HigherVisibility
HigherVisibility is a privately-held Memphis-based digital marketing agency serving thousands of US SMB and enterprise clients through proprietary SEO, PPC, web design, and AI search optimization services organized around its Targeted Growth System® methodology.
- Company typePrivate
- Founded2008
- HeadquartersMemphis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HigherVisibility does
HigherVisibility is a privately-held, founder-owned digital marketing agency headquartered in Memphis, Tennessee, with additional regional offices in Atlanta, Chicago, and Miami. Founded in 2008 by Adam Heitzman alongside managing partners David McElveen and Scott Langdon, the agency has operated continuously for more than 17 years and serves what it describes as thousands of US businesses. Its core offering is organized around a registered proprietary methodology called the Targeted Growth System®, which unifies search engine optimization (on-page, off-page, technical, local, ecommerce, and franchise), pay-per-click management (Google Ads and Facebook Ads), and website design with conversion rate optimization around business outcomes (revenue, leads, ROAS) rather than siloed tactics. The company employs 11-50 staff and engages with clients through a sales-led motion combining direct website lead capture, inside sales for SMBs, and enterprise field sales for multi-location and franchise brands.
The agency's service portfolio spans SEO (including local, ecommerce, franchise, link building, and GEO/AI SEO), PPC management, custom WordPress website design, conversion optimization, SEO auditing, a white-label reseller program, and ongoing website maintenance. It supports this delivery model with a content marketing engine (blog, webinars, free public SEO tools) and proprietary attribution and adaptive targeting systems. Customers span franchise fitness (HOTWORX, Orange Theory, GYMGUYZ, Fitness 19), automotive (Caliber Collision, Allied Van Lines, Ziebart, New Roads Auto Loans), ecommerce (Brilliant Earth), financial services (Evolve Bank & Trust), home services and HVAC (Restoration Roofing, Absolute Refrigeration, Lawn Doctor), and adjacent SMB and enterprise verticals. Pricing is quote-based and typically ranges from $1,000-$5,000/month for local SEO engagements, with enterprise and multi-location retainers priced higher based on scope, number of locations, and market competitiveness.
HigherVisibility monetizes primarily through recurring managed-service retainers and project-based professional services for website design, with revenue diversification across subscription SEO, percentage-of-spend or fixed-fee PPC management, and one-time engagements. It has received multiple industry awards including SEO Agency of the Year from Search Engine Land (2024, third win) and the US Agency Awards (2025), as well as recognition from Forbes Advisor, DesignRush, US Search Awards, and BestSEOCompanies.com. The company has no disclosed funding rounds, parent company, private equity backing, or acquisition history, operating as an independent, organically funded agency.
HigherVisibility firmographics
Firmographics- Name
- HigherVisibility
- Legal name
- HigherVisibility
- Website
- https://highervisibility.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HigherVisibility is a privately-held Memphis-based digital marketing agency serving thousands of US SMB and enterprise clients through proprietary SEO, PPC, web design, and AI search optimization services organized around its Targeted Growth System® methodology.
- Ownership category
- akta.pro rank
HigherVisibility industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Affiliate Marketing & Partner Program Management (MPAAACAD)
Keywords
Where HigherVisibility is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
HigherVisibility business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- SEO Services: Full-service SEO including on-page optimization, off-page SEO, link building, local SEO, and technical SEO audits. Services are delivered as managed retainer engagements tailored to client objectives.
- PPC Management: Pay-per-click advertising management including Google Ads and Facebook Ads. Revenue generated through management fees based on ad spend and campaign scope.
- Website Design Services: Custom website design and development services including WordPress development, conversion optimization, and ongoing website maintenance.
- Local SEO Services: Local search optimization including Google Business Profile optimization, citation building, localized content marketing, and map pack optimization. Typically priced at $1,000-$5,000/month depending on scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Local SEO starting investment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
HigherVisibility product offering
Product offeringCore offering
HigherVisibility is a full-service digital marketing agency that sells managed SEO, paid media (PPC), website design, and conversion optimization services to businesses. Offerings are delivered as recurring retainer engagements and unified through the agency's proprietary Targeted Growth System® methodology, which starts from business outcomes and integrates SEO, content, CRO, and paid media around target buyer profiles.
