Convergencia Digital Signage

What Convergencia Digital Signage does

Convergencia Digital Signage is a Buenos Aires-headquartered digital signage and retail media integrator serving enterprise brands across Latin America since 2008. The company delivers end-to-end solutions across seven hardware product lines (interior screens 32-98 inches, high-brightness storefront screens, touch screens 10-98 inches, video walls, special formats including totems and transparent displays, digital menu boards, and indoor/outdoor LED screens) and three service tiers (One Shot for one-time hardware/software purchases, One Shot Plus for hybrid multi-year contracts with content services, and Proyecto 360 for full turnkey managed services on annual subscriptions). The proprietary CityScreen.cloud platform functions as an exclusive LATAM hub for centralized content management, scheduling, and audience measurement across distributed screen networks, supported by strategic technology alliances with Samsung, LG, Intel, Lenovo, Intuiface, and Haivision. The company is ISO 9001:2015 certified and has been recognized on the AVI TOP 50 list of best LATAM digital signage companies in 2019, 2021, and 2022.

Convergencia's commercial model combines hardware resale (lower margin) with recurring managed services and software licensing (higher margin), targeting enterprise customers in sports retail, mass consumption retail, pharma & beauty, food service/QSR, and Digital Out-of-Home (DOOH) verticals. Notable deployments include retail concept stores for Nike, Adidas, Puma, and Fila, digital menu boards for restaurant chains and YPF convenience stores, video walls for Banco Ciudad, centralized screen networks for Cencosud and Coto supermarkets, and the first mass-transit DOOH system in Colombia at Metro de Medellín (10 LED screens across 7 stations reaching 300,000+ people daily). Operating scale spans 14,000+ active screens, 250,000+ content minutes on air, and 170GB+ of content administered monthly across the LATAM region. The customer base is enterprise-only and includes international brands such as Coca-Cola, Red Bull, Telefónica, Claro, Movistar, Kia, Falabella, and 7-Eleven, alongside Argentine government and healthcare institutions.

The go-to-market is consultative enterprise field sales, with the company reporting 8 senior leaders across CEO, Marketing & Commercial, Administration & Finance, Technology, Contents, Support & Infrastructure, and Installations coordination. Geographic coverage spans Argentina (primary) and Colombia (with confirmed LATAM regional reach), and the company operates as a privately held, founder-led entity (Luis M. Gonzalez Lentijo, CEO & Founder) with no disclosed institutional investors or funding rounds.

Name

Convergencia Digital Signage

Legal name

Convergencia Digital Signage

Website

https://convergenciads.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Convergencia Digital Signage is a Buenos Aires-based digital signage and retail media integrator founded in 2008, serving enterprise brands across Latin America with hardware, software (CityScreen.cloud), and managed services across 14,000+ active screens.

Ownership category

akta.pro rank

Product category

Digital Signage Solutions

NAICS

Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (541850), Graphic Design Services (541430), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Services-Computer Integrated Systems Design (7373), Computer Terminals (3575), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYHDACADAL

Digital Signage & Commercial Displays

Hardware, Technology & Telecom/Computing Hardware & Peripherals/Computer Monitors & Displays

SECONDARYHDACAKAF

Customer-Facing Displays & Digital Signage for Checkout

Hardware, Technology & Telecom/Computing Hardware & Peripherals/POS & Retail Computing Hardware

Keywords

• Digital signage solutions
• Retail media networks
• Professional display systems
• Content management software
• DOOH advertising

Headquarters

HQ city

Vicente López

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of professional displays including interior screens (32-98 inches), high-brightness screens for storefronts, touch screens (10-98 inches), video walls, LED screens (indoor/outdoor), and special format displays (totems, kiosks, stretch, transparent, mirror, curved)
2. Professional Services: Installation services, content development, communication strategy, and ongoing maintenance. Ranges from single-service engagements to comprehensive project management
3. Managed Services: Ongoing content grid administration, remote and on-site technical support, and continuous content management for digital signage networks
4. Software Licensing: Specialized software solutions for digital signage management and content distribution across retail media networks

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Convergencia Digital Signage designs, sells, and operates end-to-end digital signage and retail media solutions for enterprise brands across Latin America. The core offering combines professional LCD/LED display hardware (interior, high-brightness, touch, video walls, special formats, menu boards), proprietary software through the exclusive CityScreen.cloud platform for centralized content management and network operations, and full-service installation, content development, and ongoing managed services through three engagement tiers (One Shot, One Shot Plus, Proyecto 360).

Product overview

Convergencia Digital Signage operates as a retail media and digital signage company offering a portfolio of seven professional display product lines (Interior Screens, High-Brightness Screens, Touch Screens, Video Walls, Special Formats, Digital Menu Boards, and LED Screens) supported by three service tiers (One Shot, One Shot+, and Proyecto 360) and a proprietary platform (CityScreen.cloud). The product architecture is organized as a platform-plus-modules model: the core consists of hardware product lines spanning LCD/LED display technology from 10" to 98" and beyond, complemented by software services that range from standalone equipment procurement (One Shot) to full turnkey project management (Proyecto 360), all managed through the CityScreen.cloud platform. The company delivers solutions across retail, sports retail, pharma & beauty, food service, DOOH, and experiential marketing segments.

Differentiator

Problem solved

Functional benefit

Brands

• CityScreen: Exclusive hub for Latin America, a platform related to the company's digital signage network.

