Figure 8
Figure 8 is a New York-based management consulting agency that helps growth-stage and enterprise multi-unit restaurant brands with digital strategy, vendor and DSP contract negotiations, and technology implementation across POS, loyalty, ordering, and CRM/CDP systems.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Figure 8 does
Figure 8 (legally Figure Eight Logistics, LLC.) is a New York-based management consulting agency founded in 2019 that specializes in digital strategy for multi-unit restaurant brands. The firm targets growth-stage and enterprise operators and serves clients including Playa Bowls, Big Chicken, Firebirds Wood Fired Grill, Charleys Philly Steaks, Chill Bros, Alidoro, Naked Farmer, Robertas Pizza, Stickys, Bagelry, and PepsiCo (including PepsiCo Digital Lab). Its services are organized around three modes: Diagnose (digital ecosystem evaluation, gap analysis, and prioritized roadmaps), Advise (acting as a fractional Chief Digital Officer covering technology strategy, vendor and DSP contract negotiations, and complex RFPs), and Optimize (implementation execution including POS migrations, loyalty launches, DSP contract execution, and CRM/CDP rollouts).
The firm's coverage spans Point of Sale (POS), mobile ordering, order aggregation, loyalty programs, CRM, Customer Data Platforms (CDPs), third-party delivery, DSP contracts, and guest experience technology. Figure 8 has no proprietary software platform; its underlying asset is operator-side talent and a conflict-free positioning in which it explicitly does not accept referral fees, platform incentives, or vendor commissions. There is no evidence of AI/ML capabilities, patents, certifications, or funding rounds.
The firm generates revenue through professional services fees on consulting engagements, with quote-based pricing tailored to scope. Go-to-market is direct enterprise sales to senior restaurant leadership (C-suite, Chief Digital Officers, Chief Brand Officers) via the website, supported by the Digital Confidential newsletter and an Industry Insights content section. Headcount is reported at 11–50 employees and the operating footprint is United States only.
Figure 8 firmographics
Firmographics- Name
- Figure 8
- Legal name
- Figure Eight Logistics, LLC.
- Website
- https://figure8.delivery
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Figure 8 is a New York-based management consulting agency that helps growth-stage and enterprise multi-unit restaurant brands with digital strategy, vendor and DSP contract negotiations, and technology implementation across POS, loyalty, ordering, and CRM/CDP systems.
- Ownership category
- akta.pro rank
Figure 8 industry classification
Industry- Product category
- Restaurant Digital Strategy Management Consulting
- NAICS
- Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Operations & Process Improvement Consulting (BPAHACAB)
Keywords
Where Figure 8 is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Figure 8 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Management Consulting Services: Consulting fees for digital strategy engagements covering technology evaluation, vendor contract negotiations, implementation management, and ongoing advisory services. Engagements span Diagnose (evaluation and roadmap), Advise (CDO-level leadership), and Optimize (implementation execution) phases.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Figure 8 product offering
Product offeringCore offering
Figure 8 is a management consulting agency that works with growth-stage and enterprise multi-unit restaurant brands on their digital business models, helping senior leaders make decisions about technology, vendor relationships, and revenue growth. Engagements are structured across three modes — Diagnose (digital guest journey evaluation and roadmap), Advise (CDO-level leadership, DSP contract negotiations, vendor evaluations, and RFP management), and Optimize (implementation execution including POS migrations, loyalty launches, and tech stack transitions). The firm does not sell software; its deliverable is senior digital advisory and change-management services for restaurant operators.
Product overview
Figure 8 is a management consulting agency (not a software product company) that works with multi-unit restaurant brands on their digital business models. The company offers consulting services organized across three service modes: Diagnose (digital ecosystem evaluation and gap analysis), Advise (strategic digital leadership and vendor/contract negotiation), and Optimize (implementation execution including POS migrations, loyalty programs, and technology transitions). Their consulting scope spans Point of Sale (POS), mobile ordering, order aggregation, loyalty programs, CRM, Customer Data Platforms (CDPs), third-party delivery, DSP contracts, and guest experience technology. No distinct software products, modules, or branded offerings were identified.
Differentiator
Problem solved
Functional benefit
Products and services
- Diagnose — Digital Ecosystem Evaluation and Roadmap A consulting engagement for multi-unit restaurant brands that evaluates the digital guest journey across ordering, delivery, loyalty, marketing stack, and vendor contracts to identify money and momentum leaks, and delivers a prioritized roadmap with measurable outcomes. Most clients engage this service before deeper advisory or implementation work.
