Worldwidecorals
World Wide Corals is a privately held Orlando-based retailer selling aquacultured live corals, saltwater fish, invertebrates, and aquarium supplies via e-commerce, two Florida retail stores, and a California fish shipping hub, with add-on installation and maintenance services for reef hobbyists nationwide.
- Company typePrivate
- Founded2007
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Worldwidecorals does
World Wide Corals (WWC), founded in 2007 in Orlando, Florida, is a privately held multi-channel retailer specializing in aquacultured live corals, saltwater fish, invertebrates, and equipment for reef aquariums. The company sells more than 1,000 SKUs across corals, fish, and invertebrates through a Shopify-based e-commerce storefront that ships FedEx overnight nationwide, supplemented by two physical retail locations in Orlando and Winter Park and a California-based Fish Direct shipping hub. WWC extends beyond retail into professional aquarium maintenance in Central Florida and nationwide custom aquarium design and installation for systems up to 4,000+ gallons, plus an online auction platform for premium WYSIWYG coral specimens.
The business model combines direct-to-consumer e-commerce, brick-and-mortar retail, recurring maintenance services, project-based installation revenue, and periodic auction transactions, with customer financing through Bread Pay and a Smile.io-powered rewards program. Supporting services include downloadable LED lighting presets for EcoTech, Aqua Illumination, and Dalua systems, a YouTube channel, a content blog with care guides, and active community engagement as the #1 vendor on the Reef2Reef forum. No proprietary technology platform, AI/ML capabilities, or public API are disclosed; the company's competitive position rests on aquaculture expertise, a sub-0.5% shipping mortality rate refined over 10+ years, and a bundled product-service ecosystem serving reef hobbyists and a smaller base of commercial clients.
Worldwidecorals firmographics
Firmographics- Name
- Worldwidecorals
- Legal name
- World Wide Corals
- Website
- https://worldwidecorals.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- World Wide Corals is a privately held Orlando-based retailer selling aquacultured live corals, saltwater fish, invertebrates, and aquarium supplies via e-commerce, two Florida retail stores, and a California fish shipping hub, with add-on installation and maintenance services for reef hobbyists nationwide.
- Ownership category
- akta.pro rank
Worldwidecorals industry classification
Industry- Product category
- Reef Aquarium Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Aquaculture (11251)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Aquarium & Fish Supplies Retail (CRALAHAI)
- akta.pro secondary industry
- Aquaculture Health, Biosecurity & Veterinary Services (AFAEAAAK)
Keywords
Where Worldwidecorals is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Worldwidecorals business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Coral Sales: Sale of aquacultured live corals including SPS, LPS, and soft corals. Products range from individual coral frags to high-end specimens. Corals are sold at various price points from budget options to premium WYSIWYG specimens priced up to $899.
- Saltwater Fish Sales: Sale of saltwater aquarium fish sourced from various global locations. Includes aquacultured fish from USA (QM Labs) and wild-caught specimens. Fish prices range from $30 to $1,549+ for premium specimens like Black Longnose Tang.
- Invertebrate Sales: Sale of saltwater invertebrates including snails, crabs, shrimp, urchins, and starfish. Products serve as cleanup crews and tank inhabitants. Prices range from under $10 to $249 for invert packs.
- Aquarium Equipment & Supplies: Sale of aquarium supplies including protein skimmers, pumps, heaters, lighting, water testing equipment, coral food, supplements, and display tanks. Equipment prices range from under $10 to over $1,500 for premium skimmers.
- Aquarium Maintenance Services: Professional aquarium maintenance services in Central Florida area. Services include weekly/bi-weekly cleaning, water testing, filtration maintenance, and livestock husbandry. Offered for both residential and commercial aquariums of any size.
- Custom Aquarium Installation: Design and installation of custom saltwater aquariums ranging from nano tanks to 4,000+ gallon systems. Services include custom dimensions, cabinetry, life-support systems, automation, and livestock sourcing. Available nationwide with Orlando-based installation team.
