Dang Foods
Dang Foods is a California-based snack company founded in 2011 by Thai-American brothers, producing plant-based Thai-inspired coconut chips, sticky-rice chips, and keto-certified Dang Bars for health-conscious and Asian-American consumers via grocery retail and e-commerce marketplaces.
- Company typePrivate
- Founded2011
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dang Foods does
Dang Foods is a California-based snack food company founded in 2011 by Thai-American brothers Vincent K. (Founder & CEO) and Andrew Kitirattragarn (CFO/COO) after Vincent adapted his mother's toasted coconut recipe while running a New York City pop-up. The company produces three plant-based, Thai-inspired product lines: toasted Coconut Chips from Thai family-farm-sourced coconuts; Thai sticky-rice Chips made by soaking sticky-rice in watermelon juice and coconut milk, inspired by Northern Thai street food Khao Taen; and the keto-certified Dang Bar protein bars sweetened with stevia. Dang Foods is a Certified B Corporation, Non-GMO Project Verified on most products, and Keto Certified on select SKUs, positioned for consumers following keto, paleo, plant-based, and gluten-free diets.
Distribution is split between major U.S. grocery chains (Whole Foods, Safeway, Giant Food) and e-commerce marketplaces (Amazon Storefront as primary, plus Thrive Market for natural-products shoppers and iHerb for international orders). Pricing is approximately $4.99 per 3.5oz bag on Amazon ($59.88 for a 12-count pack); wholesale and B2B pricing are not publicly disclosed. The company no longer accepts direct website orders and currently operates from Safe Catch's office at 85 Liberty Ship Way in Sausalito, with customer support and order infrastructure consolidated to a Safe Catch email domain — pointing to an operational merger or parent-subsidiary arrangement.
Marketing is product-led, combining influencer endorsements (Chrissy Teigen, Whitney Simmons, DJ Jauz, mindbodygreen), earned media in outlets including BuzzFeed, Men's Health, Refinery29, Shape, Greatist, and the Rachel Ray Show, and a feature on NPR's "How I Built This." The brand explicitly positions itself as "the first truly Asian-American snack brand in the world," targeting both health-conscious consumers and the 20 million-strong Asian-American community. Disclosed funding totals $8M across a 2016 Series 2 led by Sonoma Brands Capital ($4M) and a March 2018 round ($4M), with no subsequent institutional rounds identified in available materials.
Dang Foods firmographics
Firmographics- Name
- Dang Foods
- Legal name
- Dang Foods Company
- Website
- https://dangfoods.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dang Foods is a California-based snack company founded in 2011 by Thai-American brothers, producing plant-based Thai-inspired coconut chips, sticky-rice chips, and keto-certified Dang Bars for health-conscious and Asian-American consumers via grocery retail and e-commerce marketplaces.
- Ownership category
- akta.pro rank
Dang Foods industry classification
Industry- Product category
- Organic Healthy Snacks
- NAICS
- Snack Food Manufacturing (31191)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Rice Cakes & Grain Snack Manufacturing (AFAKAIAK)
- akta.pro secondary industry
- Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)
Keywords
Where Dang Foods is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dang Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Direct sales of snack products including coconut chips, Thai rice chips, and Dang Bars through retail and e-commerce channels.
- Wholesale Distribution: Products sold through grocery retail chains and natural food stores with wholesale pricing to retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Thai Rice Chips - 12 Count (3.5oz Bags) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Dang Foods product offering
Product offeringCore offering
Dang Foods produces and sells organic, plant-based Asian-American snack foods including toasted coconut chips, Thai sticky-rice chips inspired by Northern Thai street food (Khao Taen), and keto-friendly Dang Bars. Products are manufactured using proprietary production methods (soaking sticky-rice in watermelon juice and coconut milk) and are positioned as low-sugar, keto/paleo-certified, gluten-free, and vegan. The company distributes through grocery retail chains (Whole Foods, Safeway, Giant Food) and online marketplaces (Amazon, Thrive Market, iHerb), sourcing coconuts from family farms in Thailand.
Product overview
Dang Foods is an Asian-American snack company offering three main product lines: Thai Rice Chips (sticky-rice chips inspired by Northern Thai street food available in Original Recipe, Sriracha Spice, Toasted Sesame, Pineapple, and Mango Sticky Rice varieties), Coconut Chips (toasted coconut chips available in Original Recipe, Caramel Sea Salt, and Lightly Salted/Unsweetened varieties), and Dang Bar (keto-friendly plant-based snack bars). All products emphasize plant-based whole foods with no artificial ingredients, targeting health-conscious consumers following keto, paleo, gluten-free, and vegan diets. The company is B Corp certified and sources coconuts from family farms in Thailand.
Differentiator
Problem solved
Functional benefit
Brands
- Dang Bar: Keto-friendly plant-based protein bars made with coconut, cocoa butter, and almonds, sweetened with stevia. Available in multiple flavors including Chocolate Sea Salt, Peanut Butter, Cardamom Chai, and Lemon Matcha.
