IoTize SAS
IoTize SAS, founded 2017 in Montbonnot, France, provides no-code/low-code wireless IoT modules (NFC, BLE, Wi-Fi, LoRa, LTE-M, NB-IoT) and mobile HMI tools for embedded systems designers and industrial equipment operators. It serves OEMs, industrial retrofit, utilities, and appliance manufacturers.
- Company typePrivate
- Founded2017
- HeadquartersMontbonnot, France
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What IoTize SAS does
IoTize SAS is a French private limited company founded in 2017 and headquartered in Montbonnot, in the Grenoble metropolitan area (Inovallée technology hub). The company develops no-code and low-code IoT connectivity solutions that allow embedded systems designers and industrial equipment operators to add wireless communication (NFC, Bluetooth, Wi-Fi, LoRa, LTE-M, NB-IoT) to microcontroller-based products and retrofit existing fieldbus-equipped machinery without writing low-level code. Its core technology platform, Duetware, is pre-implemented embedded software incorporating a Java Virtual Machine for low-code customization, layered security (AES-128/256, SCRAM-based authentication, NFC-enhanced pairing), and the lwM2M protocol, and it underpins the company's award-winning NFC 3-Stroke Configuration technique.
The product portfolio spans four hardware families (TapNLink wireless modules for embedded systems, TapNPass and Tapioca wireless-Modbus adapters for industrial retrofit, and TapBus industrial wireless IO modules), a software ecosystem (App Creator for WYSIWYG no-code mobile HMI design, IoTize Studio for device configuration, and Tap Manager mobile apps), and ready-to-use white-label devices (Aquameter for water telemetry, WattTap for energy metering). Revenue is generated through hardware sales (modules with minimum order quantities of 10 units, plus ready-to-use devices), tiered software subscriptions for App Creator (€29/month Standard up to €599/month Professional), and professional IoT design services covering proof-of-concept, mobile app design, and embedded firmware adaptation.
IoTize targets four primary customer segments: embedded systems designers adding wireless to new electronics, industrial operators retrofitting legacy fieldbus equipment, utilities and municipalities deploying metering and resource-management devices, and appliance manufacturers seeking NFC-enabled configuration to meet EU Ecodesign requirements. Named enterprise customers include Schneider Electric, Air Liquide, Cotherm, and Aclaira, with strategic technology partnerships anchored on STMicroelectronics (STM32 microcontrollers and ST25DV NFC tags). The company maintains a small 1–10 employee footprint, operates globally via direct sales and trade show channels (CES, Smart City Expo, GITEX), and has not disclosed external funding.
IoTize SAS firmographics
Firmographics- Name
- IoTize SAS
- Legal name
- IoTize SAS
- Website
- https://iotize.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IoTize SAS, founded 2017 in Montbonnot, France, provides no-code/low-code wireless IoT modules (NFC, BLE, Wi-Fi, LoRa, LTE-M, NB-IoT) and mobile HMI tools for embedded systems designers and industrial equipment operators. It serves OEMs, industrial retrofit, utilities, and appliance manufacturers.
- Ownership category
- akta.pro rank
IoTize SAS industry classification
Industry- Product category
- Industrial Wireless IoT Connectivity Modules
- NAICS
- Other Communications Equipment Manufacturing (33429), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Computer Communications Equipment (3576), Communications Equipment, Nec (3669)
- akta.pro primary industry
- Wireless Interface Adapters (Wi‑Fi/Bluetooth/Cellular Modems) (HDAFAEAJ)
- akta.pro secondary industries
- Cellular IoT/M2M Gateways & Routers (LTE/5G) (HDAFAIAF), Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)
Keywords
Where IoTize SAS is headquartered
LocationHeadquarters
- HQ city
- Montbonnot
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
IoTize SAS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wireless Hardware Modules: Sale of wireless connectivity modules including TapNLink (OEM wireless modules for embedded systems), TapNPass (portable/fixed wireless-Modbus adapters), and Tapioca (industrial fieldbus-wireless adapters). Hardware is pre-programmed and ready to configure. Sold directly with minimum order quantities of 10 units for modules.
- Software Subscriptions (App Creator): Subscription-based access to App Creator and App Generator tools with tiered plans (Standard and Professional) offering different durations (3, 6, 12 months), user limits, project limits, and feature sets including multi-language support and app builds per month.
- IoT Design Services: Professional services for IoT device design including proof-of-concept creation, mobile app design (iOS, Android, Web), and embedded firmware adaptations. Experts accompany customers from proof-of-concept to industrialization.