- Live Coral Auctions: Periodic live online auctions for premium coral specimens. Auctions run on a scheduled basis with WYSIWYG (What You See Is What You Get) bidding format. Combined shipping available for multiple winning lots.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coral Frag Packs |
| Unit Pricing | Pay-as-you-go | Saltwater Fish |
| Unit Pricing | Pay-as-you-go | Invertebrates & Cleanup Crews |
| Unit Pricing | Pay-as-you-go | Aquarium Display Tanks |
| Unit Pricing | Pay-as-you-go | Standard Shipping (WWC Florida) |
| Unit Pricing | Pay-as-you-go | Fish Direct Shipping (California) |
| Subscription | Monthly | Financing through Bread Pay |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Worldwidecorals product offering
Product offeringCore offering
World Wide Corals sells aquacultured live coral frags, colonies, saltwater fish, and invertebrates direct to reef-keeping hobbyists through its website and two Florida retail stores. The company complements its livestock retail business with aquarium supplies and equipment (lighting, skimmers, pumps, controllers, dry goods), complete display tanks, and recurring professional services including residential and commercial aquarium maintenance plus custom aquarium design and installation nationwide.
Product overview
World Wide Corals operates as a multi-channel reef aquarium retailer offering live coral frags, saltwater fish, and invertebrates alongside comprehensive dry goods equipment. The core product portfolio centers on WYSIWYG and aquacultured coral specimens sold through e-commerce, supplemented by Fish Direct (California-based fish shipping), aquarium supplies (skimmers, pumps, lighting, controllers), display tanks, and branded apparel. The business extends beyond retail into service offerings including professional aquarium maintenance and installation for residential and commercial clients, plus an online auction platform for rare coral specimens. The company provides supporting services such as LED lighting presets, a rewards program, financing options through Bread Pay, and educational resources including care guides.
Differentiator
Problem solved
Functional benefit
Brands
- Fish Direct: A saltwater fish shipping program that ships directly from California overnight anywhere across the USA, offering flat rate shipping of $39.99 nationwide.
Products and services
- Coral Frags Live coral frags and colonies for reef aquariums, including Acropora, Montipora, Goniopora, Zoanthids, Chalice, Scolymia, Euphyllia (Torch/Hammer/Frogspawn), SPS, LPS, soft corals, WYSIWYG selections, aquacultured specimens, and rare corals. Targeted at saltwater reef-keeping hobbyists.
- Saltwater Fish Live saltwater aquarium fish including clownfish, tangs, angelfish, wrasses, anthias, gobies, cardinalfish, and other species. Mix of aquacultured (e.g., QM Labs) and wild-caught specimens sourced globally. Targeted at reef hobbyists.
- Saltwater Invertebrates Saltwater invertebrates including hermit crabs, snails, shrimp, urchins, starfish, sea cucumbers, and pre-built clean-up crew packs for reef tank maintenance. Targeted at reef hobbyists.
- Aquarium Supplies and Equipment Dry goods and reef equipment including protein skimmers, return pumps, powerheads, heaters, controllers (Hydros), LED lighting (EcoTech Radion, Aqua Illumination Hydra), auto top-off systems, dosing pumps, coral food, supplements, water testing kits, fragging supplies, and filter media. Targeted at reef hobbyists.
- Aquarium Display Tanks Complete aquarium systems including Innovative Marine AIO tanks with stands in sizes from 40 to 120 gallons, lagoon aquariums, and cube configurations. Targeted at hobbyists setting up new reef tanks.
- Aquarium Service and Maintenance Professional recurring aquarium maintenance for saltwater reef tanks in Central Florida, including weekly or bi-weekly cleaning, water testing, equipment maintenance, livestock husbandry, and visual inspections. Offered to residential and commercial aquarium owners.
- Aquarium Installation Custom design, build, and installation of saltwater reef tanks from nano setups to 4,000+ gallon commercial systems, including custom dimensions, cabinetry, life-support systems, plumbing, automation, and livestock sourcing. Available nationwide with Orlando-based installation teams.
- Live Coral Auctions Online auction platform featuring premium and rare live coral specimens in WYSIWYG format, with live bidding, scheduled auction events, and combined shipping for multiple winning lots. Targeted at serious coral collectors.
- WWC Apparel and Merchandise Branded merchandise including t-shirts, hats, and stickers featuring coral and fish designs, plus hot sauces, coral viewing glasses, and jewelry from Recyclated Roots. Targeted at reef aquarium hobbyists and brand fans.
- Fish Direct Shipping Service Sub-brand saltwater fish shipping service that operates from California, offering flat-rate $39.99 overnight shipping for fish across the continental United States, distinct from the main Florida WWC livestock shipping operation.
Quantifiable outcome
- Less than 0.5% coral shipping mortality rate
- +3 more outcomes
Companies that use Worldwidecorals
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Worldwidecorals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Worldwidecorals partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Brightwell AquaticsminorBrightwell Aquatics products are sold through World Wide Corals e-commerce and retail stores. Brightwell is an aquarium supplement and food manufacturer whose products complement WWC's livestock and equipment offerings.
