Center for Assisted Reproduction

What Center for Assisted Reproduction does

Center for Assisted Reproduction, operating as CARE Fertility, is a physician-owned fertility clinic headquartered in Bedford, Texas with a second office in Fort Worth. Founded in 1989 by husband-and-wife reproductive endocrinologists Dr. Kevin Doody and Dr. Kathleen Doody, it is the longest-running and first fertility clinic established in North Texas, and has helped produce over 10,000 live births over 35+ years of continuous operation.

The practice delivers a comprehensive suite of reproductive medicine services including standard IVF, IUI, tubal reversal surgery, fertility preservation (egg freezing, embryo banking, sperm freezing), egg/sperm/embryo donation, preimplantation genetic testing, oncofertility, and LGBTQ family building. Its distinguishing technical asset is effortless IVF™, a proprietary treatment developed by the Doodys that uses the FDA-approved INVOcell vaginal culture device (approved late 2015) to enable embryo incubation inside the patient's body rather than in a lab incubator, materially reducing cycle cost while preserving comparable success rates. The clinic operates an in-house embryology lab with ICSI, blastocyst culture, and cryopreservation capabilities, supported by an accredited Ambulatory Surgical Center (since 1996).

Revenue is generated through a hybrid model combining professional services billed to nearly all major insurance networks and self-pay all-inclusive bundle pricing for treatment cycles. Patient acquisition is direct-to-consumer, driven by physician referrals from OB-GYNs and oncologists, word-of-mouth, online search, and patient testimonials. The practice serves six patient segments: general infertility patients (primary), LGBTQ family builders, cancer patients needing fertility preservation, post-tubal-ligation reversal candidates, PCOS patients, and male-factor infertility cases. The team consists of six board-certified reproductive endocrinology and infertility (REI) specialists.

Name

Center for Assisted Reproduction

Legal name

Center for Assisted Reproduction

Website

https://embryo.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

CARE Fertility is a physician-owned fertility clinic in the Dallas-Fort Worth metroplex, founded in 1989, offering IVF, IUI, fertility preservation, and the proprietary effortless IVF treatment to individuals and couples struggling with infertility.

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Ambulatory Health Care Services (621), Family Planning Centers (621410)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Fertility treatments
• In vitro fertilization
• Reproductive endocrinology
• Fertility preservation
• Intrauterine insemination

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Fertility Services: Revenue generated from fertility consultations, diagnostic testing, treatments including IVF, IUI, fertility preservation, surgical procedures, and related medical services. The practice bills insurance for covered services and offers all-inclusive bundle pricing for self-pay patients.
2. Insurance Reimbursement: The practice participates with nearly all insurance plans and bills insurance for services when coverage can be verified. Their doctors, clinic, facility, anesthesiologists, and labs are all in-network with nearly all insurance providers.
3. Self-Pay Bundle Pricing: All-inclusive or bundle pricing for treatment cycles for patients without insurance coverage for testing and/or treatment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Center for Assisted Reproduction (CARE Fertility) is a physician-owned fertility clinic that provides comprehensive assisted reproductive technology services including in-vitro fertilization (IVF), intrauterine insemination (IUI), fertility preservation (egg, embryo, and sperm freezing), donor services (egg, sperm, and embryo donation), preimplantation genetic testing, surgical fertility treatments, and the proprietary effortless IVF™ procedure using the INVOcell device. The practice operates two clinical offices in Bedford and Fort Worth, Texas, serving individuals and couples struggling with infertility.

Product overview

CARE Fertility is a unified fertility clinic offering a comprehensive portfolio of fertility services across two locations in Bedford and Fort Worth, TX. The core offering centers on IVF treatments including the proprietary effortless IVF™ (using INVOcell vaginal culture technology), standard IVF, and IUI. The clinic provides a full continuum of fertility preservation services (egg freezing, embryo banking, sperm freezing), all donation services (egg, sperm, and embryo donation), surgical treatments (tubal reversal, hysteroscopy, laparoscopy), and diagnostic services (genetic carrier screening, preimplantation genetic testing, semen analysis). Specialized programs include oncofertility for cancer patients and LGBTQ family building services. The embryology lab supports all IVF procedures with ICSI and cryopreservation capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• effortless IVF: A revolutionary fertility treatment designed by the founders using the INVOcell device, offering a more affordable alternative to traditional IVF with comparable success rates.

