OCuSOFT Inc.
OCuSOFT Inc. is a privately held, founder-led ophthalmic and skin care company founded in 1986 in Rosenberg, Texas, that formulates and distributes eyelid cleansers, artificial tears, and nutritional supplements for dry eye patients through professionals, mass-market retailers, and 40+ country international distributors.
- Company typePrivate
- Founded1986
- HeadquartersRosenberg, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What OCuSOFT Inc. does
OCuSOFT Inc. is a privately held research, development, and supply company headquartered in Rosenberg, Texas, founded in 1986 by Nat Adkins (Chairman) and Cynthia Barratt (CEO). The company develops, manufactures, and distributes over-the-counter ophthalmic and skin care products focused on ocular surface disease, dry eye, eyelid hygiene, eye allergies, and contact lens comfort. Its core technology portfolio centers on formulation chemistry rather than software: patented liposome-based delivery (Retaine Liposome Spray), electrostatic-attraction artificial tear emulsions (Retaine MGD Advanced), hypochlorous acid cleansers (HypoChlor, Zoria Dermal Spray), ORIVO-certified triglyceride-form omega-3 nutritional supplements (Retaine Omega Forté), and a patent-pending cross-hatch moist heat dry eye mask. Product lines include the OCuSOFT Lid Scrub family (Original, PLUS, Allergy, Oust, Plus Platinum), the Retaine artificial tear and emulsion range, OCuSOFT Baby, Zoria Skin Care, and supporting accessories.
The business operates a multi-channel go-to-market model. Products are sold direct-to-consumer via ocusoft.com and a professional portal at professional.ocusoft.com, through optometrists and ophthalmologists who recommend the #1 doctor-recommended eyelid cleanser brand, and through mass-market retailers including Walmart, CVS, Walgreens, Amazon, Target, Publix, Kroger, Rite Aid, Albertsons, Safeway, HEB, Meijer, Harris Teeter, and Wegmans. International revenue is generated through authorized regional distributors in 40+ countries across Latin America, Europe, the Middle East, Asia-Pacific, and Canada. Pricing is unit-based and one-time, with SKUs ranging from approximately $3.90 (hand soap) to $80.00 (Retaine Omega Forté), and free shipping is offered on U.S. orders above $99. There is no visible subscription or recurring-revenue model. The company employs 101–250 staff and is led by co-founders who remain in CEO and Chairman roles, indicating founder-controlled ownership with no disclosed institutional investors or external parent.
OCuSOFT Inc. firmographics
Firmographics- Name
- OCuSOFT Inc.
- Legal name
- OCuSOFT Inc.
- Website
- https://ocusoft.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- OCuSOFT Inc. is a privately held, founder-led ophthalmic and skin care company founded in 1986 in Rosenberg, Texas, that formulates and distributes eyelid cleansers, artificial tears, and nutritional supplements for dry eye patients through professionals, mass-market retailers, and 40+ country international distributors.
- Ownership category
- akta.pro rank
OCuSOFT Inc. industry classification
Industry- Product category
- Ophthalmic Pharmaceuticals
- NAICS
- Ophthalmic Goods Manufacturing (339115), Ophthalmic Goods Merchant Wholesalers (423460), Health and Personal Care Retailers (456)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Ophthalmology Pharmaceuticals (HLAIAAAL)
- akta.pro secondary industries
- Eye, Ear & Nasal Care (HLAIADAF), Ophthalmology Specialty Pharmaceuticals (HLAIACAK), Eye, Ear & Nasal Care OTC (Eye Drops, Ear Drops/Wax Removal, Saline Sprays) (CRADAMAG), Eye & Lip Skincare (CRABAAAC)
Keywords
Where OCuSOFT Inc. is headquartered
LocationHeadquarters
- HQ city
- Rosenberg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OCuSOFT Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer Product Sales: Direct-to-consumer and retail sales of eye care products including eyelid cleansers, artificial tears, nutritional supplements, and accessories. Products sold through company website, major retailers, and eye care professionals.