Products and services

• Pantallas de Interior (Indoor Screens) Professional LCD/LED display screens ranging from 32" to 98" with excellent image definition, low energy consumption, and easy maintenance for indoor retail and commercial environments.
• Pantallas Alto Brillo (High-Brightness Screens) High-brightness professional displays designed for storefronts and environments with high ambient light, offering maximum image quality and excellent visibility in challenging lighting conditions.
• Pantallas Touch (Touch Screens) Interactive touch screen displays ranging from 10" to 98", spanning from small devices to full-size totems, enabling intuitive digital interaction, self-service stations, and unique customer experiences.
• Video Wall Slim-bezel, scalable video wall systems with ultra-narrow frames, customizable formats and configurations, and wide viewing angles for large-scale visual installations in retail and public spaces.
• Formatos Especiales (Special Format Displays) Special-format displays including totems, kiosks, stretch screens, transparent displays, mirror screens, and curved screens offering high visual quality and unique installation possibilities.
• Menu Board Digital Digital menu board system enabling dynamic, high-resolution content delivery with segmented offers by day, time, and location, supporting rapid content updates for restaurants and retail food service.
• Pantallas LED (LED Screens) Versatile LED display technology adaptable to any space, available for both indoor and outdoor installations, offering flexible sizing and high visual impact.
• One Shot Service Entry-level service offering providing high-quality professional displays and specialized software or personalized experiences to help clients stand out with their customers. One-time purchase model.
• One Shot Plus Service Enhanced service tier adding advisory and support services to optimize display management, including content development, content grid administration, and business driving assistance for existing screens. Hybrid multi-year contract model.
• Proyecto 360 Service Comprehensive full-service solution covering the entire project lifecycle from screen installation and content development to communication strategy and ongoing maintenance. Annual subscription-based turnkey solution enabling business growth.
• CityScreen.cloud Platform Exclusive Latin American hub platform for digital signage network management, content scheduling, and media operations. Enables centralized content distribution across multiple screens and locations with segment-specific offer capabilities by day, time, and region.

Quantifiable outcome

• 14,000+ active screens deployed across Latin America
• +3 more outcomes

Named customers37 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• IntelcoreTechnology or IntegrationTechnology partnership providing access to Intel hardware platforms for digital signage solutions. Intel's processor technology enables performance and reliability for professional display systems.
• SamsungcoreTechnology or IntegrationStrategic technology partnership with Samsung for professional display hardware including TVs, video walls, and commercial display solutions. Samsung's display technology is a core component of many installations.
• LGcoreTechnology or IntegrationTechnology partnership with LG for commercial display solutions including professional monitors and digital signage hardware. LG's display technology supports diverse installation requirements.
• IntuifacecoreTechnology or IntegrationSoftware partnership with Intuiface for interactive digital signage experiences. Intuiface's platform enables creation of interactive touch experiences without coding, supporting touch screen implementations.
• CS2 (CityScreen.cloud)coreTechnology or IntegrationExclusive platform partnership for the CityScreen.cloud hub - a Latin America-focused digital signage network management and content distribution platform developed for the regional market.
• DS LatamminorOthersActive membership in DS Latam (Digital Signage Latin America) association, a regional industry organization for digital signage professionals.
• Digital Signage Expo (DSE)minorOthersActive membership in DSE, the leading global trade show and educational event for digital signage industry professionals.
• Digital Signage FederationminorOthersActive membership in the Digital Signage Federation, a global industry organization focused on standards, best practices, and professional development.
• AloohminorOthersActive membership in Alooh, a digital signage industry association providing networking and industry resources.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ayuda Media Systems: LATAM-focused digital signage and retail-media platform serving enterprise brands across the Americas. Closest geographic and product peer to Convergencia — comparable end-to-end hardware + CMS + managed services model for retail and QSR.
• Poppulo: Employee communications and digital signage platform for enterprise customers with strong retail vertical penetration. Comparable in-store and corporate digital-signage CMS, content services, and managed-service bundles.
• Broadsign: Software-led DOOH and digital-signage platform serving network operators and retail media owners. Comparable in CMS-driven content distribution and audience monetization, especially relevant for Convergencia's Metro de Medellín-style DOOH deployments.
• SignageLive: Cloud-based digital-signage CMS platform integrated with Samsung, LG, and BrightSign hardware ecosystems. Comparable platform-plus-partnership model and competes for the same retail and enterprise account set.
• Four Winds Interactive (FWI): Enterprise digital-signage CMS and managed-services provider for corporate communications, retail, and DOOH. Comparable software-led content management model layered onto enterprise hardware deployments.
• YCD Multimedia: Enterprise digital signage software and content management provider serving global retail and QSR brands. Comparable in-store CMS, video wall, and menu board capabilities, and overlaps on Convergencia's vertical mix of sports retail and food service.

Broad incumbents

• Stratacache (Scala): Global digital-signage and retail-media platform serving large enterprises worldwide through owned Scala software. Comparable offering across hardware integration, content management, and managed services but at much larger global scale.
• BrightSign: Leading digital-signage media-player hardware vendor used as core infrastructure by Convergencia and most peers. Comparable as a foundational layer of professional signage deployments but competes indirectly through vertical integration of CMS+player bundles.
• LG Business Solutions (SuperSign): Commercial display manufacturer with SuperSign CMS and integrators program. Same structural dynamic as Samsung — partner and competitor, with LG able to bundle hardware+software for direct enterprise sales in Convergencia's sports retail and QSR verticals.
• Samsung (MagicINFO): Display hardware vendor with its own MagicINFO CMS platform. Convergencia's Samsung partnership creates both supply and competitive pressure — Samsung can disintermediate integrators by selling MagicINFO bundled with displays directly to enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/convergenciads
• Facebookfacebook.com/convergenciads
• LinkedInlinkedin.com/company/convergenciads
• Instagraminstagram.com/convergencia.ds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convergencia Digital Signage