Products and services

• effortless IVF™ A revolutionary fertility treatment designed by the founders using the FDA-approved INVOcell device for vaginal culture of embryos, offering a more affordable alternative to traditional IVF with comparable success rates by bypassing traditional lab incubator costs.
• In-Vitro Fertilization (IVF) Standard IVF procedure involving fertilization of eggs with sperm in a lab, creating embryos that develop into a baby when implanted into a woman's uterus; offered as a core service to individuals and couples with infertility.
• Intrauterine Insemination (IUI) Outpatient fertility procedure where donor or partner sperm is injected into a woman's womb via catheter to increase chances of conception.
• Egg Freezing Process to freeze and store unfertilized eggs for future use, preserving fertility for women who want to delay childbearing or face fertility-threatening medical treatments.
• Embryo Banking Process of freezing and storing embryos created through IVF for future use, allowing couples to build a family when the time is right.
• Embryo Donation Program providing access to donated embryos (fertilized eggs formed into embryos in an IVF lab, frozen and stored) from couples who have completed IVF, for use by individuals or couples struggling with infertility.
• Sperm Donation Fertility treatment using healthy sperm from anonymous donors to help individuals and couples conceive, partnered with commercial sperm banks.
• Egg Donation Donor egg program providing eggs from anonymous donors for use in IVF treatments by recipients, supporting family-building for patients who cannot use their own eggs.
• Preimplantation Genetic Testing Genetic testing of embryos prior to implantation to identify genetic abnormalities and help patients make informed family planning decisions.
• Expanded Genetic Carrier Screening Blood test screening for more than 400 genes in women and over 350 genes in men to identify genetic mutations that could be passed to children.
• Tubal Reversal Outpatient surgical procedure to reverse tubal ligations, allowing couples to conceive naturally without IVF, costing $9,000 for self-pay patients.
• Oncofertility Fertility preservation services specifically for cancer patients, offering reduced IVF pricing and partnerships with LiveStrong and pharmaceutical companies for medication assistance.
• LGBTQ Family Building Comprehensive fertility services for LGBTQ individuals and couples including sperm donation, egg donation, embryo donation, and surrogacy.
• Surrogate Pregnancy Gestational carrier services for women unable to carry a pregnancy themselves, using donated embryos or embryos created with patient's eggs.
• Surgical Fertility Treatments Surgical procedures including hysteroscopy, laparoscopy, and myomectomy for diagnosing and treating fertility conditions.
• Semen Analysis Laboratory analysis of male sperm to evaluate count, motility, and morphology for fertility assessment.
• Sperm Freezing Cryopreservation service for storing male sperm for future use in fertility treatments.
• Diagnostic Testing Comprehensive fertility diagnostic services including semen analysis, hormone testing, and imaging to identify causes of infertility.

Quantifiable outcome

• Over 10,000 babies born through CARE Fertility treatments
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CCRM Fertility (Colorado Center for Reproductive Medicine): National multi-physician fertility network offering IVF, IUI, genetic testing, egg freezing and donor services across many US metros. Directly comparable in service breadth, physician-led model, and outcomes-driven positioning, but at significantly larger scale with external private-equity backing.
• Shady Grove Fertility: One of the largest US fertility practice networks with full-service IVF, IUI, donor, and fertility preservation programs across multiple states. Directly comparable core offerings and physician-led model, but broader geographic footprint and broader-payor contracting scale.
• Boston IVF: Multi-physician fertility practice network offering complete IVF, IUI, PGT, egg/embryo banking and donor services across the Northeast. Closely aligned multi-specialist reproductive endocrinology model; different geography and scale.
• Reproductive Medicine Associates of New York (RMA of NY): Reproductive endocrinology-led fertility practice network with full IVF, IUI, PGT, donor and preservation services, and a reputation for clinical research and novel protocols. Comparable physician-led, multi-site fertility model with similar clinical-research focus.
• CNY Fertility: Multi-location US fertility practice with a deliberate low-cost/high-value pricing model for IVF and donor services, similar in spirit to CARE's effortless IVF™ cost-positioning. Closely comparable value-pricing and full-service model; differs in geography and growth-traction model.
• New Hope Fertility Center: Single-metro fertility practice pioneering protocols like Mini-IVF and natural-cycle IVF that emphasize lower-cost, lower-medication approaches. Comparable culture of clinical innovation and protocol differentiation within a single market.
• Fertility Centers of Illinois: Reproductive endocrinology multi-physician fertility network with full-service IVF, IUI, donor, PGT and preservation across Illinois. Same physician-led multi-site fertility model and service breadth; different regional market.
• Pacific Fertility Center: Reproductive endocrinology-led fertility practice with full IVF, IUI, egg freezing and donor services, also known for clinical research. Comparable specialist, outcomes-focused fertility model in a different US region.

Regional players

• Texas Fertility Center: Large multi-physician fertility practice serving Austin, San Antonio and other Texas metros with IVF, IUI, donor and preservation services. Most direct regional competitor to CARE within Texas; comparable service mix and physician depth, but different geography.
• Houston Fertility Center: Reproductive endocrinology-led fertility practice in Houston offering full IVF, IUI, donor and preservation services. Comparable specialty-physician model and Texas footprint; competes for Texas-resident fertility patients but does not serve DFW directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Assisted Reproduction