- Advise — Fractional Chief Digital Officer and Vendor Negotiation Senior-level restaurant digital strategy advisory that acts as the client's fractional Chief Digital Officer. Covers restaurant technology strategy, DSP and third-party delivery contract negotiations, vendor evaluation, and management of complex RFP processes, with the consulting team sitting in the decision room to provide a clear point of view.
- Optimize — Implementation and Change Management An execution-focused consulting engagement that runs implementation of digital initiatives for multi-unit restaurant brands, including POS migrations, loyalty program launches, DSP contract execution, CRM and CDP rollouts, and broader tech stack transitions, with accountability for delivery timelines without burdening the operator's internal team.
Quantifiable outcome
- Most clients find the diagnostic pays for itself before the engagement is over
Companies that use Figure 8
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Figure 8 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Figure 8 partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Figure 8 competitors and assessment
Company assessmentDirect peers
- Bounteous: Digital strategy and technology consultancy that designs, builds, and runs digital experiences for enterprise brands. Comparable to Figure 8 as a vendor-neutral digital transformation advisor that pairs strategy with execution.
- Kin + Carta: Global digital transformation consultancy combining strategy, technology, and data services. Directly comparable to Figure 8's integrated Diagnose–Advise–Optimize model for large multi-unit and enterprise clients.
Broad incumbents
- Slalom: Large North American management and technology consultancy with a hospitality and consumer practice. Competes with Figure 8 for digital strategy and transformation engagements at enterprise restaurant and hospitality brands.
- Alvarez & Marsal: Global professional services firm with an active restaurant and hospitality consulting practice. Comparable to Figure 8 as an operational and turnaround advisor to multi-unit restaurant operators, though at much larger scale.
- Deloitte Digital: Digital arm of a Big Four firm offering strategy, design, and technology services to consumer and hospitality clients. Competes with Figure 8 on large enterprise digital strategy and implementation engagements.
- Accenture: Global consulting and technology services giant serving consumer goods and restaurant clients with digital transformation, cloud, and marketing technology capabilities. Adjacent competitor for enterprise digital programs.
- McKinsey & Company: Top-tier global management consultancy with consumer and restaurant practices. Competes with Figure 8 for high-level digital strategy mandates from large multi-unit restaurant operators.
- Boston Consulting Group (BCG): Global strategy consultancy with deep consumer and retail/restaurant practices. Comparable to Figure 8 on enterprise digital strategy work, though typically at much larger scale and broader scope.
- Toast: Restaurant technology platform providing POS, online ordering, payroll, and marketing tools. Adjacent to Figure 8 because Toast increasingly offers strategic guidance and implementation services for restaurant digital stacks, partially overlapping with Figure 8's scope.
Emerging players
- Restaurant365: Cloud-based restaurant management software (POS, accounting, inventory, scheduling) with growing services and implementation capabilities. Comparable to Figure 8 in that it influences the same technology-stack decisions Figure 8 advises on for multi-unit operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Figure 8 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Figure 8 leadership team
Management profileNumber of profiles
Figure 8 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Figure 8 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Figure 8
What does Figure 8 do?
Figure 8 is a management consulting agency that works with growth-stage and enterprise multi-unit restaurant brands on their digital business models, helping senior leaders make decisions about technology, vendor relationships, and revenue growth. Engagements are structured across three modes — Diagnose (digital guest journey evaluation and roadmap), Advise (CDO-level leadership, DSP contract negotiations, vendor evaluations, and RFP management), and Optimize (implementation execution including POS migrations, loyalty launches, and tech stack transitions). The firm does not sell software; its deliverable is senior digital advisory and change-management services for restaurant operators.
Is Figure 8 a public or private company?
Figure 8 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Figure 8 founded?
Figure 8 was founded in 2019. It employs 11 to 50 people.
Where is Figure 8 based?
Figure 8 is headquartered in New York, United States, in the North America region.
How does Figure 8 make money?
One revenue line is on record: management Consulting Services.
Who are Figure 8's main competitors?
Direct peers on record are Bounteous and Kin + Carta. Broad incumbents are Slalom, Alvarez & Marsal, Deloitte Digital, Accenture, McKinsey & Company, Boston Consulting Group (BCG) and Toast. Restaurant365 is listed as an emerging player.
Does Figure 8 have an API?
No public API is recorded for Figure 8.
What industry is Figure 8 in?
Figure 8's product category is Restaurant Digital Strategy Management Consulting. Its primary akta.pro industry code is BPAHACAB, Operations & Process Improvement Consulting. Its NAICS code is 54161 and its SIC code is 8742.