Hippie Snacks
Hippie Snacks is a Canadian better-for-you snack CPG brand founded in 1996, producing plant-based, gluten-free, Non-GMO crisps, crackers, granola, and clusters sold through 25+ Canadian retailers and US e-commerce to health-conscious and sustainability-focused consumers.
- Company typePrivate
- Founded1996
- HeadquartersBurnaby, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hippie Snacks does
Hippie Snacks (legal entity Ike Enterprises Inc.) is a Canadian manufacturer of better-for-you snack foods, founded in 1996 by Ian Walker and headquartered in Burnaby, British Columbia, operating as a brand under parent company Left Coast Naturals. The company's product portfolio spans savoury crackers (Crunchers), fruit- and vegetable-based crisps (Banana Bread, Cauliflower, Avocado, Almond), granola (Granola+), and seed/nut and coconut clusters, with all products positioned as plant-based, gluten-free, Non-GMO Project Verified, and minimally processed with regeneratively farmed ingredients.
The underlying technology is conventional food manufacturing applied to whole-food ingredient formulations: the company's distinctive technical contribution lies in recipe development using cauliflower, avocado, banana, and almond as primary bases in crispy snack formats, supported by Certified B Corporation, Non-GMO Project Verified, and organic certifications. There is no proprietary digital platform, AI/ML capability, or software product; the technical moat is formulation and supply-chain certification rather than software.
Hippie Snacks generates revenue through wholesale consumer packaged goods sales to over 25 Canadian retail banners (including Whole Foods, Loblaws, Save on Foods, Sobeys, London Drugs, Planet Organic, Farm Boy, and Choices Market) supplemented by e-commerce through Amazon.ca, Amazon.com, Thrive Market, Instacart, and the company's own website. Target customers are health-conscious, plant-based, and sustainability-focused consumers reached via Instagram, TikTok, Facebook, blog/recipe content, email newsletters, food expos, and influencer partnerships. The company does not publicly disclose pricing, revenue, or funding data.
Hippie Snacks firmographics
Firmographics- Name
- Hippie Snacks
- Legal name
- Ike Enterprises Inc.
- Website
- https://hippiesnacks.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hippie Snacks is a Canadian better-for-you snack CPG brand founded in 1996, producing plant-based, gluten-free, Non-GMO crisps, crackers, granola, and clusters sold through 25+ Canadian retailers and US e-commerce to health-conscious and sustainability-focused consumers.
- Ownership category
- akta.pro rank
Hippie Snacks industry classification
Industry- Product category
- Natural and Better-For-You Snack Foods
- NAICS
- Cookie and Cracker Manufacturing (311821), Snack Food Manufacturing (31191)
- SIC
- Cookies & Crackers (2052), Food And Kindred Products (2000)
- akta.pro primary industry
- Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
- akta.pro secondary industries
- Crackers & Savory Biscuits Manufacturing (AFAKAIAJ), Health/Protein Snack Bars Manufacturing (AFAKAIAN), Nuts, Seeds & Trail Mix Snacks (CRADABAF)
Keywords
Where Hippie Snacks is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Hippie Snacks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Consumer packaged goods sales: Direct sales of packaged snack products through retail stores and online channels. Products include Crunchers, Crisps, Granola, and Clusters sold in various flavors. Revenue generated through wholesale to retailers and direct-to-consumer e-commerce sales.
Go-to-market motion1 record
Distribution channels12 records
Marketing channels7 records
Hippie Snacks product offering
Product offeringCore offering
Hippie Snacks manufactures and distributes better-for-you snack foods including Crunchers (savoury crackers), Crisps (Banana Bread, Cauliflower, Avocado, Almond varieties), Granola+, and Clusters (Seed & Nut and Coconut). All products are plant-based, gluten-free, Non-GMO Project Verified, and made with regeneratively farmed whole-food ingredients. The products are sold wholesale to natural food retailers and grocery chains across Canada and the US, and directly to consumers through online marketplaces and the company's own e-commerce channels.
