Yellowstone Public Radio
- Company typePrivate
- Founded1980
- HeadquartersBillings, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Yellowstone Public Radio firmographics
Firmographics- Name
- Yellowstone Public Radio
- Legal name
- Yellowstone Public Radio
- Website
- https://ypradio.org
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Yellowstone Public Radio industry classification
Industry- Product category
- Public Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- National Public Radio Networks & Member Stations (NPR-style) (MPABADAB)
- akta.pro secondary industries
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB)
Keywords
Where Yellowstone Public Radio is headquartered
LocationHeadquarters
- HQ city
- Billings
- HQ country
- United States
- HQ region
- North America
Markets served
Yellowstone Public Radio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Distribution channels3 records
Marketing channels3 records
Yellowstone Public Radio product offering
Product offeringCore offering
Yellowstone Public Radio is a non-profit public radio station that broadcasts news, public affairs, cultural programming, and music (jazz, classical) across Montana and the surrounding high plains region via multiple FM transmitter signals and digital streaming. The station operates as an NPR member station, producing original local programming including podcasts and radio shows covering regional news, arts, agriculture, and culinary topics.
Product overview
Yellowstone Public Radio (YPR) is a regional public radio station serving Montana and Wyoming. The station operates multiple radio streams including its main broadcast, Jazz YPR, Classical YPR, and YPR2: News and Talk. YPR distributes content through a mobile application available on iOS and Android platforms, and produces original programming including podcasts (The Worm), music shows (The Session, Strings & Things), cultural programming (Resounds: Arts and Culture on the High Plains), food content (Flavors Under The Big Sky), regional news shows (56 Counties, Cheyenne Roundup), agricultural programming (Field Days), and dramatic programming (Dead of Night).
Differentiator
Problem solved
Functional benefit
Brands
- YPR2: News and Talk station format providing news and talk programming
- Jazz YPR
- Classical YPR
Products and services
- YPR Main Radio Stream Yellowstone Public Radio's primary broadcast station offering live radio programming including news, talk, and cultural content to the Montana and Wyoming region.
- Jazz YPR A dedicated radio stream featuring jazz music programming as part of YPR's content offerings.
- Classical YPR A dedicated radio stream featuring classical music programming as part of YPR's content offerings.
- YPR2: News and Talk A secondary stream focused on news and talk programming including NPR News and regional news coverage.
- YPR Mobile App A smartphone and tablet application available on iOS and Android that allows users to stream YPR programming, access live radio, listen on-demand, and receive push notifications.
- The Worm Podcast A podcast available through YPR featuring weekly discussions on news and cultural topics.
- 56 Counties A YPR-produced radio show focused on news and stories from Montana's 56 counties.
- Resounds: Arts and Culture on the High Plains A YPR radio show featuring arts and culture programming from the High Plains region.
- Field Days A YPR radio show focused on agricultural and rural life content.
- Flavors Under The Big Sky A YPR radio show featuring culinary content and food-related stories from the Montana region.
Companies that use Yellowstone Public Radio
Customer profileSegments1 record
Ideal customer profiles2 records
Yellowstone Public Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Yellowstone Public Radio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NPR (National Public Radio)coreYPR operates as an NPR member station, rebroadcasting NPR national news programming including Morning Edition, All Things Considered, and other NPR shows. The station also carries Associated Press content.
Recent moves6 records
Expansion highlights5 records
Yellowstone Public Radio competitors and assessment
Company assessmentBroad incumbents
- NPR (National Public Radio): National network and YPR's core content partner; broader portfolio spanning national news, podcasts, and digital, supplying programming that YPR re-broadcasts under its member-station agreement.
- iHeartMedia: Largest U.S. commercial radio operator; competing for the same listener time and ad/underwriting dollars in Montana markets with commercial music and talk formats.
Emerging players
- Spotify: Audio-streaming incumbent competing for the same listener hours, particularly younger demographics; YPR's podcast and streaming strategy partly responds to Spotify-style on-demand consumption habits.
Direct peers
- Montana Public Radio (KUFM): The University of Montana-operated NPR member station covering western Montana; the most direct peer given same state, same NPR affiliation, and overlapping regional news mission.
- Boise State Public Radio: NPR member station in Idaho serving a similar Mountain West rural audience; comparable size, donor model, and mix of local news plus NPR national content.
- Wyoming Public Radio: NPR member station serving Wyoming with similar rural-mountain geography, comparable donor-driven funding model, and overlapping regional news coverage mandate.
- KBBI Public Radio (Alaska): Community public radio station serving Homer, Alaska; comparable small-staff, multi-transmitter rural model with NPR affiliation and donor-driven funding.
- High Plains Public Radio: Community-licensed public radio serving the Colorado/Kansas/Nebraska High Plains; directly comparable geography, audience profile, and rural-mission focus.
- KUNC (Colorado): Community-supported NPR member station serving northern Colorado with multi-stream operations and a comparable mix of regional journalism and NPR national programming.
- Spokane Public Radio: NPR member station serving eastern Washington/northern Idaho with comparable rural-Inland Northwest coverage mandate and multi-format streams including jazz and classical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Yellowstone Public Radio social profiles
Digital presenceYellowstone Public Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellowstone Public Radio leadership team
Management profileNumber of profiles
Yellowstone Public Radio subsidiaries and ownership
Company hierarchySubsidiaries12 records
Yellowstone Public Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellowstone Public Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellowstone Public Radio
What does Yellowstone Public Radio do?
Yellowstone Public Radio is a non-profit public radio station that broadcasts news, public affairs, cultural programming, and music (jazz, classical) across Montana and the surrounding high plains region via multiple FM transmitter signals and digital streaming. The station operates as an NPR member station, producing original local programming including podcasts and radio shows covering regional news, arts, agriculture, and culinary topics.
Is Yellowstone Public Radio a public or private company?
Yellowstone Public Radio is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Yellowstone Public Radio founded?
Yellowstone Public Radio was founded in 1980. It employs 11 to 50 people.
Where is Yellowstone Public Radio based?
Yellowstone Public Radio is headquartered in Billings, United States, in the North America region.
Who are Yellowstone Public Radio's main competitors?
Broad incumbents on record are NPR (National Public Radio) and iHeartMedia. Spotify is listed as an emerging player. Direct peers are Montana Public Radio (KUFM), Boise State Public Radio, Wyoming Public Radio, KBBI Public Radio (Alaska), High Plains Public Radio, KUNC (Colorado) and Spokane Public Radio.
Does Yellowstone Public Radio have an API?
No public API is recorded for Yellowstone Public Radio.
What industry is Yellowstone Public Radio in?
Yellowstone Public Radio's product category is Public Radio Broadcasting. Its primary akta.pro industry code is MPABADAB, National Public Radio Networks & Member Stations (NPR-style), with a secondary code of MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains). Its NAICS code is 51611 and its SIC code is 4832.