Ubidots
Ubidots is a cloud-based Industrial IoT platform that connects sensors and devices to real-time dashboards, rules-based automation, predictive maintenance, and a white-label multi-tenant platform serving system integrators, OEMs, and end customers across manufacturing, energy, agriculture, smart cities, healthcare, and environmental verticals.
- Company typePrivate
- Founded2018
- HeadquartersDoral, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ubidots does
Ubidots, operated by Connected World Company LLC (a Delaware LLC headquartered in Doral, Florida), is a cloud-based Industrial IoT platform that enables businesses to connect, visualize, and automate remote sensors and devices. The platform ingests data via MQTT, HTTP, TCP, and UDP protocols and exposes a REST API with SDKs in Python, C#, Ruby, and JavaScript. Core capabilities include real-time customizable dashboards with 20+ widget types, an events/rules engine for threshold-based alerting via SMS, email, phone, or WhatsApp, synthetic variables for real-time calculations, serverless functions (UbiFunctions), device-type templates for fleet onboarding, and a 10+ year long-term data retention tier. Machine learning supports predictive maintenance and anomaly detection, and a GPT-4 powered IoT Bot provides natural-language support. The product surface also includes BYOC (Bring Your Own Charts), an App Builder, Plugins, and full white-labeling with multi-tenant organizations, role-based access, and custom domain support.
Ubidots firmographics
Firmographics- Name
- Ubidots
- Legal name
- Connected World Company LLC
- Website
- https://ubidots.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ubidots is a cloud-based Industrial IoT platform that connects sensors and devices to real-time dashboards, rules-based automation, predictive maintenance, and a white-label multi-tenant platform serving system integrators, OEMs, and end customers across manufacturing, energy, agriculture, smart cities, healthcare, and environmental verticals.
- Ownership category
- akta.pro rank
Ubidots industry classification
Industry- Product category
- Industrial IoT Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Managed File Transfer (MFT) & B2B Integration (EDI) (HDAEAIAE)
- akta.pro secondary industry
- Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)
Keywords
Where Ubidots is headquartered
LocationHeadquarters
- HQ city
- Doral
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ubidots business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Professional Tier: Monthly subscription at $99/month for small to mid-sized IoT projects. Includes 50 devices, 10 million dots, 5 organizations, and 6 months of data retention. Core features like live dashboards and events engine included.
- SaaS Subscription - Industrial Tier: Custom pricing for larger deployments. Includes 500 devices, 50 million dots, 50 organizations, and 24 months of data retention. Designed for digital transformation initiatives.
- SaaS Subscription - Enterprise Tier: Custom pricing for high-scale applications. Includes 1,000+ devices, 100 million+ dots, 50+ organizations, advanced features including private deployments and SLAs.
- STEM Free Plan: Free plan for students, educators, and hobbyists. Includes limited capacity with access to dashboards, alerts, and certain integrations. Designed for learning and small personal projects.
- Enterprise Private Deployments: Private cloud deployment options for enterprise customers requiring dedicated infrastructure and custom SLAs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional - $99/month for small to mid-sized projects |
| Subscription | Monthly | Industrial - Custom pricing for larger deployments |
| Subscription | Multi-year contract | Enterprise - Custom pricing for high-scale applications |
| Freemium | Monthly | STEM - Free for students, educators, and hobbyists |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Ubidots product offering
Product offeringCore offering
Ubidots is a cloud-based Industrial IoT (IIoT) platform that enables businesses to connect sensors and devices, ingest data over MQTT, HTTP, TCP, and UDP, and visualize, automate, and analyze that data in real time. The platform offers real-time dashboards, an events/rules engine, synthetic variables, machine learning, long-term data retention, serverless functions, and white-label capabilities so system integrators, OEMs, and engineering firms can deliver branded IoT services. It also offers a free Ubidots STEM sub-brand for students and hobbyists and a GPT-4 powered IoT Bot assistant.
Product overview
Ubidots is a cloud-based Industrial IoT platform providing a unified platform-plus-modules architecture. The core platform offers device connectivity (via MQTT, HTTP, TCP, UDP protocols), real-time visualization dashboards, and data analytics. Key modules include: Real-Time IoT Dashboards for visualization, Events/Rules Engine for automation, Synthetic Variables for data calculations, Machine Learning for predictive analytics, Long-Term Data Retention (10+ years), Serverless Functions (UbiFunctions) for custom logic, and White-Label Platform for branded deployments. The platform supports device management through Device Types, Groups, Tags, and Properties. Developer tools include BYOC for custom widgets, Plugins for extensions, and App Builder for custom interfaces. Ubidots also offers Ubidots STEM as a free educational sub-brand and an AI-powered IoT Bot for assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Ubidots Industrial IoT Platform Cloud-based Industrial IoT SaaS platform providing device connectivity (MQTT, HTTP, TCP, UDP), real-time dashboards, automated alerts and rules, synthetic variables, machine learning, long-term data retention, serverless functions, and white-label deployment. Sold via Professional ($99/month), Industrial, and Enterprise subscription tiers for system integrators, OEMs, engineering firms, and end customers in manufacturing, energy, agriculture, smart cities, healthcare, and environmental verticals.
- Ubidots STEM Free IoT enablement sub-brand derived from the original Ubidots cloud platform, providing dashboards, alerts, and limited integrations to 150,000+ students, researchers, and hobbyists across 150+ countries for learning and teaching IoT concepts.
- Ubidots IoT Bot GPT-4 powered AI chatbot trained on Ubidots-specific documentation, API references, and integrations, providing natural-language support to developers and users answering questions about the platform, API, and coding tasks.