- Professional/Clinical Product Distribution: Distribution of ophthalmic products and supplies to eye care professionals. Preferred distributor status among eye care professionals for eyelid hygiene and dry eye products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Eyelid Cleansers (Pads and Foaming) - $5.95 to $27.00 |
| Unit Pricing | Pay-as-you-go | Retaine Eye Care Products - $15.95 to $80.00 |
| Unit Pricing | Pay-as-you-go | Eye Care Accessories - $3.90 to $55.90 |
| Unit Pricing | Pay-as-you-go | Zoria Skin Care Products - $29.90 to $45.40 |
| Unit Pricing | Pay-as-you-go | Baby Care Products - $5.95 to $15.00 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
OCuSOFT Inc. product offering
Product offeringCore offering
OCuSOFT Inc. researches, develops, manufactures, and distributes a portfolio of eye care products including eyelid cleansers (OCuSOFT Lid Scrub line), artificial tears, dry eye emulsions, ocular nutrition supplements, and complementary skin care products. The company sells these products to consumers through major retail chains, eye care professionals, its direct e-commerce site, and a network of international distributors across more than 40 countries.
Product overview
OCuSOFT Inc. offers a diversified portfolio of eye and skin care products organized into three main categories: Dry Eye, Eyelid Hygiene, and Skin Care. The core product line centers on the #1 doctor-recommended OCuSOFT Lid Scrub family (Original, PLUS, Allergy, Oust, and Plus Platinum variants) for eyelid cleansing, complemented by the Retaine brand of artificial tears, emulsions, and ointments (MGD, PM, Liposome Spray, ULTRA PF, CMC, Allergy drops). Additional offerings include OCuSOFT HypoChlor Spray for hypochlorous acid-based cleansing, the Retaine Omega Forté nutritional supplement, OCuSOFT Dry Eye Mask for moist heat therapy, OCuSOFT Baby Eyelid & Eyelash Cleanser for pediatric use, and Zoria Skin Care for sensitive skin. The company also distributes supporting products including hand soap for contact lens users, eye wash solutions, and eye drop applicators. All products are available through eyecare professionals and major retailers including Walmart, CVS, Walgreens, Amazon, Target, and Kroger.
Differentiator
Problem solved
Functional benefit
Brands
- Retaine: Brand line of artificial tears, emulsions, ointments and nutritional supplements for dry eye symptom support
- Zoria Skin Care
- OCuSOFT Lid Scrub
- HypoChlor
- Retaine Omega Forté
Products and services
- OCuSOFT Lid Scrub Original
- OCuSOFT Lid Scrub PLUS
- OCuSOFT Lid Scrub Allergy
- OCuSOFT Lid Scrub Oust
- OCuSOFT Lid Scrub Plus Platinum
- Retaine MGD
- Retaine PM
- Retaine Liposome Eye Spray
- Retaine ULTRA PF
- Retaine CMC
- Retaine Allergy
- Retaine Omega Forté
- OCuSOFT HypoChlor Spray
- OCuSOFT Dry Eye Mask Premium
- OCuSOFT Baby Eyelid & Eyelash Cleanser
- Zoria Skin Care (antioxidant skincare line)
- OCuSOFT Hand Soap
- Physicians Care Eye Wash Solution
- Ez Drop Applicator
Quantifiable outcome
- Triglyceride form omega-3s provide up to 70% more efficient absorption than ethyl ester forms
- +1 more outcomes
Companies that use OCuSOFT Inc.
Customer profileSegments4 records
Ideal customer profiles2 records
OCuSOFT Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
OCuSOFT Inc. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Laboratorios Sophia (Panama, Colombia, Ecuador, Chile, Uruguay, Mexico)coreLaboratorios Sophia serves as authorized distributor for OCuSOFT products across Latin American markets including Panama, Colombia, Ecuador, Chile, Uruguay, and Mexico.
- Jaso Medical AB (Sweden)coreJaso Medical AB distributes OCuSOFT products in the Nordic region, specifically Sweden.
- ANNVOR LTD (United Kingdom)coreANNVOR LTD serves as authorized distributor for OCuSOFT products in the United Kingdom.
- White Ophthalmic Supply (Canada/Alberta)coreWhite Ophthalmic Supply distributes OCuSOFT products in Alberta, Canada.
- Vision Medical Inc. (Canada/Alberta)coreVision Medical Inc. distributes OCuSOFT products across Canada.
- White Medical Co LTD (Japan)coreWhite Medical Co LTD serves as authorized distributor for OCuSOFT products in Japan.
- TRB Chemedica Thailand LTD (Thailand)coreTRB Chemedica Thailand LTD distributes OCuSOFT products in Thailand.
- Good Optical (Australia/Victoria)coreGood Optical distributes OCuSOFT products in Victoria, Australia.
- Magnus EHF (Iceland)minorMagnus EHF distributes OCuSOFT products in Iceland.
