Reece Supply Company

What Reece Supply Company does

Reece Supply Company is a privately held, family-owned wholesale distributor founded in 1936 by Charles F. Reece in Dallas, Texas, now in its third and fourth generation of family operation. The company serves B2B trade customers in the sign manufacturing, digital printing, and screen printing industries across nine branch locations in seven US states (Texas, Oklahoma, Louisiana, Georgia, North Carolina, and New Jersey), with its headquarters in Irving, Texas. Reece operates exclusively on a wholesale basis, with no retail sales, and maintains distribution relationships with over 100 manufacturers including 3M, Avery Dennison, Arlon, Mimaki, GE Current, AkzoNobel, and Matthews Paint, enabling a broad multi-brand catalog across sign supplies, print media, wrap films, LED lighting, substrates, paint systems, application tools, and screen printing equipment.

The company's core technology stack consists of an Epicor ERP-integrated B2B e-commerce portal with multi-company account management, a bulk order pad enabling SKU- and customer-part-number-based ordering, an AI chatbot for customer service, and payment processing handled through Billtrust. Distribution is executed through a hybrid model combining will-call counter pickup at all branches, regional delivery routes (daily in Houston, same-day in San Antonio/Austin, multi-perimeter couriers in DFW), scheduled routes across the Southeast and Northeast, and nationwide LTL/UPS/FedEx shipping from the Dallas hub for non-regional accounts. Value-added services such as custom acrylic/polycarbonate/ACM cutting, custom paint and ink mixing, and sign cabinet fabrication are offered at multiple branches.

Reece generates revenue through one-time wholesale sales of supplies and equipment to trade accounts, with pricing determined on a per-account basis reflecting relationship and volume. GTM motion combines enterprise field sales at each branch with a channel partner model leveraging the 100+ manufacturer relationships; the company also invests in trade shows (TSA, SSSA, MSSA, FASTSIGNS), hands-on training classes, email marketing, and an active social media presence to support customer acquisition and retention across fragmented SMB sign and graphics shops.

Name

Reece Supply Company

Legal name

Reece Supply Company

Website

https://reecesupply.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

101–250 employees

Short description

Reece Supply Company is a family-owned wholesale distributor founded in 1936, serving sign manufacturing, digital printing, and screen printing trade professionals through nine branches across seven US states, distributing products from 100+ leading manufacturers.

Ownership category

akta.pro rank

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Sign Supplies Distribution: Reece Supply generates revenue primarily through wholesale distribution of sign supplies, digital print media, LED lighting, screen printing materials, substrates, and related production materials to trade professionals. The company operates on a wholesale-only business model serving sign shops, digital printers, and screen printers with no retail sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Reece Supply Company is a wholesale distributor of sign-making, digital printing, and screen printing supplies serving trade professionals across the southern United States. The company distributes hardware, extrusions, vinyl, banner materials, laminates, LED lighting, substrates, paints, and equipment from over 100 manufacturers, and provides value-added services including custom cutting, custom paint and ink mixing, and sign cabinet fabrication. Same-day courier delivery, regional trucking routes, and a B2B online portal support recurring procurement for sign shops, digital printers, and screen printers.

Product overview

Reece Supply Company is a wholesale distributor offering a comprehensive portfolio of products and services for the sign manufacturing, digital printing, and screen printing industries. The company operates multiple branch locations across Texas, Oklahoma, Louisiana, North Carolina, Georgia, and the Northeast. Their product lineup includes Sign Supplies (hardware, extrusion, aluminum coil, adhesives), Print Media (vinyl, banner materials, laminates), Wrap Graphics, LED Sign Lighting, Sign Substrates (acrylic, polycarbonate, ACM), Paint Systems, Equipment and Technology, Application Tools, Specialty Graphics Products, and Screen Printing Equipment. The company provides regional delivery support, custom cutting services, and trade-focused expertise to support production-driven sign shops and graphics professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Sign Supplies
• Print Media
• Wrap Graphics Films
• LED Sign Lighting
• Sign Substrates
• Paint Systems
• Screen Printing Equipment
• Digital Print Media
• Direct-to-Film Supplies
• Application Tools
• Custom Cutting Services
• Custom Paint and Ink Mixing
• Sign Cabinet Fabrication
• Same-Day Courier Delivery
• Regional Trucking Routes

Quantifiable outcome

• 33+ year customer relationships documented in testimonials
• +1 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• 100+ Manufacturer PartnerscoreStrategic or Co-development Partner · 1 January 1936Reece Supply maintains strategic distribution relationships with over 100 industry-leading manufacturers including 3M, Avery Dennison, Arlon, Mimaki, Graphtec, GE Current, AkzoNobel, Matthews Paint, and many others. These partnerships enable the company to provide comprehensive product offerings to the sign manufacturing, digital printing, and screen printing industries.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Grimco: Largest US wholesale distributor of sign supplies, digital printing media, and graphics materials with dozens of branches nationwide. Directly competes with Reece on catalog breadth, brand partnerships, and B2B wholesale model across overlapping customer segments (sign shops, digital printers, vehicle wrap installers).
• N. Glantz & Son: Multi-location wholesale distributor specializing in sign, digital printing, and LED supplies, with strong presence in the Northeast and Mid-Atlantic. Directly competes with Reece in serving sign shops and digital print providers, and offers overlapping manufacturer brand relationships (3M, Avery Dennison, etc.).
• Coastal Business Supplies: Wholesale distributor of sign, screen printing, and digital print supplies to trade customers. Operates a similar B2B wholesale model targeting sign shops and screen printers with comparable product categories and trade-focused service.
• Signwarehouse: Online and mail-order distributor of sign-making supplies, vinyl, and equipment to small and mid-sized sign shops. Competes directly with Reece in print media, vinyl films, and equipment categories, primarily via a digitally-led GTM rather than branch-based.
• SloanLED: Manufacturer and distributor of LED sign lighting modules, power supplies, and channel letter components. Overlaps directly with Reece's LED Sign Lighting category and sells into many of the same sign manufacturer and installer customers.
• Tubelite: Distributor of LED sign lighting, neon alternatives, and sign components serving sign manufacturers and installers. Directly overlaps with Reece's LED/lighting product line and shares the same sign-industry end customers.

Broad incumbents

• 3M Commercial Solutions: Global manufacturer of sign and graphics films, laminates, and related materials that Reece distributes. As a major brand partner, 3M also operates direct sales channels and select distributor programs, making it both a supplier and a partial competitor in the broader sign-supply ecosystem.
• Avery Dennison Graphics Solutions: Major manufacturer of vinyl wrap films, reflective materials, and graphics products that Reece distributes. Operates its own converter/distributor network and direct customer programs, giving it overlapping reach with Reece in the vehicle wrap and graphics segments.
• Mimaki USA: Manufacturer of wide-format inkjet printers, cutters, and print-finishing equipment that Reece distributes to digital print providers. Larger global equipment OEM with direct sales, service, and dealer-network capability that overlaps with Reece's equipment and technology category.
• GE Current, a Daintree company: Manufacturer of LED lighting systems and signage components (including Tetra PowerStrip and channel letter products) carried by Reece. Sells both through distribution and via direct commercial lighting channels, making it a partial competitor in illuminated-sign lighting alongside being a Reece brand partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/reecesupply
• Facebookfacebook.com/ReeceSupply
• LinkedInlinkedin.com/company/reece-supply-company
• Instagraminstagram.com/ReeceSupply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reece Supply Company