Quantifiable outcome
- 15% reduction in energy costs and 18% decrease in on-site visits for water infrastructure monitoring in Guayaquil, Ecuador
- +3 more outcomes
Companies that use Ubidots
Customer profileNamed customers14 records
Segments11 records
Ideal customer profiles4 records
Ubidots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature12 records
Ubidots partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- AWS IoTcoreNative integration connecting AWS IoT Core to Ubidots using HTTPS for seamless data flow between AWS cloud services and Ubidots platform.
- Node-REDcoreNative integration with Node-RED flow-based development tool for visual programming of IoT applications connecting to Ubidots.
- NCD.iocoreIntegration with NCD IoT edge computers enabling industrial-grade sensor data collection and transmission to Ubidots platform.
- ParticlecoreConnect Particle devices to Ubidots over MQTT for cellular and Wi-Fi IoT device data ingestion.
- The Things Industries (LoRaWAN)corePlugin connecting The Things Stack LoRaWAN network server to Ubidots for LPWAN device data collection.
- WAGOcoreIntegration partnership with WAGO for connecting industrial automation equipment and PLCs to Ubidots platform.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Ubidots competitors and assessment
Company assessmentDirect peers
- Blynk: Blynk is a low-code IoT platform with mobile app builder, dashboards, and device management aimed at SMBs and makers. Closely comparable to Ubidots in target customer (SMB/developer), PLG motion, and freemium-to-paid SaaS pricing model.
- ThingSpeak (MathWorks): ThingSpeak is an IoT analytics platform from MathWorks with data collection, visualization, and MATLAB-based analytics. Comparable to Ubidots as a hosted IoT data platform serving engineers and educators with a free-tier funnel.
- ThingsBoard: ThingsBoard is an open-source IoT platform with device management, dashboards, and rules engine, available as managed cloud or self-hosted. Comparable to Ubidots on core platform functionality and target SMB/enterprise IoT buyers.
- Particle: Particle provides IoT hardware plus a cloud platform (device OS, console, integrations). Comparable to Ubidots on cloud-side device management and dashboard capabilities, while also overlapping on cellular IoT connectivity partnerships.
- Datacake: Datacake is a low-code IoT platform focused on SMB and industrial customers with dashboards, rules, and multi-tenant white-label. Directly comparable to Ubidots on pricing tiering, target verticals, and PLG motion.
- Exosite (Relayr): Exosite, now part of Relayr, is an industrial IoT platform with device management, visualization, and analytics. Comparable to Ubidots as a horizontal IIoT platform targeting industrial and enterprise customers.
- Losant: Losant is an enterprise IoT platform offering device management, real-time dashboards, rules engine, and white-label capabilities. Directly comparable to Ubidots on feature set, multi-tenant architecture, and channel-partner go-to-market.
Emerging players
- Initial State: Initial State is a smaller IoT data streaming and visualization platform aimed at makers and educators. Comparable to Ubidots' STEM-tier experience and to IoT data visualization use cases, but with narrower commercial reach.
Broad incumbents
- Azure IoT Hub: Azure IoT Hub is Microsoft's hyperscaler IoT platform providing device connectivity, routing, and integration with Azure analytics. Competes with Ubidots on device management and ingest, primarily for enterprises already standardized on Microsoft cloud.
- AWS IoT Core: AWS IoT Core is the hyperscaler's managed IoT connectivity and rules service, bundled with broader AWS cloud spend. Competes with Ubidots on device ingest and rules, but as part of a much wider portfolio rather than as a specialized IoT app builder.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Ubidots social profiles
Digital presenceUbidots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ubidots leadership team
Management profileNumber of profiles
Profiles4 records
Ubidots funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ubidots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ubidots
What does Ubidots do?
Ubidots is a cloud-based Industrial IoT (IIoT) platform that enables businesses to connect sensors and devices, ingest data over MQTT, HTTP, TCP, and UDP, and visualize, automate, and analyze that data in real time. The platform offers real-time dashboards, an events/rules engine, synthetic variables, machine learning, long-term data retention, serverless functions, and white-label capabilities so system integrators, OEMs, and engineering firms can deliver branded IoT services. It also offers a free Ubidots STEM sub-brand for students and hobbyists and a GPT-4 powered IoT Bot assistant.
Is Ubidots a public or private company?
Ubidots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ubidots founded?
Ubidots was founded in 2018. It employs 11 to 50 people.
Where is Ubidots based?
Ubidots is headquartered in Doral, United States, in the North America region.
How does Ubidots make money?
Five revenue lines are on record. SaaS Subscription - Professional Tier is the primary driver. The others are saaS Subscription - Industrial Tier, saaS Subscription - Enterprise Tier, STEM Free Plan and enterprise Private Deployments.
Who are Ubidots's main competitors?
Direct peers on record are Blynk, ThingSpeak (MathWorks), ThingsBoard, Particle, Datacake, Exosite (Relayr) and Losant. Initial State is listed as an emerging player. Broad incumbents are Azure IoT Hub and AWS IoT Core.
Does Ubidots have an API?
Yes. Ubidots provides a REST API accessible via MQTT, HTTP, TCP, and UDP protocols for data ingestion and retrieval. The API allows developers to programmatically manage devices, data, dashboards, and insights. API libraries are available in C#, Python, Ruby, and JavaScript to speed up development. The platform also offers an AI Agent for IoT powered by GPT-4 to help answer questions about the platform, API, and integrations. Developer documentation is at docs.ubidots.com.
What industry is Ubidots in?
Ubidots's product category is Industrial IoT Platform. Its primary akta.pro industry code is HDAEAIAE, Managed File Transfer (MFT) & B2B Integration (EDI), with a secondary code of BPAEABAF, Endpoint & Device Management (UEM/MDM) Services. Its NAICS code is 518 and its SIC code is 5045.