Eco Bags

What Eco Bags does

ECOBAGS (legal name Eco-Bags Products) is a privately held, founder-owned reusable bag company founded in 1989 by Sharon Rowe in Ossining, New York. The company designs its products in New York and manufactures them through long-standing partners in India, producing reusable shopping and produce bags from three core material streams: certified organic cotton, 100% post-industrial recycled cotton, and Birla Cellulose, a closed-loop, biodegradable tree fiber. Products span canvas totes (Recycled Canvas Tote XL/Large Gusset, Book Tote, lunch and bread bags), string/market bags (the company's #1 best-sellers since 1989, with 40+ pound capacity), produce and bulk bags, and a small library of artist collaboration designs. Construction emphasizes double-stitched seams, AZO-free and phthalate-free inks, and commercially compostable materials; the company has held SA8000 certification since 1989, B Corp certification since 2010, and GRS certification for recycled content.

The business operates a multi-channel go-to-market model. Direct-to-consumer e-commerce at ecobags.com serves individual eco-conscious consumers globally, with retail price points of $6.99 to $59.99, gift cards in $25, $50, and $100 denominations, and shipping to North America, Europe, East Asia, and Oceania. Wholesale distribution runs through the Faire marketplace (4.9-star Top Shop) and a direct wholesale registration program with opening-order minimums, serving resellers, screenprinters, and bulk buyers. Two higher-value B2B services, Custom Printing (volume pricing from $6.49 to $15.95 per unit) and Made-to-Order (fully custom design, materials, and packaging with SA8000 and B Corp-aligned sourcing), target enterprise co-branding and promotional merchandise customers. The company has held contracts with Whole Foods Market, Pepsi, Estee Lauder, NYU, King Arthur Flour, Jamba Juice, Origins, and the Environmental Defense Fund, among others.

ECOBAGS positions itself as the pioneer of the reusable bag category, with consistent earned media (Oprah, Time Magazine, Vogue, Forbes, Glamour, People) and policy advocacy supporting single-use plastic legislation. The company is a certified B Corporation and "Best for the World" honoree. It is founder-controlled, with no disclosed venture capital, no M&A history, and a small employee base (11-50). The combination of 36-year brand heritage, multi-decade supplier relationships in India, and diversified revenue across DTC, wholesale, custom printing, and made-to-order provides operational stability rather than venture-style growth.

Name

Eco Bags

Legal name

Eco-Bags Products

Website

https://ecobags.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

ECOBAGS is a 36-year-old, founder-owned reusable bag company designing in New York and manufacturing in India from organic cotton, recycled cotton, and Birla Cellulose, selling via DTC e-commerce, wholesale, and B2B custom printing and made-to-order services to eco-conscious consumers and enterprise brands.

Ownership category

akta.pro rank

Product category

Reusable Bags

NAICS

Textile Bag and Canvas Mills (314910)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Food Storage Bags (Zip/Resealable) (CRAJAGAB)

Keywords

• Reusable bags
• Organic cotton bags
• Eco-friendly packaging
• Custom printed totes
• Wholesale reusable bags

Headquarters

HQ city

Ossining

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Retail Sales: Individual consumers purchase bags directly through the e-commerce storefront at published retail prices ranging from $6.99 to $59.99 per product.
2. Wholesale/B2B Sales: Bulk sales to resellers, retailers, and screenprinters through wholesale portal and Faire marketplace. Custom printing and made-to-order services for businesses requiring branded merchandise.
3. Custom Printing Services: Co-branding and custom printing on bags for businesses. Volume pricing available for custom orders starting at $6.49 per unit for produce bags to $15.95 for XL gusset totes.
4. Gift Cards: Digital gift cards sold in $25, $50, and $100 denominations for sustainability-conscious gift-giving.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

ECOBAGS designs, manufactures, and sells reusable bags and accessories made primarily from organic cotton, recycled cotton, and Birla Cellulose fiber. The portfolio spans canvas totes, string/market bags, produce bags, lunch bags, and bread bags sold direct to consumers via ecobags.com and through wholesale/custom B2B channels, with products manufactured ethically in India under SA8000 and B Corp-certified processes.

Product overview

ECOBAGS is an eco-friendly reusable bag company founded in 1989, offering a focused portfolio of reusable shopping bags and accessories. The core product line includes canvas totes (Recycled Canvas Tote - XL Gusset, Large Gusset, Book Tote), string/market bags (Recycled Cotton String Bag NL-117, Cotton Long/Tote Handle String Bag varieties), produce bags (Organic Cotton Mesh Bags, Cellulose Reusable Produce Bags, Gauze Produce Bags), and specialty bags (Cotton Lunch Bag, Bread Bag). Two value-added services complement the product portfolio: Custom Printing for co-branding opportunities and Made to Order for fully customized manufacturing. All products emphasize certified organic cotton, recycled materials, fair labor practices, and B Corp sustainability credentials.

