Biztosítás

What Biztosítás does

Biztosítás.hu is an independent online insurance broker (alkusz) serving Hungarian consumers and small businesses with comparison and online purchase of personal lines insurance products. The platform enables users to compare quotes and buy policies across four core lines: KGFB (mandatory motor third-party liability insurance), CASCO (comprehensive vehicle cover), travel insurance, and home insurance, alongside an informational portal for banking products. It is operated by Netrisk Magyarország Első Online Biztosítási Alkusz Kft., a 100%-owned subsidiary of the private equity–backed Broker Bidco Acquisitions Kft., and is licensed by the Magyar Nemzeti Bank under permit number 167/1994.

The platform is built around web-based comparison calculators that aggregate offerings from 16 insurance company partners — including Allianz Hungária, Generali, Groupama, K&H, UNIQA, SIGNAL IDUNA, UNION Vienna Insurance Group, Colonnade, Mapfre, AWP/Mondial Assistance, Magyar Posta Biztosító, Gránit, Alfa Vienna, and KÖBE — and a proprietary "Árgarancia" price guarantee that refunds the difference if a quoted premium deviates from the insurer's published tariff. Distribution is exclusively digital and self-serve, with phone and chat support available during business hours and limited in-person service by appointment at the Budapest headquarters. The platform has operated since 2003, was substantially redesigned in April 2021 with bundled policy purchase and expanded partner selection, and is supported by PCI DSS-compliant payment processing via Barion Payment Zrt.

The business model is commission-based affiliate/referral: the service is free for end consumers, and revenue is generated exclusively through commissions paid by insurance provider partners on policies sold. The company pursues a product-led growth motion, investing in SEO, content marketing, and seasonal promotional prize campaigns (e.g., Mövenpick Balaland Resort wellness weekends) to drive traffic and conversion. Biztosítás.hu is led by CEO Tibor Kun, has an 11–50 employee headcount, and is headquartered at 1138 Budapest, Szekszárdi utca 16–18.

Name

Biztosítás

Legal name

Netrisk Magyarország Első Online Biztosítási Alkusz Kft.

Website

https://biztositas.hu

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Biztosítás.hu is an independent Hungarian online insurance broker enabling consumers and small businesses to compare and purchase KGFB, CASCO, travel, and home insurance online from 16 partner insurers, earning commission on sales under a PE-backed operating entity.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Commission from Insurance Sales: As an independent insurance broker (alkusz), Biztosítás.hu earns commissions from insurance companies for policies sold through the platform. The platform is free for customers—fees are paid by insurance provider partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Biztosítás.hu is an independent online insurance broker that enables Hungarian consumers to compare and purchase insurance policies from 16 partner insurers through a self-serve web platform. Its core portfolio covers four insurance categories — mandatory vehicle liability (KGFB), comprehensive vehicle (CASCO), travel, and home insurance — with a price guarantee that refunds any premium discrepancy. The service is free for consumers, funded by commissions from insurer partners.

Product overview

Biztosítás.hu is an independent online insurance broker platform operated by Netrisk Magyarország Kft. that enables consumers to compare and purchase insurance policies from multiple insurance partners. The core portfolio consists of four main insurance products: KGFB (mandatory vehicle liability insurance), CASCO (comprehensive vehicle insurance), Utasbiztosítás (travel insurance), and Lakásbiztosítás (home insurance). The platform also provides informational guidance on banking products. As an insurance broker, the service allows customers to compare offers from partner insurers and purchase policies online, with price guarantee and free intermediary services.

Differentiator

Problem solved

Functional benefit

Products and services

• KGFB (Kötelező Gépjármű-felelősségbiztosítás) — Mandatory Vehicle Liability Insurance

