OrthoAlabama Spine & Sports

What OrthoAlabama Spine & Sports does

OrthoAlabama Spine & Sports is a private, physician-owned orthopedic and sports medicine practice founded in 1987 and headquartered in Birmingham, Alabama. The practice operates three clinical locations across Birmingham, Hoover, and Pell City, staffed by 17 or more fellowship-trained physicians across subspecialties including spine surgery, sports medicine, joint replacement, foot and ankle, hand and wrist, interventional pain management, rheumatology, physical medicine and rehabilitation, and orthopedic trauma. It serves the greater Birmingham metropolitan area with a consumer-facing model targeting general orthopedic patients, recreational-to-elite athletes, schools and sports teams, and workers' compensation cases.

The practice delivers a vertically integrated care model that combines surgical and nonsurgical orthopedic services with on-site ancillary capabilities including ACR-accredited MRI, CT, and digital X-ray; a Pharm.D.-staffed on-site pharmacy; in-house physical and occupational therapy; durable medical equipment; an orthopedic walk-in urgent care clinic; a workers' compensation program with dedicated coordinator; and a bone health and osteoporosis clinic. Clinical differentiation is anchored on early adoption of advanced procedures such as the Intracept basivertebral nerve ablation (among the first commercial users globally in 2018), ReActiv8 restorative neurostimulation, ROSA Knee robotic-assisted arthroplasty, Oxford Cementless Partial Knee Replacement (first in Alabama, February 2025), and the SPRINT PNS peripheral nerve stimulation system. Patient access is supported by a 24/7 AI virtual scheduling assistant and an AI-powered OrthoCheck symptom checker.

Revenue is generated primarily through fee-for-service patient care, workers' compensation billing to carriers, on-site pharmacy and DME sales, and ancillary imaging and therapy services. Pricing for medical services is quote-based and not publicly disclosed. The practice has no disclosed outside investment, no parent company, and operates independently under CEO Jerald T. Forrester, MBA, FACMPE. Marketing channels include a content-rich website, community sports affiliations, team physician relationships, podcast and media appearances, and an exclusive regional partnership with Pickleball Doctors.

Name

OrthoAlabama Spine & Sports

Legal name

OrthoAlabama Spine & Sports

Website

https://orthoalabama.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

OrthoAlabama Spine & Sports is a privately held, physician-owned orthopedic practice founded in 1987 in Birmingham, Alabama, operating three clinic locations with 17-plus fellowship-trained physicians delivering integrated surgical, sports medicine, pain management, imaging, therapy, and workers' compensation services to the greater Birmingham metro.

Ownership category

akta.pro rank

Product category

Orthopedic Healthcare Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Orthopedic Trauma (HLAKALAD), Spine (Orthopedic Spine) (HLAKALAE), Shoulder & Elbow (HLAKALAI)

Keywords

• Orthopedic medical services
• Sports medicine treatment
• Spine surgery care
• Joint replacement surgery
• Interventional pain management

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Care Services: Revenue generated from medical consultations, diagnostic services, interventional procedures, surgical services, physical therapy, and follow-up care provided to patients at clinic and hospital settings
2. Workers' Compensation Services: Specialized orthopedic care program for work-related injuries with dedicated coordinator, direct communication with carriers, and comprehensive services including secondary opinions and independent medical examinations
3. On-site Services: Revenue from on-site pharmacy, durable medical equipment (braces, crutches, walkers), and diagnostic imaging services provided directly to patients

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

OrthoAlabama Spine & Sports is a multi-location orthopedic medical practice providing comprehensive surgical, nonsurgical, and interventional pain management services across spine, sports medicine, joint replacement, foot/ankle, hand/wrist, shoulder, hip, knee, elbow, trauma, and rheumatology subspecialties. Care is supported by integrated on-site ancillaries including ACR-accredited MRI, CT, and X-ray imaging, a licensed pharmacy, durable medical equipment, and physical/occupational therapy. The practice operates three clinics in Birmingham, Hoover, and Pell City, Alabama, and serves patients via scheduled appointments, a walk-in orthopedic urgent care clinic, and a dedicated workers' compensation program.