Product overview
Hippie Snacks is a Canadian healthy snack food company offering a portfolio of better-for-you snacks made with whole-food ingredients. The product lineup includes Crunchers (savoury crackers), Banana Bread Crisps (sweet crisps), Cauliflower Crisps, Avocado Crisps, Almond Crisps, Granola+, Seed & Nut Clusters, and Coconut Clusters. All products are plant-based, gluten-free, non-GMO verified, and minimally processed. The company operates as a single unified product line sold through retail stores across Canada and online platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Crunchers Bold-flavoured snacking crackers made with regeneratively farmed ingredients, available in Gochujang flavour, targeted at consumers seeking better-for-you savoury snacks.
- Banana Bread Crisps Crunchy sweet snacks inspired by classic banana bread, available in Original, Chocolate, and Almond Butter flavours, targeted at health-conscious consumers seeking sweet whole-food snacks.
- Cauliflower Crisps Savory crisps made with cauliflower as the main ingredient, available in Original, Cheeze, Buffalo, and Classic Ranch flavours; gluten-free, plant-based snacks with 6g of protein per serving.
- Avocado Crisps Crispy snacks featuring real avocado, available in Guacamole and Sea Salt flavours, containing 5g of protein per serving for consumers seeking plant-based savoury snacks.
- Almond Crisps Grain-free, gluten-free crackers made with real almonds as the main ingredient, available in Sea Salt, Rosemary, and Cheezy Chive flavours, containing 5–6g of protein per serving.
- Granola+ Nutrient-dense granola available in Chocolate flavour, made with whole-food ingredients for health-conscious consumers.
- Seed & Nut Clusters Clusters combining seeds and nuts for a crunchy, nutrient-dense snack targeted at consumers seeking whole-food snacking options.
- Coconut Clusters Clusters featuring coconut along with seeds and nuts, available in Chili Lime, Superseed, and Sesame Coconut flavours for consumers seeking plant-based sweet-savory snacks.
- Organic Sesame Snacks Organic sesame seed snacks made with black and white sesame seeds, sweetened with coconut sugar, containing 2g of fibre per bar and 35% less sugar than leading brands, targeted at health-conscious consumers.
Companies that use Hippie Snacks
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Hippie Snacks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hippie Snacks partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- Cera Alba Beeswax Food WrapsminorEco-Challenge partner providing prizes for the 2020 digital eco-challenge event co-hosted by Hippie Snacks during Earth Month.
- Nature's PathminorEco-Challenge partner providing prizes for the 2020 digital eco-challenge event during Earth Month.
- Ethical Bean CoffeeminorEco-Challenge partner providing prizes for the 2020 digital eco-challenge event during Earth Month.
- Life Space GardensminorEco-Challenge partner providing prizes for the 2020 digital eco-challenge event during Earth Month.
- Take A Hike FoundationminorCommunity partnership supporting youth-focused projects. Hippie Snacks allocates a minimum of 5% of annual profits to causes including environment and youth-focused community projects.
- Nature Conservancy of CanadaminorEnvironmental partnership supporting conservation initiatives. Part of Hippie Snacks' commitment to environmental causes through profit allocation.
- Quest and Friends in NeedminorLocal food bank partnerships in BC supporting food security. Hippie Snacks supports access to nutritious food for communities in need.
- Bullfrog PowerminorRenewable energy provider supplying green energy and gas alternatives to Hippie Snacks operations, supporting the company's sustainability commitments.
- True Bees HoneyminorSupplier of honey used in Hippie Snacks granola bar recipes. Known for sustainable beekeeping practices and community support.
- Bumble BloomminorPlant-based honey alternative recommended as a vegan option for Hippie Snacks recipes.
- Good Food For GoodminorBuy One Feed One B Corp based in Toronto. Partnership on recipe content featuring Good Food For Good BBQ sauce with Hippie Snacks cauliflower crisps.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hippie Snacks competitors and assessment
Company assessmentDirect peers
- Beanitos: Bean-based chip and cracker brand with high-protein, gluten-free, non-GMO positioning. Overlaps with Hippie Snacks on clean-label savory crisp format and natural foods retail channels.
