Metzeler
- Company typePrivate
- Founded1892
- HeadquartersBurton-on-trent, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Metzeler does
Metzeler is a motorcycle tire manufacturer founded in 1892, operating as a brand within Pirelli Tyre S.p.A. (registered office Viale Piero e Alberto Pirelli 25, 20126 Milan, Italy). The company designs and markets premium motorcycle tires across six riding categories: road, adventure, off-road, racing, touring, and dual sport, organized into named sub-brands including SPORTEC (sport), ROADTEC (sport touring), TOURANCE and KAROO (adventure), CRUISETEC (cruiser/V-Twin), and MCE 6 DAYS EXTREME, MC 360, and MC 6 DAYS (motocross/enduro). Its product portfolio is underpinned by patented construction technologies — including Dynatread™ adaptive tread patterns, Steel Radial with 0° steel belt winding, Interact™ multi-zone steel cord tensioning, Metzeler Advanced Winding, the Metzeler Belt System, Contour Modelling Technology, and Dymatec™ variable groove geometry — and is complemented by add-on products (Mousse and Gel, Inner Tubes) and an apparel collection.
The business model is a one-time-sale physical-goods model with no disclosed public pricing; Metzeler reaches end customers primarily through a global network of authorized dealers (locatable via its website) and through regional country-specific storefronts serving more than 20 markets across Europe, Asia Pacific, North America, Latin America, and Africa. Direct-to-consumer demand generation occurs via the metzeler.com platform, search-by-motorcycle/size/riding-experience catalogue tooling, email newsletters, and Instagram (@metzelermoto). Customer segments are use-case based and span road riders, adventure riders, off-road/enduro competitors, racing riders, touring motorcyclists, and electric motorcycle riders; the only named OEM customer in the source data is Ducati, for which Metzeler is the original-equipment tire supplier on the Desmo450 EDS enduro motorcycle launching in Europe in July 2026. The company maintains a separate UK operations presence (Burton-on-Trent) while the parent controller remains Pirelli Tyre S.p.A. in Milan, and there is no publicly disclosed standalone revenue, headcount, or capital structure for Metzeler.
Metzeler firmographics
Firmographics- Name
- Metzeler
- Legal name
- Pirelli Tyre S.p.A.
- Website
- https://metzeler.com
- Company type
- Private
- Founded year
- 1892
- Operating status
- Operating
- Ownership category
- akta.pro rank
Metzeler industry classification
Industry- Product category
- Motorcycle Tyres
- NAICS
- Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211)
- SIC
- Tires & Inner Tubes (3011), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Motorcycle & Scooter Tires Manufacturing (IMANAKAF)
Keywords
Where Metzeler is headquartered
LocationHeadquarters
- HQ city
- Burton-on-trent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Metzeler business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Motorcycle tire sales: Metzeler generates revenue through the sale of motorcycle tires across multiple categories including road, racing, off-road, adventure, touring, and dual sport tires. Sales occur through official dealer network and regional websites.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Metzeler product offering
Product offeringCore offering
Metzeler designs, manufactures, and sells motorcycle tyres across multiple categories including road, sport, racing, adventure, touring, dual sport, off-road, enduro, motocross, and cruiser applications. The product range is complemented by supporting accessories such as mousse/gel inserts, inner tubes, and branded apparel, sold via an authorized global dealer network and regional country websites.
Product overview
Metzeler is a premium motorcycle tire manufacturer offering a comprehensive portfolio of high-performance tires across multiple categories. The core product lineup includes sport tires (SPORTEC™ series including SPORTEC™ 01, SPORTEC™ 01 RS, and SPORTEC™ M9 RR), adventure/touring tires (ROADTEC™ 02, TOURANCE™ NEXT 2, KAROO™ STREET, KAROO™ 4 STREET), enduro/off-road tires (MCE 6 DAYS EXTREME, MC 360™), and cruiser tires (CRUISETEC™). Supporting products include mousse and gel for off-road tire protection and inner tubes. The company operates through an online tyre catalogue platform with search by motorcycle brand, size, riding experience, and motorcycle type. Metzeler is a subsidiary of Pirelli & C. S.p.A.
Differentiator
Problem solved
Functional benefit
Brands
- SPORTEC: High-performance sport motorcycle tire line including SPORTEC 01, SPORTEC 01 RS, SPORTEC M9 RR
- ROADTEC
- TOURANCE
- KAROO
- CRUISETEC
- MCE 6 DAYS EXTREME
- MC 360
- MC 6 DAYS
Products and services
- SPORTEC 01 High-performance sport motorcycle tire featuring advanced grip technology for dry and wet road conditions. Part of Metzeler's racing-derived sport tire lineup.
- SPORTEC 01 RS Street motorcycle tire with road-racing heritage, designed for performance riding on public roads. Incorporates racing-derived technologies for maximum grip and control.
- SPORTEC M9 RR High-performance sport tire designed for daily sport riding, offering superior grip in all asphalt and weather conditions without compromising on excitement.
- ROADTEC 02 Super sport touring motorcycle tire that combines sport performance with touring capabilities for long-distance travel.
- TOURANCE NEXT 2 Adventure touring motorcycle tire designed for mixed on-road and off-road riding with high mileage and comfort.