Differentiator

Problem solved

Functional benefit

Products and services

• Recycled Canvas Tote - XL Gusset Large recycled cotton canvas tote with a 7.5-inch bottom gusset, holding 40+ pounds, double-stitched seams, designed for grocery shopping, errands, and travel, available for custom printing and private labeling.
• Cotton Lunch Bag
• Recycled Cotton String Bag (NL-117) The signature reusable net-like string market bag, lightweight, machine-washable, holds 40+ pounds, available with tote or long handles; ECOBAGS' all-time best-selling product.
• Cellulose Reusable Produce Bags - Set of 3 Set of Small, Medium, and Large reusable produce/bulk bags made from Birla Cellulose, 100% biodegradable, for fruits, vegetables, and bulk goods.
• Cellulose Dual Handle String Bag Classic string bag in Birla Cellulose with dual-length tote and long handles, 40+ pound capacity, fits in a pocket.
• Organic Cotton Medium Mesh Bag - Set of 3 Set of three medium organic cotton mesh produce bags with drawstring closure, made under SA8000 fair wage and fair labor standards.
• Recycled Cotton Canvas Tote - Large Gusset Carry-all 10 oz recycled cotton canvas tote with a 5-inch bottom gusset, available in natural and black, for grocery and everyday use.
• Recycled Cotton Canvas Book Tote
• Organic Cotton Gauze Produce Bag - Set of 3 Ultra-lightweight unbleached, untreated organic cotton gauze produce bags in Small, Medium, and Large sizes, packaged in FSC-certified recycled paper.
• Cotton Long Handle String Bag - Variety Set Set of five long-handle string bags in pastel, earth tone, and tropical colors, net-like construction, 40+ pound capacity.
• Cotton Tote Handle String Bag - Variety Set Variety set of five tote-handle string bags in pastel, earth tone, and tropical colors for beach or farmers' market use.
• ECOBAGS Gift Card
• Mystery Grab Bag Random String Bags - Set of 5
• Organic Cotton Bread Bag
• Organic Cotton Mini String Bag
• Custom Printing Service
• Made-to-Order Custom Manufacturing

Quantifiable outcome

• Thousands of bags sold out in 4 hours at Earth Day NYC 1990
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• NYUcoreGTM or Marketing PartnerBrand partnership for custom printed merchandise; NYU logo featured in brands ECOBAGS works with section on custom printing page
• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorMajor retail partner; Whole Foods logo featured as brand ECOBAGS works with; likely purchases wholesale bags for their stores
• Knit PicksminorChannel Partner/ Reseller/ DistributorCraft and yarn retailer; logo featured as brand ECOBAGS works with on custom printing page
• Jamba JuiceminorGTM or Marketing PartnerSmoothie and juice chain; logo featured as brand ECOBAGS works with for custom branded bags
• GoMacrominorGTM or Marketing PartnerMacrobiotic food company; logo featured as brand ECOBAGS works with for sustainable merchandise
• Alter EcominorGTM or Marketing PartnerEco-conscious food brand; logo featured as brand ECOBAGS works with on custom printing page
• PepsiminorGTM or Marketing PartnerBeverage giant; logo featured as brand ECOBAGS works with for promotional merchandise
• HiveminorGTM or Marketing PartnerMarketing/creative agency; logo featured as brand ECOBAGS works with on custom printing page
• OriginsminorGTM or Marketing PartnerNatural beauty brand; logo featured in made-to-order past collaborations section
• Environmental Defense FundminorGTM or Marketing PartnerEnvironmental nonprofit organization; logo featured in made-to-order past collaborations
• Estee LaudercoreGTM or Marketing PartnerMajor beauty corporation; logo featured in made-to-order past collaborations for custom merchandise
• King Arthur FlourminorGTM or Marketing PartnerBaking company; logo featured in made-to-order past collaborations for bakery-themed bags
• Aurora Shoe Co.minorGTM or Marketing PartnerSustainable shoe company; logo featured in made-to-order past collaborations
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace partnership; ECOBAGS is a FaireReady verified brand offering free returns on first order, 60-day payment terms for eligible retailers

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ChicoBag: ChicoBag is a pioneer reusable bag brand competing head-to-head with ECOBAGS on reusable totes, produce bags, and string bags. Comparable B Corp-adjacent sustainability positioning and DTC + wholesale GTM motion.
• Life Without Plastic: Life Without Plastic sells reusable bags, produce bags, and household sustainable goods directly comparable to ECOBAGS' assortment. Targets the same eco-conscious consumer with a similarly certification-led brand narrative.
• SOVA Reusable Bags: SOVA is a reusable bag specialist selling produce bags, totes, and bread bags in cotton and mesh — directly overlapping ECOBAGS' produce, string, and tote product lines and serving the same sustainability-motivated consumer.
• Baggu: Baggu is a direct peer in the reusable bag category, selling cotton/recycled fabric totes, string bags, and produce bags through DTC e-commerce and wholesale. Highly comparable product portfolio, price band, and target consumer to ECOBAGS.

Emerging players

• Public Goods: Public Goods is a sustainable essentials DTC brand selling reusable bags and household replacements via subscription and one-off purchase. Competes for the same eco-conscious consumer with a broader household category footprint.
• Made Trade: Made Trade is a sustainable goods marketplace curating bags, accessories, and home goods from ethical makers — partial overlap as both an ECOBAGS sales channel alternative and a competitor for the eco-conscious consumer's wallet share.

Broad incumbents

• Herschel Supply Co. Herschel is a much larger lifestyle bag and backpack brand whose tote and daypack assortment overlaps ECOBAGS' reusable canvas tote category. Different core customer (fashion-led) but comparable product format and retail distribution model.

Regional players

• Bagallery: Bagallery is a tote and reusable bag brand focused primarily on the South Asian market with cotton/canvas product mix. Comparable category and product mechanics but different geographic core, making it a regional peer to ECOBAGS' global mix.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ecobags
• Facebookfacebook.com/ECOBAGSdotcom
• LinkedInlinkedin.com/company/eco-bags-products-inc-
• Instagraminstagram.com/ecobags_us

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco Bags