Classi
Classi is a Tokyo-based cloud platform that provides Japanese K-12 schools with an all-in-one system for learning management, teacher-student-parent communication, portfolio tracking, and AI-personalized practice recommendations. It serves 3,000+ schools nationwide and is co-sold with Benesse Corporation.
- Company typePrivate
- Founded2014
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Classi does
Classi Corporation is a Tokyo-based provider of a cloud-based educational platform purpose-built for K-12 schools in Japan, primarily serving high schools, secondary/integrated schools, and education boards. Founded in 2014, the company operates an all-in-one platform combining learning management (learning records, unit-mastery training, web-based tests, learning videos), school communication (school groups, parent notifications, surveys, absence reporting), and student portfolio management for university admissions. Its proprietary technology layer includes a ClassiID single sign-on system that aggregates third-party content partners and an AI recommendation engine that personalizes practice problems using Benesse Corporation assessment data (進研模試, 学力推移調査). The platform also recently introduced an AI-powered reflection text classifier (Reflection AI Analysis β) co-developed with CodeTakt and integrated into the Classi NOTE classroom tool.
Classi monetizes primarily through annual subscription contracts sold directly to schools and education boards, supplemented by optional paid linked services (EnglishCentral, CNN English Express, Classi NOTE, MyET, Monaca, School Sign, QUEST Education, Classi × My Project Support, YoumarkPersonal) accessed through the ClassiID ecosystem. Pricing is quote-based and not publicly disclosed. Distribution is direct-to-school enterprise field sales, executed jointly with Benesse Corporation, which also serves as a co-marketing partner and provider of assessment data. The company reports serving 3,000+ schools nationwide, with several named case-study institutions showing continuous usage dating back to 2015-2018.
Classi positions itself around Japan's "個別最適な学び" (individualized learning) policy mandate, which has been reinforced by the GIGA School Initiative's 1:1 device deployment. Leadership includes President & CEO Yamasaki Masaki and Executive Vice President Kato Rikei. The company is privately held with 51-100 employees, no public listing, and no disclosed venture funding rounds, suggesting an operationally funded, capital-efficient growth profile.
Classi firmographics
Firmographics- Name
- Classi
- Legal name
- Classi株式会社
- Website
- https://classi.jp
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Classi is a Tokyo-based cloud platform that provides Japanese K-12 schools with an all-in-one system for learning management, teacher-student-parent communication, portfolio tracking, and AI-personalized practice recommendations. It serves 3,000+ schools nationwide and is co-sold with Benesse Corporation.
- Ownership category
- akta.pro rank
Classi industry classification
Industry- Product category
- K-12 Educational Technology
- NAICS
- Educational Support Services (611710), Exam Preparation and Tutoring (611691), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industries
- Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), School IT Infrastructure & Cybersecurity for K–12 (Network, Identity, SSO) (EDAJAMAM), Virtual Tutoring & Academic Intervention (K–12) (EDAJADAH)
Keywords
Where Classi is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Classi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- School subscription (Classi basic service): Classi generates revenue primarily through annual subscriptions charged to schools (high schools, secondary schools) and education boards. Schools pay per-student or per-institution fees for access to the core platform.
- Optional/add-on services (Classi連携サービス): Additional paid services accessible via ClassiID, including EnglishCentral, CNN English Express, MyET, Monaca, Classi NOTE, School Sign, QUEST Education, and My Project Support. Schools or students pay extra for these premium content services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core Classi platform for schools - subscription model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Classi product offering
Product offeringCore offering
Classi provides a cloud-based educational platform for Japanese K-12 schools that integrates learning management (AI-recommended practice problems, learning records, web tests, videos), teacher-student-parent communication (messaging, absence notifications, surveys), and digital portfolio accumulation. The platform is sold as an annual subscription to high schools, secondary schools, and education boards across Japan, with optional add-on services accessible via ClassiID single sign-on.