- Simple Mills: US-based better-for-you cracker and snack brand built on almond flour and clean-label ingredients. Directly comparable product format (Almond Flour Crackers vs. Hippie's Almond Crisps) and overlapping health-conscious consumer base.
- Bare Snacks: Crunchy baked fruit and vegetable snack maker (apple, banana, beet, sweet potato chips). Comparable on minimally processed, clean-label, baked-not-fried crisp category that overlaps with Hippie's Cauliflower and Avocado Crisps.
- Enjoy Life Foods: Allergen-free (top-14 free) snack brand with cookies, bars, and crunch products. Comparable on allergen-conscious, clean-label positioning and natural foods channel distribution; now owned by Mondelez, indicating scale pathways in this niche.
- Dang Foods: Better-for-you Thai-inspired coconut and rice chip brand sold through natural and mainstream retail. Comparable on premium clean-label snacking, founder-led CPG, and overlapping natural food retailer customers.
- MadeGood: Canadian better-for-you snack brand selling granola bars, minis, and crispy squares through natural and mainstream channels. Highly comparable to Hippie Snacks on plant-based, allergen-friendly positioning and Canadian retail footprint.
- Eat Real: Better-for-you snack brand offering hummus, lentil, and quinoa chips and crackers with clean-label and allergen-friendly positioning. Comparable on plant-based, gluten-free cracker/crisp product format.
- Mary's Gone Crackers: Gluten-free, organic cracker brand with original, pretzel, and cookie SKUs. Comparable on gluten-free cracker positioning and natural foods channel distribution that overlaps Hippie Snacks' retailer mix.
- Rhythm Superfoods: Vegetable-based crispy snacks (kale chips, beet chips, broccoli bites) sold in natural and mainstream channels. Directly comparable to Hippie's Cauliflower Crisps line on veggie-based snacking and natural food retail presence.
Broad incumbents
- Late July Snacks: Organic, non-GMO chip and cracker brand owned by Snyder's-Lance (now Campbell Snacks). Larger incumbent in the better-for-you snack category with broader portfolio and significantly larger distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hippie Snacks social profiles
Digital presenceHippie Snacks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hippie Snacks leadership team
Management profileNumber of profiles
Profiles1 record
Hippie Snacks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hippie Snacks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hippie Snacks
What does Hippie Snacks do?
Hippie Snacks manufactures and distributes better-for-you snack foods including Crunchers (savoury crackers), Crisps (Banana Bread, Cauliflower, Avocado, Almond varieties), Granola+, and Clusters (Seed & Nut and Coconut). All products are plant-based, gluten-free, Non-GMO Project Verified, and made with regeneratively farmed whole-food ingredients. The products are sold wholesale to natural food retailers and grocery chains across Canada and the US, and directly to consumers through online marketplaces and the company's own e-commerce channels.
Is Hippie Snacks a public or private company?
Hippie Snacks is a private company. It is classified as corporate owned and is currently operating.
When was Hippie Snacks founded?
Hippie Snacks was founded in 1996. It employs 11 to 50 people.
Where is Hippie Snacks based?
Hippie Snacks is headquartered in Burnaby, Canada, in the North America region.
How does Hippie Snacks make money?
One revenue line is on record: consumer packaged goods sales.
Who are Hippie Snacks's main competitors?
Direct peers on record are Beanitos, Simple Mills, Bare Snacks, Enjoy Life Foods, Dang Foods, MadeGood, Eat Real, Mary's Gone Crackers and Rhythm Superfoods. Late July Snacks is listed as a broad incumbent.
Does Hippie Snacks have an API?
No public API is recorded for Hippie Snacks.
What industry is Hippie Snacks in?
Hippie Snacks's product category is Natural and Better-For-You Snack Foods. Its primary akta.pro industry code is CRADABAM, Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified), with a secondary code of AFAKAIAJ, Crackers & Savory Biscuits Manufacturing. Its NAICS code is 311821 and its SIC code is 2052.