What Netleaf does

Netleaf is a Quebec City-based digital marketing agency founded in 2012 by two co-founders, operating with a team of 1-10 employees. The firm delivers search-engine-optimization services anchored by an annual subscription product (Référencement annuel) that bundles website creation or redesign with twelve months of continuous SEO work and a first-page Google ranking guarantee. Beyond the flagship annual contract, Netleaf operates a comprehensive portfolio of complementary services including local SEO, Google Ads (PPC) management under its Google Partner certification, conversion rate optimization via A/B testing, backlink strategy, content marketing, web copywriting, voice search optimization, remarketing, and branding. Its most recent product extension is GEO (Generative Engine Optimization), which optimizes client content for selection and citation by AI-powered search engines such as ChatGPT, Perplexity, and Google AI Overviews.

Technology delivery is built on WordPress for site creation and standard SEO tooling (analytics, schema markup, backlink and keyword research, A/B testing). The company maintains bilingual French/English capability, a Google Partner badge earned in 2022, and a stated dual-market presence in Quebec and Florida (US expansion began in 2019). It serves Quebec SMBs as the primary segment, with a mix of select enterprise clients (e.g., Université Laval, Barreau du Québec, La Capitale) and SMBs across professional services, real estate, healthcare, tourism, and retail.

Revenue is generated primarily through subscription annual SEO contracts, with secondary streams from ad-hoc SEO consulting, Google Ads management fees, and discrete add-on engagements (redesign, branding, CRO, remarketing). Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led via website quote requests and free consultations; distribution is regional with field-style client management for annual contract clients. The company is bootstrapped, founder-owned, and shows no external funding rounds or institutional investors in the available record.

Name

Netleaf

Legal name

Netleaf

Website

https://netleaf.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Netleaf is a Quebec City-based digital marketing agency founded in 2012 that delivers annual SEO subscription contracts, web design, Google Ads management, and GEO (AI-search) optimization primarily to Quebec SMBs, with selective enterprise clients and a Florida cross-border operation.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

akta.pro secondary industry

SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)

Keywords

• SEO agency services
• Search engine optimization
• Google Ads management
• Web design services
• Digital marketing agency

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Annual SEO Contracts (Referencement annuel): Annual SEO service contracts that include website creation/design and continuous SEO optimization for 12 months. This is the core revenue stream, offering guaranteed first-page Google rankings.
2. SEO Consultation Services: Ad-hoc consulting services for businesses with existing websites who need expert guidance on SEO strategy. Offered as a standalone service or to complement internal marketing teams.
3. Google Ads Management: PPC campaign management services with ongoing optimization. Revenue generated through management fees and ad spend handling.
4. Complementary Digital Marketing Services: Additional services including web redesign, content writing, local SEO, paid search, branding, conversion optimization, link building, voice search, remarketing, and content marketing offered as add-ons to annual SEO packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Netleaf is a Quebec-based digital marketing agency that sells annual turnkey SEO contracts bundling website creation/design with twelve months of continuous search engine optimization and a first-page Google ranking guarantee. The offering is augmented by GEO (Generative Engine Optimization) services targeting AI-powered search engines (ChatGPT, Perplexity, Google AI Overviews), Google Ads PPC management, website redesign, web copywriting, local SEO, link building, content marketing, conversion rate optimization, voice search optimization, remarketing, and branding services, delivered as discrete professional services or as part of an annual subscription-style contract.

