Myriad Botanical Gardens
Myriad Botanical Gardens is a 15-acre public botanical garden in downtown Oklahoma City, operated by a 501(c)(3) nonprofit, offering a tropical conservatory, seasonal festivals, educational and fitness programs, and venue rentals to the public, families, and event clients.
- Company typePrivate
- Founded1981
- HeadquartersOklahoma City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Myriad Botanical Gardens does
Myriad Botanical Gardens is a 15-acre public botanical garden and urban green space located in downtown Oklahoma City at 301 W. Reno, managed by the Myriad Gardens Foundation, a 501(c)(3) nonprofit organization governed by a Community Board of Directors. The Garden's anchor product is the In44 Foundation Crystal Bridge Conservatory — a 224-foot-long, 70-foot-diameter tropical conservatory with 13,000 square feet of plant display area split into Tropical Wet and Tropical Dry climate zones, covered by 3,028 sections of translucent double-layered acrylic panels. The Conservatory underwent a complete $11 million interior renovation from 2021 to fall 2022, adding new exhibits, ADA accessibility, a new gift shop, and improved water and circulation features. Outdoor grounds are free and open to the public daily from 6am to 11pm, while Conservatory admission is ticketed (adults $10.50, seniors/military $9, students $7, youth $5.50, children under 5 and members free).
The organization operates a diversified product portfolio spanning recreation (Mo's Carousel, Devon Ice Rink, splash features), seasonal events (Tulip Festival with 100,000+ tulips, Pumpkinville, summer movies), educational programming (Oklahoma Gardening School, youth and family workshops, Reading Wednesdays, cooking and nature classes), wellness (Myriad in Motion free yoga and Zumba), guided group tours, and event venue rentals for weddings, receptions, and corporate gatherings. It runs 400+ events annually and reaches consumers through its website, email newsletter, and social channels (Facebook, Twitter, Instagram) alongside a deep sponsorship and partner network including Devon Energy, Oklahoma's Credit Union, Fowler Automotive, Meinders Foundation, Chickasaw Nation, City of Oklahoma City, TSET, BancFirst, YMCA, and the Downtown Library.
Revenue is generated through a hybrid model combining one-time transactions (conservatory admission, venue rental fees, workshop tuition ranging $10-70, gift shop sales), recurring membership subscriptions (individual and a newer corporate membership tier), and charitable donations/fundraising that underwrite free public programming and capital projects. Technology infrastructure is limited to a website, online event registration through Blackbaud, and standard marketing/CRM tooling; there is no proprietary technology platform. The organization has 11-50 employees led by a new President and CEO, Michelle Furrer, appointed in March 2025.
Myriad Botanical Gardens firmographics
Firmographics- Name
- Myriad Botanical Gardens
- Legal name
- Myriad Gardens Foundation
- Website
- https://myriadgardens.org
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Myriad Botanical Gardens is a 15-acre public botanical garden in downtown Oklahoma City, operated by a 501(c)(3) nonprofit, offering a tropical conservatory, seasonal festivals, educational and fitness programs, and venue rentals to the public, families, and event clients.
- Ownership category
- akta.pro rank
Myriad Botanical Gardens industry classification
Industry- Product category
- Public Botanical Gardens and Community Recreation
- NAICS
- Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Parks, Gardens & Botanical Attractions (THAJACAH)
- akta.pro secondary industry
- Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)
Keywords
Where Myriad Botanical Gardens is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Myriad Botanical Gardens business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Conservatory Admission: Paid admission to the In况且 Foundation Crystal Bridge Conservatory with tiered pricing for adults, seniors, military, students, youth, and free admission for members and children 4 and under.
- Membership Program: Annual membership program providing free conservatory admission and other benefits to members.
- Venue Rentals: Rental of indoor and outdoor spaces for weddings, receptions, corporate events, and private gatherings.
- Gift Shop Sales: Retail sales at the Myriad Gardens Gift Shop featuring botanical-themed merchandise.
- Educational Programs: Revenue from workshops, classes, and youth programs including gardening, cooking, and nature-themed activities.
