Flip2Media
Flip2Media is a full-service San Francisco Bay Area video production company and advertising agency offering studio, broadcast, post-production, and creative services to enterprise clients in healthcare, automotive, retail, and technology.
- Company typePrivate
- Founded1991
- HeadquartersCauseway Bay, Hong Kong SAR China
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Flip2Media does
Flip2Media is a full-service media and video production company headquartered in Pleasanton, California, operating continuously since 1991 (originally as LMA, rebranded to Flip2Media). The firm offers end-to-end production services — on-location and studio video production, broadcast television production, post-production editing, photography, equipment and crew rentals, and live network transmission — serving enterprise clients across healthcare/medical device, automotive, retail, technology, and consumer products industries in the San Francisco Bay Area and nationally.
The company's core technical infrastructure centers on a 3,000 square foot broadcast television stage featuring an integrated multi-camera control room with HD/4K signal path, Panasonic and Blackmagic switchers, Chyron graphics playback, chroma key compositing, and a 75-foot two-wall cyclorama (green and white screen). Post-production operates on Adobe Suite and DaVinci Resolve connected via a centralized media server. Broadcast transmission is enabled through technology partnerships with Vyvx CenturyLink, The Switch, and LTN Global for direct uplink to major television networks, supporting satellite media tours, live network interviews, and multi-camera broadcast events.
Revenue is generated from four professional services streams on a project-based, quote-priced model: (1) video production services including commercials, corporate, training, and product videos; (2) Flip2Agency advertising services spanning strategic campaigns, creative, media buying, and AI platform development for Amazon Skills and Google Actions; (3) studio rental (raw or equipped, with or without crew); and (4) production equipment rental including grip, lighting, cameras, and teleprompters. The company is privately held by founders Thaddeus Coberg (President) and Doug Mann (CFO, entertainment industry veteran since 1982), supported by a lean core team of 1-10 employees augmented by an independent freelancer network.
Flip2Media firmographics
Firmographics- Name
- Flip2Media
- Legal name
- Flip2Media Inc.
- Website
- https://flip2media.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flip2Media is a full-service San Francisco Bay Area video production company and advertising agency offering studio, broadcast, post-production, and creative services to enterprise clients in healthcare, automotive, retail, and technology.
- Ownership category
- akta.pro rank
Flip2Media industry classification
Industry- Product category
- Video Production Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Advertising Agencies (541810)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards) (MPAHAAAH)
Keywords
Where Flip2Media is headquartered
LocationHeadquarters
- HQ city
- Causeway Bay
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Flip2Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Video Production Services: Full-service video production including commercials, corporate marketing and training videos, web videos, educational videos, product videos, and testimonials. Services include on-location cinematic production and soundstage production.
- Advertising Agency Services: Full-service advertising agency department (Flip2Agency) providing strategic campaigns, creative services for television, print, web, product marketing, social media, and AI platforms for Amazon and Google.
- Studio Rental: Video studio rental available raw or equipped, with or without crew. Includes white screen cyc, green screen cyc, and control room rental options.
- Production Equipment Rental: Production equipment rental including grip and lighting instruments, cameras, teleprompters, and other broadcast production equipment.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Flip2Media product offering
Product offeringCore offering
Flip2Media is a full-service Bay Area video production company and advertising agency. It offers end-to-end services including content development, on-location and soundstage cinematic video production, broadcast television production, post-production editing, infomercial production, satellite media tours, and live shot capabilities. Its Flip2Agency department delivers strategic advertising campaigns, creative services, media planning/buying, and digital marketing including AI platforms for Amazon and Google.
Product overview
Flip2Media is a full-service San Francisco Bay Area video production company and advertising agency offering a comprehensive portfolio of media services. The core offering includes video production (on-location and studio), broadcast television production, post-production editing, and studio rental. Their Flip2Agency sub-brand provides advertising services including Amazon Skills and Google Actions development, website development, and digital marketing. The company operates a 3000 sq. ft. television stage with integrated control room and editing suites, supporting green/white screen productions, satellite media tours, live shots, and video streaming. Additional services encompass photography, equipment rental, grip/lighting, and professional crew staffing.
