What Saul Signs does

Saul Signs is a privately held, family-owned custom commercial sign manufacturer founded in 1981 by Saul and Leida Hernandez and headquartered at a single manufacturing facility in Hialeah, Florida. The company designs, fabricates, and installs a full range of business signage — including channel letters, monument, pylon, pole, lightbox, blade, dimensional, and digital signs — using in-house precision cutting, welding, painting, and finishing capabilities backed by state-of-the-art computerized production equipment and advanced digital printing technology. All illuminated signs are UL approved, and the company offers turnkey services spanning design, permitting, installation, and annual maintenance, plus adjacent architectural products (canopies, architectural sheet metal, perforated metal art).

The business operates a consultative field-sales model, engaging SMB and corporate customers across South Florida (Miami-Dade, Broward, Palm Beach, and Monroe counties) via phone, website quote requests, and showroom visits, with stated but unverified reach into regional, national, and international projects. Revenue is generated primarily through one-time project sales priced by quote based on sign type, size, materials, illumination, and customization, supplemented by bundled professional services and architectural product sales. The customer base is highly diversified across retail, food and beverage, healthcare, legal, insurance, manufacturing, automotive, and industrial SMBs, with hundreds of clients served over 45+ years. There is no disclosed headcount, revenue, external funding, or AI/technology platform investment — Saul Signs functions as a traditional, vertically integrated regional sign fabricator whose principal assets are brand longevity, regulatory expertise (UL certification, permitting know-how), and in-house manufacturing capability.

Name

Saul Signs

Legal name

Saul Signs

Website

https://saulsigns.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Saul Signs is a family-owned custom commercial sign manufacturer founded in 1981, designing, fabricating, and installing illuminated and dimensional signage plus architectural metalwork for SMB and enterprise clients across South Florida.

Ownership category

akta.pro rank

Product category

Commercial Signage Manufacturing

NAICS

Sign Manufacturing (339950), Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Custom sign manufacturing
• Commercial signage fabrication
• Sign installation services
• Channel letter signs
• Architectural metal products

Headquarters

HQ city

Hialeah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Sign Manufacturing & Sales: The company designs, manufactures, and sells custom business signs including channel letters, monument signs, pylon signs, pole signs, lightbox signs, blade signs, dimensional signs, and digital signs. Revenue is generated through one-time product sales with pricing based on sign type, size, materials, and customization requirements.
2. Sign Services: Comprehensive sign services including design, installation, manufacturing, maintenance, and permitting. These professional services are bundled with product sales and represent an additional revenue stream for custom projects.
3. Architectural Products: Sale of architectural products including canopies, architectural sheet metal, and perforated metal art for structural and decorative applications in architecture and design.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Saul Signs is a custom sign manufacturer and installer that designs, fabricates, and installs commercial signage for businesses across South Florida. The company produces channel letters, monument signs, pylon signs, pole signs, lightbox signs, blade signs, dimensional letters, digital signs, and architectural products (canopies, sheet metal, perforated metal art) entirely in-house. Services include design consultation, manufacturing, installation, permitting, and maintenance, with all illuminated signs being UL approved.

Product overview

Saul Signs offers a comprehensive portfolio of custom signage products and services for commercial businesses across South Florida. The product lineup centers on physical sign types including Channel Letters Signs, Reverse Channel Letters Signs, Monument Signs, Pylon Signs, Pole Signs, Lightbox Signs, Blade Signs, Dimensional Letter Signs, and Digital Signs, complemented by architectural products like Canopies, Architectural Sheet Metal, and Perforated Metal Art. These core sign products are supported by a full suite of services covering Sign Design, Sign Manufacturing (in-house), Sign Installations, Sign Maintenance, and Sign Permitting. Founded in 1981 as a family-owned business, Saul Signs operates manufacturing facilities in Hialeah, FL with UL-approved production for illuminated signs. All signs are custom-fabricated to client specifications with materials including aluminum, acrylic, wood, plastics, and metals.