Product overview
HigherVisibility is a full-service digital marketing agency offering a unified portfolio of services built around its proprietary Targeted Growth System® methodology. The core offering combines SEO services (including local SEO, ecommerce SEO, franchise SEO, and GEO/AI SEO), PPC management (Google Ads and Facebook Ads), and website design with conversion optimization. Supporting services include link building, SEO auditing, conversion optimization, a reseller program, and website maintenance. The agency also provides free SEO tools including SERP Snippet Optimizer, SEO CTR Grader, Bulk Keyword Generator, and Keyworddit. All services are coordinated through the Targeted Growth System® framework, which unifies strategy around target buyer profiles, competitive analysis, and revenue outcomes rather than siloed tactics.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Services
Quantifiable outcome
- Evolve Bank & Trust achieved 105% increase in leads and 117% organic traffic increase in 12 months
- +4 more outcomes
Companies that use HigherVisibility
Customer profileNamed customers17 records
Segments9 records
Ideal customer profiles7 records
HigherVisibility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
HigherVisibility partnerships and signals
Strategic signalScale indicators18 records
Recent moves5 records
Expansion highlights5 records
HigherVisibility competitors and assessment
Company assessmentDirect peers
- WebFX: Full-service digital marketing agency offering SEO, PPC, web design and CRO with proprietary technology platforms (e.g., MarketingCloudFX); directly comparable to HigherVisibility in service mix, mid-market/enterprise target segments, and outcome-based reporting model.
- Ignite Visibility: San Diego-based SEO and digital marketing agency offering SEO, PPC, social media, email and CRO services to mid-market and enterprise clients; directly comparable in service portfolio, US mid-market focus, and emphasis on multi-channel integration.
- Thrive Agency: Full-service digital marketing agency with a strong SEO, PPC and web design offering and multiple US offices; directly comparable to HigherVisibility in service breadth, vertical coverage (franchise, ecommerce, home services), and SMB-to-enterprise client mix.
- Straight North: Chicago-based SEO, PPC and web design agency serving B2B and B2C clients; comparable to HigherVisibility in mid-market positioning, integrated SEO+PPC delivery, and emphasis on lead generation outcomes.
- Coalition Technologies: SEO-first digital agency with ecommerce SEO, PPC and web design services; directly comparable to HigherVisibility's ecommerce SEO service line and outcome-driven case study approach.
- Victorious SEO: Specialist SEO agency focused exclusively on search optimization with proprietary methodology and outcome reporting; comparable to HigherVisibility's SEO service line and vertical-specific expertise.
- SmartSites: Full-service digital marketing agency offering SEO, PPC, web design and CRO to mid-market clients; directly comparable in service mix and SMB/mid-market positioning.
- Sure Oak: SEO and content marketing agency with services spanning technical SEO, link building and CRO; comparable to HigherVisibility's SEO service offering and mid-market client focus.
- OuterBox Solutions: Digital agency combining SEO, PPC and ecommerce-focused web design; comparable to HigherVisibility's ecommerce SEO and integrated digital marketing service lines.
- Power Digital Marketing: Full-service performance marketing agency with SEO, paid media and content services backed by PE ownership; comparable to HigherVisibility in service mix, with a useful reference point for institutionalized agency scale and capital structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HigherVisibility social profiles
Digital presenceHigherVisibility financial estimates
Financial estimateRevenue estimate
Valuation estimate
HigherVisibility leadership team
Management profileNumber of profiles
Profiles3 records
HigherVisibility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HigherVisibility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HigherVisibility
What does HigherVisibility do?
HigherVisibility is a full-service digital marketing agency that sells managed SEO, paid media (PPC), website design, and conversion optimization services to businesses. Offerings are delivered as recurring retainer engagements and unified through the agency's proprietary Targeted Growth System® methodology, which starts from business outcomes and integrates SEO, content, CRO, and paid media around target buyer profiles.
Is HigherVisibility a public or private company?
HigherVisibility is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HigherVisibility founded?
HigherVisibility was founded in 2008. It employs 11 to 50 people.
Where is HigherVisibility based?
HigherVisibility is headquartered in Memphis, United States, in the North America region.
How does HigherVisibility make money?
Four revenue lines are on record. SEO Services are the primary driver. The others are PPC Management, website Design Services and local SEO Services.
Who are HigherVisibility's main competitors?
Direct peers on record are WebFX, Ignite Visibility, Thrive Agency, Straight North, Coalition Technologies, Victorious SEO, SmartSites, Sure Oak, OuterBox Solutions and Power Digital Marketing.
Does HigherVisibility have an API?
No public API is recorded for HigherVisibility.
What industry is HigherVisibility in?
HigherVisibility's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAD, Affiliate Marketing & Partner Program Management. Its NAICS code is 5418 and its SIC code is 7370.