- Donations and Fundraising: Charitable contributions from donors and supporters to maintain grounds and fund events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Crystal Bridge Conservatory Admission |
| Unit Pricing | Pay-as-you-go | Youth Workshop Classes |
| Unit Pricing | Pay-as-you-go | Adult Workshop Classes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Myriad Botanical Gardens product offering
Product offeringCore offering
Myriad Botanical Gardens operates a 15-acre public botanical garden in downtown Oklahoma City centered on the Inbal Foundation Crystal Bridge Conservatory, offering free outdoor grounds access and ticketed conservatory admission. It sells memberships, hosts seasonal attractions and festivals, runs fee-based educational and fitness programs, operates an on-site gift shop, and rents indoor and outdoor venue spaces for weddings, corporate events, and community gatherings.
Product overview
Myriad Botanical Gardens is a 15-acre public botanical garden and urban green space in downtown Oklahoma City, managed by the Myriad Gardens Foundation (a 501(c)(3) nonprofit). The core product is the Inasonry Foundation Crystal Bridge Conservatory, a renovated tropical conservatory featuring tropical wet and dry zones. The organization offers a diverse portfolio of seasonal attractions (Devon Ice Rink, Mo's Carousel), annual festivals (Tulip Festival, Pumpkinville), educational programming (Oklahoma Gardening School, Youth and Family Workshops), fitness programming (Myriad in Motion), community events (Summer Movies, Calderón Dance Festival), and venue rental services. The product portfolio spans recreation, education, wellness, and event hospitality.
Differentiator
Problem solved
Functional benefit
Brands
- Inquiry Foundation Crystal Bridge Conservatory: The main conservatory featuring tropical plant displays in two distinct climates.
- Mo's Carousel
- Devon Ice Rink
Products and services
- Inbal Foundation Crystal Bridge Conservatory Ticketed indoor tropical conservatory attraction, 224 feet long and 70 feet in diameter, with 13,000 square feet of plant display area in two distinct climates (Tropical Wet Zone and Tropical Dry Zone) under 3,028 translucent double-layered acrylic panels. Open to general public visitors with tiered admission pricing.
- Devon Ice Rink
- Mo's Carousel
- Myriad Gardens Gift Shop
- Tulip Festival
- Pumpkinville
- Oklahoma Gardening School
- Youth and Family Education Programs
- Summer Movies at Myriad Gardens
- Myriad in Motion Fitness Program
- Event Venue Rentals
- Group Tours
- Annual Membership Program
- Corporate Membership Program
Quantifiable outcome
- 15 acres of public garden space maintained in downtown Oklahoma City
- +2 more outcomes
Companies that use Myriad Botanical Gardens
Customer profileSegments5 records
Ideal customer profiles4 records
Myriad Botanical Gardens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Myriad Botanical Gardens partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and supporting.
- The Meinders FoundationflagshipPresenting sponsor of Oklahoma Gardening School annual symposium, supporting horticultural education programming.
- Devon EnergycoreSponsor of Devon Ice Rink seasonal operation and summer movie series, providing financial support for community programming.
- Oklahoma's Credit UnioncorePresenting sponsor of Summer Movies at Myriad Gardens series, supporting free family-friendly movie programming.
- Fowler AutomotivecorePresenting sponsor of Myriad in Motion fitness programming including free yoga classes.
- TSETsupportingSupporting sponsor of Myriad in Motion fitness programming.
- BancFirstsupportingSupporting sponsor of Myriad in Motion fitness programming.
- YMCAcoreYMCA instructors provide free yoga classes at Myriad Gardens as part of Myriad in Motion program.
- Downtown LibrarysupportingGuest readers for Reading Wednesday story time program at the Gardens.
- Calderón Dance FestivalsupportingCommunity dance festival produced at Myriad Gardens celebrating dance, community, and diversity.
- ADG Blatt ArchitectssupportingArchitecture firm that redesigned the Visitor Center of Crystal Bridge Conservatory and classroom spaces for John Rex Middle School at Myriad Botanical Gardens.
- Charles Sparks + CompanysupportingDesign firm responsible for interior design and visual experience of the Crystal Bridge Conservatory renovation.
- Exhibit ConceptssupportingDesign and production firm for experiential environments working on the Crystal Bridge Conservatory.
- Gecko GroupsupportingEducation interpretive design firm designing exhibits, interpretive and educational signage in the Crystal Bridge Conservatory.
- Murase AssociatessupportingLandscape architecture firm with work featured at Devon Energy headquarters and Meinders Terrace at Myriad Gardens.