Product overview

OrthoAlabama Spine & Sports is a multi-location orthopedic and sports medicine practice providing comprehensive bone, joint, and muscle care. The practice operates three offices (Birmingham, Hoover, Pell City) and offers a unified care model combining surgical and nonsurgical treatments organized around anatomic specialties (spine, sports medicine, joint replacement, pain management, foot/ankle, hand/wrist, shoulder, hip, knee, elbow, trauma, rheumatology). Core clinical services are supported by integrated ancillary offerings including diagnostic imaging (MRI, CT, X-ray), on-site pharmacy, physical/occupational therapy, DME, walk-in clinic, and workers' compensation program. The practice differentiates through its 'Athletes Treating Athletes' care philosophy and adoption of advanced surgical technologies (ROSA Knee robotics, Oxford Cementless Partial Knee, Intracept, ReActiv8). Patient access is enhanced via a 24/7 AI scheduling assistant and an AI-powered OrthoCheck diagnostic tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Back, Neck & Spine Services Minimally invasive spine surgery, disc replacement, fusion procedures, and treatments for chronic low-back pain including Intracept and ReActiv8 neurostimulation for cervical and lumbar conditions, stenosis, herniated discs, and vertebrogenic pain.
• Sports Medicine Surgical and nonsurgical care for sports-related injuries including arthroscopy, ACL reconstruction, concussion management, injury prevention programs, and team physician services for athletic programs.
• Joint Replacement & Revision Hip, knee, and shoulder replacement including direct anterior hip replacement, partial knee replacement, total knee arthroplasty, robotic-assisted joint replacement (ROSA Knee), and revision surgeries for degenerative joint disease.
• Interventional Pain Management Nonsurgical and minimally invasive treatments for chronic pain including epidural injections, radiofrequency ablation, kyphoplasty, sacroplasty, neuromodulation (ReActiv8, spinal cord stimulation), Intracept procedure, SPRINT PNS, and orthobiologics.
• Foot & Ankle Care Surgical and nonsurgical treatment for foot and ankle conditions including fractures, ligament repairs, flat foot surgery, Achilles tendon surgery, ankle arthroscopy, and ankle replacement.
• Hand & Wrist Care Surgical care for hand, wrist, and elbow conditions including digital nerve repair, joint replacement for arthritis, peripheral nerve surgery, fracture care, and sports-related injuries.
• Shoulder Care Rotator cuff repair, shoulder replacement, shoulder arthroscopy, labrum repair, instability surgery, and conservative management for shoulder injuries and degenerative conditions.
• Hip Care Direct anterior hip replacement, hip arthroscopy, hip preservation procedures, and treatment for hip fractures and degenerative hip conditions.
• Knee Care ACL reconstruction, meniscus repair, knee arthroscopy, partial and total knee replacement, cartilage restoration, ligament reconstruction, and robotic-assisted knee surgery.
• Elbow Care Treatment for elbow injuries including tennis elbow, golfer's elbow, ligament injuries, fractures, and arthroscopic surgery.
• Physical Medicine & Rehabilitation Nonsurgical musculoskeletal care including electrodiagnostic testing (EMG/NCS), spinal injections, ultrasound-guided injections, and coordination with in-house therapy services.
• Rheumatology Diagnosis and treatment of systemic and musculoskeletal disorders including rheumatoid arthritis, fibromyalgia, osteoporosis, and metabolic bone disorders.
• Orthopedic Trauma Emergency and acute care for fractures, dislocations, and severe musculoskeletal injuries requiring immediate orthopedic intervention.
• Diagnostic Imaging On-site MRI (ACR-accredited for musculoskeletal and spine), CT scan, and digital X-ray at Birmingham and Hoover offices for rapid orthopedic diagnosis.
• Physical & Occupational Therapy In-house physical and occupational therapy including dry needling; coordinated with orthopedic surgeons for seamless post-surgical and post-injury recovery.
• Walk-In Clinic Orthopedic urgent care for acute bone, joint, and muscle injuries within 48 hours of injury. Open extended hours including Saturday at Birmingham location.
• Workers' Compensation Program Work injury program including 24-48 hour appointment access, same-day insurance documentation, MRI/CT/X-ray access, on-site therapy, dedicated coordinator, and direct communication with carriers and employers.
• Bone Health & Osteoporosis Clinic Specialized bone care clinic for osteoporosis diagnosis and management, metabolic bone disorders, and bone density optimization.
• On-Site Pharmacy Licensed on-site pharmacy staffed by Pharm.D., offering direct prescriber contact, compounded pain creams, immunizations, orthotics, braces, DME, and orthopedic vitamins/supplements.
• Durable Medical Equipment (DME) In-house DME including crutches, custom braces, walkers, wheelchairs, TENS units, and orthopedic supplies with insurance benefit verification.
• Athletes Treating Athletes Program Care program where many providers are former elite or endurance athletes themselves, offering a performance-focused, athlete-informed approach to spine and sports medicine recovery.
• Oxford Cementless Partial Knee Replacement

