What BUXOM Cosmetics does

BUXOM Cosmetics is a privately held specialty beauty brand founded in 2006 that focuses on pain-free lip plumping formulations built around a proprietary peptide complex and Vitamin E. The brand's portfolio centers on lip products — including the flagship Full-On® Plumping Lip Polish, Full-On® Plumping Lip Glow Balm, Power Line™ lip liners, Advanced Plumping Lip Serum, and the newer Plump Shot™ line (Fill & Flip Lip Liner, Peptide Lip Serum, Fill & Blur Primer, Prep & Set Mist) — and extends into eye makeup (Lash Volumizing Mascara, Flip Side™ Liner & Shadow Duo). Clinical evidence cited on a 30-participant U.S. study shows 18% visible plumping from the Advanced Plumping Lip Serum, and the brand emphasizes a sensorial "cooling tingle" experience delivered without needles or pain. All products are certified cruelty-free and vegan and are formulated without parabens, mineral oil, petrolatum, or phthalates.

BUXOM operates a primarily direct-to-consumer e-commerce business at buxomcosmetics.com, with products priced at $24-$39 per unit and a subscription tier offering 10% off plus free delivery on monthly through every-6-months cadences. Distribution extends beyond DTC into TikTok Shop (used for exclusive launches such as the Plump Shot Fill & Flip Lip Liner), Amazon Buy With Prime, and third-party retail including Ulta Beauty, with shipping available to over 90 countries across North America, Europe, South America, Asia, Oceania, the Middle East, Africa, the Caribbean, Central America, and the Pacific.

The customer base consists primarily of women seeking bold lip products that deliver visible plumping without invasive procedures, plus a secondary segment of lip-care-focused consumers prioritizing treatment-powered efficacy. BUXOM has accumulated 16,045 verified Okendo reviews with an average 4.5 out of 5 star rating, providing social proof across channels. Marketing is led through Instagram and TikTok influencer collaborations, email capture for early product access, content marketing on-site, and event-driven promotions (e.g., National Lipstick Day). The brand is privately held with no disclosed parent company, funding rounds, or institutional ownership in the available data.

Name

BUXOM Cosmetics

Legal name

BUXOM Cosmetics

Website

https://buxomcosmetics.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

BUXOM Cosmetics, founded in 2006, is a privately held specialty beauty brand that sells pain-free lip plumping cosmetics built on a proprietary peptide complex through DTC e-commerce, TikTok Shop, Amazon, and retail partners like Ulta, serving women seeking visible lip volume without needles.

Ownership category

akta.pro rank

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)

akta.pro secondary industries

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA), Eye & Lip Skincare (CRABAAAC)

Keywords

• Lip plumping cosmetics
• Cruelty-free makeup
• Color cosmetics brand
• Lip care products
• Plumping lip gloss

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer sales of lip plumping and makeup products through buxomcosmetics.com. Products include lip glosses, lip liners, primers, mascaras, and face products. Revenue generated through one-time purchases at price points ranging from $24-$39.
2. Subscription/Recurring Revenue: BUXOM offers subscription plans allowing customers to receive products monthly or every 2-6 months with a 10% discount. Subscribers receive free delivery on all subscription orders, creating recurring revenue and customer loyalty.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BUXOM Cosmetics manufactures and sells lip plumping-focused color cosmetics and complementary face/eye makeup under its own brand. The product portfolio is centered on lip glosses, lip balms, lip liners, lip serums, lip tints, and lip exfoliators built around a proprietary plumping peptide complex, with select mascara and eye products. Products are sold direct-to-consumer online at price points between $24 and $39, with a subscription option offering 10% off and free delivery.

