Wyoming Public Radio

Public Radio Broadcastingwyomingpublicmedia.org

Wyoming Public Media is a non-commercial public radio network operated by the University of Wyoming, broadcasting state-focused news, music, and cultural programming to Wyoming residents via FM, streaming, mobile, and podcasts.

Company typePrivate
Founded1966
HeadquartersLaramie, United States
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What Wyoming Public Radio does

Wyoming Public Media operates a network of FCC-licensed non-commercial educational FM radio stations headquartered in Laramie, Wyoming, and is operated as a service of the University of Wyoming. Founded in 1966 (originally as KUWR), the organization delivers news, public affairs, music, and cultural programming across the state, with dedicated coverage desks for state government, education, health, tribal affairs, natural resources, and the arts. Distribution spans over-the-air FM broadcast, four online streaming channels (Wyoming Public Radio, Classical Wyoming, Jazz Wyoming, Wyoming Sounds), a mobile application for iOS and Android, and an extensive podcast library covering state and regional topics.

The content portfolio includes long-running podcasts such as HumaNature, The Modern West, Open Spaces, Wyoming Debrief, and Cheyenne Roundup, alongside music programming, daily and weekly email newsletters, and a bi-weekly WPR Politics Quiz. Wyoming Public Media participates in regional collaborations such as the Mountain West News Bureau and content partnerships with NPR, American Public Media, PRI, and BBC World Service. The organization maintains tribal news reporting partnerships with the Eastern Shoshone Tribe and Northern Arapaho Business Council and humanities programming with the Wyoming Humanities Council.

The business model is a non-commercial public radio funding stack: recurring listener memberships and donations, corporate underwriting and sponsorship, and grants from the Corporation for Public Broadcasting as a federal licensee of the University of Wyoming. Community engagement is anchored in volunteer opportunities, event listings, and membership drives. Wyoming Public Media reports no venture, private equity, or outside investment ownership, and revenue is not publicly disclosed. The organization is currently pursuing an FCC application for a new station in Gillette, WY at 90.1 mHz to expand broadcast coverage.

Wyoming Public Radio firmographics

Firmographics

Name: Wyoming Public Radio
Legal name: Wyoming Public Media
Website: https://wyomingpublicmedia.org
Company type: Private
Founded year: 1966
Operating status: Operating
Headcount range: 11–50 employees
Short description: Wyoming Public Media is a non-commercial public radio network operated by the University of Wyoming, broadcasting state-focused news, music, and cultural programming to Wyoming residents via FM, streaming, mobile, and podcasts.
Ownership category
akta.pro rank

Wyoming Public Radio industry classification

Industry

Product category: Public Radio Broadcasting
NAICS: Radio Broadcasting Stations (51611)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB)
akta.pro secondary industries: Public/Nonprofit Radio Networks (NPR-style) (MPABABAB), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

Public radio broadcasting
News programming
Podcast production
Digital audio streaming
Community broadcasting

Where Wyoming Public Radio is headquartered

Location

Headquarters

HQ city: Laramie
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Wyoming Public Radio business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

Listener Membership and Donations: Public radio model primarily sustained through listener memberships, donations, and sustaining member contributions. The station runs periodic fundraising campaigns and accepts one-time and recurring donations.
Corporate/Underwriting Support: Business and organizational sponsorships and underwriting for programming, including marketing opportunities for businesses listed on the website.
Government/Institutional Funding: Public media funding through the Corporation for Public Broadcasting (CPB) as a licensee of the University of Wyoming.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Wyoming Public Radio product offering

Product offering

Core offering

Wyoming Public Radio (Wyoming Public Media) operates non-commercial FM radio broadcasting across Wyoming, delivering state-specific news, cultural programming, music shows (classical, jazz, folk), and an extensive podcast library. It distributes content via over-the-air FM stations, online streaming, mobile apps, and podcast platforms, and serves as the public radio service of the University of Wyoming.

Product overview

Wyoming Public Media operates as a comprehensive public radio service affiliated with the University of Wyoming, offering a unified platform of over-the-air radio broadcasting, digital streaming, and on-demand podcast content. The product portfolio centers on the core Wyoming Public Radio Broadcast as its primary offering, supplemented by the Wyoming Public Media Mobile App for digital access, an extensive Podcasts library including HumaNature, The Modern West, Wyoming Debrief, Open Spaces, Cheyenne Roundup, and Going to Extremes with Mark Jenkins, and music programming through Classical Wyoming, Jazz Wyoming, Wyoming Sounds, and The Ranch Breakfast Show. The service also provides news aggregation through Daily and Weekly Newsletters, interactive features like the WPR Politics Quiz, and community engagement through the Community Calendar and Wyoming Public Media Awards program. Content partnerships with NPR, the Mountain West News Bureau, and the Wyoming Humanities Council extend the coverage reach.

Differentiator

Problem solved

Functional benefit

Brands

Mountain West News Bureau: A regional collaboration of public media stations serving the Rocky Mountain States of Colorado, Idaho, Nevada, New Mexico, Utah and Wyoming.
Cheyenne Roundup
HumaNature
The Modern West
Open Spaces
Wyoming Debrief
What's Your Why
America's Minutes
Classical Wyoming
Jazz Wyoming
Wyoming Sounds

Products and services

Wyoming Public Radio Broadcast
Wyoming Public Media Mobile App
Streaming Audio Services
Classical Wyoming
Jazz Wyoming
Wyoming Sounds
The Ranch Breakfast Show
HumaNature Podcast
The Modern West Podcast
Wyoming Debrief Podcast
Open Spaces Podcast
Cheyenne Roundup Podcast
Going to Extremes with Mark Jenkins Podcast
America's Minutes - Stories of America 250
What's Your Why Podcast
Daily and Weekly Newsletter
WPR Politics Quiz

Companies that use Wyoming Public Radio

Customer profile

Segments1 record

Ideal customer profiles3 records

Wyoming Public Radio technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Wyoming Public Radio partnerships and signals

Strategic signal

Partnerships

13 partnerships are on record, tiered core and minor.