- Innovative MarineminorWorld Wide Corals is an authorized retailer of Innovative Marine aquarium products including display tanks, protein skimmers, and heaters. Products featured on WWC website and available in retail stores.
- Reef2Reef ForumcoreWorld Wide Corals is recognized as the #1 community vendor on Reef2Reef (reef2reef.com), the largest online reef aquarium community. Active engagement with hobbyists through product offerings and customer service presence on the platform.
- FedExcoreFedEx is the exclusive shipping carrier for World Wide Corals livestock shipments. FedEx Next Day shipping ensures corals and fish arrive alive. Guaranteed delivery by 4:30 PM to most U.S. addresses and 8:00 PM to residences.
- Bread Pay (Comenity Capital Bank)minorBread Pay financing is offered at checkout for customers to pay for purchases over time. Provides affordable monthly payment plans with no prepayment penalties, enabling customers to purchase higher-value aquariums and livestock.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Worldwidecorals competitors and assessment
Company assessmentDirect peers
- Cherry Corals: Online aquacultured coral retailer with WYSIWYG sales and auction-style events. Competes directly with WWC on premium coral specimens and the live coral auction format.
- LiveAquaria: One of the largest US online retailers of live fish, coral, invertebrates, and aquarium supplies. Directly competes with WWC across live livestock, dry goods, and nationwide shipping, serving the same reef-keeping hobbyist base.
- Bulk Reef Supply: Major online retailer and content publisher specializing in reef aquarium equipment, supplies, and DIY salt mixes. Competes with WWC on dry goods and equipment, with overlapping hobbyist customers and a strong content/youtube presence.
- Marine Depot: Long-standing online retailer of aquarium equipment, supplies, and livestock. Overlaps with WWC on dry goods, equipment, and saltwater livestock, serving the same hobbyist customer.
- Tidal Gardens: Aquacultured coral specialist selling captive-grown corals direct to hobbyists. A direct competitor in the aquacultured coral niche that WWC has built its differentiation around, with similar nationwide shipping.
- That Pet Place: Large specialty pet and aquarium retailer based in Lancaster, PA, with strong aquarium livestock and dry goods assortment. Competes with WWC in aquarium supplies and live fish/coral retail, with a regional retail anchor plus national shipping.
Broad incumbents
- PetSmart: National big-box pet retailer with aquarium departments and live fish sales in many stores. While not a specialist, PetSmart defines the lower end of the market and competes with WWC for entry-level hobbyist spend.
Emerging players
- Aqua SD: Aquacultured coral specialist focused on sustainably grown, captive-raised corals for the US reef-keeping hobby. Overlaps with WWC's aquacultured coral positioning and shipping nationwide.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Worldwidecorals social profiles
Digital presenceWorldwidecorals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Worldwidecorals leadership team
Management profileNumber of profiles
Worldwidecorals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Worldwidecorals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Worldwidecorals
What does Worldwidecorals do?
World Wide Corals sells aquacultured live coral frags, colonies, saltwater fish, and invertebrates direct to reef-keeping hobbyists through its website and two Florida retail stores. The company complements its livestock retail business with aquarium supplies and equipment (lighting, skimmers, pumps, controllers, dry goods), complete display tanks, and recurring professional services including residential and commercial aquarium maintenance plus custom aquarium design and installation nationwide.
Is Worldwidecorals a public or private company?
Worldwidecorals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Worldwidecorals founded?
Worldwidecorals was founded in 2007. It employs 1 to 10 people.
Where is Worldwidecorals based?
Worldwidecorals is headquartered in Orlando, United States, in the North America region.
How does Worldwidecorals make money?
Seven revenue lines are on record. Coral Sales are the primary driver. The others are saltwater Fish Sales, invertebrate Sales, aquarium Equipment & Supplies, aquarium Maintenance Services, custom Aquarium Installation and live Coral Auctions.
Who are Worldwidecorals's main competitors?
Direct peers on record are Cherry Corals, LiveAquaria, Bulk Reef Supply, Marine Depot, Tidal Gardens and That Pet Place. PetSmart is listed as a broad incumbent. Aqua SD is listed as an emerging player.
Does Worldwidecorals have an API?
No public API is recorded for Worldwidecorals.
What industry is Worldwidecorals in?
Worldwidecorals's product category is Reef Aquarium Retail. Its primary akta.pro industry code is CRALAHAI, Aquarium & Fish Supplies Retail, with a secondary code of AFAEAAAK, Aquaculture Health, Biosecurity & Veterinary Services. Its NAICS code is 45991 and its SIC code is 5945.