Product overview

BUXOM Cosmetics is a lip plumping-focused cosmetics brand founded in 2006, known for its pain-free plumping formulas that provide volume without needles. The company offers a portfolio centered on lip products (lip glosses, balms, lip liners, lip serums, and lip tints) featuring its proprietary plumping peptide complex and Vitamin E. Their key product lines include the iconic Full-On® Plumping Lip Polish collection, the newer Plump Shot™ plumping makeup line (including Fill & Flip Lip Liner, Fill & Blur Primer, Peptide Prep & Set Mist, and Peptide Lip Serum), and Power Line™ lip shaping products. BUXOM also extends into eye makeup (mascara, liner & shadow duos) and face products. All products are cruelty-free, and the brand emphasizes sensorial experiences with cooling tingle effects. Products are sold through their DTC e-commerce site and major retailers like Ulta Beauty, with exclusive launches on platforms like TikTok Shop.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Advanced Plumping Lip Serum visibly plumps by 18%
• +5 more outcomes

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TikTok ShopcoreChannel Partner/ Reseller/ DistributorBUXOM partners with TikTok Shop for exclusive product launches. The Plump Shot Fill & Flip Lip Liner launched exclusively on TikTok Shop, leveraging the platform for direct-to-consumer sales through social commerce.
• Amazon (Buy With Prime)minorChannel Partner/ Reseller/ DistributorIntegration with Amazon's Buy With Prime program allowing customers to purchase BUXOM products through Amazon with Prime shipping benefits.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NYX Professional Makeup: NYX offers accessible lip plumpers and lip products with similar peptide-based formulations (Fat Oil Lip Drip, Plump It Up) at mass-market price points, competing for younger consumers seeking bold lip effects at lower cost.
• Pat McGrath Labs: Pat McGrath Labs is a luxury cosmetics brand with high-end lip products (Permagel Ultra Lipstick, Lust Gloss) competing for the bold-lip, sensorial experience consumer at the premium end of the market where BUXOM aspires.
• MAC Cosmetics: MAC is a broad incumbent with an extensive lip product portfolio and strong plumping/sensorial offerings (MACximal Silky Matte, Lipglass) competing across price points with BUXOM for the bold lip consumer.
• Tarte Cosmetics: Tarte offers a broad cosmetics portfolio including lip products (Maracuja Juicy Lips, lip scrubs) and competes with BUXOM for the cruelty-free, treatment-powered beauty consumer, particularly through Ulta Beauty distribution channels.
• Charlotte Tilbury: Charlotte Tilbury offers a broad prestige cosmetics portfolio with strong lip product offerings (Pillow Talk line, collagen lip baths) that compete for the same bold-lip enthusiast consumer BUXOM targets, though at a higher price tier and broader category scope.

Direct peers

• Grande Cosmetics: Grande Cosmetics specializes in lip plumping serums and glosses with proprietary peptide complexes, competing head-to-head with BUXOM's Advanced Plumping Lip Serum in the treatment-powered lip plumping subcategory with similar clinical positioning.
• Maybelline Lifter Gloss: Maybelline's Lifter Gloss and plumping lip offerings represent the mass-market alternative to BUXOM's plumping category, with similar hyaluronic acid/peptide-based volume claims at significantly lower price points, competing for the same volume-seeking consumer.
• Dior Addict Lip Maximizer: Dior's Addict Lip Maximizer is a luxury-tier plumping lip gloss with comparable peptide/plumping technology and similar sensorial effects. Both brands compete directly on the "pain-free plumping with cooling tingle" proposition at different price tiers.
• Too Faced: Too Faced's iconic Lip Injection line is the most direct competitor in the lip plumping category, offering similar peptide-based plumping glosses with comparable tingling sensations and price points. Both brands compete for the same beauty enthusiast seeking fuller lips without needles.

Emerging players

• Kylie Cosmetics: Kylie Cosmetics built a brand around the lip kit/lip product category and competes with BUXOM for the same Gen Z/Millennial bold-lip consumer through social commerce channels and influencer-led marketing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/buxomcosmetics
• Facebookfacebook.com/buxomcosmetics
• LinkedInlinkedin.com/company/buxom-cosmetics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BUXOM Cosmetics