AR-Experts

What AR-Experts does

AR-Experts GmbH is a Munich-based private software company that develops GIRI, a mobile-first visual work instruction and SOP digitization platform aimed at manufacturing and industrial service organizations. The product allows shop floor workers to capture photos and short videos of tasks directly within a mobile app and refine them in a web-based PC editor, with AI-powered features that convert legacy text-heavy standard operating procedures into structured visual steps and that organize raw ideas into formatted work instructions. AR-Experts positions GIRI around error reduction (claiming 62.3% fewer errors), accelerated onboarding, multilingual operability via visual rather than text-heavy instructions, and quantified operational savings (citing 37% savings and €1.4M recovered from €3.8M in annual inefficiencies at a 250-person factory).

The platform is delivered as a SaaS subscription complemented by professional services, including done-for-you on-site instruction building and free live online training. AR-Experts combines an enterprise field-sales motion ("Request a Demo" CTA, targeted at production and service organizations of 250+ employees) with product-led self-serve elements such as immediate mobile app download after demo booking and a self-serve help center. The company holds ISO 27001, BSI C5, and EU AI Act compliance certifications and supports data hosting across EU, US, and China cloud regions or on-premises. Named customers include Geberit, MAN, Meyer Werft, Stöckli, Hosta, Aareplast, Flex, and Silac AG, alongside several additional logos (Greiner, Caltex, ESA, AvescoRent, Deutsche Messe, Hipp, Münchner Suppenküche), and the company states over 20 years of industrial AR experience while operating with a 1–10 person team.

Name

AR-Experts

Legal name

AR-Experts GmbH

Website

https://ar-experts.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

AR-Experts GmbH is a Munich-based software company that develops GIRI, a mobile-first visual work instruction and SOP digitization platform for manufacturing and industrial service customers, using AI to transform text-heavy procedures into structured visual guides.

Ownership category

akta.pro rank

Product category

Industrial Work Instruction Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

AR-Guided Learning & On-the-Job Performance Support (Step-by-Step Overlays) (EDAFAJAF)

Keywords

• Visual work instructions
• Industrial augmented reality
• SOP digitization platform
• Shop floor workflow software
• AI-powered SOP creation

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Platform Subscription: SaaS-based visual work instruction platform with mobile app and web editor access. Subscription likely tiered based on user count or feature access.
2. Professional Services: Done-for-you on-site instruction building service where specialists create digital instructions for customers. Includes training and onboarding support.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

AR-Experts sells GIRI, a SaaS visual work instructions and SOP platform for production and service organizations. Workers capture photos and short videos on a shop-floor mobile app; a web-based editor uses AI to transform text-heavy SOPs into structured visual steps that can be deployed with a single click to the entire team. The offering is sold primarily to enterprise manufacturers and bundled with done-for-you on-site instruction-building services and training.

Product overview

AR-Experts offers a single unified product platform called GIRI for creating visual work instructions and SOPs. The platform consists of a mobile app enabling workers to record photos and videos of tasks directly on the shop floor, paired with a web-based PC editor featuring AI capabilities that transform text-heavy SOPs into structured visual steps. Published instructions are deployable to workers instantly with a single click.

Differentiator

Problem solved

Functional benefit

Products and services

• GIRI Visual Work Instructions Platform GIRI is a SaaS visual work instructions and SOP platform for production and service organizations. It enables shop-floor workers to capture photos and short videos via a mobile app while performing tasks, then refine and structure those instructions in a web editor that uses AI to convert text-heavy SOPs into visual step-by-step guides. Published instructions are deployed to the entire workforce with a single click, targeting error reduction (up to 62.3%), faster onboarding, and multilingual usability. The platform is ISO 27001 certified, BSI C5 compliant, and EU AI Act compliant, with flexible data hosting across EU/US/CN servers or on-premises.
• Done-For-You On-Site Instruction Building Service A professional services offering in which AR-Experts specialists build digital work instructions on-site for customer production and service teams, complementing the GIRI platform for enterprise rollouts that require hands-on support.
• Certified GIRI Expert Training (Live Online Training) A free live online training and certification program offered by AR-Experts via weekly video calls with experts, designed to train customers to become certified GIRI experts and build in-house capability to create high-quality visual work instructions.

Quantifiable outcome

• 62.3% fewer errors
• +6 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights1 record

Others

• Visual Components: Visual Components provides 3D manufacturing simulation and work-instruction visualization; adjacent to GIRI in serving industrial training and process visualization, with some overlap on visual work guidance.

Direct peers

• Tulip Interfaces: Tulip provides a frontline operations platform combining app-based work instructions, machine data, and quality workflows for manufacturers; overlaps directly with GIRI's shop-floor digital-instruction value proposition.
• PTC (Vuforia): PTC's Vuforia Engine and Creo View are widely deployed industrial AR platforms for work instructions and CAD-guided procedures; directly competes with GIRI in factory work-instruction use cases.
• Scope AR: Scope AR's WorkLink creates AR-guided work instructions and remote assistance for field service and manufacturing; directly comparable to GIRI's visual instruction and step-by-step overlay approach.
• Librestream: Librestream's Onsight platform delivers remote AR expert collaboration and visual work guidance for industrial workforces; comparable to GIRI in visual work-instruction workflows and remote expert enablement.
• Augmentir: Augmentir is an AI-powered connected-worker platform for frontline training, work instructions, and skills; competes head-on with GIRI's visual SOP and AI-transformation capabilities in industrial settings.

Emerging players

• Taqtile: Taqtile's Manifest platform offers spatial AR work instructions primarily for smart glasses and tablets in industrial settings; comparable to GIRI on visual instruction authoring but differentiated by spatial/smart-glasses focus.

Broad incumbents

• Parsable (now part of Oracle): Parsable built a connected-worker platform for digital procedures and work instructions in manufacturing; now part of Oracle's industry cloud, making it a broad incumbent competing for the same frontline digitalization budgets as GIRI.
• TeamViewer (Frontline / Re'flekt): TeamViewer acquired Re'flekt to enter AR-guided industrial work instructions and now offers it alongside its broader remote-access and frontline connectivity portfolio; broader incumbent with overlapping AR work-instruction functionality.
• Honeywell Movilizer: Honeywell's connected-worker offerings (including Movilizer heritage assets) provide digital work instructions and operator rounds within a much broader industrial software portfolio; comparable as an enterprise-scale alternative to GIRI.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ar-experts.de

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AR-Experts