WebNMS

What WebNMS does

WebNMS is the telecom software division of ZOHO Corp, founded in 1996 and headquartered in Pleasanton, California. The company sells a low-code IoT application enablement platform — marketed under the Zoho IoT brand — that serves two distinct buyer types: developers building custom cross-domain IoT applications and enterprises deploying pre-built solution accelerators for verticals including manufacturing, buildings, utilities, transport, smart cities, agriculture, retail, and healthcare.

The platform is built around five core capability areas: device management (provisioning, monitoring, and control across 50+ supported devices and gateways), AI-powered analytics and reporting (promising insights in under 10 seconds), automated alerts and notifications, remote commands and controls, and a developer portal providing APIs, SDKs, and documentation. Solution accelerators cover Industrial IoT (OEE, predictive maintenance), Energy Management, Smart Buildings (HVAC, occupancy), and a suite of Smart Facility solutions (air quality, waterflow, tank, gas, temperature, leakage, panic, solar, and cell tower monitoring). The platform claims to handle 10 million messages per day and over 2 billion data points, with initial setup achievable in under 30 minutes, and is positioned on tech-agnostic device connectivity, customizability, and integration with the broader Zoho suite.

WebNMS generates revenue via tiered annual subscriptions with quote-based pricing that is not publicly disclosed. Distribution is hybrid: a self-serve sign-up motion targets SMBs, developers, and individual users globally, while an enterprise field-sales motion handles large-scale customized deployments. Security and compliance posture is articulated through MFA, GDPR compliance, ISO certification alignment, and SOC compliance, functioning as enterprise procurement gates. Customer evidence is limited to six named mid-sized logos (Eveready, Sharc Energy, Ucam, Prab, Raptee, Magicrete), and there is no disclosed standalone revenue, headcount, or funding data for the WebNMS unit.

Name

WebNMS

Website

https://webnms.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

WebNMS, the telecom software division of ZOHO Corp, provides a low-code IoT application enablement platform with device management, AI analytics, and pre-built solution accelerators for developers and enterprises across manufacturing, buildings, utilities, transport, and smart city verticals.

Ownership category

akta.pro rank

Product category

IoT Platform Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)

akta.pro secondary industry

Building Connectivity Infrastructure (Wired/Wireless, Gateways, Edge) (HSAPAPAN)

Keywords

• IoT platform software
• Low-code IoT development
• Industrial IoT solutions
• Device management platform
• Smart building IoT

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: IoT platform services likely offered via subscription model with tiered plans based on features, device counts, and data usage

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

WebNMS provides a low-code IoT application enablement platform that enables developers to build and deploy custom cross-domain IoT applications, while offering pre-built solution accelerators and plug-and-play IoT solutions for enterprises across verticals such as manufacturing, energy, smart buildings, utilities, and smart cities. The platform includes device management, AI-powered analytics, alerts and notifications, remote commands and controls, and a developer portal, with tech-agnostic connectivity supporting 50+ devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Zoho IoT Platform A low-code IoT application enablement platform that enables developers to build and deploy custom cross-domain IoT applications with device management, AI analytics, alerts/notifications, remote commands and controls, and a developer portal with APIs, SDKs, and documentation. Supports 50+ devices and handles 10M messages per day with sub-30-minute initial setup.
• Industrial IoT Solution A pre-built solution accelerator for industrial and manufacturing environments that enables real-time monitoring of machines to optimize performance, enhance Overall Equipment Effectiveness (OEE), and minimize downtime for valuable assets. Designed for manufacturing plants and facilities seeking operational optimization.
• Energy Management Solution A pre-built solution accelerator that enables organizations to plan and manage energy consumption patterns, taking full control of energy data to enable efficiency. Targeted at energy providers, utilities, and enterprises seeking energy consumption optimization.
• Smart Buildings Solution A pre-built solution accelerator that implements a unified system to manage and monitor assets, tenants, energy, and facility under one hood for commercial and industrial buildings. Addresses energy efficiency, HVAC control, occupancy monitoring, and operations and maintenance.
• Smart Facility Solutions Plug-and-play single-purpose IoT solutions covering indoor air quality monitoring, waterflow monitoring, tank monitoring, gas monitoring, temperature monitoring, leakage detection, emergency panic alerts, solar panel monitoring, and cell tower monitoring. Deployed without the complexity of coding to reduce entry barriers and simplify integration.

Quantifiable outcome

• Rapid deployment with setup completed in under 30 minutes
• +3 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AWS IoT Core: Hyperscaler IoT platform offering device connectivity, messaging, and analytics as part of the broader AWS cloud stack. Direct competitor in IoT enablement, but bundled with AWS infrastructure and primarily targets cloud-native enterprise developers rather than low-code vertical deployments.
• Microsoft Azure IoT Hub: Microsoft's enterprise-grade IoT platform integrated with Azure cloud services and Dynamics/Power Platform. Competes on device management and analytics scale, but oriented toward large enterprise IT shops rather than the low-code, vertical-solution approach of WebNMS.
• Google Cloud IoT (and partners): Google's IoT offering leveraging BigQuery, AI/ML, and Anthos for connected device workloads. Comparable on AI-powered analytics and data scale, but positioned as part of a cloud platform rather than a focused low-code IoT application enablement tool.
• Siemens MindSphere: Siemens's industrial IoT platform tightly integrated with its automation portfolio. Overlaps with WebNMS on Industrial IoT, predictive maintenance, and OEE monitoring, but dominated by Siemens's installed base in heavy industry rather than competing broadly in low-code application enablement.
• C3.ai: Enterprise AI application platform with strong IoT/data ingestion capabilities targeting industrial, energy, and smart-city verticals. Overlaps with WebNMS on AI analytics, alerts, and vertical solutions, but positioned upmarket with proprietary AI model development.

Direct peers

• PTC ThingWorx: Industrial IoT platform focused on manufacturing, with strong device management, analytics, and AR overlays. Most directly comparable to WebNMS in industrial vertical targeting, solution accelerators, and connected-asset use cases — but positioned upmarket with deeper PLM/AR integration.
• Bosch IoT Suite: Industrial-grade IoT platform with device management, analytics, and vertical solutions spanning manufacturing, buildings, and mobility. Closely comparable to WebNMS on tech-agnostic connectivity, solution accelerators, and multi-vertical play.
• Particle.io: IoT platform combining cellular hardware (branded modules), connectivity management, and a developer-focused cloud. Competes on device ecosystem, connectivity management, and developer portal — directly mirroring WebNMS's developer- and SMB-focused GTM.
• Ubidots: Low-code IoT application enablement platform focused on rapid device-to-dashboard deployments with similar solution accelerators for energy, environment, and asset monitoring. Closest peer in low-code, mid-market, vertical-solution positioning.

Emerging players

• ThingsBoard: Open-source IoT platform with device management, rule engine, and visualization. Competes with WebNMS on device management, low-code dashboards, and white-label deployments; relevant as a potential alternative for cost-sensitive or open-source-leaning customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WebNMSm2m
• Facebookfacebook.com/384851881612703
• LinkedInlinkedin.com/company/webnms

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WebNMS