Product overview

Netleaf is a Quebec-based digital marketing and SEO agency offering a unified, full-service portfolio anchored by its annual turnkey SEO package (Service clé en main), which bundles website creation with ongoing search optimization and a first-page Google guarantee. The core offering is complemented by a range of add-on services covering both SEO/SEM channels (local SEO, backlink strategy, voice search, content marketing, conversion optimization, website redesign) and paid advertising (Google Ads PPC, remarketing retargeting), as well as a dedicated GEO (Generative Engine Optimization) service targeting AI-powered search engines. Netleaf also provides on-demand SEO consulting for clients with existing websites or in-house teams. The agency primarily serves businesses across Quebec, with expansion into Florida, and positions itself as a full-service web and marketing partner rather than a SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Référencement annuel (Annual SEO / Turnkey SEO Service) Annual SEO service that structures and optimizes client websites to achieve top Google rankings, integrating SEO principles into the site design process from inception and bundling website creation with ongoing optimization for Quebec SMBs and enterprises seeking first-page Google positioning.
• Conception de sites web (Website Creation) Website design and development producing modern, brand-aligned, responsive, fast-loading, SEO-optimized websites built by a multidisciplinary team of designers and SEO strategists, intended for Quebec businesses that need a new web presence.
• GEO (Generative Engine Optimization) Service optimizing client web content for citation and recommendation by AI-powered search engines such as ChatGPT, Perplexity, and Google AI Overviews, including AI visibility audits, GEO content strategy, technical/semantic optimization (Schema.org, semantic tags, direct-answer format, E-E-A-T signals), and ongoing monitoring, intended for forward-thinking Quebec businesses seeking AI-era visibility.
• Service de consultation SEO (SEO Consulting) On-demand SEO advisory service for businesses with existing websites or in-house marketing teams, providing personalized strategic plans, technical guidance, and direct expert consultation as a standalone engagement or to complement internal teams.
• Google Ads (PPC Campaign Management) Certified Google Partner service managing pay-per-click advertising campaigns, including keyword research and strategy, landing page optimization, campaign launch, and continuous performance improvement, intended for Quebec businesses seeking accelerated paid search visibility.
• Référencement local (Local SEO) Local SEO service optimizing client visibility in geographically targeted Google searches, including Google My Business profile creation, optimization, and local search ranking improvement, intended for Quebec businesses targeting specific city or regional markets.
• Refonte de site web (Website Redesign) Website redesign service modernizing and reoptimizing existing client sites according to current Google best practices, combining web design and SEO strategy, for Quebec businesses whose existing sites underperform.
• Acquisition de backlinks (Link Building / Netlinking) Netlinking service building high-quality external backlinks from relevant, authoritative sources to strengthen client domain credibility and improve search engine rankings.
• Marketing de contenu (Content Marketing) Content marketing service creating SEO-optimized text and meta content tailored to client audiences, improving search rankings and conversion rates through strategic, consistent content creation.
• Optimisation des conversions (CRO / A/B Testing) Conversion rate optimization service using A/B testing and analytics tools to identify website strengths and weaknesses, refine user experience, and increase visitor-to-customer conversion rates, intended for Quebec businesses seeking higher return on existing traffic.
• Recherche vocale (Voice Search Optimization) Voice search optimization service adapting client content for voice-activated queries on assistants like Google Assistant, Siri, and Alexa, targeting longer, more conversational search phrases.
• Rédaction web (Web Writing / SEO Copywriting) Professional SEO-oriented web copywriting service producing quality, industry-specific content that reflects client identity and is optimized for search engine indexing.
• Branding (Image de marque) Digital branding service modernizing and renewing client visual identity for web, including brand strategy analysis, visual update, and integration into new website design.
• Remarketing (Retargeting) Retargeting service re-engaging website visitors who did not convert, using targeted advertisements across Facebook, Google, YouTube, and other networks to drive conversions.

Quantifiable outcome

• First-page Google ranking guaranteed for annual SEO clients
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationGoogle Partner status granted in 2022, recognizing Netleaf's expertise in managing Google Ads campaigns. This certification requires sustained performance metrics and demonstrates credibility for PPC services. The partnership enables access to Google's resources and indicates proven campaign success.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• 1Digital Agency: US-based digital agency specializing in SEO, PPC, and ecommerce web design. Comparable in services mix, with a slightly stronger ecommerce tilt than Netleaf.
• Bruce Clay: Long-standing SEO agency offering technical SEO audits, content, and training services. Comparable in technical SEO orientation and consultative engagement model.
• Higher Visibility: Full-service SEO and digital marketing agency serving SMB and mid-market clients with annual SEO retainers, web design, and Google Ads management — directly overlapping Netleaf's core product set.
• Coalition Technologies: US SEO and web design agency combining site design with ongoing SEO and PPC services. Directly comparable to Netleaf's turnkey annual SEO plus website creation model.
• Straight North: Mid-sized US digital agency offering SEO, PPC, web development, and CRO under ongoing service agreements. Comparable service stack and SMB/mid-market target customer base.
• Directive Consulting: US-based B2B digital marketing agency specializing in SEO, PPC, and CRO. Comparable services and recurring-retainer model, though skewed toward mid-market and SaaS rather than Quebec SMBs.
• Aumcore: Digital marketing agency providing SEO, web design, PPC, and branding services to SMB clients. Comparable in full-service agency positioning and recurring engagement structure.
• seoplus+: Canadian digital marketing agency offering SEO, PPC, content, and web design to SMB and mid-market clients across Canada. Closely comparable to Netleaf in service mix, GTM (annual retainers, quote-based pricing), and bilingual/regional positioning.

Broad incumbents

• WebFX: Large North American digital marketing agency providing SEO, PPC, web design, and CRO with a proprietary technology stack (MarketingCloudFX). Comparable in offering breadth but materially larger scale than Netleaf.

Regional players

• Page Zero Media: Canadian digital marketing agency (Toronto) offering SEO, PPC, and analytics. Comparable services to Netleaf but serving a different Canadian market and enterprise/mid-market segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/netleaf
• Instagraminstagram.com/agencenetleaf
• LinkedInlinkedin.com/company/netleaf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netleaf