- ORIVOcoreORIVO provides certification for traceability and authenticity of the omega-3 ingredients used in Retaine Omega Forté supplement, sourced from anchovy oil from Pacific waters off South America.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
OCuSOFT Inc. competitors and assessment
Company assessmentBroad incumbents
- Johnson & Johnson Vision: Operates in contact lens care (Acuvue, Blink) and ophthalmic surgical products; comparable to OCuSOFT in adjacent eye care categories like contact-lens-friendly hand soap and eye wash solutions.
- Bausch + Lomb: Global ophthalmic giant offering OTC eye drops, lens care solutions, and prescription ophthalmology products. Direct portfolio overlap with OCuSOFT in artificial tears, eyelid hygiene, and dry eye, but at far larger scale with a broader product and surgical portfolio.
- Rohto Pharmaceutical: Global Japanese OTC eye care company selling cooling/redness-relief drops and dry eye products across US drugstores and supermarkets; competes with OCuSOFT in mainstream retail eye drop aisles.
- Alcon: World's largest eye care company spanning surgical, vision care, and OTC ophthalmics. Systane-brand dry eye drops compete directly with OCuSOFT's Retaine line across retail and professional channels.
- AbbVie (Allergan Aesthetics / Eye Care): Owns the Refresh artificial tears brand and prescription dry eye therapy Restasis, both directly competitive with OCuSOFT's Retaine and prescription-adjacent dry eye offerings.
Direct peers
- TheraTears (Akorn): Specialty dry eye brand offering lubricant eye drops and eyelid cleansers with a similar OTC, retail-and-professional distribution model; closely comparable to OCuSOFT's Retaine and Lid Scrub positioning.
- Similasan: Swiss-based OTC eye drop brand selling homeopathic and sensitive-eye formulations through mass retail and pharmacy channels; comparable to OCuSOFT's allergy and sensitive-eye drops and eyelid cleansers.
- Prestige Consumer Healthcare (Clear Eyes): Markets the Clear Eyes line of OTC redness-relief and dry eye drops through the same US mass retail and pharmacy channels OCuSOFT serves, making it a direct shelf competitor in the lubricant/redness category.
Emerging players
- Santen Pharmaceutical: Japan-headquartered specialty ophthalmology company with a growing presence in dry eye and ocular surface disease treatments globally; comparable as a focused ophthalmology pharma peer with similar end markets to OCuSOFT.
- NovaBay Pharmaceuticals: Specialty ophthalmology company marketing Avenova eyelid/eyelash cleanser via eye care professionals and pharmacy channels; closest direct competitor to OCuSOFT Lid Scrub in the doctor-recommended eyelid hygiene segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
OCuSOFT Inc. social profiles
Digital presenceOCuSOFT Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
OCuSOFT Inc. leadership team
Management profileNumber of profiles
Profiles9 records
OCuSOFT Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OCuSOFT Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OCuSOFT Inc.
What does OCuSOFT Inc. do?
OCuSOFT Inc. researches, develops, manufactures, and distributes a portfolio of eye care products including eyelid cleansers (OCuSOFT Lid Scrub line), artificial tears, dry eye emulsions, ocular nutrition supplements, and complementary skin care products. The company sells these products to consumers through major retail chains, eye care professionals, its direct e-commerce site, and a network of international distributors across more than 40 countries.
Is OCuSOFT Inc. a public or private company?
OCuSOFT Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OCuSOFT Inc. founded?
OCuSOFT Inc. was founded in 1986. It employs 101 to 250 people.
Where is OCuSOFT Inc. based?
OCuSOFT Inc. is headquartered in Rosenberg, United States, in the North America region.
How does OCuSOFT Inc. make money?
Two revenue lines are on record. Consumer Product Sales are the primary driver. The others are professional/Clinical Product Distribution.
Who are OCuSOFT Inc.'s main competitors?
Broad incumbents on record are Johnson & Johnson Vision, Bausch + Lomb, Rohto Pharmaceutical, Alcon and AbbVie (Allergan Aesthetics / Eye Care). Direct peers are TheraTears (Akorn), Similasan and Prestige Consumer Healthcare (Clear Eyes). Emerging players are Santen Pharmaceutical and NovaBay Pharmaceuticals.
Does OCuSOFT Inc. have an API?
No public API is recorded for OCuSOFT Inc..
What industry is OCuSOFT Inc. in?
OCuSOFT Inc.'s product category is Ophthalmic Pharmaceuticals. Its primary akta.pro industry code is HLAIAAAL, Ophthalmology Pharmaceuticals, with a secondary code of HLAIADAF, Eye, Ear & Nasal Care. Its NAICS code is 339115 and its SIC code is 5122.