Dry Eye Shop

What Dry Eye Shop does

Dry Eye Shop, legally The Dry Eye Company LLC, is a privately held e-commerce retailer founded in 2005 and based in Poulsbo, Washington. The company curates and resells dry eye disease and scleral lens care products from third-party manufacturers — including lubricant eye drops (Refresh, Systane, Oasis, Optase, Ivizia, Biotrue, Genteal), preservative-free saline solutions, cleaning and disinfection solutions, application and removal devices (DMV, See-Green), eyelid hygiene products, warm/cold compresses, night masks and shields (Blinkjoy, EyeSeals, Tranquileyes), and moisture chamber eyewear (Ziena, 7Eye AirShield, Wiley X). The catalog spans 180+ dry eye SKUs and 56+ scleral lens SKUs. The company does not manufacture proprietary technology; its competitive position rests on curation expertise, customer advisory capability, and content assets including the DRY EYE ZONE Patient Guidebook and MBFSL Scleral Lens Handbook co-published with the Dry Eye Foundation nonprofit.

Dry Eye Shop monetizes primarily through direct-to-consumer e-commerce (dryeyeshop.com) with same-day shipping for orders placed by 1:30pm Pacific, supplemented by phone/text ordering (877-693-7939), a retail storefront at its Poulsbo headquarters, and a wholesale platform serving eye-care clinics. Products are sold at unit-based pay-as-you-go pricing ranging from $1.25 (clear vented eye shield) to $339 (ScleralFil 30-pack), with gift cards issued in $10–$500 denominations and a free weekly newsletter. The customer base spans dry eye and corneal disease patients, PROSE and scleral lens users, consumers with environmental eye sensitivity, and — at the B2B level — eye-care clinics and optometrists, including an exclusive Canadian distribution partnership with Rinsada for an ocular surface irrigation device announced December 2025. The company operates as a bootstrapped, founder-led LLC with 1–10 employees, no disclosed external funding or parent company, and no AI/ML capability layer.

Name

Dry Eye Shop

Legal name

The Dry Eye Company LLC

Website

https://dryeyeshop.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Dry Eye Shop is a privately held, bootstrapped e-commerce retailer founded in 2005 in Poulsbo, Washington, curating 180+ dry eye and 56+ scleral lens products for individual patients, scleral lens users, and Canadian eye-care clinics through its DTC storefront, retail location, and wholesale platform.

Ownership category

akta.pro rank

Product category

Dry Eye Care & Scleral Lens Supplies Retail

NAICS

Optical Goods Retailers (45613), Ophthalmic Goods Merchant Wholesalers (42346)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

Keywords

• Dry eye products
• Scleral lens supplies
• Preservative-free eye drops
• Moisture chamber eyewear
• Ocular surface care

Headquarters

HQ city

Poulsbo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail e-commerce sales: Dry Eye Shop generates revenue through direct-to-consumer online sales of dry eye and scleral lens products including eye drops, gels, ointments, eyelid care, warm/cold compresses, night eye protection, protective eyewear, and scleral lens supplies. Orders are fulfilled via e-commerce with same-day shipping capability.
2. Wholesale/B2B distribution: The company distributes products to eye-care clinics and optometrists through its wholesale platform, as demonstrated by the exclusive Canadian distribution partnership with Rinsada for ocular irrigation devices.
3. Wholesale product sales: Eye Drop Shop distributes Rinsada to optometrists and eye-care clinics across Canada via its wholesale platform.
4. Retail storefront sales: The company operates a physical retail location in Poulsbo, Washington, offering in-store service and local pickup for online orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Dry Eye Shop is an e-commerce and small-box retailer that curates and sells specialty dry eye disease and scleral lens care products to consumers and eye-care professionals. Its catalog spans lubricant eye drops, gels, and ointments; preservative-free salines; eyelid hygiene products; warm and cold compresses; night-time eye protection (masks, shields, goggles); scleral lens application, removal, cleaning, and travel accessories; and moisture chamber/protective eyewear. The company provides same-day shipping, phone/text/Zoom consultations, and educational resources, and also distributes specialty devices wholesale to optometrists and clinics.