Product overview
Classi is an all-in-one cloud-based educational platform for Japanese schools offering both core platform services and optional integration services. The core Classi platform encompasses learning domains (learning records, training, videos), communication tools (school groups, messages, absence notifications, surveys), and portfolio management. AI-powered features include personalized problem recommendations ('おすすめ演習') and the recently launched Reflection AI Analysis ('振り返りAI分析') beta. The optional integration services (Classi連携サービス) extend the platform through Classi ID authentication with English learning tools (EnglishCentral, CNN English Express), inquiry learning programs (QUEST EDUCATION, classi×マイプロジェクトサポート), classroom tools (Classi NOTE), programming education (Monaca), and student safety reporting (スクールサイン). The platform serves over 3,000 schools nationwide and is offered jointly by Classi Corporation and Benesse Corporation.
Differentiator
Problem solved
Functional benefit
Products and services
- Classi Platform All-in-one cloud-based educational platform for Japanese K-12 schools offering AI-powered adaptive learning, teacher-student-parent communication, learning records, web testing, surveys, digital portfolio accumulation, and absence notifications. Sold as annual subscriptions to high schools, secondary schools, integrated schools, and education boards across Japan.
- Classi Home (Classi ホーム) Mobile notification application for the Classi platform that delivers messages and push notifications to teachers, parents, and students. Available as a standalone app on iOS and Android devices, enabling access to school communications and absence reporting functionality.
Quantifiable outcome
- 89.4% of students improved their GTZ scores after using Classi for the '44-day Challenge' self-study program
- +4 more outcomes
Companies that use Classi
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Classi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature8 records
Classi partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, minor and core.
- 株式会社コードタクト (CodeTakt Co., Ltd.)majorCodeTakt developed the 'Reflective AI Analysis (振り返りAI分析 β版)' feature for Classi NOTE, which uses AI to classify student reflection texts across five perspectives. Classi and CodeTakt co-host webinars promoting the feature. Classi NOTE and SchoolTact share the same functionality under different service names.
- 株式会社トモノカイ (Tomonokai Co., Ltd.)majorTomonokai provides self-study support through university student mentors running on-campus study rooms. Classi and Tomonokai co-host seminars on inquiry learning and comprehensive selection entrance exam preparation. The partnership helps schools with inquiry curriculum development and student career guidance. Tomonokai operates the largest number of partner schools for on-campus self-study rooms in the Tokyo area.
- 株式会社LX DESIGNminorLX DESIGN provides external talent (複業先生) for inquiry learning curriculum development and instruction. Partners with Classi to help schools develop inquiry programs that connect to student career paths, addressing teacher knowledge gaps and evaluation challenges in inquiry learning.
- ベネッセコーポレーション (Benesse Corporation)coreBenesse Corporation is Classi's most significant strategic partner. The two companies co-host events, co-develop educational content integration, and jointly market the Classi platform. Benesse provides its assessment tools (進研模試, 学力推移調査) whose data integrates with Classi's AI learning recommendations. The partnership began at Classi's founding and is central to Classi's go-to-market strategy targeting Japanese schools.
- EnglishCentral (イングリッシュセントラル)majorEnglishCentral provides over 14,000 English learning videos through Classi's联动服务 platform. The service focuses on listening and speaking skills development using pronunciation analysis technology and neuroscience-based vocabulary learning. Students access EnglishCentral through ClassiID single sign-on.
- CNN English ExpressmajorCNN English Express content is available through ClassiID, providing authentic English news content for listening comprehension and classroom assignments. Teachers can assign specific news articles as homework or set them as exam review topics.
- Classi NOTE (スクールのーと/Classi NOTE)majorClassi NOTE is a classroom active learning tool that enables real-time sharing of student outputs and collaborative learning between teachers and students. Teachers can distribute and collect materials flexibly, improving classroom efficiency. Developed/co-distributed with CodeTakt. Available as a Classi linked service.
- 株式会社 Welcome to talkminorWelcome to talk provides online mental health consultation services for students. Classi and Welcome to talk co-hosted webinars on student mental health care during and after COVID-19 pandemic. Addresses student psychological support needs in schools.