Products and services
- Thai Rice Chips Crispy Thai sticky-rice chips made by soaking sticky-rice in watermelon juice and coconut milk then crisping for toasted rice flavor. Available in Original Recipe, Sriracha Spice, Toasted Sesame, Pineapple, and Mango Sticky Rice flavors. Gluten-free with 25-35% less fat than regular potato chips. Targeted at health-conscious snackers seeking Asian-inspired alternatives.
- Coconut Chips Toasted sliced coconut chips made from coconuts sourced from family farms in Thailand. Available in Original Recipe, Caramel Sea Salt, and Lightly Salted (Keto Certified, Unsweetened) varieties. Non-GMO, gluten-free, vegan, dairy-free, good source of fiber, with 50% less sugar than apples. Targeted at health-conscious consumers following keto, paleo, and plant-based diets.
- Dang Bar Keto-friendly plant-based snack bar made with coconut, cocoa butter, and almonds, sweetened with stevia. Contains 15g fat and 4-5g net carbs per serving. Available in flavors including Chocolate Sea Salt, Peanut Butter, Cardamom Chai, and Lemon Matcha. Targeted at consumers following keto, low-carb, and plant-based diets.
Companies that use Dang Foods
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Dang Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Dang Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Safe CatchcoreDang Foods operates from Safe Catch's office location at 85 Liberty Ship Way, Suite 203 in Sausalito, CA. Customer support and orders are now managed through Safe Catch's infrastructure, with contact email changed to [email protected]. This appears to be an operational merger or parent company relationship.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Dang Foods competitors and assessment
Company assessmentDirect peers
- Simple Mills: Better-for-you snack and cracker brand with Whole Foods distribution, non-GMO certifications, and almond/coconut-based product lines. Comparable clean-label CPG positioning and target health-conscious consumer.
- Hippeas: Organic chickpea puff brand competing in the same better-for-you, plant-based salty snack category with Whole Foods and natural channel distribution.
- From the Ground Up: Vegetable-based better-for-you snack brand (cauliflower/broccoli crackers and pretzels) competing in the same natural-channel, gluten-free, plant-based set as Dang Foods.
- Bare Snacks: Direct competitor in baked/fried coconut chips with similar Whole Foods placement and clean-label positioning. Most comparable product-overlap with Dang's coconut chip line.
- Made Good: Allergen-free and organic snack brand with similar natural channel distribution and family-friendly positioning. Overlaps on better-for-you crackers and snack formats targeting health-conscious parents.
- Lesser Evil: Organic, paleo-friendly popcorn and snack brand with comparable clean-label credentials and Whole Foods placement. Competes for the same low-sugar, organic consumer.
Broad incumbents
- Popchips: Established better-for-you popped chip brand with broader mass-market distribution. Larger player with overlapping chip/snack positioning but wider portfolio.
- Kettle Brand: Premium potato chip brand with extensive grocery distribution across natural and conventional channels. Larger incumbent competing for premium salty-snack shelf space.
- Smartfood: Mass-market popcorn brand owned by Frito-Lay with ubiquitous grocery presence. Competes for popcorn-adjacent salty-snack occasions that overlap with Dang's coconut chip usage.
Others
- Thai Kitchen: Thai-inspired brand owned by McCormick selling sauces, rice, and meal kits. Not a direct snack competitor, but a brand leveraging Thai culinary heritage in mainstream American grocery.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Dang Foods social profiles
Digital presenceDang Foods compliance and trust
Trust signalCompliance3 records
Dang Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dang Foods leadership team
Management profileNumber of profiles
Profiles6 records
Dang Foods funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dang Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dang Foods
What does Dang Foods do?
Dang Foods produces and sells organic, plant-based Asian-American snack foods including toasted coconut chips, Thai sticky-rice chips inspired by Northern Thai street food (Khao Taen), and keto-friendly Dang Bars. Products are manufactured using proprietary production methods (soaking sticky-rice in watermelon juice and coconut milk) and are positioned as low-sugar, keto/paleo-certified, gluten-free, and vegan. The company distributes through grocery retail chains (Whole Foods, Safeway, Giant Food) and online marketplaces (Amazon, Thrive Market, iHerb), sourcing coconuts from family farms in Thailand.
Is Dang Foods a public or private company?
Dang Foods is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dang Foods founded?
Dang Foods was founded in 2011. It employs 11 to 50 people.
Where is Dang Foods based?
Dang Foods is headquartered in Berkeley, United States, in the North America region.
How does Dang Foods make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are wholesale Distribution.
Who are Dang Foods's main competitors?
Direct peers on record are Simple Mills, Hippeas, From the Ground Up, Bare Snacks, Made Good and Lesser Evil. Broad incumbents are Popchips, Kettle Brand and Smartfood. Thai Kitchen is listed as an others.
Does Dang Foods have an API?
No public API is recorded for Dang Foods.
What industry is Dang Foods in?
Dang Foods's product category is Organic Healthy Snacks. Its primary akta.pro industry code is AFAKAIAK, Rice Cakes & Grain Snack Manufacturing, with a secondary code of AFAKAIAO, Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional). Its NAICS code is 31191 and its SIC code is 2000.