Product overview

Dry Eye Shop is a values-driven small business in Poulsbo, Washington, serving the corneal disease community since 2005. The company operates as an e-commerce retailer offering a comprehensive catalog of dry eye and scleral lens products. The product portfolio centers on lubricant eye drops from multiple brands (Refresh, Systane, Oasis, Optase, Ivizia, Biotrue, Genteal) available in preservative-free vials and multi-dose bottles; scleral lens supplies including PF saline solutions, cleaning/disinfection solutions (Clear Care, Boston Simplus, Unique pH), and application/removal devices (DMV, See-Green systems); eyelid hygiene products (OCuSOFT, Optase, ZocuShield); warm/cold compresses; night eye protection (Blinkjoy masks, EyeSeals, Tranquileyes); and protective moisture chamber eyewear (Ziena, 7Eye AirShields, Wiley X, budget options). The company also offers educational resources including the DRY EYE ZONE Patient Guidebook, MBFSL Patient Handbook, a 10-part scleral lens tutorial, and patient surveys. Dry Eye Shop differentiates through same-day shipping, product expertise, and customer consultations, serving both direct consumers and eye-care professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Lubricant Eye Drops, Gels, and Ointments (multi-brand) Multi-brand catalog of lubricant eye drops (preservative-free vials, multi-dose bottles), gels, and nighttime ointments for dry eye symptom relief across brands including Refresh, Systane, Oasis, Optase, Ivizia, Biotrue, and Genteal. Targeted at consumers managing dry eye, ocular allergies, and related corneal surface conditions.
• Preservative-Free Saline Solutions for Scleral Lenses Buffered (Nutrifill, Purilens, ScleralFil) and unbuffered (LacriPure, Tangible Fill, VibrantVue) preservative-free saline solutions used by PROSE and scleral lens patients for filling and rinsing lenses. Targeted at patients prescribed scleral lenses for vision correction due to corneal disease, keratoconus, severe dry eye, or post-surgical needs.
• Lens Cleaning and Disinfection Solutions Multi-purpose solutions (Boston Simplus, Unique pH), hydrogen peroxide systems (Clear Care, Clear Care Plus with HydraGlyde), and the PROGENT deep-cleaning kit for daily disinfection of scleral and specialty contact lenses. Targeted at scleral lens wearers needing consumable cleaning supplies.
• Scleral Lens Application and Removal Devices DMV, EZI, and See-Green branded devices including DMV Ultra remover, DMV Scleral Cup, DMV Versa Remover/Inserter, EZI Scleral Lens Applicator Ring, and See-Green Lens Inserter for inserting, removing, and handling scleral lenses. Targeted at scleral lens wearers needing specialized handling tools.
• Eyelid Hygiene Products Lid scrubs (OCuSOFT Lid Scrub, Blephadex, ZocuShield), tea tree eyelid wipes (Optase, Eye Eco), hypochlorous sprays (OCuSOFT, Oasis Tears), and micellar cleansers (Ivizia) for daily lid hygiene to manage MGD, blepharitis, and ocular rosacea. Targeted at consumers managing eyelid inflammation and meibomian gland dysfunction.
• Warm and Cold Compresses Heat therapy compresses (Bruder, EyeGiene, Blinkjoy, Optase, ThermoEyes, Oasis, Rebecca's Rice Baggy Kit) and cold compress options for meibomian gland dysfunction and post-procedure relief. Targeted at consumers performing at-home warm compress therapy for MGD and related dry eye conditions.
• Night Dry Eye Protection (Masks, Shields, Goggles) Blinkjoy Hydrating Sleep Masks (1st and 2nd Gen), EyeSeals 4.0, Tranquileyes, Tranquileyes XL, Quartz and Onyix silicone shields, Duo Shield, and SleepTite/SleepRite Lid Seals for overnight eye moisture retention and lagophthalmos protection. Targeted at consumers needing nocturnal eye protection to prevent overnight evaporation.
