Lizensio

Software License Retaillizensio.de

Lizensio is a German online retailer (operated by OEM Vertriebs GmbH) that resells discounted perpetual software licenses — primarily Microsoft Windows, Office, and Server, plus antivirus and graphics software — to individual consumers and small businesses in the DACH region via a self-serve e-commerce storefront.

Company typePrivate
Founded-
HeadquartersLeverkusen, Germany
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What Lizensio does

Lizensio, operated by OEM Vertriebs GmbH, is a German online retailer of discounted perpetual software licenses, headquartered in Leverkusen. The company resells one-time (non-subscription) licenses for Microsoft Windows and Office, Windows Server editions, antivirus products from multiple vendors, graphics/multimedia software, and WISO business management applications, delivered digitally via email with license keys. Pricing is positioned at up to 80% off MSRP, targeting individual consumers and small businesses in the DACH region who prefer perpetual licensing over Microsoft 365 subscriptions.

The storefront runs on Shopware with integrated payment methods (Visa/Mastercard, Giropay, Sofortüberweisung, Amazon Pay, invoice), order processing via Xentral ERP, and live customer support through email, phone, live chat (tawk.to), and screensharing. Marketing is conducted through price-comparison listings (billiger.de, Kelkoo), affiliate networks (ADCELL, AWIN, belboon), Google Ads, Microsoft Advertising, email newsletters, and review/rating widgets (Trusted Shops, Trustpilot, Trustami). The company holds a Trusted Shops trust certification and IT-Recht Kanzlei verification.

The business model is product-led and self-serve: customers browse the online store, purchase, and receive license keys instantly by email, with no human-assisted sales motion. Revenue is generated per transaction on one-time licenses, with a volume discount tier at 20+ units to encourage SMB bulk purchases. Lizensio employs between 1 and 10 people, holds no patents or trademarks, has no parent company or institutional investors, and has not disclosed revenue or funding history.

Lizensio firmographics

Firmographics

Name: Lizensio
Legal name: OEM Vertriebs GmbH
Website: https://lizensio.de
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Lizensio is a German online retailer (operated by OEM Vertriebs GmbH) that resells discounted perpetual software licenses — primarily Microsoft Windows, Office, and Server, plus antivirus and graphics software — to individual consumers and small businesses in the DACH region via a self-serve e-commerce storefront.
Ownership category
akta.pro rank

Lizensio industry classification

Industry

Product category: Software License Retail
NAICS: Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
SIC: Retail-Computer & Computer Software Stores (5734)
akta.pro primary industry: Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)
akta.pro secondary industry: IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

Keywords

Software license resale
Microsoft office software
Windows operating systems
Antivirus security software
Digital software distribution

Where Lizensio is headquartered

Location

Headquarters

HQ city: Leverkusen
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

Lizensio business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

One-time software license sales: Lizensio sells perpetual one-time software licenses (OEM and Retail variants) primarily for Microsoft products (Windows, Office). Customers pay a single upfront fee and receive a license key with no ongoing subscription costs. Revenue is generated per transaction with per-unit economics. The company also offers volume discounts for orders exceeding 20 products.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	One-time perpetual license for single device

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Lizensio product offering

Product offering

Core offering

Lizensio operates an online storefront selling perpetual software licenses (OEM and Retail variants) at discounted prices, primarily for Microsoft products. The portfolio includes Windows operating systems, Microsoft Office suites, antivirus software, Windows Server editions, and graphics/multimedia applications, delivered digitally via email with license keys. The company serves German and European consumers and small businesses seeking affordable one-time purchases instead of recurring subscriptions.