- Ready-to-Use IoT Devices: Pre-built white-label products for resource metering and management including Aquameter (water meter telemetry retrofit) and WattTap (energy metering add-on). Customizable for brand identity and specific cloud infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard 3-Month Subscription |
| Subscription | Multi-year contract | Standard 6-Month Subscription |
| Subscription | Monthly | Professional 3-Month Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
IoTize SAS product offering
Product offeringCore offering
IoTize SAS designs, manufactures, and sells wireless connectivity hardware modules and adapters (TapNLink, TapNPass, Tapioca, TapBus, Aquameter, WattTap) paired with proprietary embedded Duetware software that enables no-code/low-code IoT integration for OEM embedded-system designers and industrial equipment operators. The company also offers the App Creator no-code WYSIWYG design environment, IoTize Studio configuration software, custom IoT design services, and ready-to-use metering devices for utilities and appliance manufacturers. The complete offering covers NFC, Bluetooth, Wi-Fi, LoRa, LTE-M, and NB-IoT connectivity with automatic iOS, Android, and Web app generation.
Product overview
IoTize SAS offers a no-code/low-code IoT solution comprising wireless hardware modules and adapters, embedded Duetware software, and a tool ecosystem (IoTize Studio, App Creator) for rapid IoT device development. The product portfolio includes: TapNLink (wireless modules for embedded systems with NFC, BLE, Wi-Fi, LoRa), TapNPass (portable/fixed Modbus-wireless adapters for industrial servicing), Tapioca (Modbus-wireless adapters for industrial IIoT retrofit), and TapBus (industrial wireless IO modules). Ready-to-use devices include Aquameter (water telemetry) and WattTap (energy metering). The software ecosystem enables configuration-only wireless integration, no-code app creation, and cloud connectivity without coding.
Differentiator
Problem solved
Functional benefit
Brands
- TapNLink: Wireless modules for embedded systems supporting NFC, Bluetooth, Wi-Fi, and LoRa connectivity for mobile and cloud integration.
- TapNPass
- Tapioca
- Duetware
- App Creator
Products and services
- TapNLink Wireless modules supporting NFC, Bluetooth, Wi-Fi, and LoRa that connect directly to microcontrollers and sensors to add wireless connectivity for mobile (Android, iOS, Windows 10) and cloud integration. Targeted at OEM embedded systems designers who want plug-and-play wireless in their electronic designs.
- TapNPass Portable and fixed wireless-Modbus adapters (NFC, Bluetooth, Wi-Fi) that plug into RS-232, RS-485, USB, and Modbus ports to add secure wireless connectivity for industrial servicing and maintenance applications.
- Tapioca Modbus-wireless adapters supporting NFC, Bluetooth, Wi-Fi, LoRa, LTE, and NB-IoT designed for industrial IoT retrofit of fieldbus-equipped systems, enabling connection to mobile apps and cloud platforms.
- TapBus Industrial wireless IO modules combining RS485 or Ethernet and Modbus support with wireless connectivity for creating or retrofitting industrial IoT systems.
- Aquameter Ready-to-use telemetry retrofit device for water meters enabling automated reading and leak detection, targeted at utilities and municipalities for resource metering and sustainable water management. Customizable for brand identity and cloud infrastructure.
- WattTap Energy metering add-on providing real electricity consumption data through a free, customizable monitoring app for sustainability decision-making and consumption management.
- Duetware Pre-implemented embedded software platform that handles all wireless communication, security, and data handling protocols for IoTize wireless products, with a Java Virtual Machine to allow Java-based customization.
- App Creator Subscription-based no-code/low-code drag-and-drop WYSIWYG environment for creating mobile HMI apps that interface with NFC devices and IoTize wireless modules, with automatic app generation for iOS, Android, and Web. Available in Standard and Professional subscription tiers.
- IoTize Studio Free Windows-based configuration and testing environment for managing settings of Tap-based wireless devices, creating bundles, profiles, and permissions for access control.
- Tap Manager Mobile App Free companion mobile app for creating instant HMIs and configuring devices on iOS and Android, interfacing with TapNLink modules and other NFC-enabled equipment.
- IoT Design Services Bespoke professional services for IoT device design including proof-of-concept creation, mobile app design (iOS, Android, Web), and embedded firmware adaptation, accompanying customers from concept to industrialization.
Quantifiable outcome
- EU Ecodesign regulation compliant HVAC features can reduce electricity consumption by up to 15%
- +3 more outcomes
Companies that use IoTize SAS
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
IoTize SAS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
IoTize SAS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- STMicroelectronicscoreSTMicroelectronics is a key technology partner providing integrated solutions for STM32 microcontrollers. IoTize develops firmware for STM32 platforms and their modules are pre-qualified for STM32 integration. ST25DV NFC tags are used in TapNLink modules. Partnership enables plug-and-play integration with STM32-based designs.
- La French TechminorIoTize is a member of La French Tech, the French Tech movement that supports innovative French startups. Membership provides visibility and credibility within the French technology ecosystem.
- Schneider ElectriccoreSchneider Electric, as both customer and partner, uses IoTize's Modbus wireless solutions for industrial connectivity. Modbus is a registered trademark of Schneider Electric licensed to the Modbus Organization. Collaboration focuses on industrial automation and energy management applications.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
IoTize SAS competitors and assessment
Company assessmentBroad incumbents
- Advantech: Taiwanese industrial IoT and embedded computing platform vendor offering wireless I/O modules, edge gateways and remote-management software. Comparable to IoTize's TapBus industrial wireless I/O line and overall IIoT retrofit positioning.