• Ziena Moisture Chamber Eyewear Ziena moisture chamber glasses (Kai, Nereus, Verona, Seacrest, Oasis models) with replacement eye cups and anti-slip ear grippers that seal in humidity and reduce tear evaporation. Targeted at consumers with severe dry eye who need daytime moisture retention and wind protection.
• 7Eye AirShield Protective Eyewear 7Eye AirShield wrap-style sunglasses with windproof moisture chambers and replaceable foam gaskets across Ventus, Viento, Briza, Notus, Panhead, Sedona, and Derby models. Targeted at consumers needing wind and UV protection during outdoor activity.
• Wiley X Climate Control Glasses Wiley X climate control glasses (Sleek, Air Rage, Brick, Breach, Ozone models) with facial cavity seals to block wind and retain moisture. Targeted at consumers needing durable protective eyewear with climate sealing for outdoor use.
• Budget Moisture Chamber Eyewear Cost-effective protective eyewear including Outfitter Over-Rx, RSVP Onion Goggles, Guard-Dogs Evader 1/2, Commander 1, CG2 Clear Goggle, and G100 with Fogstopper lenses. Targeted at cost-sensitive consumers seeking wind and moisture protection.
• Scleral Lens Handling Aids and Travel Kits Scleral lens travel and storage accessories including the Everyday Carrying Case by TinkerTurtle, Scleral Lens Travel Kit, Scleral Lens Midday Refresh Kit, Everyday Storage Station, and contact lens cases. Targeted at scleral lens wearers needing portable handling and storage solutions.
• DRY EYE ZONE Patient Guidebook 60-page patient guidebook published by Dry Eye Foundation covering dry eye disease, treatment options, self-care, and product guides. Available for purchase at $15.00 and free to Dry Eye Foundation members. Targeted at consumers seeking structured education on managing dry eye disease.
• MBFSL Patient Handbook (My Big Fat Scleral Lens) 60-page My Big Fat Scleral Lens Patient Handbook published by Dry Eye Foundation covering the scleral lens process, application, removal, care, and safety. Targeted at patients prescribed PROSE or scleral lenses who need structured self-management guidance.
• Dry Eye Shop Gift Cards Dry Eye Shop gift cards available in $10, $25, $50, $100, $250, and $500 denominations, redeemable on dryeyeshop.com. Targeted at customers and gift givers seeking a flexible store-value gift for people with dry eye or scleral lens needs.
• Lid Care Tools Mechanical eyelid margin cleansing tools including Eyelid Margin Cleansing Brush, Eyelid Margin Scrub Brush, WeLoveEyes Focused Eye Roll, and Mini Eyelid Scrub Mitt for in-home lid hygiene. Targeted at consumers performing at-home lid margin care for blepharitis or MGD.
• Adhesive Products for Night Eye Protection 3M Kind Removal Silicone Tape, 3M Micropore Hypoallergenic Paper Tape (1in and 2in), and Ortolux Air vented patches used alongside eye shields/goggles for overnight lid closure and taping. Targeted at consumers needing additional overnight eye sealing support.
• Post-Surgical Shields Protective eye shields including Solo Shield, Clear vented eye shield, and Duo Shield for post-surgical eye protection. Targeted at consumers recovering from eye surgery who require physical eye protection.
• Lubricant Gels and Ointments Thicker lubricating formulations for extended relief including Refresh PM Lubricant Eye Ointment, Systane Nighttime Lubricant Eye Ointment, Genteal Lubricant Eye Ointment, and Soothe Nighttime Lubricant Eye Ointment. Targeted at consumers needing overnight or extended-duration ocular surface lubrication.
• Scleral Lens Cases Contact and scleral lens storage cases for safe overnight storage of lenses. Targeted at scleral and specialty contact lens wearers.
• Rinsada Ocular Surface Irrigation Device (Wholesale Distribution) Single-use ocular surface irrigation device for in-clinic dry eye treatment, distributed exclusively to Canadian optometrists and eye-care clinics through Dry Eye Shop's wholesale platform under a 2025-12-17 partnership. Targeted at eye-care clinics performing in-office dry eye procedures.

