What Passauer Neue Presse does

Passauer Neue Presse GmbH (PNP) is a private regional newspaper publisher headquartered in Passau, Bavaria, founded in 1946 and operating as a subsidiary of the Mediengruppe Bayern diversified media conglomerate. The company publishes the Passauer Neue Presse daily print newspaper and approximately 20 additional regional titles (e.g., Viechtacher Bayerwald-Bote, Rottaler Anzeiger, Reichenhaller Tagblatt, Deggendorfer Zeitung, Freilassinger Anzeiger), collectively spanning the Bavarian districts of Niederbayern, Oberbayern and parts of Oberpfalz. Editorial coverage emphasizes local news, local sports ('Heimatsport'), police reports, regional politics, economy, culture and lifestyle.

PNP's product and technology stack is a multi-platform digital publishing operation built around the pnp.de website, a PNP Newsapp for iOS and Android, an ePaper digital edition, a PDF kiosk at kiosk.pnp.de, and a WhatsApp and email newsletter distribution layer. Two AI-generated daily news podcasts ('Servus Oberbayern!' and 'Servus Niederbayern!') extend the offering into audio. Adjacent classified and marketplace verticals — a jobs board (jobs.pnp.de), real estate listings (Immobilien-Markt), obituary portal (trauer.pnp.de), Kleinanzeigen general classifieds, and regional weather and TV-program utilities — round out the surface. In-house printing is performed via the wholly-owned Druckzentrum Passau shared-services entity.

Revenue is generated through a mix of recurring print and digital subscriptions (including 'Plus' paid online content), advertising across display, recruitment and digital channels, and transaction/listing fees on the classifieds, real estate and obituary marketplaces. The customer base is split between regional consumer readers (the primary segment across Bavaria) and regional businesses purchasing display, classified and recruitment advertising. Marketing/AdTech partners include Utiq SA/NV for consent-based visitor recognition. No revenue figures, management bios, funding rounds, or M&A history were disclosed in the available data.

Name

Passauer Neue Presse

Legal name

Passauer Neue Presse GmbH

Website

https://pnp.de

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Passauer Neue Presse is a private Bavarian regional newspaper publisher (founded 1946, Passau) operating within the Mediengruppe Bayern conglomerate, delivering print, ePaper, mobile-app, WhatsApp, newsletter and AI-narrated audio news across Niederbayern, Oberbayern and Oberpfalz via ~20 local titles, monetized through subscriptions, advertising and classifieds.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Online Article & Blog Publishing Platforms (MPAJAMAF), Newsletter Publishing Platforms (MPACAIAA)

Keywords

• Regional newspaper publishing
• Digital news platform
• Local journalism
• Classified advertising
• News subscription services

Headquarters

HQ city

Passau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription Revenue: Print and digital subscription services (Abo) providing recurring revenue from individual readers
2. Digital Subscriptions: Online content access through paid subscriptions including Plus content
3. Advertising: Traditional and digital advertising including classifieds, display ads, and recruitment advertising through job portal
4. Classifieds and Listings: Traueranzeigen (obituaries), Kleinanzeigen (classifieds), Immobilien-Markt (real estate)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Passauer Neue Presse publishes a regional daily newspaper and a network of more than 20 local newspaper titles covering Niederbayern, Oberbayern and parts of Oberpfalz in Bavaria. Its primary products are the print newspaper, the pnp.de digital news platform, the ePaper digital edition, and the PNP Newsapp, complemented by AI-generated daily podcasts, classified marketplaces (jobs, real estate, obituaries, small ads), and utility services such as regional weather and TV listings. The offering targets local residents and businesses with hyperlocal news, sports, classifieds, and community information distributed across print, web, mobile, and audio channels.

Product overview

Passauer Neue Presse operates as a multi-platform media company offering a unified digital news platform (PNP.de) complemented by regional print newspapers, mobile applications, and AI-powered audio products. The core offering consists of the PNP.de website providing regional news coverage across Niederbayern, Oberbayern, and Oberpfalz, alongside the Passauer Neue Presse print newspaper and approximately 20 regional newspaper titles. Digital products include the ePaper digital edition, PNP Newsapp for mobile access, and AI-generated podcast offerings ('Servus Oberbayern!' and 'Servus Niederbayern!'). Additional services encompass classified marketplaces for jobs, real estate, funeral notices, and small advertisements, along with utility services for weather and TV programming. The company is part of Mediengruppe Bayern, a larger media conglomerate.