Product overview

Lizensio (operated by OEM-Vertriebs GmbH) is a German online software license reseller offering discounted software products primarily from Microsoft and other major software vendors. The company sells one-time purchase licenses (both OEM and Retail) for operating systems, office productivity suites, antivirus/security software, server software, graphics applications, and business management tools. The product portfolio centers on multiple Microsoft product lines including Windows operating systems (Windows 11 Pro/Home, Windows 10 Pro/Home), Microsoft Office suites (Office 2024, 2021, 2019 in various editions including Professional Plus, Professional, Standard, Home and Business, Home, and Home and Student), individual Office applications, Windows Server editions, and CALs. Additionally, Lizensio offers antivirus programs from vendors like GData, Bitdefender, AVG, and Norton, graphics software from Adobe and Corel, and WISO business management applications. All products are delivered digitally via email with license keys, targeting both private consumers and business customers in Germany and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

Microsoft Windows 11 Pro

Companies that use Lizensio

Customer profile

Segments2 records

Ideal customer profiles2 records

Lizensio technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Lizensio partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Lizensio competitors and assessment

Company assessment

Direct peers

Softwarebilliger.de: Established German price-comparison-driven software reseller offering Microsoft and other software licenses at competitive prices. Comparable DACH-focused, discount-led model with overlapping Microsoft product catalog.
Softwarekaufen.de: German online software license reseller selling Microsoft, antivirus, and server software at discount with digital delivery. Directly comparable niche, geography, and value proposition to Lizensio.
MrKeyShop: European software license reseller (originally Italian brand that expanded into Germany) offering deeply discounted Microsoft, antivirus, and graphics software licenses via digital delivery. Highly comparable product mix, pricing strategy, and target customer base to Lizensio.
Softwarehero: German online retailer of Microsoft and other software licenses positioned around competitive pricing and digital delivery. Comparable product range and SMB/consumer target market to Lizensio.
Lizenzking: German software license reseller offering Microsoft Windows, Office, and antivirus products at discounted prices. Comparable business model, product categories, and DACH customer base.
Bestsoftware24: German online software license reseller marketing Microsoft and other major software at significant discounts with ESD delivery. Closely aligned niche, geography, and customer profile to Lizensio.

Broad incumbents

Microsoft Store: Official Microsoft direct channel selling software licenses and subscriptions globally. Operates at full retail price with broader portfolio including cloud services, hardware, and developer tools — sets the price ceiling against which Lizensio competes.
Amazon (Germany): Large German online marketplace selling boxed and digital software licenses alongside a vastly broader product assortment. A scaled competitor on selection, logistics, and trust — though software is a small slice of its overall catalog.
Notebooksbilliger.de: Major German computer and electronics retailer that also sells Microsoft software, antivirus, and server products. Competes with Lizensio in adjacent categories (PC hardware + software bundles) with a much larger store footprint and brand reach.
Cyberport: Large German electronics and computing retailer (owned by Otto Group) selling software licenses alongside hardware and peripherals. Indirect overlap with Lizensio on Microsoft software sales, with broader retail infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Lizensio financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Lizensio leadership team

Management profile

Number of profiles

Lizensio funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Lizensio M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lizensio

What does Lizensio do?

Is Lizensio a public or private company?

Lizensio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Lizensio founded?

Lizensio was founded in -1. It employs 1 to 10 people.

Where is Lizensio based?

Lizensio is headquartered in Leverkusen, Germany, in the Europe region.

How does Lizensio make money?

One revenue line is on record: one-time software license sales.

Who are Lizensio's main competitors?

Direct peers on record are Softwarebilliger.de, Softwarekaufen.de, MrKeyShop, Softwarehero, Lizenzking and Bestsoftware24. Broad incumbents are Microsoft Store, Amazon (Germany), Notebooksbilliger.de and Cyberport.

Does Lizensio have an API?

No public API is recorded for Lizensio.

What industry is Lizensio in?

Lizensio's product category is Software License Retail. Its primary akta.pro industry code is BPAEAOAC, Software License Resale & Optimization (Perpetual/Subscription), with a secondary code of BPAEAOAG, IT Procurement & Sourcing Services (Hardware/Software). Its NAICS code is 449 and its SIC code is 5734.