Quantifiable outcome

• 96% patient satisfaction and 70% reduction in inflammation reported for Rinsada device distributed through Eye Drop Shop wholesale

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RinsadacoreChannel Partner/ Reseller/ Distributor · 17 December 2025Eye Drop Shop announced an exclusive Canadian distribution partnership with Rinsada, a single-use ocular surface irrigation device designed for in-clinic dry eye treatment. Eye Drop Shop distributes Rinsada to optometrists and eye-care clinics across Canada via its wholesale platform. Clinical data shows 96% patient satisfaction and 70% reduction in inflammation. The device became available exclusively to Canadian eye-care clinics through Eye Drop Shop Wholesale on the announcement date.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Zenni Optical: Online-first retailer selling prescription and non-prescription eyewear directly to consumers. While focused on glasses rather than dry eye supplies, Zenni shares the e-commerce specialty optical retail motion and competes indirectly for optical-adjacent consumer wallet share.
• Bausch + Lomb: Global manufacturer of the Refresh lubricant eye drop line and contact lens solutions (Boston Simplus) carried by Dry Eye Shop. Operates broadly across ophthalmic pharmaceuticals, surgical, and consumer eye health, so Dry Eye Shop functions as a downstream specialty channel for B+L's dry eye SKU range.
• Warby Parker: Direct-to-consumer optical retailer selling eyewear and contact lenses online and through physical stores. Operates a broader assortment but shares Dry Eye Shop's DTC-first model, retail storefront channel, and reliance on online patient acquisition for vision-related products.
• CooperVision: Major contact lens and scleral/specialty lens manufacturer whose products (and care solutions from adjacent categories) are recommended to Dry Eye Shop's patient base. Comparable as the wholesale supply-side incumbent in the same scleral lens ecosystem that Dry Eye Shop serves as a retail channel.
• Alcon: Manufacturers of the Systane lubricant eye drop portfolio and Clear Care disinfection solutions that form a core of Dry Eye Shop's catalog. As a global eye care incumbent, Alcon shapes the supply side of every product Dry Eye Shop depends on for both DTC and scleral lens consumers.
• EyeBuyDirect: Large online eyewear retailer operating a DTC-first model similar in structure to Dry Eye Shop. Although focused on standard frames and lenses rather than dry eye specialty products, comparable as a competitor for consumer attention within online optical retail.
• 1-800-Contacts: Large online contact lens and eye care product retailer serving consumer-direct demand. While much broader than Dry Eye Shop, both sell contact lens supplies, saline solutions, and related eye care products through a DTC e-commerce motion, making 1-800-Contacts a key comparable for online eye care product distribution.

Emerging players

• OCuSOFT: Specialty manufacturer and retailer of eyelid hygiene and lid scrub products — a core category Dry Eye Shop resells (OCuSOFT Lid Scrub, HypoChlor Spray). Overlap in product mix and focus on dry eye/MGD/blepharitis patients makes OCuSOFT directly comparable to Dry Eye Shop's curation strategy.

Direct peers

• Lens.com: Online retailer specializing in contact lenses and related eye care supplies, serving prescription replacement and specialty lens buyers. Operates a similar curated-DTC model focused on a narrow eye care category, directly comparable to Dry Eye Shop's specialty retail motion for scleral lens and dry eye consumers.
• Discount Contact Lenses: Online retailer of contact lenses and contact lens care products targeting repeat consumers at competitive pricing. Runs a similar specialty-catalog DTC model to Dry Eye Shop, with overlapping fulfillment patterns and reliance on direct-ship eye care supply orders.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/thedryeyeshop
• Facebookfacebook.com/dryeyeshop
• LinkedInlinkedin.com/company/the-dry-eye-shop
• Instagraminstagram.com/dryeyeshop
• TikToktiktok.com/@dryeyeshop
• Xx.com/dryeyeshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dry Eye Shop