Differentiator

Problem solved

Functional benefit

Products and services

• PNP.de digital news platform Responsive website delivering breaking news, local sports, politics, economy, culture and lifestyle content to regional readers in Bavaria.
• Passauer Neue Presse (Print newspaper) Regional daily print newspaper covering local news, sports and community information for Passau and the surrounding Lower Bavaria area.
• ePaper digital edition Digital replica of the print newspaper accessible online for subscribers, viewable on desktop and mobile browsers.
• PNP Newsapp Native mobile news application for iOS and Android delivering real-time regional news, sports and push notifications to subscribers.
• Servus Oberbayern! daily news podcast Daily morning audio news podcast for Upper Bavaria, with editor-curated stories summarized and narrated by generative AI.
• Servus Niederbayern! daily news podcast Daily morning audio news podcast for Lower Bavaria, with editor-curated stories summarized and narrated by generative AI.
• WhatsApp news channels WhatsApp channels delivering regional news, sports and topical updates directly to subscribers' mobile devices.
• Jobs Portal (jobs.pnp.de) Regional online job board for employers and job seekers in Bavaria, monetized through recruitment advertising.
• Immobilien-Markt (Real estate classifieds) Online real estate classifieds platform for property listings in the PNP coverage region.
• Traueranzeigen (Obituary portal) Online portal for publishing and searching funeral announcements and obituaries in the PNP coverage region.
• Kleinanzeigen (Classifieds marketplace) Online classifieds marketplace for private and commercial small advertisements in the Bavaria region.
• Wetter (Regional weather service) Regional weather forecasting and updates service tailored to the PNP coverage area.
• TV Programm (TV listings) Television program guide and listings service hosted on the PNP platform.
• PDF Kiosk (Digital publication kiosk) Digital kiosk and archive for purchasing single editions and accessing historical digital newspaper issues.
• Regional Newspaper Network (local editions) Network of 20+ wholly-owned regional and local newspaper titles serving individual districts (e.g., Viechtacher Bayerwald-Bote, Rottaler Anzeiger, Deggendorfer Zeitung, Reichenhaller Tagblatt, Trostberger Tagblatt, Altbayerische Heimatpost) across Niederbayern and Oberbayern.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bild (Axel Springer): Germany's highest-circulation national tabloid with very large digital reach and aggressive classifieds/verticals, competing for both reader attention and regional advertising budgets that PNP monetizes; a broad incumbent shaping ad pricing in Germany.
• Frankfurter Allgemeine Zeitung: National German broadsheet with FAZ+ digital subscription and broad regional reporting across Germany; provides an indirect competitive ceiling on PNP's paid digital ambitions at the upper end of regional readers.
• Süddeutsche Zeitung: Germany's largest national-quality broadsheet, operating SZ Plus as a national digital subscription product and overlapping with PNP in Bavaria; broader incumbent with overlapping regional Bayern coverage and stronger digital subscription scale.

Direct peers

• Main-Post: Würzburg-based regional daily covering Lower Franconia with similar subscription + display + classifieds revenue mix and multi-edition local footprint; a close operational analogue to PNP outside Bavaria.
• Augsburger Allgemeine: Augsburg-based regional daily covering Bavarian Swabia with print, ePaper and Plus digital subscription model; comparable regional newspaper economics and multi-platform GTM.
• Mittelbayerische Zeitung: Regensburg-based regional daily covering the Oberpfalz region of Bavaria, with comparable print and digital subscription models and district-level hyperlocal coverage; a direct sibling competitor inside the same Mediengruppe Bayern parent ecosystem as PNP.
• Münchner Merkur / tz: Major Munich-based regional newspaper publishing print and digital editions across Upper Bavaria with strong subscription and classifieds models, overlapping with PNP's coverage of Oberbayern districts.
• Nürnberger Nachrichten: Major Nuremberg-based regional newspaper group operating multiple local editions across Middle Franconia with print, ePaper and Plus-style paywall; comparable mid-size Bavarian/Franconian regional press profile.
• Donaukurier: Ingolstadt-based regional daily also part of the Mediengruppe Bayern group, providing comparable print + digital + ePaper regional news operations in neighboring Bavarian districts; direct operational peer to PNP.

Emerging players

• Ippen Digital: Digital-first regional newspaper network operating numerous local news sites across Germany; a tech-forward pure-play whose centralized digital platform model contrasts with PNP's more print-rooted regional network and signals emerging competitive dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pnp
• YouTubeyoutube.com/passauerneuepresse
• Facebookfacebook.com/pnp.de
• LinkedInlinkedin.com/company/passauer-neue-presse
• Instagraminstagram.com/pnp.de

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passauer Neue Presse