- KAROO STREET Adventure motorcycle tire designed to ride the unexpected, offering capability on both asphalt and light off-road terrain.
- KAROO 4 STREET Adventure motorcycle tire inspired by adventure experiences, refined specifically for asphalt roads. Latest generation Karoo adventure tire.
- MCE 6 DAYS EXTREME Enduro motorcycle tire dedicated to professional and hardcore Enduro riders, designed for extreme off-road conditions and competitive use.
- CRUISETEC Ultimate V-Twin motorcycle tire designed to perfect the performance of yesterday's, today's and tomorrow's V-Twin cruisers. Part of the custom touring range.
- MC 360 Motocross tire designed to change the ground, not the tire. Provides optimal grip on all off-road terrain for motocross competition.
- Mousse and Gel Rubber foam equipment that replaces inner tubes in off-road tires for motocross and enduro competitions, preventing flat tires while providing dynamic properties for efficient off-road racing. Available in 18", 19" and 21" fitments.
- Inner Tubes 100% synthetic rubber inner tubes for motorcycles ensuring maximum elasticity, resistance to stress and overheating. Replacement tubes for tube-type tires.
- Metzeler Apparel Collection Capsule collection of branded apparel including t-shirts and sweatshirts featuring iconic Metzeler style and unmistakable brand quality for motorcycle enthusiasts.
Companies that use Metzeler
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles4 records
Metzeler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Metzeler partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DucaticoreDucati has selected Metzeler as the tire supplier for its first enduro motorcycle, the Desmo450 EDS. The development involved input from five-time world champion Antoine Meo who advised on engine and suspension changes. The bike features Takasago Excel aluminum wheels shod with Metzeler tires. This represents Metzeler being chosen as OE (original equipment) supplier for a major motorcycle manufacturer's new model.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Metzeler competitors and assessment
Company assessmentDirect peers
- Bridgestone: Major tire manufacturer with the Battlax motorcycle range spanning sport, touring, and adventure. Directly competes with Metzeler in OE fitments and aftermarket sport/road tires.
- Dunlop: Long-established motorcycle tire maker with Sportmax, Mutant, and Trailmax lines covering sport, adventure, and off-road. Directly comparable product portfolio and customer base to Metzeler.
- Mitas: European motorcycle tire manufacturer with strong off-road, enduro, and touring ranges. Direct competitor in the enduro and adventure segments where Metzeler is expanding via Ducati OE and KAROO line refreshes.
- Continental: Premium tire OEM with ContiSportAttack, ContiRoadAttack, and TrailAttack lines for sport, road, and adventure motorcycles. Direct competitor across Metzeler's core segments with comparable technology emphasis.
- Michelin: Global tire OEM with a dedicated motorcycle tire range (Power 6, Pilot Road, Anakee). Direct peer as a premium motorcycle tire manufacturer competing for the same OE and replacement customers across road, sport, and adventure segments.
Emerging players
- Avon Tyres: UK-based motorcycle and scooter tire maker with sport, touring, and cruiser ranges. Comparable niche-brand positioning targeting enthusiast riders similar to Metzeler's SPORTEC and CRUISETEC buyers.
- Kenda: Taiwanese tire manufacturer with motorcycle ranges including sport and scooter tires. Adjacent competitor primarily in volume and emerging-market channels rather than premium OE.
- Shinko: Value-tier motorcycle tire manufacturer with sport and off-road ranges. Competes for price-sensitive riders and replacement market share rather than Metzeler's premium OE focus.
Regional players
- Heidenau: German specialty motorcycle tire maker with strong scooter, touring, and off-road lines. Regionally concentrated in Europe and directly comparable in enduro/touring segments.
Broad incumbents
- Pirelli (master brand): Metzeler's parent and broader motorcycle tire brand (Diablo, Scorpion, Angel). Comparable product set within the same corporate family, often sharing R&D, distribution, and OE relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Metzeler social profiles
Digital presenceMetzeler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metzeler leadership team
Management profileNumber of profiles
Profiles1 record
Metzeler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metzeler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metzeler
What does Metzeler do?
Metzeler designs, manufactures, and sells motorcycle tyres across multiple categories including road, sport, racing, adventure, touring, dual sport, off-road, enduro, motocross, and cruiser applications. The product range is complemented by supporting accessories such as mousse/gel inserts, inner tubes, and branded apparel, sold via an authorized global dealer network and regional country websites.
Is Metzeler a public or private company?
Metzeler is a private company. It is classified as corporate owned and is currently operating.
When was Metzeler founded?
Metzeler was founded in 1892.
Where is Metzeler based?
Metzeler is headquartered in Burton-on-trent, United Kingdom, in the Europe region.
How does Metzeler make money?
One revenue line is on record: motorcycle tire sales.
Who are Metzeler's main competitors?
Direct peers on record are Bridgestone, Dunlop, Mitas, Continental and Michelin. Emerging players are Avon Tyres, Kenda and Shinko. Heidenau is listed as a regional player. Pirelli (master brand) is listed as a broad incumbent.
Does Metzeler have an API?
No public API is recorded for Metzeler.
What industry is Metzeler in?
Metzeler's product category is Motorcycle Tyres. Its primary akta.pro industry code is IMANAKAF, Motorcycle & Scooter Tires Manufacturing. Its NAICS code is 32621 and its SIC code is 3011.