Differentiator

Problem solved

Functional benefit

Products and services

• Channel Letters Signs Three-dimensional protruding letters that can be illuminated, made from acrylic or aluminum, used for storefronts and building exteriors with customizable shapes, styles, sizes, and colors. Designed for commercial businesses seeking distinctive exterior signage.
• Reverse Channel Letters Signs Letters with metal face and side featuring backlighting that creates a soft halo effect on the mounting wall, providing an elegant and ambient glow typically made from aluminum. Targeted at commercial businesses seeking premium illuminated exterior signage.
• Monument Signs Freestanding signs placed away from premises at driveways or roads, typically two-sided with decorative bases, constructed from various materials for brand visibility and durability. Designed for businesses seeking high-visibility ground-level identification signage.
• Pylon Signs Rectangular promotional signs attached to one or two poles, often illuminated with LEDs, providing high visibility from long distances and serving as 24/7 advertising. Designed for businesses needing long-distance visibility.
• Pole Signs Tall pole-mounted signs that improve visibility for businesses set back from roads, featuring customizable designs, materials, and sizes to attract driver and pedestrian attention.
• Lightbox Signs Double-sided illuminated signs that stand out day and night, featuring internal lighting that provides 24/7 brand advertising and increased visibility from all directions. Designed for businesses seeking illuminated, high-visibility signage.
• Blade Signs Signs projecting perpendicularly from building facades, typically double-sided and visible from great distances, customizable in various shapes, sizes, colors, and materials. Targeted at businesses in pedestrian-heavy areas.
• Dimensional Letter Signs 3D signs constructed from wood, plastics, or metals for indoor and outdoor use, offering versatility, durability, and eye-catching aesthetics to stand out from 2D competitors. Designed for interior and exterior branding applications.
• Digital Signs Electronic displays enabling customizable content including photos, promotions, videos, and social media, with easy updates and motion graphics to increase conversions and modern brand appeal. Designed for businesses seeking dynamic, programmable signage.
• Canopies Custom canopy solutions that help businesses stand out, protect customers from elements, increase sales by expanding outdoor services, and provide 24/7 branding with customizable colors, sizes, and logos. Designed for commercial building exteriors.
• Architectural Sheet Metal Structural and decorative architectural applications including balustrades, facades, stairs, screens, walls, and lighting elements made from perforated or solid metal sheets. Targeted at architects, designers, and builders.
• Perforated Metal Art Custom decorative and structural metal artwork created using punching press techniques, used for architectural design elements, light reflection, and ventilation applications. Targeted at architects and design professionals.
• Sign Design Custom sign design services working with clients on materials, colors, style, and size to create unique signage solutions that match brand identity and maximize return on investment. Targeted at commercial business customers and their branding needs.
• Sign Installations Professional sign installation services ensuring signs are securely mounted, properly aligned, and cause minimal disruption to business operations during the process. Targeted at commercial businesses requiring professional sign mounting.
• Sign Manufacturing In-house sign manufacturing including precision cutting, welding, painting, and finishing for channel letters, monument signs, LED signs, and large-format signage with quality control and UL-approved production. Targeted at commercial businesses requiring custom fabricated signs.
• Sign Maintenance Annual maintenance services including sign cleaning, bulb replacement, fixings replacement, and paint touch-ups to keep signs looking attractive and functioning properly. Targeted at commercial businesses needing ongoing sign care.
• Sign Permitting Sign permitting services navigating Miami city requirements, securing relevant permits, ensuring compliance with local codes, ordinances, traffic regulations, and industry-specific legislation. Targeted at commercial businesses needing regulatory compliance for signage.

Quantifiable outcome

• 100% Customer Satisfaction Guaranteed
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Titan Media GroupminorGTM or Marketing PartnerWebsite design and SEO services provider located in Miami Beach, FL. Titan Media Group provides digital marketing services including website design and search engine optimization for the company.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• FASTSIGNS: FASTSIGNS is the largest sign and visual graphics franchise network in North America, offering custom signs, vehicle wraps, and related visual communications. It is a direct competitor to Saul Signs in the same product category with similar end customers (SMB and enterprise), but operates through a franchise model with national reach.
• Signarama: Signarama is a global sign franchise offering custom signs, banners, vehicle graphics, and digital signage. It directly competes with Saul Signs for SMB and franchise brand customers with overlapping product categories (channel letters, monument, pylon, illuminated signage).
• Image360: Image360 is a U.S. sign and graphics franchise providing custom signage, vehicle wraps, and printing services. Comparable to Saul Signs across most sign types, targeting local and regional business customers with a consultative, design-led sales approach.
• Allegra Network: Allegra is a print, marketing, and signs franchise network offering custom signs alongside printing and direct mail. It competes for the same SMB customer base as Saul Signs with overlapping signage services and shared go-to-market through local franchise owners.
• Minuteman Press: Minuteman Press is a global print and signage franchise offering business cards, banners, and custom signs. It overlaps with Saul Signs in the SMB signage category, especially for simpler sign types and printing-adjacent products.

Broad incumbents

• YESCO (Young Electric Sign Company): YESCO is a large, established U.S. sign manufacturer and installer with national reach, specializing in large-format illuminated, monument, pylon, and digital signs. It is a broader incumbent relative to Saul Signs' regional focus, but operates in the same custom commercial sign category.
• Cimpress / Vistaprint: Cimpress (parent of Vistaprint and related brands) is a large-scale print and signage platform serving SMBs globally. It overlaps with Saul Signs on small-format commercial signs and marketing materials, but operates at much larger scale via centralized production.

Emerging players

• Signs.com: Signs.com is an online custom sign retailer offering standardized ordering of banners, yard signs, and decals. It is an emerging digital competitor overlapping with commoditized sign types in Saul Signs' portfolio, though it lacks the in-house fabrication and permitting capabilities for complex installs.

Regional players

• National Signs: National Signs is a commercial sign manufacturer and installer serving multi-location brands across the U.S. It is a regional/specialized competitor focused on enterprise rollout programs, comparable to Saul Signs' enterprise segment but with a multi-state footprint.
• Cypress Signs & Lighting: Cypress Signs & Lighting is a Florida-based sign and lighting company that designs, manufactures, and installs commercial signs. It is a regional peer comparable to Saul Signs in geography, product mix, and customer profile within the same state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/saulsigns
• LinkedInlinkedin.com/company/saul-signs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saul Signs