- Nordic Semiconductor: Norwegian fabless semiconductor company specializing in ultra-low-power Bluetooth, Wi-Fi, Thread and Matter wireless SoCs. Provides reference designs and modules that compete with TapNLink-style OEM wireless modules.
- Silicon Labs: US fabless semiconductor vendor supplying Bluetooth, Wi-Fi, Zigbee and Thread SoCs and wireless modules. Provides the underlying silicon many wireless modules (including IoTize-style adapters) are built on, and competes in the wider wireless-connectivity stack.
- Cisco (Industrial IoT / IoT Operations): Networking incumbent with an industrial IoT gateway and connectivity portfolio (Cisco IoT Operations, IC3000, ruggedized routers). Indirectly comparable to IoTize in connecting industrial assets to the enterprise/cloud, but at much larger scale and breadth.
- Murata Electronics: Japanese electronic components giant producing wireless modules (Wi-Fi, Bluetooth, LoRa) and integrated connectivity solutions for IoT. Competes with TapNLink/Tapioca in the OEM wireless module space, especially in industrial and metering applications.
Direct peers
- HMS Networks: Swedish-headquartered industrial communication specialist offering Anybus wireless gateways, Modbus/fieldbus-to-cloud adapters and embedded connectivity modules. Directly comparable to IoTize's TapNPass/Tapioca/TapBus portfolio in industrial retrofit use cases.
- u-blox: Swiss provider of wireless modules and chipsets for cellular (LTE-M/NB-IoT), Bluetooth and Wi-Fi IoT applications. Overlaps with IoTize's TapNLink and Tapioca LTE-M/NB-IoT offerings, serving the same embedded-systems designer segment.
- Lantronix: US-based provider of industrial IoT gateways, serial-to-IP converters and M2M connectivity modules (e.g., xPico, PremierWave). Comparable to IoTize in connecting legacy industrial equipment to wireless networks and cloud platforms.
- Digi International: US-listed industrial IoT connectivity company offering cellular routers, embedded modules (XBee) and remote-management platforms. Closely aligned with IoTize's industrial-retrofit IIoT positioning across cellular and short-range wireless.
Emerging players
- Espressif Systems: Chinese-origin fabless vendor of low-cost Wi-Fi/Bluetooth SoCs (ESP32 family) widely used by embedded designers. Competes in the same MCU-plus-wireless add-on segment as TapNLink, with a much broader developer ecosystem but lower industrial-grade positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
IoTize SAS social profiles
Digital presenceIoTize SAS compliance and trust
Trust signalCompliance6 records
IoTize SAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
IoTize SAS leadership team
Management profileNumber of profiles
Profiles3 records
IoTize SAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IoTize SAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IoTize SAS
What does IoTize SAS do?
IoTize SAS designs, manufactures, and sells wireless connectivity hardware modules and adapters (TapNLink, TapNPass, Tapioca, TapBus, Aquameter, WattTap) paired with proprietary embedded Duetware software that enables no-code/low-code IoT integration for OEM embedded-system designers and industrial equipment operators. The company also offers the App Creator no-code WYSIWYG design environment, IoTize Studio configuration software, custom IoT design services, and ready-to-use metering devices for utilities and appliance manufacturers. The complete offering covers NFC, Bluetooth, Wi-Fi, LoRa, LTE-M, and NB-IoT connectivity with automatic iOS, Android, and Web app generation.
Is IoTize SAS a public or private company?
IoTize SAS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IoTize SAS founded?
IoTize SAS was founded in 2017. It employs 1 to 10 people.
Where is IoTize SAS based?
IoTize SAS is headquartered in Montbonnot, France, in the Europe region.
How does IoTize SAS make money?
Four revenue lines are on record. Wireless Hardware Modules are the primary driver. The others are software Subscriptions (App Creator), ioT Design Services and ready-to-Use IoT Devices.
Who are IoTize SAS's main competitors?
Broad incumbents on record are Advantech, Nordic Semiconductor, Silicon Labs, Cisco (Industrial IoT / IoT Operations) and Murata Electronics. Direct peers are HMS Networks, u-blox, Lantronix and Digi International. Espressif Systems is listed as an emerging player.
Does IoTize SAS have an API?
No public API is recorded for IoTize SAS.
What industry is IoTize SAS in?
IoTize SAS's product category is Industrial Wireless IoT Connectivity Modules. Its primary akta.pro industry code is HDAFAEAJ, Wireless Interface Adapters (Wi‑Fi/Bluetooth/Cellular Modems), with a secondary code of HDAFAIAF, Cellular IoT/M2M Gateways & Routers (LTE/5G). Its NAICS code is 33429 and its SIC code is 3576.