- N予備校 (N Yobikō)minorN Yobikō is a supplementary education platform whose instructors collaborate with Benesse and Classi on seminars about teaching methods that help students achieve 'わreppa!' (understanding) moments, particularly for students with weak fundamentals. Co-hosted teaching methodology seminars targeting teachers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Classi competitors and assessment
Company assessmentDirect peers
- Atama Plus: Japanese K-12 adaptive learning platform focused on AI-driven personalized study for middle and high school students, competing directly with Classi's AI-recommended practice problem and learning training features.
- Surala (Surala Corporation): Japanese K-12 adaptive learning service offering personalized digital tutoring across multiple subjects; competes with Classi's learning training and AI recommendation capabilities for school and individual student adoption.
- Studyplus: Japan-based study-tracking platform serving high-school and university students with learning record functionality; overlaps with Classi's Learning Records and self-study tracking features in the Japanese K-12 market.
- xio (Cross Education Platform): Japanese K-12 learning platform offering cloud-based learning management, communication, and digital testing to Japanese schools; directly comparable to Classi's core platform functionality in the same customer segment.
- Lentrance: Japan-focused K-12 digital textbook and learning platform used in Japanese schools; competes with Classi's learning content and instructional platform layer for school adoption and GIGA-era device usage.
- Kanamic Network (LiveCampus): Japanese K-12 school communication and learning platform with school messaging and group features; comparable to Classi's communication, school groups, and absence notification functionality for Japanese high schools.
Broad incumbents
- Benesse Corporation: Major Japanese education conglomerate whose assessment products (進研模試, GTZ) integrate with Classi and whose school relationships underpin Classi's GTM; offers broader educational content and testing services that partially overlap with Classi's offerings.
- Google Classroom: Global incumbent school communication and assignment platform competing for the school IT layer that Classi targets; widely adopted in Japan as part of GIGA device bundles and overlaps with Classi's communication, group, and assignment features.
- Microsoft Education (Microsoft Teams for Education): Global incumbent offering school-grade communication, collaboration, and LMS functionality bundled with Microsoft 365; competes with Classi at the school-IT layer and overlaps with Classi's group communication and assignment distribution features.
- Canvas by Instructure: Established global K-12 and higher-ed LMS offering assignment, communication, and assessment functionality; competes with Classi's school platform layer for adoption by Japanese schools evaluating comprehensive LMS options.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Classi social profiles
Digital presenceClassi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Classi leadership team
Management profileNumber of profiles
Profiles2 records
Classi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Classi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Classi
What does Classi do?
Classi provides a cloud-based educational platform for Japanese K-12 schools that integrates learning management (AI-recommended practice problems, learning records, web tests, videos), teacher-student-parent communication (messaging, absence notifications, surveys), and digital portfolio accumulation. The platform is sold as an annual subscription to high schools, secondary schools, and education boards across Japan, with optional add-on services accessible via ClassiID single sign-on.
Is Classi a public or private company?
Classi is a private company. It is classified as unknown and is currently operating.
When was Classi founded?
Classi was founded in 2014. It employs 51 to 100 people.
Where is Classi based?
Classi is headquartered in Tokyo, Japan, in the Asia region.
How does Classi make money?
Two revenue lines are on record. School subscription (Classi basic service) is the primary driver. The others are optional/add-on services (Classi連携サービス).
Who are Classi's main competitors?
Direct peers on record are Atama Plus, Surala (Surala Corporation), Studyplus, xio (Cross Education Platform), Lentrance and Kanamic Network (LiveCampus). Broad incumbents are Benesse Corporation, Google Classroom, Microsoft Education (Microsoft Teams for Education) and Canvas by Instructure.
Does Classi have an API?
No public API is recorded for Classi.
What industry is Classi in?
Classi's product category is K-12 Educational Technology. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAJADAI, Virtual Test Prep & Online Supplemental Instruction (K–12). Its NAICS code is 611710 and its SIC code is 8200.