Quantifiable outcome

• Hungarian consumers can save money by comparing multiple insurer quotes through the platform rather than purchasing from a single provider or dealership.
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Allianz Hungária Biztosító Zrt.coreChannel Partner/ Reseller/ DistributorInsurance provider partner offering KGFB, CASCO, and other insurance products through the Biztosítás.hu comparison platform.
• Generali Biztosító Zrt.coreChannel Partner/ Reseller/ DistributorInsurance provider partner offering multiple product lines through the platform.
• Genertel Biztosító Zrt.coreChannel Partner/ Reseller/ DistributorInsurance provider partner for vehicle and other insurance products.
• Groupama Biztosító Zrt.coreChannel Partner/ Reseller/ DistributorInsurance provider partner offering comprehensive insurance solutions through the platform.
• K&H Biztosító Zrt.coreChannel Partner/ Reseller/ DistributorInsurance provider partner for vehicle and property insurance products.
• UNIQA Biztosító Zrt.coreChannel Partner/ Reseller/ DistributorInsurance provider partner offering various insurance products through the platform.
• SIGNAL IDUNA Biztosító Zrt.coreChannel Partner/ Reseller/ DistributorInsurance provider partner offering insurance products through Biztosítás.hu.
• Union Vienna Insurance Group Biztosító Zrt.coreChannel Partner/ Reseller/ DistributorInsurance provider partner for property and casualty insurance products.
• Colonnade Insurance S.A. Magyarországi FióktelepecoreChannel Partner/ Reseller/ DistributorInsurance provider partner and also professional liability insurer for Netrisk Magyarország Kft.
• Mapfre Asistencia S.A. Magyarországi FióktelepecoreChannel Partner/ Reseller/ DistributorInsurance provider partner specializing in assistance and travel insurance products.
• AWP P&C S.A. Magyarországi Fióktelepe (Mondial Assistance)coreChannel Partner/ Reseller/ DistributorInsurance provider partner specializing in assistance and travel insurance.
• Magyar Posta Biztosító Zrt.coreChannel Partner/ Reseller/ DistributorInsurance provider partner leveraging postal distribution network presence.
• Gránit biztosítócoreChannel Partner/ Reseller/ DistributorInsurance provider partner offering products through the platform.
• Alfa Vienna Insurance Group Biztosító Zrt.coreChannel Partner/ Reseller/ DistributorInsurance provider partner for property and casualty insurance.
• KÖBE Közép-európai Kölcsönös Biztosító EgyesületcoreChannel Partner/ Reseller/ DistributorMutual insurance association partner offering vehicle insurance products.
• Barion Payment Zrt.coreTechnology or IntegrationElectronic payment service provider enabling secure credit card payments for insurance policy purchases. Barion is regulated by the Hungarian National Bank as an e-money issuer.
• Telenet.huminorGTM or Marketing PartnerTelecommunications comparison partner. Biztosítás.hu provides referral traffic to Telenet for telecommunications packages as a complementary service offering.
• Netrisk Magyarország Kft. (Operating Company)coreOthersNetrisk Magyarország Kft. (full name: Netrisk Magyarország Első Online Biztosítási Alkusz Kft.) operates the Biztosítás.hu portal. The company is owned by Broker Bidco Acquisitions Kft. (100%). Licensed by MNB (permit number 167/1994).
• Mövenpick Balaland Resort Lake BalatonminorGTM or Marketing PartnerPromotional partner for prize drawings and contests. The wellness hotel serves as the prize for the home insurance switching campaign in 2026.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MoneySupermarket: UK price comparison platform covering insurance, banking, and utilities. Comparable as a multi-vertical comparison marketplace with insurance as a core category and commission-based revenue model.
• Check24: Germany's largest multi-product comparison portal with a strong insurance vertical (Kfz, Hausrat, Reise, etc.). Comparable to Biztosítás.hu as a German-speaking-market leader in online insurance brokerage with multi-carrier partnerships.
• Compare The Market: UK-headquartered insurance and financial product price comparison platform operating on a similar commission-based model across multiple insurance lines. Closest analog to Biztosítás.hu in business model (multi-carrier comparison, free to consumer, commission revenue).
• GoCompare: UK insurance comparison marketplace comparing car, home, travel, and life insurance from multiple providers. Directly comparable on the multi-line insurance comparison model and self-serve digital distribution.
• LeLynx.fr: French online insurance comparison broker offering auto, home, health, and travel insurance from multiple carriers. Directly comparable as a European single-market insurance comparison intermediary on a commission model.
• Rastreator: Spanish insurance comparison platform (part of RVU/Red Ventures group) comparing auto, home, and other insurance lines. Highly comparable multi-line insurance comparison model serving a single national market.
• Confused.com: UK insurance comparison platform (part of Admiral Group) covering motor, home, travel, and life insurance. Directly comparable multi-carrier insurance comparison model serving a single national market.
• Verivox: German comparison platform for insurance and energy products. Closely comparable model: independent intermediary, multi-carrier, free for consumers, commission-based revenue, with strong digital self-serve UX.

Regional players

• Netrisk (CEE operations outside Hungary): Sister Netrisk portals operating in Poland, Czech Republic, Slovakia, Austria, and other CEE markets under the same Broker Bidco ownership as Biztosítás.hu. Closely comparable platform but operates in different national geographies without directly competing against Biztosítás.hu's Hungarian focus.

Broad incumbents

• Allianz Hungária Biztosító: Hungarian direct insurance carrier and one of Biztosítás.hu's largest partner insurers. Comparable as a Hungarian insurance provider whose products are distributed through Biztosítás.hu, but operates as a direct-writing carrier rather than a comparison intermediary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/biztositas.hu
• LinkedInlinkedin.com/company/biztositashu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biztosítás