Differentiator
Problem solved
Functional benefit
Companies that use Flip2Media
Customer profileNamed customers35 records
Segments5 records
Ideal customer profiles4 records
Flip2Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Flip2Media partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Vyvx CenturyLinkcoreSatellite transmission partner for connecting to major television networks and stations. Utilized for satellite media tours (SMT) and live broadcast transmissions.
- The SwitchcoreBroadcast transmission partner providing fiber optic video local loops for low latency high definition HD connections to major networks and stations.
- LTN GlobalcoreBroadcast satellite transmission partner (formerly LTN Global) for satellite media tours and live broadcast capabilities replacing older fiber optic structures.
- American Grip and LightingsupportingEquipment partner providing grip and lighting instruments for in-house inventory.
- MatthewssupportingEquipment partner providing grip equipment for in-house inventory.
- Mole RichardsonsupportingTungsten lighting equipment manufacturer partner for studio lighting inventory.
- KINO-FLOsupportingFluorescent lighting equipment partner for studio production capabilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Flip2Media competitors and assessment
Company assessmentDirect peers
- Tool of North America: Boutique commercial production company offering creative, production, and post services for brand advertising and broadcast work. Comparable production model serving enterprise brands with similar scale and project-based revenue mix.
- Sandwich Video: Los Angeles-based full-service video production studio serving tech and consumer brands with creative, production, and post services. Highly comparable boutique production model with similar tech-corridor client base.
- Lemonlight: National full-service video production company with comparable end-to-end model covering creative, production, and post for enterprise and consumer brands. Directly comparable in service mix, scale, and customer type.
- Veritas Media Production: Full-service video production and creative agency offering corporate, commercial, and broadcast content for enterprise brands. Directly comparable service mix with national reach.
- Blue Barn Pictures: Boutique production company delivering commercial, corporate, and brand video content for enterprise clients. Comparable boutique scale with similar production and post capabilities.
- Tartan Studios: Multi-city production services company with broadcast, live-event, and corporate video capabilities. Comparable production infrastructure and enterprise client orientation.
Broad incumbents
- MullenLowe: Global advertising and communications network providing creative, media, and production services. Competes with Flip2Agency on integrated campaign work but with significantly larger scale and multi-region capabilities.
- Leo Burnett: Global advertising agency network with creative, production, and integrated marketing services. Overlaps with Flip2Media's Flip2Agency arm on healthcare, consumer, and brand campaigns, but offers much broader portfolio and global footprint.
- Innocean Worldwide: Global advertising agency network with creative, production, and digital marketing services. Comparable to Flip2Agency on automotive and consumer brand campaigns, but operates globally with extensive resources.
- Saatchi & Saatchi: Global advertising agency network offering creative, production, and media services at scale. Overlaps with Flip2Agency on creative development and campaign execution, but operates globally with vastly larger scale and broader service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Flip2Media social profiles
Digital presenceFlip2Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flip2Media leadership team
Management profileNumber of profiles
Profiles9 records
Flip2Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flip2Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flip2Media
What does Flip2Media do?
Flip2Media is a full-service Bay Area video production company and advertising agency. It offers end-to-end services including content development, on-location and soundstage cinematic video production, broadcast television production, post-production editing, infomercial production, satellite media tours, and live shot capabilities. Its Flip2Agency department delivers strategic advertising campaigns, creative services, media planning/buying, and digital marketing including AI platforms for Amazon and Google.
Is Flip2Media a public or private company?
Flip2Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flip2Media founded?
Flip2Media was founded in 1991. It employs 1 to 10 people.
Where is Flip2Media based?
Flip2Media is headquartered in Causeway Bay, Hong Kong SAR China, in the Asia region.
How does Flip2Media make money?
Four revenue lines are on record. Video Production Services are the primary driver. The others are advertising Agency Services, studio Rental and production Equipment Rental.
Who are Flip2Media's main competitors?
Direct peers on record are Tool of North America, Sandwich Video, Lemonlight, Veritas Media Production, Blue Barn Pictures and Tartan Studios. Broad incumbents are MullenLowe, Leo Burnett, Innocean Worldwide and Saatchi & Saatchi.
Does Flip2Media have an API?
No public API is recorded for Flip2Media.
What industry is Flip2Media in?
Flip2Media's product category is Video Production Services. Its primary akta.pro industry code is MPAHAAAH, Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards). Its NAICS code is 51219 and its SIC code is 7812.