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

One partnership is on record.

• Pickleball DoctorscoreGTM or Marketing PartnerOrthoAlabama Spine & Sports serves as the exclusive regional doctors for Pickleball Doctors, a national authoritative resource on pickleball injury prevention and treatment. The practice's team of pickleball experts includes eight fellowship-trained orthopedic and sports medicine doctors specializing in treating pickleball-related injuries.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Huntsville Hospital Orthopedic & Spine Tower: Regional Alabama health-system orthopedic and spine program providing surgical, sports medicine, and rehabilitation services in north Alabama. Comparable orthopedic offerings in a different Alabama region; potential referral partner or competitor depending on patient origin.
• Tennessee Orthopaedic Alliance: Largest orthopedic specialty group in Tennessee with 100+ physicians across full orthopedic subspecialties, MRI, PT, and urgent care access. Comparable size, integrated ancillaries, and physician-owned structure in an adjacent region.
• Resurgens Orthopaedics: Georgia-based independent orthopedic group with multiple locations offering spine, sports medicine, joint replacement, hand, foot/ankle, and on-site imaging/therapy. Closely comparable multi-specialty independent model in a different Southeastern geography.
• OrthoCarolina: Independent, physician-owned orthopedic group in the Carolinas with 100+ physicians across multiple subspecialties, on-site MRI and therapy, and research/athletic partnerships. Comparable in scale, structure, and integrated care model to OrthoAlabama, serving a different region.

Broad incumbents

• Cleveland Clinic Orthopaedic & Rheumatologic Institute: National health system orthopedics program offering joint, spine, sports, foot/ankle, hand, and trauma care with research and on-site ancillaries. Competes for complex procedural referrals and represents the system-affiliated model OrthoAlabama is differentiated against.
• UAB Department of Orthopaedic Surgery: Academic orthopaedic program at University of Alabama at Birmingham providing comprehensive subspecialty orthopedic care, research, and residency/fellowship training. Competes for complex surgical cases in the Birmingham market as part of a broader academic health system.
• Hospital for Special Surgery: National leader in orthopedics and rheumatology based in New York, with subspecialty orthopedic care, research, and physician training. Comparable breadth of orthopedic subspecialties and ancillary services at a much larger national scale.
• Midwest Orthopaedics at Rush: Renowned academic-affiliated orthopedic group in Chicago offering full musculoskeletal subspecialty care with sports medicine leadership. Comparable in subspecialty depth and procedural reputation, but operating at a larger national scale.

Direct peers

• Andrews Sports Medicine & Orthopaedic Center: Birmingham-based multi-specialty orthopedic and sports medicine practice offering surgical and nonsurgical care, physical therapy, and imaging. Direct local competitor with overlapping subspecialties (sports medicine, joint, spine) and a similar physician-owned model serving the same metro.
• Rothman Orthopaedic Institute: Large multi-specialty orthopedic group operating across multiple U.S. markets with a similar model of fellowship-trained subspecialists, on-site imaging and therapy, and sports medicine leadership. A useful template and competitor for OrthoAlabama's multi-subspecialty integrated model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OrthoAlabamaSpineSports
• LinkedInlinkedin.com/company/orthoalabama-spine-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrthoAlabama Spine & Sports