What Fowler Automotive does

Fowler Automotive is a privately held, multi-brand automotive dealership group founded in 1973 and headquartered in Norman, Oklahoma. The company operates more than seven dedicated franchise rooftops across two U.S. states — Oklahoma (Norman, Oklahoma City, Tulsa) and Colorado (Windsor, Denver, Broomfield, Longmont, Boulder) — representing 10 manufacturer brands: Chevrolet, Chrysler, Dodge, Ford, Honda, Jeep, Kia, RAM, Toyota, and Volkswagen. Its product portfolio centers on the retail sale of new vehicles (2,401 units listed) and pre-owned / certified pre-owned vehicles (493 units listed), spanning sedans, SUVs, trucks, minivans, crossovers, sports cars, and a growing mix of hybrid and battery-electric models.

The business operates with no proprietary technology platform; the fowlerauto.com website functions as a standard dealership e-commerce and inventory portal that displays VIN-level pricing, imagery, and dealership contact information. Vehicle pricing is publicly disclosed and ranges from approximately $6,988 for a 2007 used Chevrolet Impala to $116,895 for a 2027 Chevrolet Corvette, with new vehicles generally listed between $21,000 and $55,000+. The group generates revenue primarily through one-time retail vehicle transactions, with complementary dealer-financed F&I revenue typical of the model (though not explicitly itemized in the source data).

Fowler's go-to-market combines physical retail showrooms with digital discovery through its corporate website, targeting individual consumers in Oklahoma and Colorado for personal, family, work/truck, and recreational vehicle purchases. The company's value proposition rests on one-stop multi-brand shopping, trade-in services, financing options, and OEM warranty coverage. Its wholly owned subsidiaries include Fowler Toyota of Norman, Fowler Toyota of Tulsa, Fowler Ford, Fowler Chevrolet, Fowler Chrysler Dodge Jeep Ram, Fowler Kia of Windsor, and Fowler Volkswagen of Norman. Leadership is led by Chas Grady as general manager. The company employs 501-1,000 people and is privately held with no disclosed external investment.

Name

Fowler Automotive

Legal name

Fowler Automotive

Website

https://fowlerauto.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fowler Automotive is a privately held, multi-brand automotive dealership group operating franchise rooftops for 10 manufacturers (Toyota, Ford, Chevrolet, Chrysler/Dodge/Jeep/RAM, Kia, Volkswagen, and others) across Oklahoma and Colorado, selling new and pre-owned vehicles to individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Norman

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue stream from selling new and used automobiles to individual consumers. Transactions are one-time purchases with prices ranging from approximately $21,000 to over $100,000 depending on vehicle make, model, and condition. The company offers both new vehicles from manufacturers (Chevrolet, Chrysler, Dodge, Ford, Honda, Jeep, Kia, RAM, Toyota, Volkswagen) and certified pre-owned/used vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Fowler Automotive is a multi-brand franchised automotive dealership group that retails new vehicles from 10 manufacturers (Chevrolet, Chrysler, Dodge, Ford, Honda, Jeep, Kia, RAM, Toyota, Volkswagen) and pre-owned/certified pre-owned vehicles through brand-specific physical dealerships and a corporate online inventory platform. The group operates across Oklahoma (Norman, Oklahoma City, Tulsa) and Colorado (Denver, Broomfield, Longmont, Boulder) markets and supplements vehicle sales with trade-in, manufacturer financing, and manufacturer warranty support.

Product overview

Fowler Automotive is a multi-brand automotive dealership network serving markets in Oklahoma (Norman, Oklahoma City, Tulsa) and Colorado (Denver, Broomfield, Longmont, Boulder). The company offers new vehicle sales across 10 manufacturer brands (Chevrolet, Ford, Toyota, Jeep, Kia, Honda, RAM, Volkswagen, Dodge, and Chrysler) and pre-owned vehicle sales. The product portfolio consists primarily of new and used vehicle sales, with inventory spanning sedans, SUVs, trucks, minivans, and electric/hybrid vehicles from multiple manufacturers. Fowler operates as a dealer group with separate franchise locations for different brands rather than a unified tech product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of brand-new vehicles from 10 manufacturer franchises (Chevrolet, Chrysler, Dodge, Ford, Honda, Jeep, Kia, RAM, Toyota, Volkswagen) to individual consumers, including sedans, SUVs, trucks, minivans, sports cars, and hybrid/electric models, supported by manufacturer warranties and manufacturer-backed financing options.
• Pre-Owned Vehicle Sales

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sonic Automotive: Sonic Automotive is a Fortune 500 franchised dealer group with EchoPark used-car stores and franchised new-vehicle dealerships across multiple brands and U.S. regions — directly comparable to Fowler's new-and-used multi-brand mix.

Regional players

• Bob Moore Auto Group: Bob Moore Auto Group is a large privately-held dealer group based in Oklahoma City — directly comparable to Fowler as a same-state regional multi-brand competitor in the Oklahoma market.
• David Wilson Auto Group: David Wilson Auto Group operates multi-brand franchised dealerships in Southern California. It is a comparable mid-size multi-brand dealer group, although its geography differs from Fowler's Oklahoma/Colorado footprint.

Broad incumbents

• AutoNation: AutoNation is the largest U.S. franchised dealer group by revenue, operating stores across 20+ brands in many states. It is directly comparable to Fowler in business model (multi-brand franchised retail) but at vastly greater scale and geographic reach.
• Group 1 Automotive: Group 1 Automotive operates franchised dealerships across more than a dozen brands primarily in the U.S. and U.K. Its multi-brand franchised retail model and focus on OEM brand diversification closely mirrors Fowler's positioning.
• Penske Automotive Group: Penske Automotive Group operates premium franchised dealerships across the U.S. and internationally, often skewing luxury. It is a comparable multi-brand dealer operator but at a much larger and more premium-weighted scale.
• Lithia Motors (Lithia & Driveway): Lithia Motors is one of the largest franchised auto dealer groups in the U.S., operating hundreds of franchises across dozens of brands and many states — making it a clear scaled reference point for Fowler's multi-brand, multi-state regional dealership model.
• Asbury Automotive Group: Asbury operates franchised dealerships across the Sunbelt and recently acquired Larry H. Miller, expanding brand and state count. Its franchised new-and-used retail model is comparable to Fowler.

Emerging players

• Carvana: Carvana is a pure-online used-car retailer with home delivery and vending machine pickup. It is an emerging digital-native competitor that pressures traditional dealers' used-vehicle volume and pricing transparency.
• CarMax: CarMax is the largest U.S. used-vehicle retailer with a national footprint and online-led buying experience. It overlaps directly with Fowler's pre-owned/CPO inventory and competes for the same cross-shopping consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FowlerAuto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fowler Automotive