- Lingo ConstructionsupportingOklahoma City-based construction company that served as general contractor for the Crystal Bridge renovation.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Myriad Botanical Gardens competitors and assessment
Company assessmentDirect peers
- Longwood Gardens: Major public botanical garden with a signature conservatory, extensive educational programming, ticketed admissions, memberships, and venue rentals. Highly comparable operating model and revenue mix to Myriad Botanical Gardens.
- Chicago Botanic Garden: Large public botanical garden with conservatory, horticulture education, youth programs, venue rentals, and membership programs. Closely mirrors Myriad's blend of gardens, education, and events.
- Missouri Botanical Garden: Historic public botanical garden with ticketed admissions, memberships, festivals, education programs, and gift shop revenue. Directly comparable nonprofit garden operator with similar programming breadth.
- Denver Botanic Gardens: Urban botanical garden offering conservatory, educational workshops, venue rentals, and seasonal events. Comparable mid-sized city garden with a membership-driven operating model.
- Phipps Conservatory and Botanical Gardens: Historic glasshouse conservatory plus gardens with education programs, exhibitions, and events. Direct peer given similar conservatory-centric operating model and educational mission.
- Como Park Zoo and Conservatory: Combined zoo and conservatory public attraction in Saint Paul, MN — the prior institution of Myriad's incoming CEO. Highly comparable operating model: free outdoor access, ticketed conservatory, education, events.
- Atlanta Botanical Garden: Urban botanical garden with conservatory, seasonal festivals, education programs, and venue rentals. Comparable mid-sized city garden operator with diverse programming.
- San Diego Botanic Garden: Public botanical garden offering ticketed admissions, memberships, educational programs, and seasonal events. Directly comparable operating model and visitor experience.
Broad incumbents
- New York Botanical Garden: Larger, internationally recognized botanical garden with similar programming (education, exhibitions, venue rentals, memberships). Comparable business model at significantly greater scale.
- United States Botanic Garden: Public botanical garden with conservatory, educational programming, and seasonal exhibitions. Comparable institutional operating model, though federally operated rather than nonprofit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Myriad Botanical Gardens social profiles
Digital presenceMyriad Botanical Gardens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Myriad Botanical Gardens leadership team
Management profileNumber of profiles
Profiles10 records
Myriad Botanical Gardens funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Myriad Botanical Gardens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Myriad Botanical Gardens
What does Myriad Botanical Gardens do?
Myriad Botanical Gardens operates a 15-acre public botanical garden in downtown Oklahoma City centered on the Inbal Foundation Crystal Bridge Conservatory, offering free outdoor grounds access and ticketed conservatory admission. It sells memberships, hosts seasonal attractions and festivals, runs fee-based educational and fitness programs, operates an on-site gift shop, and rents indoor and outdoor venue spaces for weddings, corporate events, and community gatherings.
Is Myriad Botanical Gardens a public or private company?
Myriad Botanical Gardens is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Myriad Botanical Gardens founded?
Myriad Botanical Gardens was founded in 1981. It employs 11 to 50 people.
Where is Myriad Botanical Gardens based?
Myriad Botanical Gardens is headquartered in Oklahoma City, United States, in the North America region.
How does Myriad Botanical Gardens make money?
Six revenue lines are on record. Conservatory Admission is the primary driver. The others are membership Program, venue Rentals, gift Shop Sales, educational Programs and donations and Fundraising.
Who are Myriad Botanical Gardens's main competitors?
Direct peers on record are Longwood Gardens, Chicago Botanic Garden, Missouri Botanical Garden, Denver Botanic Gardens, Phipps Conservatory and Botanical Gardens, Como Park Zoo and Conservatory, Atlanta Botanical Garden and San Diego Botanic Garden. Broad incumbents are New York Botanical Garden and United States Botanic Garden.
Does Myriad Botanical Gardens have an API?
No public API is recorded for Myriad Botanical Gardens.
What industry is Myriad Botanical Gardens in?
Myriad Botanical Gardens's product category is Public Botanical Gardens and Community Recreation. Its primary akta.pro industry code is THAJACAH, Parks, Gardens & Botanical Attractions, with a secondary code of THAJADAL, Zoos, Aquariums & Botanical Gardens (Educational Collections). Its NAICS code is 71213 and its SIC code is 7997.