but more weighted toward assisted living than Ethica's SNF focus.

Emerging players

• Select Rehabilitation: Specialized contract therapy provider delivering physical, occupational, and speech therapy services to skilled nursing facilities. Directly comparable therapy service line and target customer (SNFs) as Ethica Rehabilitation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EthicaPatientsFirst
• LinkedInlinkedin.com/company/ethica-patientsfirst
• Instagraminstagram.com/ethicapatientsfirst

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ethica Health