NPR (National Public Radio)coreStrategic or Co-development PartnerWyoming Public Media affiliates with NPR for national news content, reporting, and programming. The station carries NPR news programs and contributes content to NPR.
University of WyomingcoreStrategic or Co-development PartnerWyoming Public Media is a service of the University of Wyoming, providing educational broadcasting and serving as a training ground for journalism and media students.
American Public Media (APM)coreStrategic or Co-development PartnerAffiliation for additional national public radio programming and content distribution.
PRI (Public Radio International)minorStrategic or Co-development PartnerPartnership for international programming and content from Public Radio International.
BBC World ServiceminorStrategic or Co-development PartnerPartnership for BBC World Service news content broadcast on the station.
Mountain West News BureaucoreStrategic or Co-development PartnerRegional collaboration of public media stations including Boise State Public Radio, Nevada Public Radio, KUNR, KUNC, KANW, Colorado Public Radio, KJZZ, and NPR to cover Mountain West news stories. Funding provided by Corporation for Public Broadcasting and Eric and Wendy Schmidt.
Wyoming Humanities CouncilcoreStrategic or Co-development PartnerSupports the What's Your Why podcast and ThinkWY Radio programming, providing humanities-focused content for Wyoming audiences.
Wyoming PBSminorStrategic or Co-development PartnerWyoming's public television network, displayed as a partner organization in the station's network of public media entities.
The Metropolitan OperaminorChannel Partner/ Reseller/ DistributorWPM broadcasts Metropolitan Opera programming, distributing opera content to Wyoming audiences.
Center of the WestminorStrategic or Co-development PartnerPartnership with the Buffalo Bill Center of the West for Western cultural and historical content.
PRX (Public Radio Exchange)minorChannel Partner/ Reseller/ DistributorPublic Radio Exchange provides additional programming distribution services.
Northern Arapaho Business CouncilminorStrategic or Co-development PartnerPartnership for tribal news coverage and Native American programming content.
Eastern Shoshone TribecoreStrategic or Co-development PartnerDedicated tribal news desk covering Eastern Shoshone news and affairs, including Treaty Day coverage and cultural programming.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Wyoming Public Radio competitors and assessment

Company assessment

Broad incumbents

NPR (National Public Radio): National content producer and network that Wyoming Public Media affiliates with for news programming; a broader incumbent establishing the standards and shared infrastructure for member stations.
American Public Media (APM): Large public-radio content distribution network providing national programming (e.g., Marketplace, A Prairie Home Companion) that Wyoming Public Media carries; broader incumbent operating at national scale.

Direct peers

Boise State Public Radio: Public radio station serving Idaho under similar non-commercial membership/underwriting model; core co-partner in the Mountain West News Bureau alongside Wyoming Public Media.
Colorado Public Radio: Multi-station non-commercial public radio network serving Colorado, with similar NPR/APM affiliation and shared regional reporting structure within the Mountain West News Bureau.
KUNC (Greeley, CO): Community-licensed public radio station in the Mountain West with overlapping NPR content distribution and Mountain West News Bureau participation.
Nevada Public Radio (KNPR): Nevada's NPR-member public radio station operating under the same funding model (memberships, underwriting, CPB) and contributing to the same Mountain West News Bureau collaboration.
KUNR (Reno): University-licensed (University of Nevada, Reno) public radio station structurally similar to Wyoming Public Media's university-affiliated model; Mountain West News Bureau partner.
KANW (Albuquerque): Albuquerque public radio station operating under the same non-commercial, NPR-affiliated, CPB-funded model as Wyoming Public Media and a Mountain West News Bureau collaborator.
KJZZ (Phoenix): Rio Salado College-licensed public radio station in Arizona operating with similar NPR/APM programming carriage and Mountain West News Bureau participation.

Regional players

Wyoming PBS: Wyoming's public television counterpart operating under the same state-university umbrella; comparable in mission and funding model but serving the video rather than audio market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Wyoming Public Radio financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wyoming Public Radio leadership team

Management profile

Number of profiles

Profiles3 records

Wyoming Public Radio funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wyoming Public Radio M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wyoming Public Radio

What does Wyoming Public Radio do?

Is Wyoming Public Radio a public or private company?

Wyoming Public Radio is a private company. It is classified as state government owned and is currently operating.

When was Wyoming Public Radio founded?

Wyoming Public Radio was founded in 1966. It employs 11 to 50 people.

Where is Wyoming Public Radio based?

Wyoming Public Radio is headquartered in Laramie, United States, in the North America region.

How does Wyoming Public Radio make money?

Three revenue lines are on record. Listener Membership and Donations are the primary driver. The others are corporate/Underwriting Support and government/Institutional Funding.

Who are Wyoming Public Radio's main competitors?

Broad incumbents on record are NPR (National Public Radio) and American Public Media (APM). Direct peers are Boise State Public Radio, Colorado Public Radio, KUNC (Greeley, CO), Nevada Public Radio (KNPR), KUNR (Reno), KANW (Albuquerque) and KJZZ (Phoenix). Wyoming PBS is listed as a regional player.

Does Wyoming Public Radio have an API?

No public API is recorded for Wyoming Public Radio.

What industry is Wyoming Public Radio in?

Wyoming Public Radio's product category is Public Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAB, Public/Noncommercial Radio Broadcasting (NPR, Community, Campus), with a secondary code of MPABABAB, Public/Nonprofit Radio Networks (NPR-style). Its NAICS code is 51611 and its SIC code is 4832.